English. Address: Exorex Skincare Centre St Thornhill, Ontario Canada L4J 3M8. Telephone: Fax:

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1 English Address: Exorex Skincare Centre St Thornhill, Ontario Canada L4J 3M8 Telephone: Fax: Website:

2 What is Psoriasis? Psoriasis is a chronic inflammatory skin condition that affects the regeneration of skin cells. T cells are white blood cells that regulate the body s immune system. In psoriasis, T cells become over activated, which triggers an inflammatory response that leads to the accelerated production of skin cells. Normal skin cells grow, mature and are shed as part of a naturals cycle that takes 28 to 30 days, however, in psoriasis, the process accelerates to approximately 7 times faster, and results in poorly formed outer cells that do not shed properly. Instead, the accumulated dead skin cells pile up and produce the associated scaling, creating sores or lesions often called plaques. Thick, silvery scales form atop these itchy and sometimes painful red patches. What is ExoreX? ExoreX is a treatment system that has been developed to control the symptoms of Psoriasis. ExoreX is indicated for the relief of inflammation, itching and scaling of Psoriasis. The treatment contains a formulation of prepared coal tar in a base of essential fatty acids which were first indentified from banana skins. This unique base enhances the deep delivery of a low concentration of emulsified coal tar to the deepest layer of the skin with very effective results. 7 key benefits of ExoreX: 1. Clinically proven to control the symptoms of psoriasis. 2. Easily applied and quickly absorbed into the skin. 3. Colorless and virtually odorless after proper application. 4. Contains No cortisone and no side effects often associated with other treatments. 5. Will not stain clothing when properly applied. 6. No evidence that resistance to the product occurs. 7. Range of compatible moisturizing creams and conditioners ensures a complete body treatment.

3 Why ExoreX? Clinical experience has shown that ExoreX is a safe, effective and cosmetically acceptable treatment of psoriasis. More than 700 patients have been enrolled in controlled clinical trials. There has been more than 16 million patient days of usage over the last 9 years. The unique delivery system ensures a highly effective trans-dermal carrier of local tar. ExoreX is approved in more than 10 countries around the world. Product Range: a. ExoreX Cleansers: Cleansing your skin is the first step in the treatment system, psoriasis sufferers are advised to use gentle & free from harsh chemicals cleansers. ExoreX TTS Revitalizing Shampoo: with Tea Tree Oil and Organic Ingredients that gently cleanse and revitalizes the Hair and Scalp. The moisture rich formulation helps ease flaking and scaling, making it ideal for everyday use. ExoreX Soothing Cleansing Bar: a unique blend of Natural Oils that is gentle and mild to sensitive skin, its Hypoallergenic, Perfume Free and Harsh Chemicals Free formula makes it ideal for everyday use all over your body. ExoreX Cleansers b. ExoreX Treatments: ExoreX Gels are available in different strengths and therefore it s recommended that every patient seek an advice on the appropriate Gel for their skin type. Exorex Gel 1: contains 1% coal tar in a unique delivery base that enhances penetration through the layers of the skin specially formulated for the relief of inflammation, itching & scaling of psoriasis & eczema. Exorex Gel 2: contains 2% coal tar doubling the strength of the 1% Gel and to be used with caution to Sunlight exposure. ExoreX Treatments

4 c. ExoreX Moisturizers: Psoriasis patients are often suffering from skin dryness therefore it s highly recommended to keep your skin moisturized throughout the day. ExoreX PSE Moisturizing Cream: specially formulated to sooth and moisturize dry skin. ExoreX Instant Soothing Stick: with Oatmeal Extracts is formulated with Natural and Organic Ingredients that provides an immediate relief of dry and itchy skin. Ideal on-the-go, it sooths, protects and hydrates lips, face, hands and elbows. ExoreX Daily Soothing Moisturizer: with Oatmeal Extracts is formulated with Natural and Organic Ingredients to provide a protective barrier for immediate, long lasting relief for itchy and extra dry skin. Sooths calm and hydrates sensitive and irritated skin. ExoreX Leave-On Scalp Conditioner: a conditioner which is not rinsed off and which deposits a soft waxy layer on the scalp. It helps retain the scalp s natural moisture content without the discomfort of greasy hair. How to use ExoreX? Basic Rules: Alcohol is your enemy, avoid it. Never irritate lesion. Avoid irritants e.g. perfumed soap, shampoo, hand & body lotion, baby oil, moisture Never let lesion dry too much. Moisturize as often as possible East sensibly and avoid known triggers Follow a sensible eating plan e.g. that of the Heart Foundation On the Body: 1. Wash body gently using a non-irritant soap (glycerin soap) 2. Lightly apply ExoreX 1% to the affected areas 3. ExoreX should dry within 2 to 3 minutes, if not, you have used too much. 4. Once ExoreX is completely dry and absorbed into the skin, apply ExoreX Moisturizer 5. Repeat 2 to 3 times daily, ensuring lesions are clean and dry ExoreX Moisturizers If a lesion is red and/or warm, use ExoreX in diluted form.

5 On the Scalp: 1. Shampoo hair then towel dry 2. Comb hair and divide into paths 3. Lightly apply ExoreX 1% with index finger to the affected areas and allow to dry for 2 to 3 minutes 4. Apply ExoreX Leave On Scalp Conditioner to the roots and only to the affected areas on the scalp. Do not rinse off. 5. Blow dry or let hair dry naturally 6. Repeat 2 to 3 times daily. The ExoreX medication and Conditioner can be applied without washing hair. Finger & Toe Nails: 1. Cut the nails as short as possible 2. Apply ExoreX 1% in a 1-part ExoreX to 10-parts distilled water dilution to the nails and around the nail bed initially 3. Gradually decrease the water in the dilution until you are using ExoreX at full strength over a period of a week 4. If it doesn t dry in 2 to 3 minutes, you have used too much Apply the ExoreX Moisturizing Cream on the same areas. It can be applied frequently and as often as desired. Protect your skin when in contact with chemical ingredients by wearing rubber gloves.