Provide a timeless and blendable palette with colors that are mistake-proof and easy to wear, enhancing your individual beauty experience

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2 Your beauty is unique. Take it higher with TrueTouch Color Cosmetics with SoftBlend Technology, the fifth step of your daily TrueTouch Skin Care regimen! TrueTouch Skin Care and Color Cosmetics are seamless skin and beauty essentials, inspired by our ability to support the skin s surface barrier by avoiding questionable ingredients. With our 25-year legacy built on a strict ingredientawareness philosophy, Neways knows best how to support skin. This support allows our skin to attain an elevated baseline youth state, so skin gets a head start on its youth journey, making unique beauty more attainable than ever. ndividually Beaut

3 TrueTouch Color Cosmetics: Feature SoftBlend Technology for a weightless, wonderfully light feel, effortless blendability, long-lasting light-diffused color, and a flawless finish Provide complexion-friendly benefits without questionable ingredients Preserve skin s healthy-looking state, creating a seamless bridge between TrueTouch Skin Care and Color Cosmetics Feature formulas that are fundamentally compatible with skin s surface barrier, naturally elevating skin s youth baseline Deliver concentrated nutrients and age-defying fortifiers to support younger-looking skin Provide a timeless and blendable palette with colors that are mistake-proof and easy to wear, enhancing your individual beauty experience Are true to you and true to Neways ideals, celebrating the uniqueness of every woman while honoring our strict ingredient philosophy Safety tested, dermatologist approved Are free of fragrance and added parabens, sodium lauryl sulfate, propylene glycol, talc, kaolin, mineral oil, petrolatum and phthalates, toxins, dioxins, irritants, carcinogens, and contaminants Are not tested on animals Newly updated with a core palette of timeless color shades, TrueTouch Color Cosmetics are now more simple, intuitive, and effortless to use than ever. We believe that using cosmetics should be easy. TrueTouch makes it possible. iful, Uniquely You Let TrueTouch Cosmetics take your beauty to new heights and inspire you to discover your original sense of expression.

4 4 Vintage Chic Linda is wearing Midnight Navy and Nude eye shadows, Natural Beige blush, Red Berry Lip Liner, and Clear Lip Gloss.

5 The Complexion Products The skin itself is our primary cosmetic. When it looks healthy, getting the rest right is easy. Neways knows how to do skin best with our tone-, texture-, and finish-friendly primers, concealers, liquid foundations, and translucent loose powder. These breathable formulas let your skin be real, while essential vitamins, plant compounds, and elegantly engineered polymers provide skin with necessary essentials needed to thrive and glow. TrueTouch Complexion products give you the skin you ll be happiest in! Mint Make-up Primer #9368 Light Concealer #9380 Medium Nude Moisturizing Foundation #9383 Cream Foundation Primer #9369 Medium Concealer #9381 Light Nude Moisturizing Foundation #9382 Medium Beige Moisturizing Foundation #9388 Light Beige Moisturizing Foundation #9387 Dark Beige Moisturizing Foundation #9385 Dark Bronze Moisturizing Foundation #9384 Translucent Loose Powder #9811 5

6 6 Smoldering Eyes Jamie is wearing Charcoal and Cream eye shadow, Peach Glow blush, and Soft Neutral lipstick.

7 The Eyes This eye team is an all-star lineup of high-performing, pigment-drenched eye products that can portray any look you like. Smoldering or natural, glamorous or trendy, let your eyes tell your story with TrueTouch liners, shadows, and volume-building mascara. Ethoxylate-free formulas feature delicate powders, rich emollients, and light diffusors to create elegant beauty that lasts. Blue Grey Eyeliner #9379 Jet Black Eyeliner #9825 Cream Eye Shadow #9318 Deep Brown Eye Shadow #9315 Chocolate Eyeliner #9826 Elegant Gold Eye Shadow #9314 Black Liquid Eyeliner #9817 Brunette Brow Liner #9819 Midnight Navy Eye Shadow #9319 Black Mascara #9812 Blonde Brow Liner #9820 Nude Eye Shadow #9317 Brown Mascara #9813 Charcoal Eye Shadow #9312 Pearl White Eye Shadow #9313 Romance Plum Eye Shadow #9316 7

8 Makeup Application Tips from the Pros Your Ideal Brow Brows frame the eye and are directly proportional to your unique facial structure. To achieve your individual, balanced shape, use a straight guide and position it at the outside corner of your nose: Inner brow should begin at inside corner of eye (A) A B C Brow should peak softly at a 45-degree angle over the eye (B) Brow should taper out gradually to a soft point beyond the outer corner of the eye (C) Use an angle detailer brush to further blend brow shade out Keep brow neatly groomed by tweezing in the direction of hair growth 8

9 For Luscious Lips When it comes to lips, remember that light brings forward and dark minimizes. Here are some additional tips for application: Position lip-liner pencil on the upper lip s center natural line, and draw a subtle V shape in the middle of mouth Round the peaks of the V, and extend to outer corners of mouth Line bottom lip from corner to corner To make lip color last longer, fill in entire lip with lip pencil Finish with your favorite lipstick, lip gloss, or both To achieve the look of fuller lips: Line lips just outside the natural lip line, and lightly fill in to blend into natural lip color Apply lighter, creamier shade to center of lips or light color gloss all over To minimize fuller lips: Apply the lip-liner pencil just inside the natural line of the lips, and use a darker-shade lipstick to fill in the center 9

10 10 Le Naturel Bridgette is wearing Deep Brown and Elegant Gold eye shadow, Natural Beige blush, Neutral Beige lip liner, and Nude Beige lipstick.

11 The Cheeks Make your cheeks blossom! Radiant Blush adds a flush of color or accentuates your best features while calming and conditioning your skin with a talc-free, botanical-rich formula. Its weightless composition and performance mean tasteful application, providing a luminous, modern, fresh finish. Peach Glow Radiant Blush #9374 Natural Beige Radiant Blush #9375 Rose Pink Radiant Blush

12 12 Girls Night Out Brenda is wearing Romance Plum and Pearl White eye shadow, Rose Pink blush, and Plum lipstick.

13 The Lips Chic, petite, precise, and portable, these lip products bring big shape, color, volume, and lasting shine to your lips. Whether it s on-point lining, satin-smooth color laydown, or infinite depth and volume, our moisture and nutrient-rich formulas make your smile one of a kind! Talc and fragrance free. Vitamins E and C condition, fortify, and hydrate, while nature-derived bee and candelilla waxes impart an easy, soft feel. Soft Neutral Lipstick #9362 Rich Bronze Lipstick #9363 Vivid Pink Lipstick #9367 Nectar Lip Gloss #9370 Coral Lipstick #9364 Berrylicious Lip Gloss #9371 Neutral Beige Lip Liner #9378 Nude Beige Lipstick #9365 Sassy Pink Lip Gloss #9372 Pretty Pink Lip Liner #9834 Plum Lipstick #9366 Clear Lip Gloss #9373 Red Berry Lip Liner #

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