ECCO BELLA DISCOVER INTELLIGENT BEAUTY

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1 DISCOVER INTELLIGENT BEAUTY

2 BEAUTY WITH BRAINS Consumers have passionately bonded with Ecco Bella because we created our own beauty niche, as a more intelligent wellness brand, beyond natural and organic, innovating with patented, nutraceutical-based products, that respect our founding mission of respect for the dignity of all life.

3 CHANGING THE FACE OF BEAUTY Started in 1992 out of protest to the use of animals and chemicals in personal care products we are inspired by compassion for all living beings, and spurred by the many intelligent benefits of the plant world, our mission is to create products that beautify and protect our customers and the planet. Our customers know we guarantee our products with truth and 100% satisfaction.

4 WHAT WE HOLD TRUE AS ONE OF THE FIRST PEOPLE, PLANET, PROFITS COMPANIES. EB uses beauty as the launchpad to transform consumers into compassionate intelligent beauties by delighting and inspiring them! We teach consumers how to attain their true beauty potential through plant-based beauty products, with guaranteed results. We love supporting organic farmers. We are the rare user of glass and paper in packaging thus eliminating plastic that could hurt the environment. As a pioneering advocate against animal testing, we have already saved the lives of millions of animals. Consumers like that we provide financial, promotional and activist contributions to non-profit partners helping animals and planting trees.

5 SALLY MALANGA, FOUNDER AND STORY MAKER Graduate of New York University, Bachelor of Arts in Economics, and Classical History Ecco Bella was started in her home in Sally researched and developed all of the unique products with with strict standards for social responsibility, health, quality, and efficacy. She serves as a board member of Friends of Animals, Primarily Primates and the New Jersey Sustainable Business Council. Interests include the arts, world-wide travel, athletics.

6 CELEBRITY FITNESS TRAINER, TRACY ANDERSON, FELL IN LOVE WITH EB AND BECAME OUR GLOBAL SPOKESWOMAN It was love at first sight between Tracy & EB. Its no wonder because she saw right away how EB products took a decade off her eyes! When Tracy isn t transforming the bodies of clients like Lena Dunham and Gwyneth Paltrow she s celebrating the natural wonder of healthy beauty with her followers thru EB products. Together we embrace all our Intelligent Beauties with added trust, respect and the desire to bring out the best in every women s body, mind and spirit.

7 EB CONSUMER RESEARCH Demographic - Women, Income Average - $72,000 - Highly Educated Popular Products - FlowerColor Makeup VitaminCells Skin Care Water-Free Herbal Body Lotions Product Quality is #1 reason for product use Product Perception - High Quality, Dependable, Refined Luxury Brand Comparison - BMW, Tiffany, Rolex

8 A MARKETING STRATEGY TO BRING MORE HAPPY CUSTOMERS TO YOU! In addition to Tracy Anderson as spokeswoman in the press, in her studios, on her social media feeds, our extensive marketing strategy includes: A targeted digital marketing strategy A store locator Public relations team at your service Informative and promotional monthly s Engaging Social Media platforms to send customers to you. In-depth and effective Blog In store demos Sampling and Gift with Purchase programs

9 OUR FRIENDS SAY THE NICEST THINGS THAT SEND FOLLOWERS TO YOUR STORE! Best selling Age Antidote Day Cream and the only one with Ecco Shield & VitaminCells. EB VitaminCells Eye Nutrients Cream has taken a decade off my eyes. TRACY ANDERSON Organic Water-Free Vanilla Herbal Body Lotion voted Best Body Lotion. Ecco Bella lipsticks provide a beautiful array of colors with a rich moisturizing formula.

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11 EB INTELLIGENT BEAUTIES LOVE TO FOLLOW US AND WE SEND THEM TO YOU!

12 B EST SELLING PRODUCTS

13 REINVENTING SKIN CARE THE ONLY ONE OF ITS KIND, A NEW BREED OF SKIN CARE BASED ON PATENTED NUTRACEUTICALS: VITAMINCELLS SKIN CARE Ecco Bella Anti-Aging & Anti-Blemish Skin Care is the only one of its kind enriched with VitaminCells. VitaminCells are trillions of microspheres that deliver the world s most powerful skin nutrients - lutein, lycopene, beta carotene, astaxanthin, CoQ10, Vitamins C and Super Vitamin E, deep into your skin to protect and rejuvenate it from stress, sun, environmental aging and blemishes.

14 MAKEUP AS HEALTHY AS YOUR LIFESTYLE FLOWERCOLOR MAKEUP No other natural makeup is formulated to be this silky with flower wax. The same delicate coating that protects flower petals from the elements can do the same for your beauty. FlowerColor Makeup creates a protective layer that keeps natural moisture away so your look stays fresher, longer. Our vegan makeup contains no toxins or chemicals to dry and irritate skin, only a pure mineral enriched formula.

15 THE OASIS FOR DRY SKIN THAT IS UNIQUE TO EB WATER-FREE HERBAL BODY LOTIONS Our first product ever and still going strong! The last thing you need in your body lotion is more water. We left out the H2O and added organic aloe vera, the 3000 year old anti aging ingredient. Water-Free Herbal Body Lotions have not one but seven luxurious oils to transform dry, irritated, flaky skin into silky suppleness hours after other lotions have worn off. They contain 70% organic ingredients and are gluten-free, vegan and naturally-preserved.

16 THE ALLURE OF AROMATHERAPY ORGANIC EAU DE PARFUMS Whether it s Vanilla, Lavender, Lemon Verbena or Ambrosia, Ecco Bella organic Eau de Parfums will envelope your senses in nature s seductive, mood altering aromatherapy. Made with sophisticated perfumery techniques, we use only real essential oils from flowers, fruits, herbs and spices. Our Parfums are as concentrated as perfume and last longer than cologne.

17 J OIN OUR INTELLIGENT BEAUTY MOVEMENT!

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