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1 AMMONIA FREE RESORCINOL FREE PPD FREE ENG

2 13 HAIR PAINT FREE STRONG POINTS 2 71 unique colours Full range Permanent delicate colour PPD free Resorcinol free Care System Anti-Aging Gentle and pleasant fragrance Soft and creamy consistency for easy application Highly concentrated and cost-efficient formula 100 % grey/white coverage Maximum results, shine and long lasting colour service

3 8 KEY INGREDIENTS Argan Oil One of the most nutrient oils for hair. It leaves the hair well treated, silky soft and shiny. Heliogenol Concentrated glycolic extract from Sun flower seeds. It protects the hair against damage from free radicals. Jojoba Oil Provides nourishing care and protects the hair. Keratin Makes the colouring process less aggressive with respect for the hair structure. Lemon, mandarin and grapefruit seed oil Essential fruit oils provide revitalising care and adds shine. Peach and Apricot seed oil Provides care, and softness to the hair. Karité butter Also known as Shea Butter. Protects and hydrates even the most damaged hair. Wheat Protein Protect and reconstruct the root fibres. ANTI-AGE COMPLEX A complex, which enables a much more efficient attachment of the pigment, providing a more uniform result from root to tip. This is done by the composition of micro molecules, that controls the oxidative process speed. It guarantees full usage of color and provides longer lasting colours, as well as a more intense and bright result. Furthermore, it leaves the hair more resistant to daily washing. CARE SYSTEM A revolutionary system that protects and provides care during hair colouring. This will significantly reduce colour loss and prolong the colour intensity and durability. A specially developed formula of special key ingredients adds an anti-static shield and a silky effect. Essential oils for exceptional gloss, high protection and vital care and moisture. 3

4 HAIR PAINT FREE 1 : 1,5 Natural and intense colours. 100% coverage of white hair, and with extra depth in the natural line. Developed by using the newest technology to secure perfect shine and long lasting colours. Designed for those who suffer from even the most sensitive scalp. HAIR PAINT FREE 1 : 2 ULTRA LIGHT BLONDES Intense high light colour, that provides extreme bright and clear shades. Up to 5 levels of lift without pre-lightening. 11/0 Extra Light Natural Blonde 11/21 Extra Light Ash Mat Blonde 11/72 Extra Light Mat Beige Blonde 11/89 Extra Light Violet Pearl Blonde 4 HAIR PAINT FREE MIX TONERS Use mixtoners when a even more intens and creative result is wanted. The maximum amount of Mix Colour is 1/3 of the total amount of colour (amount without Booster). 0/44 Copper Mix 0/66 Red Mix 0/88 Violet Mix HAIR PAINT FREE 1 : 2 TONERS Unique toners that are used as a semi-colour to neutralize unwanted warm/golden shades. Mixes with 3% Booster. 00/89 Violet Pearl Toner 00/81 Violet Ash Toner

5 IdHAIR PRODUCTS FREE BOOSTER OCEAN BLUE BOOSTER WHITE BLEACH PASTE EXTRA WHITE BLEACH PASTE Gentle developer with a high concentration of lanolin, which increased the natural protection and hydration of the hair. Ensures uniformity and a perfect colour result.. Provides protection, and re spects the hair fibre. Size: 1000ml Booster that neutralizes golden/warm tones. Works with Hair Paint and Hair Paint Free. Used for bleaching and colouring Size: 1000ml 6% - 9% - 12% Mix with all IdHAIR Boosters. On the scalp max 9%. Processing time: max 60 min. Dust-free Delicate fragrance Vegetable oils Mixing ratio: 1:2 Soft creamy consistency Lightens up to 6 tones Mix with all IdHAIR Boosters. On the scalp max 9%. Processing time: max 60 min. Dust-free Delicate fragrance Vegetable oils Mixing ratio: 1:2 Soft creamy consistency Lightens up to 7 tones 3% - 6% - 9% - 12% Contains blue pigments to neutralize golden/warm tones 5 IdHAIR BLACK MAGIC KERATIN IdHAIR Black Magic Keratin improves the durability of the colour and shine by effectively sealing the hair cuticle. Size: 1000ml Apply evenly on hair after shampooing. Processing time 3-5 min. IdHAIR PROTECTIVE OIL Used as a skin protection. Apply directly to the skin around the hairline. Size: 100ml FREE BLEACH ME GENTLY Dust-free Built with blue pigment, to neutralize the golden/warm pigments None aggressive Retains strength and shine Lightens up to 6 tones ON THE SCALP MAX 9% MIXING RATIO: 1 part Bleach Me Gently and 2 parts booster. Use a scale. Processing time: max 60 min. BLEACH ME Fast-working dust free bleaching powder Highlights and effects with foil Highlights and effects with comb or spatula Lightens up to 7 tones Smooth and creamy consistency Moisturizes, nourishes and leaves a high shine Great performance in a short time ON THE SCALP MAX 9% MIXING RATIO: 1 part Bleach Me and 2 parts booster. Use a scale. Processing time: max 60 min. Blue Booster will help to neutralize golden/warm pigments.

6 FREE 71 BEAUTIFUL SHADES 6 NATURE HPF 1/0 Black HPF 3/0 Dark Brown HPF 4/0 Medium Brown HPF 5/0 Light Brown HPF 6/0 Dark Blonde HPF 7/0 Medium Blonde HPF 8/0 Blonde HPF 9/0 Light Blonde HPF 10/0 Very Light Blonde ASH/MAT HPF 1/01 Blue Black HPF 5/21 Light Matte Ash Brown HPF 6/21 Dark Matte Ash Brown HPF 7/21 Medium Mat Ash Blonde HPF 8/21 Matte Ash Blonde HPF 9/21 Light Mat Ash Blonde HPF 10/21 Very Light Mat Ash Blonde GOLDEN HPF 4/03 Medium Golden Brown HPF 5/03 Light Golden Brown HPF 6/03 Dark Golden Blonde HPF 7/03 Medium Golden Blonde HPF 8/03 Golden Blonde HPF 9/03 Light Golden Blonde DEEP GOLDEN HPF 55/33 Deep Golden Light Brown HPF 66/33 Deep Golden Dark Blonde HPF 77/33 Deep Golden Medium Blonde HPF 88/33 Deep Golden Blonde HPF 99/33 Deep Light Golden Blonde COPPER HPF 6/44 Dark Intense Copper Blonde HPF 7/44 Medium Intense Copper Blonde HPF 8/44 Intense Copper Blonde HPF 7/74 Medium Brown Copper Blonde HPF 8/74 Brown Copper Blonde RED HPF 5/66 Light Intense Red Brown HPF 6/66 Dark Intense Red Blonde HPF 7/66 Medium Intense Red Blonde RED SPECIAL HPF 5/64 Light red Copper Brown HPF 6/64 Dark Red Copper Blonde HPF 5/68 Light Red Violet Brown HPF 6/68 Dark Red Violet Blonde MAHOGANY HPF 4/53 Medium Mahogany Golden Brown HPF 5/53 Light Mahogany Golden Brown HPF 6/53 Dark Blonde Mahogany Golden Brown HPF 4/58 Medium Mahogany Violet Brown VIOLET HPF 4/88 Intense Violet Medium Brown HPF 5/88 Intense Violet Light Brown HPF 6/88 Intense Violet Dark Blonde HPF 10/81 Very Light Violet Ash Blonde INTENSE BROWN HPF 44/07 Intense Medium Brown HPF 55/07 Intense Light Brown HPF 66/07 Intense Dark Blonde Brown HPF 77/07 Intense Medium Blonde Brown HPF 88/07 Intense Blond Brown HPF 99/07 Intense Light Blonde Brown COOL BEIGE BROWN HPF 5/72 Light Mat Beige Brown HPF 6/72 Dark Blonde Mat Beige Brown HPF 7/72 Medium Blonde Mat Beige Brown HPF 8/72 Blonde Mat Beige Brown HPF 9/72 Light Blonde mat Beige Brown BEIGE BROWN HPF 4/78 Medium Beige Brown HPF 5/78 Light Beige Brown HPF 6/78 Dark Blonde Beige Brown HPF 7/78 Medium Blonde Beige Brown ULTRA LIGHTS BLONDES HPF 11/0 Extra Light Natural Blonde HPF 11/21 Extra Light Ash Matt Blonde HPF 11/72 Extra Light Matte Beige Blonde HPF 11/89 Extra Light Violet Pearl Blonde TONERS HPF 00/89 Violet Pearl Toner HPF 00/81 Violet Ash Toner MIX TONERS HPF 0/44 Copper Mix HPF 0/66 Red Mix HPF 0/88 Violet Mix

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