Technology. Avant-Garde

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Ginger Copeland
6 years ago
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1 Technology Avant-Garde

2 No Formaldehyde No Aldehyde No Formalin Formaldehyde FREE No Ammonia But. More % Cysteines Results: hair smoother & healthier!

Keratin 80% of hair is composed of a protein: Alpha - keratin Keratin is a fibrous protein highly resistant made of long chains of amino acid, aligned in the direction of the vertical axis of the

3 Keratin 80% of hair is composed of a protein: Alpha - keratin Keratin is a fibrous protein highly resistant made of long chains of amino acid, aligned in the direction of the vertical axis of the hair and composed of multiple twisted fibrils. The peptide composition, determines the negative charge of Hair (polymers of amino acids) The polypeptide chain settles around and form the hair fiber (chain of amino acids linked together)

4 Smoothing Principle KeraSpa Intense formaldehyde-free formula smoothes the hair physically, using an amino acids synergy of Cysteines. The major amino acid present in keratin is cysteine, 34 % of hair is responsable for cysteine links. The cysteine can interact with another cysteine in the same chain and form a covalent bond. These bonds are responsible for the "waves" that appear in our hair.

5 CYSTEINES Is an amino acid containing sulfur that is found in most proteins; it oxidizes on exposure to air to form Cystine. Cystine is composed of two cysteines linked by a disulfide bond. Cysteine helps keep nails, skin, and hair healthy.

6 CYSTEINES The inter-conversion between the oxidized forms and reduced cysteine allows the hairdresser to "shape " the hair. This new system promotes curl reduction and repairs damage caused by chemical processes in a single step. Cysteines is used to break down the hydrogen bridges in the keratin s hair; then shaping the hair becomes possible. KeraSpa Intense added more Cysteines in the formula, which combined with Matrix Plus Complex fills the cuticles forming a protective shield thus changing the structure of the hair leaving it smoother and shinier.

Technology Avant-garde Matrix Plus Complex: controlled release of proteins The Matrix Plus is positively charged because of its affinity with the overall negative charge of the

7 Technology Avant-garde Matrix Plus Complex: controlled release of proteins The Matrix Plus is positively charged because of its affinity with the overall negative charge of the cuticle, which then forms a protective shield. The Matrix Plus is a three-dimensional network that allows the gradual release of active components. Carob is rich in 3 Amino acids

8 CAROB The new technology takes full advantage of the Carob bean gum and extract, a natural plant from the carob tree. The main components of carob are large carbohydrate sugars. Carob bean gum acts like a thickener helping the hair in retaining water and thus binding the cuticles of the hair. This new combination regenerates and restructures the hair. Therefore, it restores moisture, softness, brightness & vitality with a natural lasting smoother and silkier effect.

9 Ingredients Babassu oil: Babassu nut is the third most important palm oil in the world. It grows wild in Northeast Brazil. The nut produces precious oil used for soap, hair conditioning etc. Penetrats quickly. Weat Germ oil: Omega-6 Vitamin E: Antioxydant

10 Glycerin: Moisturizing agent Protects the hair from dehydration Polyquaternium-7 : Prevents the buildup of static and forms a thin coating that absorbs moisture in the hair shaft More % Cysteines and hydrolyzed Keratin

11 Hair Properties Permeability: Depending on the state of the cuticle, damaged hair becomes more porous, in which case water increases the volume and the weight of the hair. Elasticity: A good elasticity of the hair allows for recovery of the original shape of the hair in case of any modification occurs. Resistance: When the hair has a good resistance, it can stretch up to 25% more depending on the fiber links.

12 Effectiveness Virgin hair colored hair Keraspa Intense The more damaged is the hair fiber, the more porous it is! - Matrix Plus complex Improves and protects the hair structure. Hair regains it strength, structure and integrity!

13 CHART REDUCTION Volume & Frizz REDUCTION Curl Colored hair Fine & light curls 90% 90% Colored hair Texture medium & wavy 90% 90% Colored hair Texture medium to coarse 90% 80% Colored hair spirals form 80% 80% Natural hairs Frizzy ends to roots spirals 70% 50%

14 Conclusion Formaldehyde Free Hair becomes smoother Improves its barrier function Strengthens the hair fiber Lasts weeks No fumes - No itchy eyes Healthier hair Regains its elasticity Hair can be washed the same day Immediate visible results

15 BEFORE Double Application

16 HOME CARE Once you have a keratin smoothing treatment in your hair always maintain your treatment with our Keraspa sulfate-free moisturizing shampoo. Too Much Protein Can Be Bad For Your Hair!

17 Shampoo S Sulfate free Paraben free Salt free Protects your hair color This shampoo is specially designed to maintain smoothing treatments (straightened or colored hair). The combination of proteins penetrates the hair shaft, providing the moisture needed to strengthen hair while promoting shine. Mineral extracts derived from the sea nourish and soften the hair helping to retain its moisture which makes it more impervious to the weather while protecting the hair cuticles. The hair becomes easy to style. Color safe

18 Conditionner C The Keraspa conditioner is specially designed to maintain smoothing treatments, straightened and colored hair. It contains special hydrating nutrients that have a superior detangling action that results to smooth and silky hair. Natural, non-greasy emollient extracts were added which penetrate the hair shaft and seals the cuticles to control frizz. The hair feels naturally soft, fluid and easy to style.

19 Keratin Silk proteins Weat germ oil Arnica oil extract Polyquaternium-55. KERA PLUS Styling Smooth your hair faster Apply on wet hair and all types of curly, frizzy or dammaged hair to obtain smoother, silkier and shinnier hair. We recomand the daily use of this product.

20 AMAZON serum Babassu oil Murumuru butter UVB filter ideal product to work with smoothing treatment penetrates and restructures the natural elasticity of the hair ultra-shiny and non greasy. moisturizes and reconditions hair suitable for all hair types Apply on wet or dry hair few drops of Serum in the palm, spread between both hands to warm up. Rub the hair until complete absorption.

21 Finally Enhanced results Smoother...hair! Easy to use Safe!

OUR CLASSIC COLLECTION

OUR CLASSIC COLLECTION WHY WE CREATED KERARGANIC? THREE-STEP TREATMENT ORGANIC KERATIN SYSTEM KERARGANIC PRE-TREATMENT (CLARIFYING) SHAMPOO (STEP 1) has been designed to cleanse and remove residues and