EYE COLOR QUAD APPLICATION APPLY WITH APPROPRIATE BRUSHES, WHICH MAY INCLUDE BRUSHES 11, 12, 13 AND 14. BLEND THOROUGHLY.

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1 EYE PRIMER DUO A UNIQUE DUO OF POWDER AND CREAM FORMULAS, WORKS WITH THE SHADOWS TO REDUCE CREASING, KEEP SHADOW SMOOTH AND DELIVER FIFTEEN HOURS OF COLOR-RICH STAYING POWER. WHEN USED TOGETHER, HELPS PREVENT CREASING AND CREATES A SMOOTH SURFACE. INFUSED WITH TOM FORD S EXCLUSIVE INFUSING COMPLEX, EYES STAY LOOKING FRESH AND YOUTHFUL. BOTH THE POWDER AND PRIMER SEAMLESSLY BLEND INTO ALL SKIN TONES, ENSURING A NATURAL LOOK. HOUSED IN A PORTABLE, STACKABLE PACKAGE, THE TOM FORD EYE PRIMER DUO IS EASILY TRANSPORTABLE AND SIMPLE TO USE. APPLY A SWEEP OF THE PRIMER WITH BRUSH 03 ON CLEAN LIDS, DUST ON A BIT OF SETTING POWDER WITH BRUSH 11, AND THEN FOLLOW WITH TOM FORD EYE COLOR. 1. ASK THE CLIENT S PERMISSION TO APPLY EYE PRIMER TO THEIR EYES 2. SWEEP BRUSH 03 OVER PRIMER 3. APPLY THE PRIMER SMOOTHLY ON CLEAN EYE LIDS FROM LASHES TO BROW 4. SWEEP BRUSH 11 OVER PRIMER POWDER 5. SOFTLY DUST ONTO LIDS UNTIL SMOOTH 6. FOLLOW WITH THE TOM FORD EYE COLOR QUAD

2 EYE COLOR QUAD THE CENTERPIECE OF THE TOM FORD COLOR COLLECTION. EACH EYE COLOR QUAD IS DESIGNED WITH FOUR OPULENT COMPLEMENT SHADES THAT ACHIEVE MULTIPLE LOOKS, FROM A BOLD, SMOKEY EYE, TO A SEXY SLASH OF COLOR AND EVERYTHING IN BETWEEN. FORMULATED WITH ADVANCED COLOR PROCESSES, THE FOUR LUXURIOUS FINISHES SHEER SPARKLE, SATIN, SHIMMER AND MATTE OFFER A SPECTRUM OF INTENSITY AND EFFECTS AND DELIVER INCREDIBLE SHADE FIDELITY AND OUTSTANDING ADHESION. TWO CUSTOM APPLICATORS INCLUDED. TWO SHADES NUDE DIP AND HONEYMOON FEATURE ONE-OF-A-KIND TECHNOLOGY THAT WRAPS CONCENTRATED PIGMENTS FOR A COLOR-TRUE, HIGHLY POLISHED, MULTI-DIMENSIONAL LOOK. MAY BE APPLIED FOR A SLEEK AND SHIMMERING LOOK OR WET FOR A BOLD EFFECT. APPLY WITH APPROPRIATE BRUSHES, WHICH MAY INCLUDE BRUSHES 11, 12, 13 AND 14. BLEND THOROUGHLY ASK THE CLIENT S PERMISSION TO APPLY COLOR TO HER EYES SWEEP THE APPROPRIATE BRUSH ACROSS THE EYE COLOR AND TAP OFF EXCESS APPLY THE EYE COLOR ONTO THE CLIENT S EYELID AND BLEND WELL DISCUSS FEATURES OF THE EYE COLOR FINISHES INVITE THE CLIENT TO LOOK IN THE MIRROR TO SEE HOW THE COLOR EMPHASIZES THEIR EYES GOLDEN MINK COCOA MIRAGE SILVERED TOPAZ TITANIUM SMOKE SEDUCTIVE ROSE ORCHID HAZE DISCO DUST LAST DANCE LILAC DREAM STARRY NIGHT NUDE DIP HONEYMOON USE THIS ORDER IN YOUR MERCHANDISING DISPLAY UNIT

3 CREAM COLOR FOR EYES THE LUXURIOUS, CREAM EYE SHADOW ILLUMINATES EYES IN THE LUSTROUS GLOW OF EIGHT, ULTRA-PIGMENTED METALLIC SHADES, FROM THE SUN SPARK GLEAM OF SPHINX TO THE GLITTERING SEA-INSPIRED SIREN BLUE. THE VERSATILE, COOL AND CREAMY FORMULA SEAMLESSLY GLIDES ONTO THE LID TO BRIGHTEN EYES WITHOUT CREASE OR SMUDGE. APPLY A SWEEP OF THE CREAM WITH BRUSH 03 ON CLEAN LIDS 1. ASK THE CLIENT S PERMISSION TO APPLY CREAM COLOR TO THEIR EYES 2. APPLY THE CREAM COLOR SMOOTHLY ON CLEAN EYE LIDS FROM LASHES AND FADE TO BROW BY SWEEPING WITH BRUSH 03 PLATINUM OPALE SPHINX SIREN BLUE CAVIAR BURNISHED COPPER MIDNIGHT VIOLET SPICE USE THIS ORDER IN YOUR MERCHANDISING DISPLAY UNIT

4 EYE KOHL INTENSE INNOVATIVE TECHNOLOGY ENHANCES COLOR PIGMENTS TO CREATE AN INTENSELY DRAMATIC KOHL-EFFECT PENCIL WITH SUPERBLY FLUID. APPLY BOTH OUTSIDE AND INSIDE THE LID TO CREATE A SENSUAL, SMOKEY EYE. OFFERED IN SIX SHADES THAT COMPLEMENT THE EYE COLOR QUADS. INCLUDES SHARPENER. DRAW OR SMUDGE ALONG LASHLINE IN SHORT, FLUID STROKES 1. ASK CLIENT FOR PERMISSION TO APPLY EYE DEFINING PENCIL TO THEIR EYES 2. SANITIZE A SHARPENER USING A CLEAN COTTON SWAB OR COTTON PAD AND SHARPEN THE PENCIL WITH THE SANITIZED SHARPENER 3. SPRAY 1 2 PUMPS OF HYGIENIC CLEANSER ONTO A CLEAN TISSUE AND WIPE THE LEAD TIP 4. APPLY THE EYE DEFINING PENCIL ON THE CLIENT AS YOU DISCUSS BENEFITS 5. INVITE THE CLIENT TO LOOK IN THE MIRROR TO SEE HOW THE EYE DEFINING PENCIL ACCENTUATES THEIR EYE EYELINER IS AN IMPORTANT STEP IN EVERY EYE LOOK. IT CAN ACCENTUATE THE EYE, CHANGE ITS SHAPE AND HELP THE EYELASHES APPEAR THICKER. EYELINING TECHNIQUES ARE AS NUMEROUS AND VARIED AS EYE COLOR S, FROM DEFINED AND DRAMATIC TO SOFT AND SUBTLE. THE TECHNIQUE YOU CHOOSE DEPENDS ON THE EYE SHAPE AND THE DESIRED LOOK. MIDNIGHT ONYX METALLIC MINK METALLIC MOSS ESPRESSO BRUISE USE THIS ORDER IN YOUR MERCHANDISING DISPLAY UNIT

5 EYE DEFINING PEN COMPLETE THE LOOK OF THE TOM FORD SEDUCTIVE EYE WITH EXCEPTIONAL POLISH, USING THIS INNOVATIVE, DUAL-ENDED LIQUID LINER. FORMULATED IN THE BLACKEST SHADE OF BLACK, IT DELIVERS ULTIMATE PRECISION AND MAKES FLUID STROKES EASY TO ACHIEVE. FEATURING A FINE CALLIGRAPHY TIP ON ONE END AND BRUSH ON THE OTHER, CREATING A SPECTRUM OF TRANSFORMING EFFECTS, FROM CLASSIC, SLEEK LINES TO DRAMATIC WING TIPS OR A SULTRY DOE EYE. FOR A SOFTER LOOK: USING THE LONG-TIPPED BRUSH END OF THE APPLICATOR, DRAW A THIN LINE ALONG LASH LINE, STARTING AT INNER CORNER OF EYE AND MOVING OUTWARDS. FOR A BOLDER LOOK: USING THE PETITE-TIPPED CALLIGRAPHY END OF THE APPLICATOR, DRAW A THIN LINE STARTING AT INNER CORNER OF LASH LINE. AT MID-POINT OF EYE, ANGLE THE APPLICATOR TIP TO WIDEN LINE AS IT EXTENDS TO OUTER CORNER. 1. ASK THE CLIENT S PERMISSION TO APPLY DEFINING PEN TO THEIR EYES 2. SPRAY 1 2 PUMPS OF HYGIENIC CLEANSER ONTO A CLEAN TISSUE AND WIPE THE PEN OR BRUSH TIP 3. APPLY DEFINING PEN ON THE CLIENT AS YOU DISCUSS BENEFITS, UTILIZING SUGGESTED METHOD 4. INVITE THE CLIENT TO LOOK IN THE MIRROR TO SEE HOW THE EYE DEFINING PEN ACCENTUATES THEIR EYE

6 HIGH DEFINITION EYE LINER A SLEEK, PROPEL AND REPEL MECHANICAL EYE PENCIL DELIVERS HIGH INTENSITY COLOR IN ONE PRECISE STROKE. THE EXCEPTIONAL GLIDE OF THE LONGWEARING FORMULA ALLOWS FOR EXPERT LINING. APPLY ON OUTSIDE AND INSIDE LID FOR DRAMATIC EMPHASIS TO EYES. DRAW OR SMUDGE ALONG LASHLINE IN SHORT, FLUID STROKES. 1. ASK CLIENT FOR PERMISSION TO APPLY EYE LINER TO THEIR EYES 2. SPRAY 1 2 PUMPS OF HYGIENIC CLEANSER ONTO A CLEAN TISSUE AND WIPE THE LEAD TIP 3. APPLY THE EYE LINER ON THE CLIENT AS YOU DISCUSS BENEFITS 4. INVITE THE CLIENT TO LOOK IN THE MIRROR TO SEE HOW THE EYE LINER ACCENTUATES THEIR EYE EYELINER IS AN IMPORTANT STEP IN EVERY EYE LOOK. IT CAN ACCENTUATE THE EYE, CHANGE ITS SHAPE AND HELP THE EYELASHES APPEAR THICKER. EYELINING TECHNIQUES ARE AS NUMEROUS AND VARIED AS EYE COLOR S, FROM DEFINED AND DRAMATIC TO SOFT AND SUBTLE. THE TECHNIQUE YOU CHOOSE DEPENDS ON THE EYE SHAPE AND THE DESIRED LOOK. BLACK EBONY AZURE MOSS SLATE BURNISHED GOLD USE THIS ORDER IN YOUR MERCHANDISING DISPLAY UNIT

7 EXTREME MASCARA A LUSCIOUS, DEEP BLACK MASCARA THAT CREATES INTENSE LASHES. A COMBINATION OF DEEPEST DARK BLACK CARBON AND LASH-FILLING POWDERS WORK TO TRANSFORM LASHES WITH OPTIMAL GLAMOUR AND DRAMA. CREAMY, SMUDGE PROOF FORMULA LASTS THROUGHOUT THE DAY WITHOUT CAKING, CLUMPING OR CRUMBLING. GENTLY REMOVE THE WAND FROM THE TUBE SO THE PRODUCT IS EVENLY DISTRIBUTED ALONG THE BRUSH STROKE OVER LASHES STARTING AT BASE AND SLOWLY PULLING UP FOR THE MOST DRAMATIC, INTENSE COLOR REPEAT TO ACHIEVE DESIRED EFFECT 1. ASK THE CLIENT S PERMISSION TO APPLY MASCARA TO ONE OF HER EYES 2. INSERT A DISPOSABLE MASCARA WAND INTO THE TUBE AND REMOVE 3. STROKE THE BRUSH THROUGH THE CLIENT S LASHES 4. DISPOSE OF THE WAND. REPEAT WITH A FRESH DISPOSABLE WAND FOR A MORE DRAMATIC LOOK. 5. DISCUSS BENEFITS OF EXTREME MASCARA 6. INVITE THE CLIENT TO LOOK IN THE MIRROR TO SEE THE DIFFERENCE. COMPLETE THE LOOK ON THE OTHER EYE IF THE CLIENT IS ALREADY WEARING MASCARA, OFFER TO REMOVE IT BY SATURATING A COTTON PAD WITH MAKEUP REMOVER, HOLDING IT OVER THE EYES FOR SEVERAL SECONDS AND THEN WIPING WITH DOWNWARD STROKES. RAVEN

8 ULTRA LENGTH MASCARA ULTRA-BLACK MASCARA DESIGNED TO DELIVER EXTREME LENGTHENING WITH EXTRAORDINARY WEAR. GENTLY REMOVE THE WAND FROM THE TUBE SO PRODUCT IS EVENLY DISTRIBUTED ALONG THE BRUSH STROKE OVER THE LASHES AT BASE SLOWLY PULLING UP FOR THE MOST DRAMATIC LOOK REPEAT TO ACHIEVE DESIRED EFFECT CAN BE USED AFTER EXTREME MASCARA TO HARDEN AND HOLD THE CURL 1. ASK THE CLIENT S PERMISSION TO APPLY MASCARA TO ONE OF HER EYES 2. INSERT A DISPOSABLE MASCARA WAND INTO THE MASCARA TUBE AND REMOVE THE WAND 3. STROKE THE BRUSH THROUGH THE CLIENT S LASHES 4. DISPOSE OF THE WAND. REPEAT WITH A FRESH DISPOSABLE WAND FOR A MORE DRAMATIC LOOK. 5. DISCUSS THE BENEFITS OF THE ULTRA LENGTH MASCARA 6. INVITE THE CLIENT TO LOOK IN THE MIRROR TO SEE THE DIFFERENCE. COMPLETE THE LOOK ON THE OTHER EYE. IF THE CLIENT IS ALREADY WEARING MASCARA, OFFER TO REMOVE IT BY SATURATING A COTTON PAD WITH MAKEUP REMOVER, HOLDING IT OVER THE EYES FOR SEVERAL SECONDS AND THEN WIPING WITH DOWNWARD STROKES. ULTRA RAVEN

9 WATERPROOF EXTREME MASCARA A LUSCIOUS, DEEP BLACK MASCARA THAT CREATES INTENSE LASHES. A COMBINATION OF THE DEEPEST BLACK CARBON AND LASH-FILLING POWDERS WORK TO TRANSFORM LASHES WITH OPTIMAL GLAMOUR AND DRAMA. THE CREAMY, SMUDGE-PROOF FORMULA LASTS THROUGHOUT THE DAY WITHOUT CAKING, CLUMPING OR CRUMBLING. GENTLY REMOVE THE WAND FROM THE TUBE SO THE PRODUCT IS EVENLY DISTRIBUTED ALONG THE BRUSH STROKE OVER LASHES STARTING AT BASE AND SLOWLY PULLING UP FOR THE MOST DRAMATIC, INTENSE COLOR REPEAT TO ACHIEVE DESIRED EFFECT 1. ASK THE CLIENT S PERMISSION TO APPLY MASCARA TO ONE OF HER EYES 2. INSERT A DISPOSABLE MASCARA WAND INTO THE TUBE AND REMOVE 3. STROKE THE BRUSH THROUGH THE CLIENT S LASHES 4. DISPOSE OF THE WAND. REPEAT WITH A FRESH DISPOSABLE WAND FOR A MORE DRAMATIC LOOK. 5. DISCUSS BENEFITS OF WATERPROOF EXTREME MASCARA 6. INVITE THE CLIENT TO LOOK IN THE MIRROR TO SEE THE DIFFERENCE. COMPLETE THE LOOK ON THE OTHER EYE IF THE CLIENT IS ALREADY WEARING MASCARA, OFFER TO REMOVE IT BY SATURATING A COTTON PAD WITH MAKEUP REMOVER, HOLDING IT OVER THE EYES FOR SEVERAL SECONDS AND THEN WIPING WITH DOWNWARD STROKES. NOIR

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