New Product Launches and Brand Restages since FY17. March 2018

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Garry Ramsey
5 years ago
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1 New Product Launches and Brand Restages since FY17 March 2018

2 India

Value Added Hair Oils Better Sensorials Parachute Advansed Aloe Vera Enriched Coconut Hair Oil Consumer Habits evolving to more contemporary products Consumer seeks better

3 Value Added Hair Oils Better Sensorials Parachute Advansed Aloe Vera Enriched Coconut Hair Oil Consumer Habits evolving to more contemporary products Consumer seeks better sensorials apart from Nourishment (e.g. Almond Oil) Has the benefits of Coconut Oil and Aloe Vera Extracts Now available in Maharashtra, Andhra Pradesh, Karnataka, Telangana & Tamil Nadu 3

Value Added Hair Oils White Space (Conversion of users of Mustard Oil in loose form) Nihar Naturals Shanti Sarson Kesh Tel Targeting the very large loose Mustard Oil users in Hindi

4 Value Added Hair Oils White Space (Conversion of users of Mustard Oil in loose form) Nihar Naturals Shanti Sarson Kesh Tel Targeting the very large loose Mustard Oil users in Hindi speaking markets Has the benefits of Mustard Oil with better sensorials Launched in markets in Northern and Eastern India Continues to gain traction and expand reach in the region 4

5 Anti Hair Fall Segment Fast Growing Parachute Advansed Ayurvedic Hair Oil Rapid Scale up in 5 Southern states of India Steadily gaining market share 5

6 Hair & Care Fruit Oils Exciting and Super Nourishing range of fruit based hair oils under the Hair & Care brand Available in 2 variants with extracts of: Olive, Mosambi and Green Apple Orange, Anaar and Strawberry 6

7 Virgin Coconut Oil Parachute Naturalz Virgin Coconut Oil All Natural. Cold Pressed. Unbleached. Non- Hydrogenated. Unrefined. Rich in antioxidants Currently launched exclusively in E-Commerce in Q2FY18 7

8 Saffola Masala Oats - Ready to Cook 3 more variants added in H1FY18 Saffola Savoury Oats - Extended Saffola s Heart Equity to Foods Innovated Savoury Oats present through multiple variants suited to Indian palate Scaled up rapidly to become market leader with 70% share in Savoury Oats Saffola Oats is the No. 2 player with 28% Market share in overall oats category and is the most distributed Oats brand in the country Savoury Oats moving from breakfast cereals to in-between meals 8

Saffola Masala Oats - Ready to Eat Saffola Savoury Oats Cuppa Oats Launched in Q2FY18 Introduced the cup version of the Saffola Savoury Oats Ready to Eat in 2

9 Saffola Masala Oats - Ready to Eat Saffola Savoury Oats Cuppa Oats Launched in Q2FY18 Introduced the cup version of the Saffola Savoury Oats Ready to Eat in 2 minutes after boiling water is added Launched in 2 flavours - Classic Masala & Chinese Also placed in out of home (OOH) locations: e.g. Mumbai Domestic Airport, etc. 9

10 Saffola Masala Oats Dispensing Machine First of its kind Hot Food Dispenser in the country dishing out ready-to-eat oats in under a minute machines prototyped in commercial establishments in metro cities Marks the brand s entry into the OOH (out of home) channel with twin objectives of : Increase in the penetration of the product; and Indirect positive rub-off on the retail sales of the parent brand. 10

Saffola Active Slimming Nutri - Shake Saffola

Launched in November 2017 A healthy blend that

nutrition per serve compared to an average

Pista, French Vanilla, Swiss Chocolate & Pista

11 Saffola Active Slimming Nutri - Shake Saffola Active Slimming Nutri Shake : Meal Replacement Launched in November 2017 A healthy blend that 70% less calories and 50% daily vitamin nutrition per serve compared to an average Indian meal Present in 4 variants Royal Kesar Pista, French Vanilla, Swiss Chocolate & Pista Badam Also available in a single serving packs for a meal on-the-go 11

Saffola Active Soups Extended Saffola s footprint in the space of Weight management &

12 Saffola Active Soups Extended Saffola s footprint in the space of Weight management & Fitness with the launch of a range of Soups in November 2017.Currently being prototyped in Mumbai. Tasty, High Fibre Soups 5x Fibre than other soups, thereby boosting metabolism and helping one stay fit. 5 Flavours - Tangy Tomato, Creamy Sweet Corn, Fiery Hot & Sour, Garden Vegetables and Simmering Manchow. 2 Formats - Single-serve Instant Soup sachets at a price point of INR 10 and Multi-serve Ready-to-Cook Soup packs for INR 55 (4 serves). 12

Saffola Aura Edible Oils Saffola Aura Launched with objective to build a significant presence in Super premium Oils by driving penetration amongst Conscious Counters Available in two

13 Saffola Aura Edible Oils Saffola Aura Launched with objective to build a significant presence in Super premium Oils by driving penetration amongst Conscious Counters Available in two variants: Extra Virgin variant Suitable for applications such as salad dressing and bread dipping Refined variant - Suitable for applications such as sautéing, stir frying and grilling 13

Consists of 3 non-stick hair creams (Classic, Anti-Dandruff &

14 Parachute Advansed Men Range A nourishing range of hair care products (Cream and Oil) specially formulated for Men Consists of 3 non-stick hair creams (Classic, Anti-Dandruff & Anti-Hair fall) along with Non-sticky Nourishing Anti Hair Fall Oil 14

hold hair gel formula with added Aloe Vera extracts - Up to 5 hours of hold Set Wet

15 Set Wet Beard Gel & Cream Launched with the objective to extend equity of Set Wet beyond hair gels to beard grooming under the umbrella of style Set Wet Ultimate hold hair gel formula with added Aloe Vera extracts - Up to 5 hours of hold Set Wet Beard Softening Cream formula with ingredients that keep the beard soft and manageable 15

Set Wet Hair Wax Water and oil based Set Wet Hair Waxes allow restyling of

style Launched in select regions of Mumbai, Punjab, Delhi, Kerala and

Also available on E-Commerce Two variants Matte Magic and Glaze Amaze

16 Set Wet Hair Wax Water and oil based Set Wet Hair Waxes allow restyling of hair Works well with hair of varied lengths and for every kind of hair style Launched in select regions of Mumbai, Punjab, Delhi, Kerala and Haryana in December Also available on E-Commerce Two variants Matte Magic and Glaze Amaze Available in 25 gm and 75 gm packs at INR 75 and INR 225 respectively well with hair of varied lengths, from very short, to very long 16

Set Wet No-Gas and Set Wet Blast Deodorants Set Wet No Gas

participation into the no-gas segment of the fragrances

objective of disrupting the fragrance category penetration

17 Set Wet No-Gas and Set Wet Blast Deodorants Set Wet No Gas Deodorants Launched in order to extend Set Wet s participation into the no-gas segment of the fragrances category Set Wet Blast Deodorants Launched with the objective of disrupting the fragrance category penetration through an affordable deodorants offering at an attractive price point of INR

Professional channel (salons) This acquisition enables the Company s entry into

18 Beardo Acquisition of 45% equity stake in Zed Lifestyle Private Limited, the owner of brand Beardo Opportunities to Explore Online Channel Premium niche plays Professional channel (salons) This acquisition enables the Company s entry into various untapped areas with the aim of converting emerging trends into opportunities 18

19 International

20 X-Men - Vietnam X-Men is the market leader in Male Shampoos and Aerosol Deodorants and No. 2 player in Roll-on Deodorants We relaunched the range with a more youthful, explorative and energized image while retaining its equity of The Real Man New packaging across categories (variants renamed to Wood, Fire, Water and Metal) Water Shower Gel a new product launch with the same fragrance as the Water shampoo 20

Mary L Harris, its owner Isoplus is the leader in the styling segment with a value market share of 27% Oil

21 Isoplus South Africa Acquisition of ISOPLUS, a leading hair styling brand in South Africa from JM Products SA Pty. Limited and Ms. Mary L Harris, its owner Isoplus is the leader in the styling segment with a value market share of 27% Oil sheens and styling gels being the main contributors to the brand s topline This acquisition enables Marico South Africa to become a full spectrum ethnic hair care company in South Africa 21

22 Thank You To be continued as we look ahead

New Product Launches and Brand Restages in the recent past. February 2019

New Product Launches and Brand Restages in the recent past February 2019 In Q3FY19 India Hair & Care Dry Fruit Oil - Hair & Care, in its latest avatar, combines the goodness of almonds and walnuts in one