TECHNICAL BOOK copertina_tech_book_megix10.indd Tutte le pagine 10/03/15 10:49

Transcription

1 TECHNICAL BOOK

2 A flower blooms in the mowan garden.

3 A new flower has bloomed in the professional colour product garden. Thanks to the properties of Fision Keraveg-18, Megix has become a true wellness treatment for hair. Colour that repairs, hydrates and nourishes the hair fibre for revitalised, beautiful hair. The revolutionary formula acts in just 10 minutes instead of the usual 30, making it an essential part of any hair colouring service. As precious as a diamond. A well-nourished flower grows better. The continuous research undertaken by Mowan laboratories has led to the development of this revolutionary product which has surpassed all past performance and has seen Megix innovated with the exceptional properties of Keraveg-18, which guarantee: 100% grey coverage, even in fashion shades; long-lasting colour; low ammonia content; rich, brilliant and long-lasting tones; exceptional performance; reliable colour results; non-staining; non-irritant; easy to apply and rinse; high quality ingredients; available in 80 shades. Natural and environmentally friendly. Mowan is committed to formulating ethical, environmentally friendly products. This is why it has chosen to use the latest scientific discovery in the field: Fision Keraveg-18, an innovative keratin formulation as a plant-based alternative to animal protein. The building block of hair, Keratin deficiency increases exposure to external agents making the hair inevitably more fragile and weak.

4 W S A S T The plant-based alternative to hydrolysed animal-based keratin from pigs, sheep or cattle, Fision KeraVeg18 also has improved properties over the latter. Contains 18 amino acids, including soy and wheat proteins as well as arginine, serine and threonine, three extremely important amino acids selected to mimic the keratin composition of hair. Wheat protein Its low molecular weight means it easily penetrates the hair shaft, leaving hair softer, shinier and with more body. Silk proteins Silk amino acids bind to the keratin in hair, creating a protective film that leaves hair soft and silky and protects it from atmospheric pollution. Arginine Arginine is widely recognised for its contribution to strengthening hair fibre making hair stronger and more elastic. Serine Serine is a ceramide precursor that has anti-aging and conditioning properties on hair thanks to its ability to rebuilt the lipid barrier. Hair is thus hydrated and protected from external factors. Threonine Threonine is an essential amino acid that helps maintain the proper protein balance in the body and stimulates the regeneration of collagen. It has an anti-static and hydrating effect on hair. F I S I O N K E R A V E G - 1 8

5 Pure, bright, intense and protective

6 He who tries megix find a treasure. For the customers Reconstruction of the hair during the coloring service thanks to Fision Keraveg-18 Respect for scalp and hair thanks to a reduced processing time. Luminous and intense shades due to high concentration of micro-pigments. No color overlap: the application of Megix does not create intensity variations over time. Total Coverage of grey hair also in fantasy nuances. Natural ingredients that respect the structure of the hair. They reconstruct the hair fiber giving brightness and naturalness. A range of 80 nuances with extraordinary shades to meet every customer s need. Liven up in a few minutes hair that lost its previous color, so as to restore the brilliance and vivacity that every woman desires. Long-lasting color: Megix great performances are also a guarantee for color longevity, a way to be more beautiful for a longer time. For Hairdresser A more profitable activity thanks to the sharp increase in the number of color services that only Megix s short processing time can give. Gain the reputation of unique and innovative salon on your local market. Increase of the daily service of final touch and regrowth in just 10 minutes to offer customers a new color touch in a very short time. Conquering new customers when they will get to know from friends and acquaintances of the great innovation offered by the salon. Strong customers loyalty, as soon as they discover they can dye their hair with a unique quality product without suffering long and boring waits. Possibility of offering a color service in less than one hour including hair set, conquering in this way all women with little free time available, perhaps taking advantage of the lunch break of a workday.

7 All its petals. All precious. The incredible benefits of Keraveg-18: Protects hair from environmental stress factors Stronger hair Improves elasticity Glossier, silkier hair Hair is easier to brush Reduces static Anti-frizz effect More vibrant colour

8 NUANCES AND MIXING RATIO COLORS RANGE The wide range, carefully studied allows professionals to meet any kind of client s demand. DEVELOPER Oxygen developers are composed of 4 different volumes: 12 vol vol vol vol. The developer is mixed according to the ratio shown in the table enclosed. RESULT MIXING RATIO DEVELOPER PROCESSING TIME TONE ON TONE 1:1,5 12 vol. 10 min GRAY HAIR COVERAGE 1:1 21 vol. 10 min COVERAGE AND LIGHT BLEACHING 1:1 32 vol. 10 min EXTRA LIGHTENING 1:2 40 vol. 20 min

9 INSTRUCTIONS DIAGNOSIS CRITERIA Before starting to dye your hair, it is important to perform an accurate diagnosis. The main points to be considered at this stage are: 1. previous cosmetic color 2. natural color 3. the percentage of grey hair 4. the desired color 5. the hair texture 6. the level of ends bleaching Note In case of uneven grey hair percentage in the different head sections consider the highest value. Ex. 70% forehead grey hair 30% nape grey hair For a correct mixing consider 70% of grey hair. CREAM PREPARATION After choosing the desired nuance, use a precision balance to measure the required amount of cream and Developer according to the table shown in this manual and carefully mix the cream. A wrong mixing of cream and Developer can compromise the final result. It is not recommended mixing Megix 10 with its previous version and\or with hair dye of other brands. In this case the results are not guaranteed (Bleaching enhancer) is free from pigments and is used to increase the bleaching power of all nuances. You should not use more than 50% of 0.00 (Bleaching enhancer) inside the mixing. By mixing only 0.00 (Bleaching enhancer) and Developer in 1: 2 ratio you can bleach your natural hair up to 3-4 tones. Superbleaching are designed for maximum bleaching and have the capacity to lift up until 3-4 level the natural hair. Always mix 1 part of Superbleaching + 2 parts of Developer 40. Apply first on darker hair. Processing time 20 minutes. APPLICATION Divide hair into four equal sections, from ear to ear and from the middle of the forehead to the middle of the nape. Select half-centimeter locks and apply the cream starting from the area with great concentration of grey hair. NEVER DYED HAIR 1 step Prepare and apply the desired color on hair ends and length up to 2/3 cm from the skin, leave on to rest for 5 minutes (10 minutes in case of Superbleaching). 2 step Prepare the same mixture and apply it on the roots, leave on to rest for 10 minutes (20 minutes in case of Superbleaching). ALREADY DYED HAIR (regrowth or final touch) Start applying the desired color on hair regrowth and leave on to rest for 10 minutes (20 minutes in case of Superbleaching). At the end of the processing time, dampen hair length and ends, then apply the color leaving it to rest for 2-4 minutes more. RINSE At the end of the processing time emulsify the color with warm water, gently massaging scalp and hair. Then rinse thoroughly until the water appears completely clear. Use the Post Color Megix line to emphasize the color obtained. ALLERGY TEST It is advisable to perform a color allergy test 24 hours in advance prior to the coloring. Do not perform any coloring if abrasions on the skin are present. Wear gloves. Avoid contact with the eyes. Clean the area of the forearm o behind the ear. Apply using a cotton flock. Let it rest for 48 hours. If no reaction occurs, proceed with the coloring.

10 AFTER COLOR LINE So as to maintain results, Megix recommends using the Color Care line after colouring hair. Fision Keraveg-18, a set of 18 amino acids including soy and wheat proteins and three very important amino acids: arginine, serine and threonine, is at the heart of the line, which consists of the Color Saver Shampoo and Color Saver Conditioner. As well as recreating the keratin composition of hair, Fision Keraveg-18 also acts on hair so as to:» extend colour and prevent fading;» be an effective UVA and UVB filter;» improve hydration, elasticity and combability;» make hair glossy and silky.» Paraben Free» Sls Free Effectiveness tests conducted through electron microscopy studies showed a significant increase in hair moisturizing, due to the penetration of minerals into the fibre. COLOR SAVER SHAMPOO COLOR SAVER CONDITIONER

11 MAPPA DELLE NUANCES

12