TREATMENT MENU STYLIST GUIDE

Transcription

1 TREATMENT MENU STYLIST GUIDE

2 CREATE 2880 * ADDITIONAL REVENUE A YEAR THE TREATMENT EXPERIENCE... Offer a variety of upgrades at your Wash House sm to create additional service revenue, Take Home sm sales and lock in guest loyalty through an indulgent experience. Just 1 treatment service per day could mean 2880* additional revenue a year! Offer your guests treatments from Paul Mitchell for colour protection and moisture, Awapuhi Wild Ginger to repair and restore hair, Tea Tree for that first-class sensory experience and MarulaOil for luxurious hydration. Bring new opportunities to your service offering with the help of our handy Stylist Treatment Guide; create an extraordinary experience and, in turn, build guest loyalty and word of mouth - two huge drivers of repeat visits, referrals and increased revenue. *Based on a treatment service price of 10, six days a week, 48 weeks a year. To maximise the guest s comfort, the shampoo area should be kept dimly lit and quiet. Place a towel on the shampoo bowl and adjust the water temperature to the guest s preference. Identify the type of touch your guest prefers i.e. soft or firm (note guests with fine hair are often tender-headed and prefer a softer touch, whereas guests with coarse hair often prefer a firmer, deeper touch). Before you begin, explain the service to your guest and what you will be doing and why. Once you understand the needs of your guest, keep conversation to a minimum. THE MASSAGE: Work with a full lather to prevent friction Maintain contact with the guest s scalp or hair throughout the massage The massage should focus on the head and shoulder area in the four zones: 1. Hairline from the top to the back 2. Below the parietal ridge 3. From the side hairline to the occipital pressure points 4. Neck and shoulders. TIP: Visit the Wash House sm area of Salon-Success.co.uk/Pro site for more details and downloads on the Wash House sm experience

3 Dry Weak Damaged GUEST S MAIN HAIR CONCERNS: Dry Dehydrated Damaged Lavender Mint Deep Conditioning Mineral Hair Mask Super-Charged Treatment Repair your guest s dry, damaged hair with the Lavender Mint Deep Conditioning Mineral Hair Mask. This intensive hair care treatment moisturizes and strengthens strands. Essential minerals derived from French clay nourish hair and lock in moisture for beautiful results. Damaged hair can benefit from regular deep conditioning treatments. Super-Charged Treatment provides an intensely rejuvenating dose of moisture for your guest s dry, dehydrated hair, while boosting shine and improving elasticity. 1. Shampoo with Lavender Mint Moisturizing Shampoo 2. Rinse, towel dry then apply Lavender Mint Deep Conditioning Mineral Hair Mask 3. Using a wide tooth comb, comb Mask through 4. Massage Mask into scalp and wrap hair in a warm towel 5. Rinse hair after 5-15 minutes 6. Spritz onto damp, towel-dried hair the Lavender Mint Conditioning Leave-In Spray 7. Style as desired. 1. Shampoo with Instant Moisture Shampoo 2. Rinse and apply Super-Charged Treatment 3. Using a wide tooth comb, comb treatment through 4. Massage treatment into scalp and leave for 10 minutes 5. Optional: process under heat for a further 5 minutes 6. Rinse and style as desired. Safe for colour treated hair. Can be used weekly Use to equalise porosity prior to chemical services Not recommended immediately following a colour service Lavender Mint Moisturizing Shampoo Gently cleanses and conditions Lavender Mint Moisturizing Conditioner Moisturizes, detangles and smoothes Lavender Mint Conditioning Leave-In Spray Frizz-fighting formula smooths unruly strands Instant Moisture Shampoo Hydrates and Revives Instant Moisture Conditioner Strengthens and Repairs

4 Colour-Treated Colour Fade Dry Color Protect Treatment GUEST S MAIN HAIR CONCERNS: Colour-Treated Colour Fade Damaged Ultimate Color Repair Mask Colour-treated hair requires extra care to stay healthy and bright. Color Protect Treatment nourishes with deep conditioners that repair damaged strands and prevent split ends. Added plant extracts protect against UVA and UVB rays that can cause colour to fade ensuring your guest s hair stays bright and radiant. 1. Shampoo with Color Protect Shampoo 2. Rinse and apply Color Protect Treatment 3. Using a wide tooth comb, comb treatment through 4. Massage treatment into scalp and leave for 10 minutes 5. Rinse 6. Spritz hair with Color Protect Locking Spray 7. Style as desired. Color Protect Shampoo Strengthens and Boosts Shine Color Protect Conditioner Detangles and Repairs Color Protect Locking Spray UV Protection, Locks in Colour Can be used immediately following colour services Not recommended prior to chemical services VIBRANT COLOR FOR UP TO 9 WEEKS * The Ultimate Color Repair Mask is specifically formulated for colour-treated hair, it s the perfect way to keep guest s hair vibrant and moisturized with nourishing ingredients such as the Quinoa Color Repair complex, Shea butter, jojoba and soybean which make hair soft and shiny. These powerful ingredients help prevent colour from fading and further damage from everyday causes. 1. Shampoo with Ultimate Color Repair Shampoo 2. Rinse and apply Ultimate Color Repair Mask 3. Using a wide tooth comb, comb treatment through 4. Massage treatment into scalp and leave for 10 minutes then rinse 5. Optional: process under heat for a further 5 minutes 6. Spritz hair with Ultimate Color Repair Triple Rescue 7. Rinse and Style as desired. *When using the system of shampoo, conditioner and mask, as compared to untreated hair. **When using the complete Ultimate Color Repair system. PREVENTS THERMAL 88% 59% DAMAGE BY BREAKAGE LESS MORE 86% ** ** SHINE ** Ultimate Color Repair Shampoo Anti-Fade and Repairs Ultimate Color Repair Conditioner Hydrates and Repairs Ultimate Color Repair Triple Rescue Thermal Protection and Shine Can be used immediately following colour services Not recommended prior to chemical services

5 Weak Brittle Damaged Awapuhi Wild Ginger KeraTriplex Treatment PROFESSIONAL ONLY Transform your guest s broken, brittle strands into pillars of strength while protecting their hair from future damage. This liquid formula of isolated proteins is virtually identical to the keratin found in human hair. A single ampoule of KeraTriplex Treatment rebuilds fragile locks while Keratin Intensive Treatment restores their super-soft texture. Hair is healthier-looking and instantly restored. A long-lasting sacrificial shield smoothes the cuticle and protects it from further damage. 1. Shampoo with Awapuhi Wild Ginger Moisturizing Lather Shampoo 2. Apply KeraTriplex Treatment for 5 minutes (do not rinse) 3. Apply Awapuhi Wild Ginger Keratin Intensive Treatment 4. Using a wide tooth comb, comb treatment through 5. Process under heat for 10 minutes 6. Rinse and style as desired. *Compared to untreated hair. Results may vary. Reduces breakage up to 80%* Ideal for colour-treated and chemically treated hair Daily stress can damage hair from the cuticle to the cortex. Keratin fibers within the cortex are joined by peptide bonds when those bonds are broken, hair becomes fragile and weak. KeraTriplex is a blend of three proteins with targeted molecular weights that penetrate into the cortex, rebuild disrupted bonds and reinforce the cuticle. Awapuhi Wild Ginger Moisturizing Lather Shampoo Protects and Rebuilds Awapuhi Wild Ginger Keratin Cream Rinse Strengthens and Repairs Awapuhi Wild Ginger Keratin Intensive Treatment Weekly Deep Conditioner, Deeply Hydrates and Protects Hair is healthier-looking and instantly restored. A long-lasting sacrificial shield smoothes the cuticle and protects it from further damage.

6 Dry Frizzy Unmanageable Awapuhi Wild Ginger HydraTriplex Treatment PROFESSIONAL ONLY Revive your guest s dry, frizzy hair with this rich, concentrated blend of amino acids, vegetable proteins and nourishing oils. A single shot of HydraTriplex Treatment works on three levels to instantly nourish and soften parched strands, as well as improve hair manageability. The cream formula penetrates the hair to hydrate, bind and seal every cuticle for a long-lasting silky-smooth feel. 1. Shampoo with MirrorSmooth Shampoo 2. Rinse and apply HydraTriplex Treatment 3. Process under heat for minutes 4. Rinse and style as desired *Compared to untreated hair. Product was tested by an established, independent third-party laboratory. Makes hair 82% softer and more manageable* HYDRATE This luxurious formula includes moisturerich humectants and awapuhi to hydrate parched hair. Awapuhi Wild Ginger MirrorSmooth Shampoo Frizz Control and Moisture Awapuhi Wild Ginger MirrorSmooth Conditioner Smoothes and Softens Awapuhi Wild Ginger MirrorSmooth High Gloss Primer Thermal Protection and Shine BIND Eleven carefully SEAL Jojoba oil, high oleic selected amino acids and vegetable proteins penetrate and bind deep into the cortex to help retain moisture. macadamia oil and avocado oil provide nourishment that helps create a seal over the cuticle to retain moisture and leave hair silky, shiny and manageable.

7 Dry Damaged Troubled Scalp Tea Tree Hair and Scalp Treatment Tea Tree s natural extracts and rejuvenating scents will turn your Wash House sm into a sensory experience. Repair and moisturize your guest s damaged, dry hair with the Tea Tree Hair and Scalp Treatment. A unique combination of conditioners and nutrients replenish hair s moisture, repair damaged strands and protect from further harm. Plus, a soothing mix of ingredients invigorate and nourish the scalp. 1. Shampoo with a Tea Tree Shampoo of your guest s choice (see stylist tips) 2. Rinse and apply Tea Tree Hair and Scalp Treatment 3. Using a wide tooth comb, comb treatment through 4. Massage treatment into scalp and leave for 5 minutes 5. Optional: process under heat for a further 5 minutes 6. Rinse and style as desired. Guests can choose from the tingle of Tea Tree Special Shampoo, the citrus refreshment of Lemon Sage Thickening Shampoo or the soothing tranquillity of Lavender Mint Moisturizing Shampoo. Tea Tree Special Shampoo : great for all hair types, this invigorating cleanser leaves strands refreshingly clean and full of shine. Lemon Sage Thickening Shampoo : the perfect way to thicken strands for a clean and healthy look. The formula provides a boost of volume, while also helping to protect against split ends. Lavender Mint Moisturizing Shampoo : gently cleanses and conditions hair at the same time, leaving it soft and smooth for hours. Calming lavender soothes the mind while cool mint invigorates the scalp. Tea Tree Special Shampoo Invigorates and Soothes Tea Tree Special Conditioner Moisturizes and Restores Lemon Sage Thickening Shampoo Strengthens and Thickens Lemon Sage Thickening Conditioner Hydrates and Detangles Lavender Mint Moisturizing Shampoo Hydrates and Soothes Lavender Mint Moisturizing Conditioner Moisturizes and Detangles

8 If guests have finer hair, follow the same treatment steps but replace the Rare Oil Treatment with Rare Oil Treatment Light. GUEST S MAIN HAIR CONCERNS: Dry Coarse Limp MarulaOil Rare Oil Intensive Hair Masque For a luxurious hair treatment that includes powerful antioxidants, oleic acids, protein and vitamins, while adding fullness and protection to fine, limp hair, the Rare Oil Intensive Hair Masque is the perfect way to add a sophisticated look and touchable softness to your guest s hair. Smooth and soften your guest s dry, coarse hair with this transformative intensive masque. Time-release MarulaSpheres release fresh bursts of Marula to hydrate, replenish and help seal split ends. Plus use the Rare Oil Treatment for additional hydration pre and post this service. RECOMMENDATIONS Rare Oil Replenishing Shampoo Hydrates and Smoothes Rare Oil Replenishing Conditioner Smoothes and Repairs Rare Oil Intensive Hair Masque Repairs and Prevents Damage Rare Oil Treatment / Rare Oil Treatment Light Conditions and Smoothes STEP BY STEP PRE-SHAMPOO TREATMENT For hair needing extra hydration: Apply 4-6 drops of Rare Oil Treatment into palms and rub hands together Starting at the ends and moving up massage oil onto scalp Leave to penetrate for 3-5 minutes. TREATMENT To leave hair smoother, softer and more manageable: Wash with Rare Oil Replenishing Shampoo, rinse, then gently towel dry Apply Rare Oil Intensive Hair Masque to clean, damp hair, then comb through Leave masque on hair for minutes. Heat may be used for deeper penetration Rinse and style as desired. BLOW-DRY TREATMENT On clean, damp hair to smooth, protect and hydrate: Apply 2-3 drops of Rare Oil Treatment into hands, rub palms together Run fingers through hair starting at the ends Style as desired. FINISHING TOUCH On dry hair for control, shine and to help seal split ends: Apply 2-3 drops of Rare Oil Treatment into hands and rub palms together Run fingers into the ends of styled hair and move up in a smoothing motion.

9 For further product information please visit or speak to your Salon Business Consultant about in-salon education courses. For support materials and free downloads please visit the dedicated Wash House sm area on our professional website: #IHEARTPM Paul Mitchell UK MARCH 2018 Copyright Salon Success Ltd. UK All rights reserved U.S. Registered mark of John Paul Mitchell Systems