SHINE NOW. Ribbon Lights NATURAL RED GOLD SERIES REPAIR+ PERMANENT CRÈME COLOR

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1 SHINE NOW Ribbon Lights NATURAL RED GOLD SERIES REPAIR+ PERMANENT CRÈME COLOR

2 NEW REPAIR+ PERMANENT CRÈME COLOR NATURAL RED GOLD Want my secret formula for creating naturallooking reds that make everyone stop and stare? It s Joico LumiShine s NEW Natural Red Gold Series plus my Ribbon Lights technique! Try it now for guaranteed red-hot results every time. Mark Mileti Joico Global Guest Artist There s a hot look on the horizon: The Natural Red Gold Series, a brand-new family of shades infusing natural base tones with radiant warmth and reflections of gold. The NRG Series covers gray naturally while delivering longlasting and luminous results for the most flattering, wearable shades! 5 NEW Natural Red Gold shades: 5NRG 6NRG 7NRG 8NRG 10NRG WHY YOU LL LOVE IT Natural Red Golds that have a natural base to prevent fading to pink Up to 2X shinier hair * Leaves hair twice as soft ** 100% replenished and restrengthened hair ** Reduced breakage *** Nourishes and protects hair, sealing in moisture, softness and shine for up to 30 shampoos** Delivers exceptional color longevity and vibrancy 100% gray coverage Optimal viscosity for drip-free bowl + brush application * vs. untreated hair. ** Based on laboratory testing of damaged hair. *** Combing breakage on damaged hair with K-PAK Color Therapy System vs. non-conditioning shampoo.

3 TECHNIQUE PART 1: RED BALANCING To create a fiery red haircolor that looks natural and healthy, Mark pre-treated hair with the K-PAK Hair Repair System and then applied the following four formulas: Formula 1: Equal parts LumiShine Permanent Crème Color 7NRG with LumiShine 10 (3%) Volume Developer Formula 2: Equal parts LumiShine Permanent Crème Color 8NRG with LumiShine 20 (6%) Volume Developer Formula 3: Vero K-PAK Crème Lightener with LumiShine 5 (1.5%) Volume Developer Formula 4: 1 oz LumiShine Demi-Liquid 8NC + 1 oz LumiShine Demi-Liquid 10NC + 2 oz LumiShine 5 (1.5%) Volume Developer Before Model has natural Level 6 regrowth with colored and highlighted Level 8 hair from the mid-length to ends. Step 1: Sectioning Part hair down the middle to the nape. Working on each side, apply Formula 1 in horizontal-diagonal ¹/8-inch sections. Step 2: Base Application Apply Formula 1 from base to about 2 inches out, covering the natural regrowth. TIP: When working with reds or warm tones, lower your volume or working level to avoid creating hot roots. Step 3: Base Application Continue taking diagonal-horizontal partings with Formula 1 throughout the rest of the head. The diagonal sectioning will create a more naturallooking end result. Step 4: Mid-length and Ends Application Working upward from the nape, apply Formula 2 to the mid-lengths and ends. With Joico LumiShine Permanent Crème Color s optimal viscosity, saturating hair with color has never been easier. TIP: When working with reds, keep color rich and deep at the roots, and lighter and fiery on the ends. Step 5: Processing Process for 35 minutes. Shampoo and condition with K-PAK Color Therapy Shampoo and Conditioner. Dry the hair with a paddle brush for a smooth finish, then proceed to the next step.

4 TECHNIQUE PART 2: RIBBON LIGHTS PART 2: RIBBON LIGHTS Step 6: Section for Ribbon Lights Section the hair over the left/right eye. Working off a deep horizontal parting will create soft streams of color from the scalp and bursts of brightness at the ends. Step 7: Ribbon Lights Working off the deep part, take a slender diagonal parting and clip it apart. Start your application on a diagonal-horizontal weave parting and apply Formula 3. Hold the brush at an angle to create a softer line at the scalp about an inch away. Saturate the mid-lengths and ends to create more brightness toward the ends, forcing an ombre. Step 8: Continue creating ribbon lights, taking 5-7 backto-back highlights. Note that the number of ribbon lights will depend on client s hair density. Step 9: Working behind the ear, leave out about an inch of hair and continue with another set of ribbon lights. Angle these toward the face to add tons of brightness where it s most flattering. Step 10: On the other side, take a 1-inch section of hair and move it over to the opposite side. Then, continue taking horizontal weave partings with Formula 3. Step 11: Take out a triangle section (about 3 inches wide) and clip it apart. Do another set of ribbon lights, with the foils angled toward the face. Keep in mind that this is not supposed to be symmetric to the opposite side; this will allow for different looks depending on where the client parts her hair.

5 Step 12: In the area behind the ear, add another set of ribbon lights using Formula 3. Work on a strong diagonal angle toward the nape, creating bursts of color that shoot out from within the hair. Step 13: Working off a diagonal-vertical parting below the crown (just above the occipital bone), add 5-7 ribbon lights with Formula 3 feathered about an inch away from the scalp area. PART 3: GLOSS Completed Ribbon Lights Application Process for minutes or until hair lifts to an yellow-orange (Level 8) color. Shampoo with K-PAK Color Therapy Shampoo. Towel-dry with two towels, gently squeezing moisture out of hair to prevent roughing up the cuticle. Proceed to the glossing step. Step 14: Glossing Apply Formula 4 from scalp to ends, using a bowl and brush or applicator bottle. Process for 10 minutes. Shampoo and condition with K-PAK Color Therapy, then you re ready to style.

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