2016 Post-Show Report

Transcription

1 2016 Post-Show Report The only exhibition in South Korea dedicated to personal care ingredients Seoul 6-7 July 2016 Organised by: In association with: Co-organised by: 글로벌코스메틱연구개발사업단 National Coordinating Center for Global Cosmetics R&D

2 A Dazzling Success The highly anticipated second edition of in-cosmetics Korea 2016 attracted 6,152 unique attendees with a 97% increase in visitors numbers. in-cosmetics Korea was particularly popular domestically, with more than 5,300 Korean visitors searching for innovative ingredients and formulations from 219 exhibitors, 34% of which were first-time exhibitors. However, it was the global appeal of the event that stole the headlines, with a dramatic 470% rise in international visitors (13% of the total) from China, Thailand and Japan in particular. This year s 100% free educational programme provided comprehensive knowledge grouped into three themes: Cosmetic Science & Technology, Innovation and Marketing Trends & Regulations. The theatres were packed and, in many cases, standing room only. in-cosmetics Korea 2017 will take place at Coex, Seoul from June 2017, extending to a 3-day event by popular demand. Visitors - Key Statistics Unique visitor attendance: 6,152 (97%+ vs 2015) Day 1: 3,797 (62%) Day 2: 2,355 (38%) Total (including re-visits): 7,010 Korean visitors: 87% International visitors: 13% First-time visitors We welcomed hundreds of guests to our stand. We received many visitors from Korea but also from other important Asian markets. In our seminar session, we presented to a standing room only crowd, many of whom visited our stand requesting samples and more information. Kelly Dwyer, Senior Vice President, Floratech (Exhibitor) 67% * Audit carried out by xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

3 Visitor Profile Geographical Breakdown 31 Country 2% COUNTRIES REPRESENTED Korean Visitors: 87% International Visitors: 13% 11% South Korea 87% Asia & Pacific 11% Rest of the World 2% 87% Visitors By Countries Count South Korea 5,341 China 263 Thailand 138 Japan 94 Malaysia 38 Philippines 35 Singapore 33 Chinese Taipei 32 United States 29 Indonesia 25 Hong Kong 20 France 16 Vietnam 14 United Kingdom 13 Germany 8 Australia 6 Russia 6 Spain 6 Turkey 6 Switzerland 5 India 5 Italy 4 Canada 3 Iran 3 Brazil 2 Israel 2 Rest of the world 5 Total 6,152 I attended several Marketing Trends seminars. It was very insightful to identify ingredients on display matching the current trends presented. This will help develop our next product launch. Euna Kim, Managing Director, RAPHAS (Visitor)

4 Visitor Profile And Interests Visitors By Company Activity Visitors By Number Of Employees Manufacturer of raw materials and ingredients 20% Distributor 18% Consultancy and other business services 9% Fragrance house 1% Other 7% % % % Contract manufacturer/ Private Label 6% % Manufacturer of finished products 39% % % % Visitors By Job Description Visitors By Company Function Manager / Product Manager 16% Senior Manager/Department Head/Laboratory Manager 20% Fundamental Research 13% Sales / Distribution 14% Marketing 13% Management / Business Development 10% CEO/Director/ President/Owner 20% Production / Manufacturer 6% Purchasing/Buyer 4% Consultant 2% Other 5.6% Other 9% Editor/Journalist 0.4% Assistant / Executive 38% Development/ Formulation 29% I was able to meet all the manufacturers in one place. No need to go around Korea to meet them. It is a very good opportunity and I will definitely come back next year. Andrea Amari, Managing Director, activebox (Visitor) Thank you to our Media Partners.com

5 By Product Category Interest (% of registered visitors who ticked this category) Anti-ageing, Anti-wrinkle 28% Moisturisers 20% Additives 19% Emulsifiers 19% Botanicals, Essential Oils, Plant Extracts 18% Anti-acne 18% Lightening, Whitening Agents 18% Antibacterial 17% Antioxidants, Radical Scavengers 17% Anti-inflammatory, Anti-irritants, Soothing Agents 16% Natural Actives 15% Surfactants (Anionic/ Cationic/ Amphoteric/ Nonionic) 15% Clinical / Efficacy Testing 14% Emollients, Oils, Fats 13% Polymers 13% Anti-cellulite, Slimming 13% Preservatives 12% Biological, Marine Extracts, Biofermentation 12% Conditioners (skin/hair) 11% Formulation Services 10% Silicones 10% UV Filters 10% Dispersants, Suspending Agents 10% Solubilisers 9% Laboratory Equipment 9% Consultancy / Marketing 9% Consultancy / Technology 8% Exfoliants 8% Anti-dandruff 8% Vitamins 8% Colourants, Hair Dyes, Pigments, Glitters 7% Hair Growth 7% Enzymes, Enzyme Inhibitors 7% Professional and Trade Associations 7% Humectants 7% Solvents, Carriers 6% Waxes 6% Deodorants, Antiperspirants 6% Quality Assurance / Contract Testing & Research 6% Press 5% Encapsulations / Delivery Systems 5% Fragrances 5% Packaging 5% Toxicological Assessments 5% Cooling and Heating Agents 5% Safety Standards 5% Film Former 5% Sensory Evaluation 5% Aerosols, Propellents 5% Contract Manufacturing 4% Consultancy / Regulatory 4% Fillers, Extenders, Binders 4% Depilatory 3% Firming, Toning Agents 3% Soap Bases, Syndets 3% Trade Show Organisers 3% Corrosion Inhibitors 3% Oral Care Ingredients 3% Opacifiers, Pearlescents 3% Talcs, Clays 3% Nail Polish Ingredients 3% Rheology Modifiers, Thickeners 2% Dispensing Systems 2% Insect Repellents 2% Website Software Solutions 2% Sample Logistics 2% Machinery Rental 2% Petroleum Jellies, Vaselines 2% Starches 2% Tanning Agents 1% Wet Wipes Ingredients 1% By Market Segment Interest (% of registered visitors who ticked this category) Facial Care Skincare 40% Facial Makeup Toileties 33% Body Care Skincare 26% Protection Skincare 26% Shampoo Haircare 22% Eye Products Decoratives 22% Body Makeup Decoratives 21% Hand/Foot Skincare 20% Conditioning Haircare 19% After Sun Suncare 18% Lip Products Decoratives 17% Facial Cleansing Toileties 13% Bath and Shower Toileties 12% Colouring Decoratives 10% Hand Wash Toileties 10% Styling Haircare 9% Nail Products Decoratives 9% Self-tanning Suncare 8% Antiperspirant/Deodorant Toileties 8% Intimate Hygiene Toileties 7% Depilatories Toileties 3% Oral Hygiene Toileties 3% Perfumes & Fragrances 3% Shaving Toileties 2% I m looking for new natural ingredients and formulations for product developments. I think the Innovation Zone is where I can test and touch the latest ingredients rather than passively being given the information by exhibitors. Junwoo Lee, Researcher, Future Science Research Centre, Coréana Cosmetics (Visitor)

6 Exhibitor Profile Total Exhibiting companies: 219 Main stand holders: 168 Sharers: 51 Stand space: 2,588m² First time exhibitors: 34% Exhibitor Country Origin North America: 7% Europe: 20% South Korea: 38% 18 Countries represented Asia Pacific: 35% It was an excellent business platform for us as it was our first time participating in any cosmetics exhibition. We have received a very good overall business response and are looking forward to exhibiting in future exhibitions. Dhaval Patel, Head of International Business & Research, Krishna Industries (Exhibitor) Countries Count South Korea 82 China 36 France 24 India 24 United States 16 Japan 9 Germany 8 Singapore 5 Spain 4 Israel 2 UK 2 Australia 1 Belgium 1 Italy 1 Malaysia 1 Portugal 1 Switzerland 1 Taiwan 1 Total 219 Not booked your 2017 stand yet? /2017application