SIMPLY CLOSER! EXHIBITOR INFORMATION 25. BEAUTY FORUM MUNICH OCTOBER 2010

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1 SIMPLY CLOSER! EXHIBITOR INFORMATION 25. BEAUTY FORUM MUNICH OCTOBER 2010 For the first time at the New Munich Trade Fair Centre (Riem) Munich International Trade Fair The corporate platform for your business success! Europe s No.1 autumn Cosmetics Trade Fair for 25 years

2 MAP OF THE EXHIBITION CENTRE HALL C4 HALL C3 Natural Cosmetics B2B Forum IBF FootCare- Area BEAUTY POINT Styling- Area FOOT VIP VIP PAR HALL C4 FOOTCARE-AREA Expert lectures and company presentations at the BLUE POINT throughout the whole day. Experience novel treatments and products by experts first-hand. HALL C3 B2B-AREA International Business Forum: Your platform to look for German distributors. HALL C3 BEAUTY POINT Company and product presentations Wellness-Aphrodite-Award ceremony. HALL C3 STYLING AREA National and international championships and competitions.

3 HALL C2 HALL C1 60minutes- SPA Accessoires medical esthetics Nail- Area NAIL Club KING HALL C2 MEDICAL ESTHETICS Cosmetics meet medical esthetics. Here you will find everything related to the fields of cosmetic surgery, dental esthetics and anti-aging. HALL C2 60MINUTES-SPA An area exclusively devoted to the beauty industry s growing importance of fitness, tanning and spa. HALL C1 ACCESSOIRES This area covers the topics of jewelry, accessories, fashion and lifestyle. HALL C1 NAIL-AREA This area hosts the national and international competitions and championships of the BEAUTY FORUM MUNICH in Nail-Art and Nail-Design.

4 WHAT EXHIBITORS SAY Walter Weskamp, Managing Director, Society Nail Parra Jansen Weskamp OHG: Everything went very well during the trade fair. This year, visitors were interested in all kinds of new products and treatment techniques. So far, this has been the most successful BEAUTY FORUM MUNICH for our company. Sammy Gharieni, Owner and Managing Director, Gharieni GmbH: For our company, the BEAUTY FORUM MUNICH is one of the most important trade fairs of the year in order to showcase our new products as well as treatment methods and techniques. Moreover, we are sure that the relocation to the modern exhibition centre in Munich-Riem in the next year will offer us even better opportunities to present our business. In our view, the BEAUTY FORUM MUNICH will thus further strengthen its position as Europe s No.1 autumn cosmetics trade fair. We are very much looking forward to the exhibition in The whole team of WILDE COSMETICS strongly welcomes the decision to move the BEAUTY FORUM MUNICH to the new exhibition centre in Munich-Riem. During the last couple of years, the exhibition has continuously developed and, together with the beauty fair in Dusseldorf, it has now become the most important trade fair for cosmetics in Germany. Michael Kalow, Owner and Managing Director, WildeGroup: Bernd Herold, International Display Presentations Trade Fair Manager, ARTDECO COSMETIC GROUP: We very much welcome the relocation of the BEAUTY FORUM MUNICH to the new exhibition centre in Riem and we are convinced that this step will offer several new opportunities. The improved infrastructure, for example, will be a major benefit for all exhibitors.

5 Roland Schäfer, Managing Director, GERTRAUD GRUBER KOSMETIK GmbH & Co: We highly appreciate the relocation to the new exhibition centre and believe that this decision will further strengthen the role of the BEAUTY FORUM MUNICH as the No. 1 cosmetics trade fair in southern Germany. The BEAUTY FORUM has a long history and we are proud that we have been part of this success story. The trade fair s attractiveness as well as its strong acceptance among current and potential customers has always been highly beneficial for our business. We very much welcome the decision to host the BEAUTY FORUM MUNICH in the new location which will offer not only more space but a modern infrastructure that helps to improve the whole organization of the exhibition. Therfore, we wish Health & Beauty and ourselves all the best for the start at the new exhibition centre in Munich. Martin La Fontaine, Managing Director, IONTO-COMED GmbH Hans G. Härtling, Managing Director, Macon Meereskosmetik: Once again, the 23 rd BEAUTY FORUM MUNICH has exceeded our company s expectations. Especially the business with new customers was very successful. Tanja Merkl, Director Sales & Marketing, ABC Nailstore: The BEAUTY FORUM MUNICH has been a great success for us. We had the chance to meet a lot of interested customers on both days of the exhibition. Besides we were also able to get in touch with numerous new clients. The strong business made after the actual trade fair was particularly successful for our company and thus highlights the high quality of the customer contacts. Thus, we will definitely take part in the trade fair in the upcoming year.

6 KEEPING THE WELL-KNOWN These exhibition areas await your visit From expert to expert The reliable and professional registration of trade visitors makes sure that the BEAUTY FORUM MUNICH is a trade fair exclusively for industry experts. In order to demonstrate your relation to the beauty industry, we accept your firm s business license, an employment contract with a beauty company or a graduate diploma or certificate of enrollment from any type of school or other educational institution in the field of beauty and cosmetics. FOOT-AREA ALL ABOUT FEET The exhibitors in the field of foot care present themselves to trade visitors in Hall C4. The new FootCare Area has been set up in cooperation with the German Association of Foot Care Specialists (ZFD e.v.) and finally offers an area exclusively devoted to this newly emerging topic. The BLUE POINT not only hosts expert lectures but also serves as a platform to present your novel products and treatments. Exhibitors Foot care products and cosmetics Technical foot care equipment Nail care and treatment Education and seminars Editors/Publishers and Foot care organizations Visitors Foot care and massage Health centers Drugstores Pharmacies Beauty companies Wellness and Spa hotels Cosmetics industry Exhibitors Skincare products Wellness products Technical equipment Fitness equipment Tanning equipment Training Medical Spa Store furnishings and equipment WELLNESS & SPA Visitors Beauty salons Gyms Tanning Salons Wellness Hotels Spa facilities Publishers Associations PURE RELAXATION The topics on cosmetics and wellness are getting more and more connected and together with the fields of tanning and fitness they play an increasingly important role with respect to the idea of overall relaxation and recreation. As such, Hall C2 combines visitors interests in beauty, fitness, tanning and spa and hence offers pure relaxation.

7 NAIL DESIGN Exhibitors Nail-Design NailArt Nail care Training / education Associations Publishers Permanent Make-up Visitors Nail Salons Perfumery Drugstore Wellness Hotels Hairdressers Gyms Tanning Salons Beauty salons NAILS AND MORE The nail industry always has to keep track of the development of new materials, the changing demands of customers and the emerging fashion and lifestyle trends. Hall C1 serves as the stage for all companies and brands of the nail industry and additionally hosts the different NailArt- and Nail-Design-championships. BEAUTY FASCINATING BEAUTY Although there are several new exhibition areas at the BEAUTY FORUM MUNICH, the cosmetics industry still represents the fundamental part of Europe s autumn cosmetics trade fare No. 1 and thus covers most of the fairgrounds in Halls C2 and C3. Here, the market leaders, the premium brands and the newcomers have the opportunity to showcase their most recent trends and innovations. As usual, the BEAUTY POINT remains your prime platform for company and product presentations. Exhibitors Skincare Cosmetics Decorative Cosmetics Body care Technical devices Cubicle equipment and fittings Organic/natural cosmetics natural cosmetics Permanent Make-up Solar Cosmetics Store furnishings Packaging Publishers Associations Training / education Perfume Visitors Beauty salons Beauty farms Spa Hotel Spa facilities Health Centers Perfumery Drugstores Pharmacies Hairdressers Beauty schools STRIVING FOR SOMETHING NEW

8 STRIVING FOR SOMETHING NEW That s new at the BEAUTY FORUM MUNICH Attractiveness, innovations and trends that is what you can expect from the BEAUTY FORUM MUNICH based on the continuously growing number of expert lectures and discussions at the IFC (International Forum of Cosmetics), your company and product presentations and our new and up-to-date exhibition areas on the topics of FootCare, Make-up, Styling and Nail. Starting in 2010, our new live-stream from the BEAUTY POINT as well as from the whole trade fair will allow you to reach even more beauty experts. FOOTCARE AREA NEW Everything for the foot experts This completely new exhibition area has been set up in cooperation with the German Association of Foot Care Specialists (ZFD e.v.) in order to provide experts of the foot care industry with a platform to share their knowledge and ideas. Novel therapies and treatments will be showcased and innovative products are presented. NAIL AREA NEW Everything of importance and interest to nail designers and nail artists. The national and international competitions and championships in NailArt and Nail-Design will take place in this completely new exhibition area. Moreover, there is the opportunity to present your outstanding creativity in a special NailArt-Gallery together with your products and equipment.

9 STYLING AREA NEW Here you will find everything of interest to cosmetic specialists and make-up artists. In addition, the national and international Make-up championships will be hosted in this exhibition area. This time, make-up artists and hair stylists are going to work hand in hand. B2B AREA NEW The International Business Forum (IBF) will serve as a meeting point for exhibitors of the BEAUTY FORUM MUNICH and sales representatives of high-class products from abroad. As such, the IBF offers a relaxed atmosphere that will allow getting in touch with potential business partners in order to discuss about future cooperation and other deals. MEDICAL ESTHETICS NEW This new exhibition area is primarily devoted to the topics on esthetic and dental surgery, eyecare treatment, permanent make-up and body styling. For the first time, the BEAUTY FORUM MUNICH will link the fields of medical and esthetic surgery directly with the conventional cosmetics industry.

10 YOUR WAYS TO ADVERTIZE Contact Tobias Klumpp Director Beauty Publishing +49 (0) BEAUTY FORUM tv No matter if print, online or web TV: We offer you numerous ways to strengthen your performance at the trade fair with some additional means of advertising. We would be glad to assist you by tailoring your individual advertising package in order to make your appearance at the exhibition a noticeable and successful event: before, during and after the trade fair! ALWAYS UP-TO-DATE

11 With BEAUTY FORUM have customer s attention all year round BEFORE THE TRADE FAIR Print Invite your customers with our guest cards. Inform your customers with our visitor flyer. Enhance your company s entry in the official trade catalogue by presenting your company s logo. Online Use the broad range of banners to advertise on our web sites. TV Our TV team is delighted to create a company profile - moving pictures for an overall impression. DURING THE TRADE FAIR Sponsoring Become our sponsoring-partner and we represent your company s logo as part of the championships and IFC-program. Company Presentations Make more of your exhibit. With a presentation at our meeting points, we offer the right platform for your business success. Online Keep the positive emotions present in your customers minds and let us shoot your individual movie clip. TV Let us create your personal image film. The perfect business card for your own website. AFTER THE TRADE FAIR Print Inform your customers after the actual exhibition with the Messebummel. Our editors would be happy to visit you at your stand. Online Keep the positive emotions and atmosphere present in your customers minds and let us shoot your individual movie clip with some unique impressions. TV Let us create your personal image film. The perfect business card for your own website or for promotional purposes on the Internet. TO CATCH THE FULL ATTENTION

12 YOUR TEAM We are glad to assist you Jürgen Volpp Managing Director phone +49 (0) Arndt Nickel Director Technical Organisation Trade Fairs phone +49 (0) Your contact for all matters related to Cosmetic Exclusive and Cosmetic Direct-Sales Natalie Hubral Project Manager phone +49 (0) Your contact for all matters related to the topics on Foot, Nail and Accessories Natalie Fischer Projektleiterin Key-Account, Messe- und Eventmanagement phone +49 (0) Organizer: Health and Beauty Trade Fairs GmbH Karl-Friedrich-Str Karlsruhe, Germany phone +49 (0) Fax: +49 (0) www. Registergericht Mannheim HRB Mannheim USt-ID: DE Steuer-Nr /31577 Managing Director: Jürgen Volpp Location: Munich International Trade Fairs Munich Exhibition Centre München, Germany Annette Fricker Exhibition Consultant phone +49 (0) Simone Baier Project Assistant phone +49 (0) Simone Kohler Marketing Consultant phone +49 (0) Facts and Figures: 40,000 visitors 800 companies and brands National and international championships Alexandra Heger Marketing Consultant phone +49 (0) photos: Fotolia.com

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