HEADER STEP ONE: PERSONALLY ACHIEVE 100 SV STEP TWO: EARN TEAM BUILDING AND/OR CUSTOMER LOYALTY MILES

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1 Earn Lead The Way miles by growing your team and increasing loyalty from your preferred customers. STEP ONE: PERSONALLY ACHIEVE 00 SV STEP TWO: EARN TEAM BUILDING AND/OR CUSTOMER LOYALTY MILES # OF MILES EARNED TEAM BUILDING MILES Receive two miles when a minimum of two new Personally Sponsored (PSL) Consultants each generate 300 or more SV during their enrollment month. Receive one additional mile for each additional new Personally Sponsored (PSL) Consultant who generates 300 or more SV during her or his enrollment month. CUSTOMER LOYALTY MILES Receive two miles when ten Level One (L) PC Perks enrollment and/or replenishment orders are processed in a calendar month. Receive one additional mile for five additional Level One (L) PC Perks enrollment and/or replenishment orders that are processed in a calendar month. Accumulate miles by combining team building and customer loyalty activities within a single Commission Period between January and July 3, 04. There is no limit to the number of miles you can earn each month. Lead The Way miles earned through the Lead The Way incentive program are not transferable to other Rodan + Fields Independent Consultants. Qualified Consultants with five or more Lead The Way miles will be notified at the close of each Commission Period via the Recognition Edition of the Insider Scoop. The Lead The Way incentive program is an optional program offered in addition to other Commission, award and bonus programs in effect during the qualification period of the program. For further details about earning miles, Volume associated with returned purchases and other Lead The Way Incentive program terms and conditions, click here.

2 50px Tall, Color: 00BBE6 Earn Lead The Way miles by growing your team and increasing loyalty from your preferred customers. Copy centered in the blue bar Trade Gothic Bold No. 8px, Color: 4404 STEP ONE: PERSONALLY ACHIEVE 00 SV Trade Gothic Bold No. 8px, Color: 4404 STEP TWO: EARN TEAM BUILDING AND/OR CUSTOMER LOYALTY MILES 50px Tall, Color: 00BBE6 Trade Gothic Bold No. 6px, Color: 00BBE6 TEAM BUILDING MILES px stroke, Color: 00BBE6 Receive two miles when a minimum of two new Personally Sponsored (PSL) Consultants each generate 300 or more SV during their enrollment month. Receive one additional mile for each additional new Personally Sponsored (PSL) Consultant who generates 300 or more SV during her or his enrollment month. px stroke, Color: 00BBE6 # OF MILES EARNED Trade Gothic Bold No. 3px, Color: 00BBE6 CUSTOMER LOYALTY MILES Receive two miles when ten Level One (L) PC Perks enrollment and/or replenishment orders are processed in a calendar month. Receive one additional mile for five additional Level One (L) PC Perks enrollment and/or replenishment orders that are processed in a calendar month. 65px Tall, Color: 00BBE6 Accumulate miles by combining team building and customer loyalty activities within a single Commission Period between January and July 3, 04. There is no limit to the number of miles you can earn each month. Centered Centered Centered Trade Gothic Regular 6px, Color: 4404 Color: f8fdfe Lead The Way miles earned through the Lead The Way incentive program are not transferable to other Rodan + Fields Independent Consultants. Qualified Consultants with five or more Lead The Way miles will be notified at the close of each Commission Period via the Recognition Edition of the Color: f8f9fa Insider Scoop. The Lead The Way incentive program is an optional program offered in addition to other Commission, award and bonus programs in effect during the qualification period of the program. For further details about earning miles, Volume associated with returned purchases and other Lead The Way Incentive program terms and conditions, click here. Color: 00bbe6 Color: e8f8fc Trade Gothic Regular px, Color: 4404

3 HOW TO GET REWARDS Accumulate Lead the Way miles, achieve rewards, and gain exclusive R+F experiences along the way. Earn your way to one or more of these milestone rewards. Milestone rewards are cumulative. MILESTONE ONE: EXPERIENCE THE BRAND LIMITED EDITION FLIPBOOK MILES NEEDED: 5 A Lead The Way exclusive flipbook showcasing the Rodan + Fields brand and skincare products including full-page product overviews, our best before-and-afters and popular press coverage. MILESTONE TWO: DOCTORS SOCIAL CIRCLE MILES NEEDED: 0 Invitation to a private social circle on Facebook featuring exclusive content, live chats and virtual events with Dr. Katie Rodan and Dr. Kathy Fields. MILESTONE THREE: ON THE MOVE CONVENTION 04 PARTY MILES NEEDED: 5 Receive an exclusive invitation to Dr. Katie Rodan and Dr. Kathy Fields Convention 04 party. Attendees will receive a special gift. MILESTONE FOUR: RED CARPET TRAVEL EXPERIENCE MILES NEEDED: 5 A one-of-a kind Convention 04 travel package including a $500 travel voucher, three complimentary hotel nights, on-site VIP check-in, exclusive VIP Lead The Way Lounge. MILESTONE FIVE: LEADERS IN LOYALTY ROUND TABLE & EXCELLENCE AWARD MILES NEEDED: 35 Partake in an all-expenses paid trip to San Francisco for a private leadership event hosted by Dr. Katie Rodan and Dr. Kathy Fields. Event includes luncheon with a special guest speaker, $,000 shopping allowance and an invitation to bring one guest of your choice. Achievers of this major milestone will also receive the Leaders In Loyalty Excellence Award at the 04 Convention. CONVENTION RAFFLE REWARDS Every Lead The Way mile earns you one Lead The Way Prescription For Change Foundation raffle ticket. This raffle will take place at Convention 04 and participants must be present to win. Consultants who achieve five or more miles are rewarded with the above prizes and/or prize experiences. Prizes and prize experiences are cumulative; a Consultant who achieves 35 miles is rewarded with all five prize experiences. All miles must be earned before the end of the Lead The Way Incentive Program by the close of the July 04 Commission Period. All Consultants must be registered for and in attendance at Convention 04 to be eligible to redeem Convention-related Lead The Way incentive program rewards. For further details about rewards and other Lead The Way Incentive program terms and conditions, click here.

4 HOW TO GET REWARDS 50px Tall, Color: 54b948 Accumulate Lead the Way miles, achieve rewards, and gain exclusive R+F experiences along the way. Copy centered in the green bar Earn your way to one or more of these milestone rewards. Milestone rewards are cumulative. Trade Gothic Oblique 8px, Color: 6D6E70 Trade Gothic Oblique No. 8px, Color: 4404 Trade Gothic Bold No. 8px, Color: 4404 MILESTONE ONE: EXPERIENCE THE BRAND LIMITED EDITION FLIPBOOK MILES NEEDED: 5 Trade Gothic Bold No. 8px, Color: 54b948 A Lead The Way exclusive flipbook showcasing the Rodan + Fields brand and skincare products including full-page product overviews, our best before-and-afters and popular press coverage. MILESTONE TWO: DOCTORS SOCIAL CIRCLE MILES NEEDED: 0 Invitation to a private social circle on Facebook featuring exclusive content, live chats and virtual events with Dr. Katie Rodan and Dr. Kathy Fields. MILESTONE THREE: ON THE MOVE CONVENTION 04 PARTY MILES NEEDED: 5 Receive an exclusive invitation to Dr. Katie Rodan and Dr. Kathy Fields Convention 04 party. Attendees will receive a special gift. MILESTONE FOUR: RED CARPET TRAVEL EXPERIENCE MILES NEEDED: 5 A one-of-a kind Convention 04 travel package including a $500 travel voucher, three complimentary hotel nights, on-site VIP check-in, exclusive VIP Lead The Way Lounge. MILESTONE FIVE: LEADERS IN LOYALTY ROUND TABLE & EXCELLENCE AWARD MILES NEEDED: 35 Partake in an all-expenses paid trip to San Francisco for a private leadership event hosted by Dr. Katie Rodan and Dr. Kathy Fields. Event includes luncheon with a special guest speaker, $,000 shopping allowance and an invitation to bring one guest of your choice. Achievers of this major milestone will also receive the Leaders In Loyalty Excellence Award at the 04 Convention. Trade Gothic Regular 6px, Color: FFFFFF text-align: left CONVENTION RAFFLE REWARDS Every Lead The Way mile earns you one Lead The Way Prescription For Change Foundation raffle ticket. This raffle will take place at Convention 04 and participants must be present to win. Trade Gothic Regular 4px, Color: 6d6e70 85px Tall, Color: 54b948 text-align: center Trade Gothic Regular 6px, Color: 4404 Consultants who achieve five or more miles are rewarded with the above prizes and/or prize experiences. Prizes and prize experiences are cumulative; a Consultant who achieves 35 miles is rewarded with all five prize experiences. All miles must be earned before the end of the Lead The Way Incentive Program by the close of the July 04 Commission Period. All Consultants must be registered for and in attendance at Convention 04 to be eligible to redeem Convention-related Lead The Way incentive program rewards. For further details about rewards and other Lead The Way Incentive program terms and conditions, click here. Color: dceed9 Trade Gothic Regular px, Color: 4404

5 TRACK YOUR PROGRESS HOW TO TRACK MILES STEP : LOG INTO PULSE STEP : TRACK CONSULTANT ACTIVITY IN YOUR PULSE VITAL SIGNS REPORT STEP 3: TRACK PREFERRED CUSTOMER ACTIVITY IN YOUR PULSE AUTOSHIP REPORT FOR STEP-BY-STEP DETAILS ON HOW TO USE THE VITAL SIGNS AND AUTOSHIP REPORTS, VISIT THE PULSE BIZ DEV LIBRARY AND SEARCH FOR LEAD THE WAY - TRACK YOUR PROGRESS DOCUMENT

6 TRACK YOUR PROGRESS How to Track Miles 50px Tall, Color: 76fb3 Trade Gothic Bold No. 4px, Color: 4404 STEP : LOG INTO PULSE STEP : TRACK CONSULTANT ACTIVITY IN YOUR PULSE VITAL SIGNS REPORT STEP 3: TRACK PREFERRED CUSTOMER ACTIVITY IN YOUR PULSE AUTOSHIP REPORT Trade Gothic Bold No. 4px, Color: 4404 For step-by-step details on how to use the Vital Signs and Autoship reports, visit the Pulse Biz Dev Library and search for Lead The Way - Track Your Progress document.

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