HEALTH & BEAUTY CARE. HBC Highly Profitable in Convenience. The Importance of HBC Growth Profit Dollar Per Linear Foot

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1 HEALTH & BEAUTY CARE HBC is highly profitable in convenience, and single-digit growth, year over year, is expected for the foreseeable future. Jim Hachtel, VP of Strategic Insights, Eby-Brown HBC Highly Profitable in Convenience HBC delivers a +45% gross margin. With gross margins and margin dollar profit per unit equal to or greater than most center of the store merchandise categories, the HBC category in your c-store is an important revenue source. Unfortunately, some retailers have bought into the myth that HBC won t sell in c-stores this is simply not true! However, to have success and achieve these impressive results in HBC, you need to offer solutions to your shoppers needs. The Importance of HBC Growth Profit Dollar Per Linear Foot HBC $9,274 GP Dollars Avg 4 = $2,432 GP$ per ft Center Store Merchandise Category $27,707 GP Dollars Avg 2 = $2,309 GP$ per ft Convenience HBC Sales deliver Gross Profit Dollars equal to or greater than most Center Store Merchandise Categories, for space assigned. HBC is a destination driven category and simply offering solutions to shop per needs will result in sales transactions. All pricing and distribution decisions are at the sole discretion of the retailer. 36 Category Insights 4th QTR 207

2 Proper product selection is so important in capturing that return customer. As long as you have what the customer wants, they ll come back to shop again. George Main, VP of Merchandising, Eby-Brown HBC s Top-Selling Segments Only 7 segments represent 88% of the total business in HBC. There s no need to offer every segment available focus on the big hitters for the big gains. Our 3-, 4- and 8-foot planograms offer the top products, tailored to fit your space availability. From Thought to Bought in 5 Seconds HBC is a destination category, with customers visiting your set to satisfy a specific need state relief purchase. The decision ladder is simple: Need State/Type of Ailment Do they have a headache, cold/flu, sinus/allergy, stomach ailment, etc? Duration/Length of Treatment Do they need a quick relief product or will they need to take medicine for several days? Brand Selection Are they looking for a name brand or a private label? This entire decision process happens quickly from thought to bought in 2-5 seconds. So it s important that your HBC offering be well stocked, simple, clean and can be easily found within the store. Give Them What They Want Within the top-selling segments, customers are looking for top brands with names they know and trust! To maximize profitability, it is essential to maintain a manageable inventory while carrying only the highest market share brands. Resist the temptation to stock mid-level to lower level brands in all segments target only key HBC segments like analgesics and upper respiratory for a private label offering. Also, consider offering both immediate consumption sizes as well as multi-dose sizes for trade-up. Don t forget to consider seasonality offer cold/flu products in the fall and winter and sun care products in the spring and summer. Allergy season tends to be nearly year-round so these products can be a constant in your set. Total Upper Respiratory 24% Total Analgesics 27% All Others 2% Digestive Health % Family Planning 9% Feminine Hygiene 7% Lip Care 5% Eye 5% Effective Merchandising for HBC Follow these simple tips, and you re on your way to capturing 45% gross margins with HBC! The HBC set must be easy to find and accessible to the customer. For security s sake, place your HBC set in a highly visible location where it can be seen from the checkout counter. Name brand products must be offered with a balance between single-serve and takehome sizes. Condoms must be placed within the HBC set and not behind the counter they simply don t sell if they re not out on the floor. Place high unit movers on the upper shelves. As products and vendors mature, so should your merchandising fixtures. Consider upgrades to fixtures that will help sell your product. Don t neglect incremental opportunities to sell HBC such as lip care at the counter and other secondary locations. Sources: Johnson & Johnson Category Management, 205; IRI Total US Convenience Latest 52 weeks ending th QTR 207 Category Insights 37

3 HEALTH & BEAUTY CARE 8ft National planogram 38 Category Insights 4th QTR 207

4 Planogram listings are on pages th QTR 207 Category Insights 39

5 HEALTH & BEAUTY CARE 8ft National planogram FAMILY PLANNING PEGBOARD CVALET GILLETTE SHAVE KIT CT CVALET ALKA-SELTZER ORIG DUREX EXT SENSITIVE CNDM 3CT CVALET MENS COMB CT EFFRVSCNT 4CT 4936 DUREX PLEASURE PACK CONDOM CVALET CREST TOOTHBRUSH/ CVALET EMERGEN-C BRY MIX PKT 2CT ASSORTED 3CT PASTE KIT CT 5368 CVALET ZZZQUIL SLEEP AID CAP 2CT DUREX XXL CONDOM 3CT ORAL B COMPLETE FLOSS MINT 6806 TYL XS ACETMN VIAL BLSTR CP 0CT DUREX CONDOM REAL FEEL 3CT PICKS 30CT SIMPLY SLEEP SLEEP AID CAP 24CT DUREX PERFORMAX INTENSE ORAL B INDICATOR TOOTHBRUSH CHAPSTICK CLASSIC ORIGINAL 0.5Z CONDOM 3CT SOFT CT CARMEX LIP BALM ORG TUBE 0.35Z DUREX INTENS SENSTN CONDOM 966 HALLS COUGH DROPS CHRY 30CT CARMEX LIP BALM ORG JAR 0.25Z ULTR FNE 3CT 958 HALLS COUGH DROPS MNTHL 30CT 7464 J & J BAND AID FLEX FABRIC 8CT FAMILY PLANNING PEGBOARD TROJAN ULTRA THIN CONDOM GILLETTE FSN RAZOR PRO GLD 2 CRT 5396 LIFESTYLES CNDM ULTR SENS 3CT PREM CVALET CLIPPER NAIL CT LIFESTYLES CONDOM KYNG LG 3CT TROJAN ULTRA RIB CONDOM PREM LISTERINE PM ORAL CARE CL MNT 0.26Z LIFESTYLES CONDOM SKYN 3CT J & J DENTAL FLOSS UNFLAVORD LIFESTYLES CONDOM ULTRA LIFESTYLES CONDOM SKYN 3CT WAXED 55YD LUBE+ 3CT LIFESTYLES CONDOM ULTRA COLGATE WISP DISPSBL T/B 825 LIFESTYLES CONDOM RIBBED LUBE+ 3CT COOL MINT 4PK PLEASURE 3CT CVALET EXCDRN PN RLF X STR 4CT 974 HALLS COUGH DROPS HNY/LMN 30CT LIFESTYLES CONDOM THYN 3CT CVALET ADVIL REG LIQGEL 4CT 982 HALLS DEF VIT C DROPS CITRS 30CT PEG SECTION CVALET MOTRIN IBPRFN CAP 4CT GNC PRO PERFORMANCE VITAPAK TROJAN CONDOM LUBE MAG 3CT CVALET BENADRYL ALLERGY MENS RIPPED TROJAN THIN CONDOM ULTRA RELIEF TAB 2CT TUMS RACK - SHELF LUBE MAG 3CT CVALET VICKS NYQUIL SEVR TUMS ULT ANTACID PPPRMNT TB 2CT 5396 LIFESTYLES CONDOM ULTRA CLD/FLU LIQGEL TUMS ULT ANTACID ASST BRY TB 2CT SENSITIVE 3CT CVALET CONTAC COLD&FLU ROLAIDS ULTRA SOFTCHEW LIFESTYLES CONDOM KYNG LG 3CT RELIEF 4CT STRWBRY ROLL 6CT CVALET TYL EX STRNGTH CAP 4CT CVALET ANTI-DIARRHEAL RLF 4CT TUMS RACK - SHELF CVALET ADVIL REG TAB 4CT CV EMERGEN-C ORG MX PKT 2CT 437 TUMS REG ANTACID PPPRMNT TB 2CT CVALET ALEVE REG CAP 4CT 5906 VISINE AR EYE DROPS LIQ 0.28Z TUMS EX ANTACID ASST BRY TAB 2CT CVALET CLARITIN N-D ALLERGY ALEVE TRAV VIAL 220MG TAB 0CT 9662 TUMS EX ANTACID ASSRT FRT TAB 2CT RELIEF CT VIVARIN CAFF ALERTNESS TAB 6CT ROLAIDS EXTRA MINT TAB 0CT 9453 CVALET VICKS DAYQUIL COLD/FLU CHAPSTICK MST ORG SPF 5 0.5Z TOP SHELF CAP 4CT 8075 BLISTEX MEDICATED LIP 6459 TUMS SMTHY ANTCD ASST FRT TB 2CT CVALET ALKA-SELTZER+ COLD OINTMENT 0.2Z MOTRIN INFNT IBUPRFN BRY LIQ 0.5Z EFFRVSCNT 4CT 5822 BURTSBEE VANBEAN.5Z MOTRIN CHILD IBUPRFN CHRY LIQ 4Z CVALET PEPTO BISMOL STOMCH NEOSPORIN OINTMENT ORG 0.5Z TYL PAIN/FVR CHRY BLST CHILD 4Z REL TAB 4CT TROJAN HER PLEASURE CONDOM TOP CARE ASPIRIN TAB 00CT CVALET ZANTAC 50 TAB 2CT BAYER ASPIRIN 325MG TAB 24CT CVALET CLEAR EYES REDNESS TROJAN ECSTASY CONDOM ULTRA EXCEDRIN PAIN RELIEF EX-STR 24CT RELIEF 0.2Z 9974 EXCEDRIN PAIN RELIEF MIGRNE 24CT ADVIL TRAVEL VIAL 200MG TAB 0CT DUREX XXL CONDOM 3CT TYL XS ACETMN RPD RLS GELCAP 24CT DRAMAMINE ORIGINAL TAB 2CT DUREX CONDOM REAL FEEL 3CT TYLENOL XS ACETMN CAP 24CT CHAPSTICK CLASSIC CHERRY 0.5Z CVALET BAYER ASPIRIN TAB 4CT 570 TOP CARE PAIN RELIEF EX STR CAP 50CT 8083 BLISTEX MED LIP BALM 0.5Z CVALET ADVIL PM CAP 4CT MOTRIN IBUPROFEN ORG LIQGEL 20CT BURTS BEE LIP BALM BSWAX 0.5Z 9556 CVALET MIDOL COMPLETE 4CT ADVIL 200MG TAB 24CT 6048 ORAJEL TTHCHE RLF MAX STR 0.25Z CV ADVIL ALLRGY/CNGST RLF TB 2CT 5464 ADVIL 200MG LIQGEL 20CT GILLETTE GOOD NEWS PLUS RZR CVALET ADVIL CNGST RLF TAB 2CT 4585 TOP CARE PN RLF FVR RDCR TAB 50CT DSPSBL 2PK CVALET MUCINEX DM TAB 2CT ALEVE 220MG CAP 24CT 40 Category Insights 4th QTR 207

6 HEALTH & BEAUTY CARE 8ft National planogram continued ALEVE 220MG LIQGEL 20CT TYLENOL ACETAMINOPHEN PM XTRA STR 24CT ADVIL PM 200MG CAP 20CT ALEVE PM 220MG CAP 20CT VICKS ZZZQUIL SLEEP AID LIQCAP 2CT 676 HALLS DEF VIT C DROPS CITRUS 9CT 50 HALLS COUGH DROPS MNTHL 9CT 528 HALLS COUGH DROPS HNY/LMN 9CT 536 HALLS COUGH DROPS CHERRY 9CT 282 HALLS COUGH DROPS SUG FR BLACK CHER 9CT 478 HALLS COUGH DROPS SPRMNT 9CT SECOND SHELF PEPTO BIS DIG RELF MX-STR LIQ 4Z 7586 PEPTO BISMOL DIGEST RELF ORIGINL LIQ 4Z PEPTO BISMOL DIG RELF TAB 30CT IMODIUM ANTI-DIARRHEAL CAP 6CT IMODIUM ANTI-DIARRHL MNT LIQ 4Z TOP CARE ANTI DIARRHL CAP 24CT GAS-X ANTI-GAS XTR-STRNGTH SOFTGEL 0CT ALKA SELTZER ANTCD ORG TAB 2CT VISINE ORG EYE DROPS LIQ 0.5Z VISINE ADVD EYE DROPS LIQ 0.5Z VISINE AC EYE DROPS LIQ 0.5Z CLEAR EYES EYE DROP RED RELF Z B&L RENU LENSE CLNR MLT PRPS 4Z BENADRYL CHILD ALLERGY CHERRY LIQ 4Z BNDRYL ALLERGY ULTRATABS 24CT ZYRTEC ALLRGY RELF 0MG TAB 3CT CLARITIN ALLERGY 24HR TAB 5CT ALLEGRA 24 HR ALLERGY TAB 5CT AFRIN NASAL SPRAY 0.5Z 7385 TOP CARE NASAL DECON 2 HOUR LIQ Z MUCINEX SINUS MAX DAY/NIGHT LIQGEL 8CT 8679 TYL SNS CONG/PN DAYTM SUDAFED PE PRSSR PAIN CAP 24CT TOP CARE NASAL DECON PE MAX TAB 8CT TYL COLD/FLU SEVERE CAP 24CT TYL CLD RLF MLTI SYMPTOM LIQ 8Z 95 TYLENOL CLD RLF MULTI COOL THIRD SHELF BURST LIQ 8Z CONTAC COLD&FLU RLF DAY CP 8CT RICOLA COUGH DRPS NAT HERB 0CT RICOLA COUGH DROPS CHERRY HONEY 0CT LUDEN THROAT DROP WILD CHERRY 20CT ZANTAC 50 ACID REDCR TAB 8CT PEPCID ACID RDCR MX-STR TAB 8CT VSLNE PETROLEUM JELLY ORG 3.75Z Q TIPS CTTN SWABS PRSE PK 30CT PURELL ADVNCE HAND SNTZR ALOE GEL 2Z CORTIZONE-0 ANTI-ITCH MAX STR TUBE Z AXE PHOENX BODY SPRAY Z OLD SPICE H/E DEODORANT PURE SPRT 2.25Z DEGREE MEN DEODORANT ANT-PERS XTRM.7Z SECRET SOLID ANTI PERSP PWDR FRSH.7Z CREST ANTI-CAVITY TOOTHPASTE SCOPE 2.7Z COLGATE TOTAL TOOTHPASTE CLEAN MNT 4.2Z AVEENO MOIST LOTION 2.5Z LUBRIDERM DAILY MOISTURE LOTION F/FR 3Z VASOLINE INTNS CR LTN TTL MST 3Z IRISH SPR DEODORANT SP ORG 3.75Z DOVE SOAP REGULAR BAR 3.7Z BENGAY PAIN RELIEF CREAM GREASELESS 2Z ADVIL CNGSTN RELIEF TAB 0CT ALKA SELTZER COLD/COUGH LIQGEL 0CT VICKS NYQL COLD/FLU LIQCAP 8CT VICKS DYQL COLD/FLU LIQCAP 8CT VICKS NYQL COLD/FLU ORG LIQ 8Z VICKS NYQL COLD/FLU CHRY LIQ 8Z TOP CARE FLU RELF NITE PE LIQ 8Z VICKS DAYQUIL COLD/FLU LIQ 8Z VICKS VAPORUB OINTMENT.76Z THERAFLU CLD RLF N HNY LMN CHAM PAK 6CT ROBITUSSIN COUGH MED CHST BOTTOM SHELF CNGSTN LIQ 4Z TOP CARE CLD RELF COUGH SYRUP 4Z MUCINEX DM EXPECTORANT REG 2HR TAB 6CT MUCINEX FAST MAX FL/SRE THRT LIQGEL 8CT HUGGIES LITTLE MOVER DIAPER STEP 3 4CT J & J LOTION BABY 3Z J & J POWDER BABY 4Z DESITIN DPR RASH RELF ONTMNT 2Z TOP CR ISOPROPYL ALCL 70 PCT 6Z PRPRTN H HEMORRHOID CREAM Z J & J BAND AID STRIPS COMFRT SHEER 40CT J & J BAND AID GAUZE ROLL CT FOAMY SHAVE REG Z EDGE SHAVE GEL X-MST W VIT E 7Z LISTERINE A-S MTHWSH CL MNT 8.5Z CREST SCOPE RINSE ORG MNT 8.45Z SUAVE NAT SHAMP WATERFALL 5Z HEAD & SHOULDERS 2 IN SHAMPOO/CONDTNR TOP CARE NAIL POLISH RMVR REG 6Z WET ONES WIPES SENSITIVE 20CT CLEAR BLUE PLUS PRGNNCY TST CT CAREFREE LINER ORIG W/ BAKING SODA 20CT STAYFREE MAXI PAD REG WING 8CT ALWAYS ULT THN FLXWNG REG 0CT ALWAYS MAXI FLXWNG REG 0CT ALWAYS MAXI FLXWNG LNG SPR 8CT TAMPAX PEARL TAMPON REG 8CT TAMPAX PEARL TAMPON SUPER 8CT TAMPAX TAMPON SUPER PLUS 0CT PLAYTEX GNTL GLD TAMPON SPR DEODRNT 8CT MIDOL COMPLT MENSTRUAL MAX-STR CAP 6CT Planogram photo is on pages th QTR 207 Category Insights 4

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8 Planogram listings are on pages th QTR 207 Category Insights 43

9 HEALTH & BEAUTY CARE 8ft Southeast planogram FAMILY PLANNING PEGBOARD CVALET GILLETTE SHAVE KIT CT CVALET ALKA-SELTZER ORIG DUREX EXT SENSITIVE CNDM 3CT CVALET MENS COMB CT EFFRVSCNT 4CT 4936 DUREX PLEASURE PACK CONDOM CVALET CREST TOOTHBRUSH/ CVALET EMERGEN-C BRY MX PKT 2CT ASSORTED 3CT PASTE KIT CT 5368 CVALET ZZZQUIL SLEEP AID CAP 2CT DUREX XXL CONDOM 3CT LISTERINE PM ORAL CARE COOL 6806 TYL XS ACETMN VIAL BLSTR CP 0CT DUREX CONDOM REAL FEEL 3CT MINT 0.26Z SIMPLY SLEEP SLEEP AID CAP 24CT DUREX PERFORMAX INTENSE ORAL B INDICATOR TOOTHBRUSH CHAPSTICK CLASSIC ORIGINAL 0.5Z CONDOM 3CT SOFT CT CARMEX LIP BALM ORG TUBE 0.35Z DUREX INTENS SENSTN CONDOM 966 HALLS COUGH DROPS CHRY 30CT CARMEX LIP BALM ORG JAR 0.25Z ULTR FNE 3CT 958 HALLS COUGH DROPS MNTHL 30CT 7464 J & J BAND AID FLEX FABRIC 8CT FAMILY PLANNING PEGBOARD TROJAN ULTRA THIN CONDOM GILLETTE FSN RAZOR PRO GLD 2 CRT 5396 LIFESTYLES CNDM ULTR SENS 3CT PREM CVALET CLIPPER NAIL CT LIFESTYLES CONDOM KYNG LG 3CT TROJAN ULTRA RIB CONDOM WET ONES WIPES SENSITIVE 20CT LIFESTYLES CONDOM SKYN 3CT PREM COLGATE WISP DISPSBL T/B LIFESTYLES CONDOM ULTRA LIFESTYLES CONDOM SKYN 3CT COOL MINT 4PK LUBE+ 3CT LIFESTYLES CONDOM ULTRA J & J DENTAL FLOSS UNFLAVORD 825 LIFESTYLES CONDOM RIBBED LUBE+ 3CT WAXED 55YD PLEASURE 3CT CVALET EXCDRN PN RLF X STR 4CT 974 HALLS COUGH DROPS HNY/LMN 30CT LIFESTYLES CONDOM THYN 3CT CVALET ADVIL REG LIQGEL 4CT 982 HALLS DEF VIT C DROPS CITRS 30CT PEG SECTION CVALET MOTRIN IBPRFN CAP 4CT GNC PRO PERFORMANCE VITAPAK TROJAN CONDOM LUBE MAG 3CT CVALET BENADRYL ALLERGY MENS RIPPED TROJAN THIN CONDOM ULTRA RELIEF TAB 2CT TUMS RACK - SHELF LUBE MAG 3CT CVALET VICKS NYQUIL SEVR TUMS ULT ANTACID PPPRMNT TB 2CT 5396 LIFESTYLES CNDM ULTR SENS 3CT CLD/FLU LIQGEL TUMS ULT ANTACID ASST BRY TB 2CT LIFESTYLES CONDOM KYNG LG 3CT CVALET CONTAC COLD&FLU ROLAIDS ULTRA SOFTCHEW CVALET TYLENOL EXTRA RELIEF 4CT STRWBRY ROLL 6CT STRENGTH CAP 4CT CVALET ANTI-DIARRHEAL RLF 4CT TUMS RACK - SHELF CVALET ADVIL REG TAB 4CT CV EMERGEN-C ORG MX PKT 2CT 437 TUMS REG ANTCID PPPRMNT TB 2CT CVALET ALEVE REG CAP 4CT 5906 VISINE AR EYE DROPS LIQ 0.28Z TUMS EX ANTCID ASST BRY TAB 2CT CVALET CLARITIN N-D ALLERGY ALEVE TRAV VIAL 220MG TAB 0CT 9662 TUMS EX ANTCID ASST FRT TAB 2CT RELIEF CT VIVARIN CAFF ALERTNESS TAB 6CT ROLAIDS EXTRA MINT TAB 0CT 9453 CVALET VICKS DAYQUIL COLD/FLU CHAPSTICK MST ORG SPF 5 0.5Z TOP SHELF CAP 4CT 8075 BLISTEX MEDICATED LIP 6459 TUMS SMTHY ANTCD ASST FRT TB 2CT CVALET ALKA-SELTZER+ COLD OINTMENT 0.2Z GOODYS PAIN RELIEF PM PWDER 6CT EFFRVSCNT 4CT 5822 BURTSBEE VANBEAN.5Z GOODYS PAIN RELIEF BACK/BODY CVALET PEPTO BISMOL STOMCH NEOSPORIN OINTMENT ORG 0.5Z POWDER 6CT REL TAB 4CT TROJAN HER PLEASURE CONDOM GOODYS PAIN RELIEF HEADACHE CVALET ZANTAC 50 TAB 2CT POWDER 2CT CVALET CLEAR EYES REDNESS TROJAN ECSTASY CONDOM ULTRA GOODYS PAIN RELIEF HEADACHE RELIEF 0.2Z POWDER 6CT ADVIL TRAV VIAL 200MG TAB 0CT DUREX XXL CONDOM 3CT GOODYS PAIN RELIEF COOL ORNG DRAMAMINE ORIGINAL TAB 2CT DUREX CONDOM REAL FEEL 3CT POWDER 4CT CHAPSTICK CLASSIC CHERRY 0.5Z CVALET BAYER ASPIRIN TAB 4CT BC ASPIRIN ARTHRITIS RELIEF 8083 BLISTEX MED LIP BALM 0.5Z CVALET ADVIL PM CAP 4CT POWDER 6CT BURTS BEE LIP BALM BSWAX 0.5Z 9556 CVALET MIDOL COMPLETE 4CT BC ASPIRIN PAIN RELF PWDR 2CT 6048 ORAJEL TTHCHE RLF MX STR 0.25Z CV ADVIL ALLRGY/CNGST RLF TB 2CT BC ASPIRIN PAIN RELF PWDR 6CT GILLETTE GOOD NEWS PLUS RZR CVALET ADVIL CNGST RLIF TAB 2CT BAYER ASPIRIN 325MG TAB 24CT DSPSBL 2PK CVALET MUCINEX DM TAB 2CT EXCEDRIN PAIN RELF EX-STR 24CT 44 Category Insights 4th QTR 207

10 HEALTH & BEAUTY CARE 8ft Southeast planogram continued 9974 EXCEDRIN PAIN RELIEF MIGR 24CT TYLENOL XS ACETMN RPD RLS GELCAP 24CT TYLENOL XS ACETMN CAP 24CT MOTRIN IBUPN ORG LIQGEL 20CT ADVIL 200MG TAB 24CT 5464 ADVIL 200MG LIQGEL 20CT ALEVE 220MG CAP 24CT ALEVE 220MG LIQGEL 20CT ALEVE PM 220MG CAP 20CT TYLENOL ACETAMINOPHEN PM XTRA STR 24CT ADVIL PM 200MG CAP 20CT 50 HALLS COUGH DROPS MNTHL 9CT 528 HALLS COUGH DROPS HNY/LMN 9CT 536 HALLS COUGH DROPS CHERRY 9CT SECOND SHELF PEPTO BIS DIG RELF MX-STR LIQ 4Z 7586 PEPTO BISMOL DIGEST RELF ORIGINL LIQ 4Z PEPTO BISMOL DIG RELF TAB 30CT IMODIUM ANTI-DIARRL MINT LIQ 4Z IMODIUM ANTI-DIARRL CAP 6CT VISINE ORG EYE DROPS LIQ 0.5Z VISINE ADV EYE DROPS LIQ 0.5Z VISINE AC EYE DROPS LIQ 0.5Z CLEAR EYES EYE DRP RED RELF Z TYLENOL ACTMNPHN BGUM CHLD CHW TAB 24CT MOTRIN INFANT IBUPROFEN BERRY LIQ 0.5Z MOTRIN CHILD IBUPROFEN CHERRY LIQ 4Z TYLENOL PAIN/FVR CHERRY BLAST CHILD 4Z BENADRYL CHLD ALLERGY CHERRY LIQ 4Z BNDRYL ALLRGY ULTRATABS 24CT ZYRTEC ALLRGY RLF 0MG TAB 3CT CLARITIN ALLERGY 24HR TAB 5CT ALLEGRA 24 HR ALLERGY TAB 5CT SUDAFED PE PRSSR PN CP 24CT TOP CARE NASAL DECON PE MAX TAB 8CT MUCINEX FAST MAX FL/SRE THRT LIQGEL 8CT MUCINEX SINUS MAX DAY/NIGHT LIQGEL 8CT VICKS NYQL COLD/FLU LIQCAP 8CT VICKS DAYQL COLD/FL LIQCAP 8CT VICKS ZZZQL SLP AID LQCAP 2CT TYL COLD/FLU SEVERE CAP 24CT ALKA SELTZER COLD/COUGH LIQGEL 0CT 676 HALLS DEFENSE VITAMIN C DROPS CITRUS 9CT 478 HALLS CGH DROPS SPRMINT 9CT LUDEN THROAT DROP WILD CHERRY 20CT THIRD SHELF ZANTAC 50 ACID REDCR TAB 8CT 7465 PEPCID ACID RDCR MX-STR TAB 8CT GAS-X ANTI-GAS XTR-STRNGTH SOFTGEL 0CT ALKA SELTZER ANTCD ORG TB 2CT VSLNE PETLEUM JELLY ORG 3.75Z Q TIPS CTTN SWABS PRSE PK 30CT 8043 PURELL ADVNCE HAND SNTZR ALOE GEL 2Z CORTIZONE-0 ANTI-ITCH MAX STR TUBE Z AXE PHOENX BODY SPRAY Z OLD SPICE H/E DEDORANT PURE SPRT 2.25Z DEGREE MEN DEODORANT ANT-PERS XTRM.7Z SECRET SOLID ANTI PERSP PWDR FRSH.7Z AVEENO MOIST LOTION 2.5Z LUBRIDERM DAILY MOISTURE LOTION F/FR 3Z 7226 VASOLINE INTNS CR LTN TTL MST 3Z IRISH SPR DEODORNT SP ORG 3.75Z DOVE SOAP REGULAR BAR 3.7Z 7573 BENGAY PAIN RELIEF CREAM GREASELESS 2Z ADVIL CNGSTN RELIEF TAB 0CT 8679 TYL SNS CONG/PN DAYTM VICKS VAPORUB OINTMENT.76Z VICKS NYQL COLD/FLU ORG LIQ 8Z VICKS NYQL COLD/FLU CHRY LIQ 8Z TOP CARE FLU RELF NITE PE LIQ 8Z VICKS DAYQUIL COLD/FLU LIQ 8Z TYNL CLD RLF MULTI SYMPTM LIQ 8Z 95 TYLENOL CLD RLF MULTI COOL BURST LIQ 8Z THERAFLU CLD RLF N HNY LMN CHAM PAK 6CT ROBITUSSIN COUGH MED CHST CNGSTN LIQ 4Z 2800 TOP CARE CLD RLF COUGH SYRUP 4Z MUCINEX DM EXPECTORANT REG 2HR TAB 6CT AFRIN NASAL SPRAY 0.5Z CONTAC CLD&FL RLF DAY CAP 8CT BOTTOM SHELF HUGGIES LITTLE MOVER DIAPER STEP 3 4CT J & J LOTION BABY 3Z J & J POWDER BABY 4Z DESITIN DPR RSH RLF ONTMNT 2Z TOP CR ISOPROPYL ALCL 70 PCT 6Z PRPRTION H HEMORRHOID CRM Z J & J BAND AID STRIPS COMFRT SHEER 40CT J & J BAND AID GAUZE ROLL CT FOAMY SHAVE REG Z EDGE SHAVE GEL X-MOIST W VIT E 7Z LISTERINE A-S MTHWSH CL MNT 8.5Z CREST ANTI-CAVITY TPSTE SCPE 2.7Z COLGATE TTAL TPSTE CLN MNT 4.2Z SUAVE NAT SHMP WATERFALL 5Z HEAD & SHOULDERS 2 IN SHAMPOO/CONDTNR TOP CARE NAIL POLISH RMVR REG 6Z CLEAR BLUE PLUS PRGNCY TST CT CAREFREE LINER ORG W/BAKING SODA 20CT STAYFREE MAXI PAD REG WING 8CT ALWAYS ULTR THN FLXWNG REG 0CT ALWAYS MAXI FLEXWING REG 0CT ALWAYS MAXI FLXWNG LNG SPR 8CT TAMPAX PEARL TAMPON REG 8CT TAMPAX PEARL TAMPON SUPER 8CT TAMPAX TAMPON SUPER PLUS 0CT PLAYTEX GNTL GLD TAMPON SPR DEODRNT 8CT MIDOL COMPLT MENSTRUAL MAX-STR CAP 6CT Planogram photo is on pages th QTR 207 Category Insights 45

11 HEALTH & BEAUTY CARE 4ft National planogram 46 Category Insights 4th QTR 207

12 HEALTH & BEAUTY CARE 4ft National planogram FAMILY PLANNING PEGBOARD DUREX EXT SENSITIVE CNDM 3CT 4936 DUREX PLEASURE PACK CONDOM ASSORTED 3CT DUREX XXL CONDOM 3CT DUREX CONDOM REAL FEEL 3CT DUREX PERFORMAX INTENSE CONDOM 3CT DUREX INTENS SENSTN CONDOM ULTR FNE 3CT FAMILY PLANNING PEGBOARD LIFESTYLES CNDM ULTR SENS 3CT LIFESTYLES CONDOM KYNG LG 3CT LIFESTYLES CONDOM SKYN 3CT LIFESTYLES CONDOM ULTRA LUBE+ 3CT 825 LIFESTYLES CONDOM RIBBED PLEASURE 3CT LIFESTYLES CONDOM THYN 3CT PEG SECTION TROJAN CONDOM LUBE MAG 3CT TROJAN THIN CONDOM ULTRA LUBE MAG 3CT CVALET TYLENOL EXT STR CAP 4CT CVALET ALEVE REG CAP 4CT CVALET CLARITIN N-D ALLERGY RELIEF CT 9453 CV VICKS DAYQL CLD/FL CP 4CT CVALET PEPTO BISMOL STOMCH REL TAB 4CT CHAPSTICK CLASSIC CHERRY 0.5Z CHAPSTICK CLASSIC ORG 0.5Z MUCINEX DM EXPECTORANT REG 2HR TAB 6CT CVALET CLEAR EYES REDNESS RELIEF 0.2Z GILLETTE GD NWS PLS RZR DSPBL 2PK CVALET GILLETTE SHAVE KIT CT WET ONES WIPES SENSITIVE 20CT TROJAN ULTRA THIN CONDOM PREM TROJAN ULTRA RIB CONDOM PREM CVALET EXCEDRIN PN RLF X STR 4CT CVALET ADVIL REG TAB 4CT CV BENADRYL ALLERGY RLF TB 2CT CVALET VICKS NYQUIL SEVR CLD/FLU LIQGEL CV ALKA-SELTZER ORG EFRVSCNT 4CT BURTS BEE LIP BALM BSWAX 0.5Z 8083 BLISTEX MED LIP BALM 0.5Z MUCINEX FAST MAX FL/SRE THRT LIQGEL 8CT 5906 VISINE AR EYE DROPS LIQ 0.28Z TROJAN HER PLSRE CNDM TROJAN ECSTASY ONDM ULT CVALET MOTRIN IBPRFN CAP 4CT CVALET ADVIL PM CAP 4CT CVALET BAYER ASPIRIN TAB 4CT CVALET ZANTAC 50 TAB 2CT ZYRTEC ALLERGY RLF 0MG TB 3CT CARMEX LIP BALM ORG TUBE 0.35Z DRAMAMINE ORIGINAL TAB 2CT SIMPLY SLEEP SLEEP AID CAP 24CT 6048 ORAJEL TTHCHE RLF MX STR 0.25Z CVALET CLIPPER NAIL CT CVALET MENS COMB CT ORAL B INDICATOR TOOTHBRUSH SOFT CT J&J DNTL FLOSS UNFLVRD WXD 55YD VIVARIN CAFF ALERTNESS TAB 6CT NEOSPORIN OINTMENT ORG 0.5Z TUMS RACK - SHELF TUMS ULT ANTCD PPPRMNT TB 2CT TUMS ULT ANTCD ASST BRY TB 2CT ROLAIDS ULTRA SOFTCHEW STRWBRY ROLL 6CT TUMS RACK - SHELF TUMS RG ANTCD PPPRMNT TB 2CT TUMS EX ANTCD ASST BRY TB 2CT 9662 TUMS EX ANTCD ASST FRT TB 2CT ROLAIDS EXTRA MINT TAB 0CT TOP SHELF TYL PN/FVR CHRY BLAST CHILD 4Z MOTRIN CHLD IBPRFN CHRY LIQ 4Z BAYER ASPIRIN 325MG TAB 24CT EXCEDRIN PAIN RLF EXT-STR 24CT TYL XS ACETMN RPD RLS GLCP 24CT TYLENOL XS ACETMN CAP 24CT MOTRIN IBPRFN ORG LIQGEL 20CT ADVIL 200MG TAB 24CT 5464 ADVIL 200MG LIQGEL 20CT ALEVE 220MG CAP 24CT ALEVE 220MG LIQGEL 20CT TYL ACETMINPHN PM XTRA STR 24CT ADVIL PM 200MG CAP 20CT VICKS ZZZQUIL SLP AID LIQCAP 2CT 50 HALLS COUGH DROPS MENTHOL 9CT 528 HALLS COUGH DROPS HNY/LMN 9CT 536 HALLS COUGH DROPS CHERRY 9CT SECOND SHELF 7465 PEPCID ACID RDUCR MX-STR TAB 8CT ZANTAC 50 ACID REDUCER TAB 8CT ALKA SELTZER ANTACID ORG TB 2CT BENADRYL CHLD ALLRGY CHRY LIQ 4Z BENADRYL ALLERGY ULTRATABS 24CT CLARITIN ALLERGY 24HR TAB 5CT ALLEGRA 24 HOUR ALLERGY TAB 5CT TYL SNS CONG/PN DAYTM SUDAFED PE PRESSURE PN CAP 24CT MCNX SINUS MAX DY/NGT LIQGEL 8CT ALKA SELTZER CLD/COUGH LQGL 0CT THRFLU CLD RLF HNY LMN CHM PK 6CT ROBTSSN CGH MD CHST CNGSTN LQ 4Z AFRIN NASAL SPRAY 0.5Z THIRD SHELF VISINE ORIGINAL EYE DROPS LIQ 0.5Z VISINE AC EYE DROPS LIQ 0.5Z CLEAR EYES EYE DROP RED RELIEF Z B&L RENU LENSE CLNR MLT PRPS 4Z GAS-X ANTI-GAS XTR-STR SFTGEL 0CT PEPTO BIS DGEST RLF MAX-STR LIQ 4Z PEPTO BISMOL DIGEST RELF TAB 30CT IMODIUM ANTI-DIARRHL MINT LIQ 4Z IMODIUM ANTI-DIARRHEAL CAP 6CT TYLENOL COLD/FLU SEVERE CAP 24CT TYL CLD RLF MULTI SYMPTOM LIQ 8Z VICKS NYQL COLD/FLU CHERRY LIQ 8Z VICKS DAYQUIL COLD/FLU LIQ 8Z VICKS NYQUIL COLD/FLU LIQCAP 8CT VICKS DAYQUIL COLD/FLU LIQCAP 8CT MIDOL CMPLT MNSTRL MX-STR CP 6CT VICKS VAPORUB OINTMENT.76Z BOTTOM SHELF 8043 PURELL ADVNCE HND SNTZR ALOE GL 2Z 2634 J&J BAND AID STRIPS COMFRT SHR 40CT TOP CARE ISOPROPYL ALCL 70 PCT 6Z HD & SHLDERS 2 IN SHMP/CONDTNR DOVE SOAP REGULAR BAR 3.7Z CREST ANTI-CAVITY TTHPSTE SCOPE 2.7Z LISTERINE A-S MOUTHWASH CL MNT 8.5Z FOAMY SHAVE REG Z AXE PHOENX BODY SPRAY Z OLD SPICE H/E DDORNT PURE SPRT 2.25Z SECRET SLD ANTI PERSP PWDR FRSH.7Z AVEENO MOIST LOTION 2.5Z 7226 VASOLINE INTNS CARE LOTION TTL MST 3Z 4887 ALWAYS ULTR THIN FLEXWING REG 0CT 668 ALWAYS MAXI FLEXWING REGULAR 0CT TAMPAX PEARL TAMPON REGULAR 8CT TAMPAX PEARL TAMPON SUPER 8CT TAMPAX TAMPON SUPER PLUS 0CT 4th QTR 207 Category Insights 47

13 HEALTH & BEAUTY CARE 4ft Southeast planogram 48 Category Insights 4th QTR 207

14 HEALTH & BEAUTY CARE 4ft Southeast planogram FAMILY PLANNING PEGBOARD DUREX EXTRA SENSITIVE CONDOM 3CT 4936 DUREX PLEASURE PACK CONDOM ASSORTED 3CT DUREX XXL CONDOM 3CT DUREX CONDOM REAL FEEL 3CT DUREX PERFORMAX INTENSE CONDOM 3CT DUREX INTENS SENSTN CONDOM ULTR FNE 3CT FAMILY PLANNING PEGBOARD LIFESTYLES CONDOM ULT SENS 3CT LIFESTYLES CONDOM KYNG LG 3CT LIFESTYLES CONDOM SKYN 3CT LIFESTYLES CONDOM ULTRA LUBE+ 3CT 825 LIFESTYLES CONDOM RIBBED PLEASURE 3CT LIFESTYLES CONDOM THYN 3CT PEG SECTION TROJAN CONDOM LUBE MAG 3CT TROJAN THIN CNDM ULT LUBE MAG 3CT CVALET TYLENOL EXT STR CAP 4CT CVALET ALEVE REG CAP 4CT CVALET CLARITIN N-D ALLERGY RELIEF CT 9453 CVALET VICKS DAYQL CLD/FLU CAP 4CT CV PEPTO BIS STMCH REL TAB 4CT CHAPSTICK CLASSIC CHERRY 0.5Z CHAPSTICK CLASSIC ORIGINAL 0.5Z MUCINEX DM EXPECTORANT REG 2HR TAB 6CT CVALET CLEAR EYES REDNESS RELIEF 0.2Z GILLETTE GOOD NEWS PLUS RZR DSPSBL 2PK CVALET GILLETTE SHAVE KIT CT WET ONES WIPES SENSITIVE 20CT TROJAN ULTRA THIN CONDOM PREM TROJAN ULT RIB CNDM PRM CVALET EXCEDRIN PN RLF X STR 4CT CVALET ADVIL REG TAB 4CT CVALET BENADRYL ALLRGY RLF TB 2CT CVALET VICKS NYQUIL SEVR CLD/FLU LIQGEL CV ALKA-SLTZER ORG EFFRVSCNT 4CT BURTS BEE LIP BALM BEESWAX 0.5Z 8083 BLISTEX MEDICATED LIP BALM 0.5Z MUCINEX FAST MAX FL/SRE THRT LIQGEL 8CT VISINE AR EYE DROPS LIQ 0.28Z TROJAN HER PLEASURE CONDOM TROJAN ECSTASY CONDOM ULTRA CVALET MOTRIN IBUPROFEN CAP 4CT CVALET ADVIL PM CAP 4CT CVALET BAYER ASPIRIN TAB 4CT CVALET ZANTAC 50 TAB 2CT ZYRTEC ALLERGY RELF 0MG TAB 3CT CARMEX LIP BALM ORG TUBE 0.35Z DRAMAMINE ORIGINAL TAB 2CT PEPCID ACID REDUCR MX-STR TB 8CT ORAJEL TTHACHE RELF MX STR 0.25Z CVALET CLIPPER NAIL CT CVALET MENS COMB CT ORAL B INDICATOR TTHBRSH SFT CT J & J DENTAL FLOSS UNFLAVORD WAXED 55YD SIMPLY SLEEP SLEEP AID CAP 24CT VIVARIN CAFF ALERTNESS TAB 6CT NEOSPORIN OINTMENT ORG 0.5Z TUMS RACK - SHELF TUMS ULT ANTACID PPPRMNT TB 2CT TUMS ULTRA ANTACID ASSORT BRY TAB 2CT ROLAIDS ULTRA SOFTCHEW STRWBRY ROLL 6CT TUMS RACK - SHELF TUMS REG ANTACID PPPRMNT TB 2CT TUMS EX ANTACID ASST BRY TAB 2CT 9662 TUMS EX ANTACID ASST FRT TAB 2CT ROLAIDS EXTRA MINT TAB 0CT TOP SHELF GOODYS PAIN RELIEF PM PWDR 6CT GOODYS PN RELF BCK/BDY PWDR 6CT GOODYS PN RLF HDACHE PWDR 2CT GOODYS PAIN RLF HDACHE PWDR 6CT GOODYS PN ELF CL ORNG PWDR 4CT BC ASPIRIN ARTHRITIS RLF PWDR 6CT BC ASPIRIN PAIN RELIEF PWDR 2CT BC ASPIRIN PAIN RELIEF PWDR 6CT 528 HALLS COUGH DROPS HNY/LMN 9CT 536 HALLS COUGH DROPS CHERRY 9CT SECOND SHELF PEPTO BIS DIGEST RELF MX-STR LIQ 4Z PEPTO BISMOL DIGEST RELF TAB 30CT IMODIUM ANTI-DIARRHL MINT LIQ 4Z IMODIUM ANTI-DIARRHEAL CAP 6CT TYLENOL ACTMNPHN BGUM CHLD CHW TAB 24CT THIRD SHELF ZANTAC 50 ACID REDUCER TAB 8CT GAS-X ANTI-GAS XTR-STR SOFTGEL 0CT MUCINEX SINUS MAX DY/NT LIQGEL 8CT TYLENOL COLD/FLU SEVERE CAP 24CT SUDAFED PE PRESSURE PAIN CAP 24CT 8679 TYL SNS CONG/PN DAYTM ALKA SELTZER COLD/COUGH LIQGEL 0CT TYLENOL CLD RLF MULTI SYMPTOM LIQ 8Z VICKS NYQUIL COLD/FLU CHERRY LIQ 8Z VICKS DAYQUIL COLD/FLU LIQ 8Z VICKS NYQUIL COLD/FLU LIQCAP 8CT VICKS DAYQUIL COLD/FLU LIQCAP 8CT VICKS ZZZQUIL SLEEP AID LIQCAP 2CT BOTTOM SHELF ALKA SELTZER ANTACID ORIG TAB 2CT 8043 PURELL ADVNCE HND SNTZR ALOE GEL 2Z 2634 J&J BAND AID STRIPS CMFRT SHR 40CT TOP CARE ISPROPYL ALCL 70 PCT 6Z DOVE SOAP REGULAR BAR 3.7Z AVEENO MOIST LOTION 2.5Z HEAD & SHOULDERS 2 IN SHAMPOO/CONDTNR TYLENOL PAIN/FVR CHRY BLAST CHILD 4Z BAYER ASPIRIN 325MG TAB 24CT EXCEDRIN PAIN RELIEF EX-STR 24CT TYL XS ACETMN RPD RLS GELCAP 24CT TYLENOL XS ACETMN CAP 24CT MOTRIN IBUPROFEN ORG LIQGEL 20CT ADVIL 200MG LIQGEL 20CT ALEVE 220MG LIQGEL 20CT TYL ACETAMINOPHEN PM XTRA STR 24CT ADVIL PM 200MG CAP 20CT CLARITIN ALLERGY 24HR TAB 5CT ALLEGRA 24 HOUR ALLERGY TAB 5CT BENADRYL ALLERGY ULTRATABS 24CT AFRIN NASAL SPRAY 0.5Z VISINE ORIGINAL EYE DROPS LIQ 0.5Z VISINE AC EYE DROPS LIQ 0.5Z ROBITUSSIN CGH MD CHST CNGSTN LIQ 4Z CREST ANTI-CAVITY TTHPST SCOPE 2.7Z LISTERINE A-S MTHWSH CL MINT 8.5Z FOAMY SHAVE REG Z OLD SPICE H/E DDRNT PURE SPRT 2.25Z SECRET SLD ANTI PERSP PWDR FRSH.7Z MIDOL COMPLT MNSTRL MX-STR CP 6CT ALWAYS ULTR THIN FLEXWING REG 0CT ALWAYS MAXI FLEXWING REGULAR 0CT TAMPAX PEARL TAMPON REGULAR 8CT TAMPAX PEARL TAMPON SUPER 8CT TAMPAX TAMPON SUPER PLUS 0CT 4th QTR 207 Category Insights 49

15 HEALTH & BEAUTY CARE 3ft National planogram 50 Category Insights 4th QTR 207

16 HEALTH & BEAUTY CARE 3ft National planogram FAMILY PLANNING PEGBOARD DUREX EXTRA SENSITIVE CONDOM 3CT 4936 DUREX PLEASURE PACK CONDOM ASSORTED 3CT DUREX XXL CONDOM 3CT DUREX CONDOM REAL FEEL 3CT DUREX PERFORMAX INTENSE CONDOM 3CT DUREX INTENS SENSTN CONDOM ULTR FNE 3CT FAMILY PLANNING PEGBOARD LIFESTYLES CONDOM ULT SENS 3CT LIFESTYLES CONDOM KYNG LG 3CT LIFESTYLES CONDOM SKYN 3CT LIFESTYLES CONDOM ULTRA LUBE+ 3CT 825 LIFESTYLES CONDOM RIBBED PLEASURE 3CT LIFESTYLES CONDOM THYN 3CT PEG SECTION TROJAN CONDOM LUBE MAG 3CT TROJAN THIN CONDOM ULTRA LUBE MAG 3CT CVALET TYLENOL EXTRA STR CAP 4CT CVALET ALEVE REG CAP 4CT CVALET CLARITIN N-D ALLERGY RELIEF CT 9453 CVALET VICKS DAYQL CLD/FLU CP 4CT CVALET CLEAR EYES REDNESS RLF 0.2Z CHAPSTICK CLASSIC CHERRY 0.5Z CHAPSTICK CLASSIC ORIGINAL 0.5Z J & J DENTAL FLOSS UNFLAVORD WAXED 55YD ORAL B INDICATOR TOOTHBRUSH SOFT CT TROJAN ULTRA THIN CONDOM PREM TROJAN ULTRA RIB CONDOM PREM CVALET EXCEDRIN PAIN RLF X STR 4CT CVALET ADVIL REG TAB 4CT CVALET BENADRYL ALLERGY RELIEF TAB 2CT CVALET VICKS NYQUIL SEVR CLD/FLU LIQGEL CVALET PEPTO BISMOL STOMCH REL TAB 4CT 6048 ORAJEL TTHACHE RLF MAX STR 0.25Z 8083 BLISTEX MEDICATED LIP BALM 0.5Z CARMEX LIP BALM ORG TUBE 0.35Z TUMS RACK - SHELF TUMS ULTRA ANTACID PEPPERMINT TAB 2CT TUMS RACK - SHELF TUMS REG ANTACID PEPPERMINT TAB 2CT TOP SHELF BAYER ASPIRIN 325MG TAB 24CT EXCEDRIN PAIN RELIEF EXTRA-STRNGTH 24CT TROJAN HER PLEASURE CONDOM TROJAN ECSTASY CONDOM ULTRA CVALET MOTRIN IBUPROFEN CAP 4CT CVALET ADVIL PM CAP 4CT CVALET BAYER ASPIRIN TAB 4CT CVALET ZANTAC 50 TAB 2CT ZYRTEC ALLERGY RLF 0MG TAB 3CT VIVARIN CAFF ALERTNESS TAB 6CT DRAMAMINE ORIGINAL TAB 2CT MUCINEX DM EXPECTORANT REG 2HR TAB 6CT GILLETTE GOOD NEWS PLUS RZR DSPSBL 2PK NEOSPORIN OINTMENT ORIGINAL 0.5Z TUMS ULTRA ANTACID ASSORT BRY TAB 2CT ROLAIDS ULTRA SOFTCHEW STRWBRY ROLL 6CT TUMS EX ANTACID ASST BRY TAB 2CT TUMS EX ANTACID ASST FRT TAB 2CT ROLAIDS EXTRA MINT TAB 0CT TYLENOL XS ACETMN CAP 24CT MOTRIN IBUPROFEN ORG LIQGEL 20CT ADVIL 200MG TAB 24CT ALEVE 220MG CAP 24CT ADVIL PM 200MG CAP 20CT TYLENOL ACETAMINOPHEN PM XTRA STR 24CT HALLS COUGH DROPS MENTHOL 9CT HALLS COUGH DROPS HNY/LMN 9CT HALLS COUGH DROPS CHERRY 9CT SECOND SHELF VISINE ORIGINAL EYE DROPS LIQ 0.5Z VISINE AC EYE DROPS LIQ 0.5Z CLEAR EYES EYE DROP RED RELIEF Z TYLENOL PAIN/FVR CHERRY BLAST CHILD 4Z BENADRYL ALLERGY ULTRATABS 24CT CLARITIN ALLERGY 24HR TAB 5CT SUDAFED PE PRESSURE PAIN CAP 24CT MUCINEX SINUS MAX DAY/NIGHT LIQGEL 8CT MUCINEX FAST MAX FL/SRE THRT LIQGEL 8CT ALKA SELTZER COLD/COUGH LIQGEL 0CT TYLENOL COLD/FLU SEVERE CAP 24CT THERAFLU CLD RLF N HNY LMN CHAM PAK 6CT THIRD SHELF IMODIUM ANTI-DIARRHEAL MINT LIQ 4Z PEPTO BISMOL DIGEST RELF MAX-STR LIQ 4Z ZANTAC 50 ACID REDUCER TAB 8CT 7465 PEPCID ACID REDUCER MAX-STR TAB 8CT VICKS NYQUIL COLD/FLU LIQCAP 8CT VICKS DAYQUIL COLD/FLU LIQCAP 8CT VICKS NYQUIL COLD/FLU CHERRY LIQ 8Z VICKS DAYQUIL COLD/FLU LIQ 8Z ROBITUSSIN COUGH MED CHST CNGSTN LIQ 4Z AFRIN NASAL SPRAY 0.5Z VICKS ZZZQUIL SLEEP AID LIQCAP 2CT MIDOL COMPLT MENSTRUAL MAX-STR CAP 6CT BOTTOM SHELF ALKA SELTZER ANTACID ORIG TAB 2CT 8043 PURELL ADVNCE HAND SNTZR ALOE GEL 2Z 2634 J&J BAND AID STRIPS CMFRT SHEER 40CT WET ONES WIPES SENSITIVE 20CT HEAD & SHOULDERS 2 IN SHAMPOO/ CONDTNR CREST ANTI-CAVITY TOOTHPASTE SCOPE 2.7Z LISTERINE A-S MOUTHWASH CL MNT 8.5Z FOAMY SHAVE REG Z OLD SPICE H/E DEODORANT PURE SPRT 2.25Z SECRET SOLID ANTI PERSP PWDR FRSH.7Z AVEENO MOIST LOTION 2.5Z 4887 ALWAYS ULTR THIN FLEXWING REG 0CT TAMPAX PEARL TAMPON REGULAR 8CT TAMPAX PEARL TAMPON SUPER 8CT 4th QTR 207 Category Insights 5

17 HEALTH & BEAUTY CARE 3ft Southeast planogram 52 Category Insights 4th QTR 207

18 HEALTH & BEAUTY CARE 3ft Southeast planogram FAMILY PLANNING PEGBOARD DUREX EXTRA SENSITIVE CONDOM 3CT 4936 DUREX PLEASURE PACK CONDOM ASSORTED 3CT DUREX XXL CONDOM 3CT DUREX CONDOM REAL FEEL 3CT DUREX PERFORMAX INTENSE CONDOM 3CT DUREX INTENS SENSTN CONDOM ULTR FNE 3CT FAMILY PLANNING PEGBOARD LIFESTYLES CONDOM ULT SENS 3CT LIFESTYLES CONDOM KYNG LG 3CT LIFESTYLES CONDOM SKYN 3CT LIFESTYLES CONDOM ULTRA LUBE+ 3CT 825 LIFESTYLES CONDOM RIBBED PLEASURE 3CT LIFESTYLES CONDOM THYN 3CT PEG SECTION TROJAN CONDOM LUBE MAG 3CT TROJAN THIN CONDOM ULTRA LUBE MAG 3CT CVALET TYLENOL EXTRA STRENGTH CAP 4CT CVALET ALEVE REG CAP 4CT CVALET CLARITIN N-D ALLRGY RLF CT 9453 CVALET VICKS DAYQL COLD/FLU CP 4CT CVALET CLEAR EYES REDNESS RLF 0.2Z CHAPSTICK CLASSIC CHERRY 0.5Z CHAPSTICK CLASSIC ORIGINAL 0.5Z J & J DENTAL FLOSS UNFLAVORD WAXED 55YD ORAL B INDICATOR TOOTHBRUSH SOFT CT TROJAN ULTRA THIN CONDOM PREM TROJAN ULTRA RIB CONDOM PREM CVALET EXCEDRIN PAIN RLF X STR 4CT CVALET ADVIL REG TAB 4CT CVALET BENADRYL ALLERGY RELIEF TAB 2CT CVALET VICKS NYQUIL SEVR CLD/FLU LIQGEL CVALET PEPTO BISMOL STOMCH REL TAB 4CT 6048 ORAJEL TOOTHACHE RLF MAX STR 0.25Z 8083 BLISTEX MEDICATED LIP BALM 0.5Z CARMEX LIP BALM ORG TUBE 0.35Z TUMS RACK - SHELF TUMS RACK - SHELF TUMS REG ANTACID PEPPERMINT TAB 2CT TOP SHELF GOODYS PAIN RELIEF PM POWDER 6CT GOODYS PAIN RELIEF BACK/BODY POWDER 6CT SECOND SHELF PEPTO BIS DIGEST RLF MX-STR LIQ 4Z IMODIUM ANTI-DIARRHL MINT LIQ 4Z TYLENOL PAIN/FVR CHERRY BLAST CHILD 4Z TROJAN HER PLEASURE CONDOM TROJAN ECSTASY CONDOM ULTRA CVALET MOTRIN IBUPROFEN CAP 4CT CVALET ADVIL PM CAP 4CT CVALET BAYER ASPIRIN TAB 4CT CVALET ZANTAC 50 TAB 2CT ZYRTEC ALLERGY RLF 0MG TAB 3CT VIVARIN CAFF ALERTNESS TAB 6CT DRAMAMINE ORIGINAL TAB 2CT MUCINEX DM EXPECTORANT REG 2HR TAB 6CT GILLETTE GOOD NEWS PLUS RZR DSPSBL 2PK NEOSPORIN OINTMENT ORIGINAL 0.5Z TUMS ULTRA ANTACID ASSORT BRY TAB 2CT TUMS ULTRA ANTACID PEPPERMINT TAB 2CT ROLAIDS ULTRA SOFTCHEW STRWBRY ROLL 6CT TUMS EX ANTACID ASST BRY TAB 2CT TUMS EX ANTACID ASST FRT TAB 2CT ROLAIDS EXTRA MINT TAB 0CT GOODYS PAIN RELIEF HEADACHE POWDER 6CT BC ASPIRIN ARTHRITIS RLF PWDR 6CT BC ASPIRIN PAIN RELIEF POWDER 6CT HALLS COUGH DROPS HNY/LMN 9CT HALLS COUGH DROPS CHERRY 9CT BAYER ASPIRIN 325MG TAB 24CT EXCEDRIN PAIN RELIEF EXTRA-STRNGTH 24CT TYLENOL XS ACETMN CAP 24CT MOTRIN IBUPROFEN ORG LIQGEL 20CT ADVIL 200MG LIQGEL 20CT ALEVE 220MG LIQGEL 20CT ADVIL PM 200MG CAP 20CT BENADRYL ALLERGY ULTRATABS 24CT CLARITIN ALLERGY 24HR TAB 5CT VISINE ORIGINAL EYE DROPS LIQ 0.5Z AFRIN NASAL SPRAY 0.5Z SUDAFED PE PRESSURE PAIN CAP 24CT ALKA SELTZER COLD/COUGH LIQGEL 0CT THIRD SHELF 7465 PEPCID ACID REDUCER MAX-STR TAB 8CT ZANTAC 50 ACID REDUCER TAB 8CT MUCINEX FAST MAX FL/SRE THRT LIQGEL 8CT TYLENOL COLD/FLU SEVERE CAP 24CT THERAFLU CLD RLF N HNY LMN CHAM PAK 6CT ROBITUSSIN COUGH MED CHST CNGSTN LIQ 4Z VICKS NYQUIL COLD/FLU LIQCAP 8CT VICKS DAYQUIL COLD/FLU LIQCAP 8CT VICKS NYQUIL COLD/FLU CHERRY LIQ 8Z VICKS DAYQUIL COLD/FLU LIQ 8Z VICKS ZZZQUIL SLEEP AID LIQCAP 2CT BOTTOM SHELF ALKA SELTZER ANTACID ORIG TAB 2CT PURELL ADVNCE HAND SNTZR ALOE GEL 2Z J & J BAND AID STRIPS COMFRT SHEER 40CT HEAD & SHOULDERS 2 IN SHAMPOO/CONDTNR CREST ANTI-CAVITY TOOTHPASTE S COPE 2.7Z LISTERINE A-S MOUTHWASH COOL MINT 8.5Z FOAMY SHAVE REG Z OLD SPICE H/E DEODORANT PURE SPRT 2.25Z SECRET SOLID ANTI PERSP PWDR FRSH.7Z AVEENO MOIST LOTION 2.5Z MIDOL COMPLT MENSTRUAL MAX-STR CAP 6CT ALWAYS MAXI FLEXWING REGULAR 0CT TAMPAX PEARL TAMPON REGULAR 8CT TAMPAX PEARL TAMPON SUPER 8CT 4th QTR 207 Category Insights 53

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20 HEALTH & BEAUTY CARE GlaxoSmithKline ITEM # UPC DESCRIPTION PK SZ OI Allowance SRP TUMS EX ANTACID ASSORT FRT TAB 2CT TUMS REG ANTACID PEPPERMINT TAB 2CT TUMS ULTRA ANTACID ASSORT BRY TAB 2CT 2 CT 2 CT 2 CT $0.30 $0.30 $0.40 $0.99 $0.99 $ TUMS ASST WIRE RK84CT CONTAINS: TUMS ULTRA ANTACID ASSORT BRY TAB 2CT TUMS ULTRA ANTACID PEPPERMINT TAB 2CT TUMS EX ANTACID ASSORT FRT TAB 2CT TUMS EX ANTACID ASSORT BRY TAB 2CT TUMS DELIGHT ANTACID VRY CHRY TAB 6CT TUMS REG ANTACID PEPPERMINT TAB 2CT CT $2.60 $ TUMS EX ANTACID ASSORT BRY TAB 2CT TUMS ULTRA ANTACID PEPPERMINT TAB 2CT TUMS DELIGHT ANTACID VRY CHRY TAB 6CT EXCEDRIN PAIN RELIEF EXTRA-STRNGTH 24CT THERAFLU CLD RLF N HNY LMN CHAM PAK 6CT EXCEDRIN PAIN RELIEF MIGRAINE 24CT 2 CT 2 CT 6 CT 24 CT 6 CT 24 CT $0.30 $0.40 $0.55 $0.5 $0.25 $0.5 $0.99 $.39 $.99 $6.29 $8.79 $6.89 Dates - Open Buy Window Order dates: 9/25/7-0/20/7 Date for in-store promotion: 9/25/7-0/20/7 4th QTR 207 Category Insights 55

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22 HEALTH & BEAUTY CARE Johnson & Johnson ITEM # UPC DESCRIPTION PK SZ OI Allowance SRP BENADRYL ALLERGY ULTRATABS 24CT MOTRIN CHILD IBUPROFEN CHERRY LIQ 4Z MOTRIN IBUPROFEN ORIGINAL LIQGEL 20CT MOTRIN INFANT IBUPROFEN BERRY LIQ 0.5Z PEPCID ACID REDUCER MAX-STR TAB 8CT SUDAFED PE PRESSURE PAIN CAP 24CT TYL SNS CONG/PN DAYTM TYLENOL ACETAMINOPHEN PM XTRA STR 24CT TYLENOL ACTMNPHN BGUM CHLD CHW TAB 24CT TYLENOL ACTMNPHN GRP CHLD CHW TAB 24CT TYLENOL CLD RLF MULTI SYMPTOM LIQ 8Z TYLENOL COLD/FLU SEVERE CAP 24CT TYLENOL PAIN/FVR CHERRY BLAST CHILD 4Z TYLENOL XS ACETMN CAP 24CT TYLENOL XS ACETMN RPD RLS GELCAP 24CT ZYRTEC ALLERGY RELIEF 0MG TAB 3CT 6 24 CT 4 OZ 20 CT 0.5 OZ 8 CT 24 CT 24 CT 24 CT 24 CT 24 CT 8 OZ 24 CT 4 OZ 24 CT 24 CT 3 CT $0.0 $0.5 $0.0 $0.0 $0.0 $0.5 $0.5 $0.0 $0.0 $0.0 $0.5 $0.75 $0.5 $0.0 $0.0 $0.05 $5.69 $8.99 $5.79 $7.59 $5.69 $8.69 $8.89 $6.69 $8.59 $8.59 $7.9 $8.69 $0.79 $5.79 $5.49 $4.69 Dates - Open Buy Window Order dates: 9/25/7-0/20/7 Date for in-store promotion: 9/25/7-0/20/7 4th QTR 207 Category Insights 57

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24 HEALTH & BEAUTY CARE Convenience Valet ITEM # UPC DESCRIPTION PK SZ OI Allowance SRP CVALET 6SKU COLD&FLU CONTAINS: CVALET CLEAR EYES REDNESS RELIEF 0.2Z CVALET VICKS DAYQUIL COLD/FLU CAP 4CT CVALET TYLENOL EXTRA STRENGTH CAP 4CT CVALET ADVIL REG TAB 4CT CVALET VICKS NYQUIL SEVR CLD/FLU LIQGEL CVALET ADVIL CONGESTION RELIEF TAB 2CT EA $0.75 $ CVALET STANDARD ASSRT CONTAINS: CVALET TYLENOL EXTRA STRENGTH CAP 4CT CVALET ADVIL REG TAB 4CT CVALET ADVIL PM CAP 4CT CVALET ZANTAC 50 TAB 2CT CVALET ALEVE REG CAP 4CT CVALET VICKS NYQUIL SEVR CLD/FLU LIQGEL CVALET CLARITIN N-D ALLERGY RELIEF CT CVALET VICKS DAYQUIL COLD/FLU CAP 4CT CVALET BENADRYL ALLERGY RELIEF TAB 2CT CVALET PEPTO BISMOL STOMCH REL TAB 4CT CVALET EXCEDRIN PAIN RELIEF X STR 4CT CVALET CLEAR EYES REDNESS RELIEF 0.2Z EA $4.50 $ CVALET 6SKU CLREYE DS CONTAINS: CVALET CLEAR EYES REDNESS RELIEF 0.2Z EA $0.90 $4.9 Dates - Booking Items Order dates: 9/25/7-0/20/7 Return order to Eby-Brown by: 0/20/7 Ship date: 2/4/7 Date for in-store promotion: 2/4/7 4th QTR 207 Category Insights 59

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26 HEALTH & BEAUTY CARE Procter & Gamble ITEM # UPC DESCRIPTION PK SZ OI Allowance SRP PEPTO BISMOL DIGEST RELF TAB 30CT PEPTO BISMOL DIGEST RELF ORIGINL LIQ 4Z SECRET SOLID ANTI PERSP PWDR FRSH.7Z OLD SPICE H/E DEODORANT PURE SPRT 2.25Z 30 CT 4 OZ.7 OZ 2.25 OZ $0.20 $0.20 $0.0 $0.0 $6.59 $3.59 $.79 $3.99 Dates - Booking Items Order dates: 9/25/7-0/20/7 Return order to Eby-Brown by: 0/20/7 Ship date: 2/4/7 Date for in-store promotion: 2/4/7 4th QTR 207 Category Insights 6

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28 HEALTH & BEAUTY CARE Pfizer ITEM # UPC DESCRIPTION PK SZ OI Allowance SRP CHAPSTICK CLASSIC CHERRY 0.5Z CHAPSTICK CLASSIC ORIGINAL 0.5Z ADVIL 200MG TAB 24CT ADVIL 200MG LIQGEL 20CT CHAPSTICK MOIST ORIGINAL SPF 5 0.5Z ADVIL CONGESTION RELIEF TAB 0CT ADVIL PM 200MG CAP 20CT ROBITUSSIN COUGH MED CHST CNGSTN LIQ 4Z OZ 0.5 OZ 24 CT 20 CT 0.5 OZ 0 CT 20 CT 4 OZ $0.0 $0.0 $0.0 $0.0 $0.0 $0.0 $0.0 $0.30 $2.65 $2.65 $5.35 $5.85 $2.65 $7.75 $6.5 $7.79 Dates - Open Buy Window Order dates: 9/25/7-0/20/7 Date for in-store promotion: 9/25/7-0/20/7 4th QTR 207 Category Insights 63

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30 HEALTH & BEAUTY CARE Medtech Labs ITEM # UPC DESCRIPTION PK SZ OI Allowance SRP CLEAR EYES EYE DROP RED RELIEF Z DRAMAMINE ORIGINAL TAB 2CT LUDEN THROAT DROP WILD CHERRY 20CT 20 OZ 2 CT 20 CT $0.5 $0.5 $0.50 $5.99 $5.69 $.09 Dates - Open Buy Window Order dates: 9/25/7-0/20/7 Date for in-store promotion: 9/25/7-0/20/7 4th QTR 207 Category Insights 65