2012 JANUARY/FEBRUARY
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1 the secret to rich,luxurious hair 2012 JANUARY/FEBRUARY
2 Hot topix As a younger man, my father would say to me Son, change happens. Make sure you make change happen instead of allowing it to happen to you. Throughout my career, those words have rang true on so many occasions. I know of no industry that has had change happen to it any more than the Beauty Industry. For example, in the 80 s, there was around 3000 professional only independent beauty distributors in the United States. Today, that number is less than 100. And there were dozens of independent brands owned by hairstylists. Not so these days. The corporate giants have taken over and the independent salon is often the recipient of change happens when mergers or acquisitions occur. Thermafuse is going through significant change. We are making change happen. And we are doing so in a way that is very positive for our network of independent distributors as well as the salons they service. As we made plans for 2012, we focused on the current economic environment. The thing that strikes us most is that these days, cash is King! So the team at Thermafuse decided to change the way we market our products in order to improve cash flow for all; Thermafuse, Distributors and Salons. The success of F450 is an example of a concept called category management. This concept suggests that marketing smaller, more concise brands within a brand is smart marketing. And F450 accounted for approximately 50% of 2011 sales. So for Thermafuse, category management has proven to work. Following that logic, Thermafuse reviewed its Classic Line and found that the vast majority of sales came from 21 of 71 SKU s. The old 80/20 rule. The result of that review.voila! The new Thermafuse Classic line. Plus the introduction of the new HeatSmart Serum sub category. This repackaging of the Classic line creates a brand that is elegant in appearance, yet a better value to the salon and consumer. Perfect for these economic times. Plus the new packaging is easy on the hands with the new ergonomic design. So take a stroll through the first promotional guide of the New Year and check out the changes we ve made. I think you re gonna like what you see. And take some advice from Dad. Don t let change happen to you, make change happen around you. My best for a prosperous Sincerely, Van D. Stamey, CEO Van Stamey - CEO, Toni Rae Stamey - Owner/Stylist
3 Science with style Practice these secret tips and you and your clients can show Old Man Winter who s boss. The weather outside this time of year may be frightful but your hair doesn t have to be. With the new HeatSmart Serum Line from Thermafuse your hair will be delightful. What makes the lightweight formula of HeatSmart Serum so effective is the combination of HeatSmart Complex and a proprietary blend of certified organic oils. Argan Oil, naturally rich in Vitamin E it contains healing and protective properties. Acai Oil, derived from an amazing berry with the highest levels of anti-oxidants to combat the aging process. And Flaxseed Oil, naturally rich in Omega 3, 6, & 9 fatty acids which promotes healthy scalp and smooth hair. In addition, HSS does not contain any artificial color or alcohol. It s the perfect solution for dull, thirsty or damaged hair. If you are already using HeatSmart Serum in your salon, then you know how well it works on damp hair to detangle, eliminate frizz, and protect from the heat of the blow dryer. But did you know that it speeds up your drying time by 30%? Or that it is great to use on the hair before dry cutting? Especially before using the clippers. My favorite use for HeatSmart Serum in the salon has to be adding it to my color and bleach formulas. HSS actually travels into the hair shaft with the color or bleach to add shine and moisture that stays in the hair even after shampooing. Just add a quarter size amount directly into the bowl and mix well. The best part is that HSS won t interfere with achieving ash or violet tones because there is no artificial color added. Now you can get the same amazing benefits of our award winning HeatSmart Serum Dry Oil Treatment infused into HeatSmart Serum Shampoo, HeatSmart Serum Condition, and joining the family soon HeatSmart Serum Hair Spray. Needless to say, the new HeatSmart Serum line from TF will keep you beautiful from head to toe, through the winter or any kind of weather. Toni Rae Stamey, Owner/Stylist 1. The new HSS Shampoo makes a luxurious body wash. 2. The new HSS Condition works great for shaving. 3. Cocktail HeatSmart Serum with your favorite condition. Apply to clean damp hair and cover with a shower cap and hot towel for a deep conditioning treatment. 4. Take HeatSmart Serum into the shower and use full strength on damp skin and towel dry as usual. HSS absorbs into your skin leaving it soft and silky, not greasy. Or cocktail HeatSmart Serum with your favorite body lotion for an added drink of moisture. 5. To eliminate rough dry feet, before bedtime, apply HeatSmart Serum full strength to your feet and put on cotton socks. 6. Turn your shower into a spa. Make a body scrub by combining HeatSmart Serum with sea salt. Sloughing off the dry skin and moisturizing all at once leaves your skin looking and feeling amazing! 7. HeatSmart Serum makes a great make-up primer. Apply to your face full strength before the foundation. Avoid eye area. Healthier Hair With Heat ,
4 When Salons and Consumers Speak...We Respond! New Design. New 12 oz Size. New 8 oz size. Introducing the new face of Thermafuse - Greater Value Clean, Sophisticated, Retail Presentation Focused Inventory Assortment Sleek, Sculpted-grasp Designed Bottle Same Fabulous Formulas HeatSmart Complex Science Makes Heat Good For Hair HAIR,
5 Salon-Friendly Introductory Packages Contact Your DSC Today for the Package that Re-launches Your Thermafuse Retail Program! START ME UP... $ 99 Test the waters discover the difference of HeatSmart Complex 1 Ea. of all Retail-size products (13) PLUS 24-1 oz. Trial Samples TOTAL SALON VALUE $ TOTAL PRODUCT SAVINGS... $48.86 BUSINESS BUILDER... $ 499 Launch your successful Thermafuse Retail Program A full assortment of product FREE Back Bar & FREE Station Stylers TOTAL SALON VALUE $ TOTAL PRODUCT SAVINGS... $ ADDED VALUE... $50.00 Healthier Hair With Heat , THERMAFUSE RETAIL LEADER... $ 699 Make your retail statement commitment fuels leadership Expanded product assortment - FREE Back Bar & FREE Station Stylers TOTAL SALON VALUE $1, TOTAL PRODUCT SAVINGS... $ ADDED VALUE... $75.00
6 Discover the difference of certified organic essential oils... the HeatSmart Serum Line HeatSmart Serum dry oil treatment Same great award winning formula Now available in 3 oz. Retail size and 10 oz. Station size HeatSmart Serum shampoo HeatSmart Complex Sulfate-free and sodium chloride-free Hydrates, restores depleted essential oils, and proteins Ideal for over processed hair, and hair damaged by excessive exposure to elements Available in 10 oz. and Liter size Healthier Hair With Heat HAIR, HeatSmart Serum condition HeatSmart Complex Rich hydrating emollients restores resilience, elasticity, and shine Amino acids help make hair stronger and resistant to split-ends and breakage Exceptional de-tangling, combing, and frizz control Available in 10 oz. and Liter size
7 Salon-Friendly Introductory Package Contact Your DSC Today and Discover the Difference of the HeatSmart Serum Line! Each formula contains all the instant benefits of our award winning Dry Oil Treatment. A restorative regimen to help fight dull, dry, frizzy hair, with the added infusion of our proprietary blend of organic Argan, Acaí, and Flaxseed oils to impart a natural shine and softness to hair. Plus, the great heat protection you come to expect from Thermafuse. Makes Heat Good For Hair , HeatSmart Idea!... $ 225 Clients will Discover the Difference 12 Ea. 3 oz. HEATSMART SERUM NEW Size! 3 Ea. 10 oz. HEATSMART SERUM NEW Size! 6 Ea. 10 oz. HEATSMART SERUM Shampoo NEW! 6 Ea. 10 oz. HEATSMART SERUM Condition NEW! 1 Ea. Liter HEATSMART SERUM Shampoo 1 Ea. Liter HEATSMART SERUM Condition SALON TRIAL at NO CHARGE - 24 Ea oz. HeatSmart Serum Trial Size TOTAL SALON VALUE $ TOTAL PRODUCT SAVINGS... $204.52
8 Fashion will always embrace SMOOTH, STRAIGHT hair! Do Smooth Right... THE SOLUTIONS: one pass - Hot Iron Activated smoothing crème For a temporary effect. amino fusion - Smoothing Treatment Professional in-salon service for up to 12 weeks of Fashion Smooth Hair. Lab-tested to be safe, and 100% Formaldehyde-free. smooth balance - Shampoo and Condition Keep your smooth, fight frizz, and add shine. f450 0 Smooth Hair Solutions Control frizz, volume, unwanted curl and wave! Makes Heat Good For Hair HAIR,
9 Semi-Annual Gallon Sale Where better to introduce clients to the benefits of HeatSmart Complex than at the shampoo bowl. Exceptional Value for the Back Bar! BUY 1 GALLON GET 2ND 50% OFF 2-GALLON SALON PRICE... $ Available in Color Care, Moisture, and Volume Formulas (net each Price - $36.75) SALON SAVINGS... $24.50 *Gallon Pumps Sold Separately - $3.00 Healthier Hair With Heat ,
10 Classic Product Line SIZE Salon Suggested OZ Each Retail Color Care Shampoo Color Care Shampoo Moisture Shampoo Moisture Shampoo Volume Shampoo Volume Shampoo Color Care Condition Color Care Condition Moisture Condition Moisture Condition Volume Condition Volume Condition Boost Thickening Spray Esculpt Medium to Firm Gel Fixxè Volume Mousse Straight Smoothing Balm Tac Texture Taffy ThermaCare Leave-In Condition Uphold Aerosol Spray Uphold Aerosol Spray Healthier Hair With H Makes Heat Good For Hair HAIR,
11 fahrenheit Product Line SIZE Salon Suggested OZ Each Retail one pass Hot Iron Activated smoothing crème one pass Hot Iron Activated smoothing crème n/a one pass Hot Iron Activated smoothing crème n/a smooth balance Shampoo smooth balance Shampoo smooth balance Condition smooth balance Condition HeatSmart Serum Product Line SIZE Salon Suggested OZ Each Retail HeatSmart Serum Dry Oil Treatment HeatSmart Serum Dry Oil Treatment HeatSmart Serum Dry Oil Treatment n/a HeatSmart Serum Shampoo HeatSmart Serum Shampoo HeatSmart Serum Condition HeatSmart Serum Condition HeatSmart Serum Hair Spray eat
12 HeatSmart Complex... Thermafuse products are formulated to protect and repair heat-styled hair by utilizing HeatSmart Complex. This registered technology combines a molecule from natural ingredients that are substantive and capable of penetrating deep into the hair shaft, with a molecule that makes heat good for hair. This newly formed molecule, along with 7 other ingredients from nature, are activated with the heat from blow dryers and irons to make hair look and feel its very best. Healthier Hair With Heat ,
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