unseen photo fair Report 2014 amsterdam third edition

Transcription

1 unseen photo fair Report 2014

2 unseen Another Year, Another Success The of Unseen, the photography fair and festival for new discoveries, was held from 18 to 21 September 2014 in Amsterdam s Westergasfabriek. More than 22,500 visitors immersed themselves in a world full of new experiences, adventures and insights. We present an overview of this successful with a closer look at the inspiring fair ground and the extensive side programming on the festival ground. Fifty-three leading international galleries exposed hidden treasures at Unseen Photo Fair Originating from a wider spread of international cities including Jakarta, Seoul, Budapest, Bratislava, the galleries wholeheartedly embraced the Unseen concept and celebrated new photography and upcoming talent. Strong sales to museums, international collectors and first-time buyers were reported throughout the fair. introduction Growing out of a sincere enthusiasm for photography, the festival programme is an integral part of Unseen. The extensive side programme of Unseen 2014 included the Unseen Special Exhibition Anima on Photo, a presentation of the Foam Magazine Talents, a celebration of independent publishers, beautiful books and their makers at the Unseen Book Market, and the Unseen Living Room, a place for the exchange of dialogue, lectures, debates on artistic expression and ideas. We would like to extend a special thank you to our sponsors and partners who helped make Unseen 2014 a great success. The next edition of Unseen will take place from 17 to 20 September We look forward to seeing you there. Sasha Stone Managing Director The gallery stands were complemented by artist-run initiatives in the Unseen Niches, and the Unseen Collection, the unique collection of more than 60 high-quality works of prices up to 1,000 euros. Initiatives including the BankGiro Loterij Talent Collection, the New Talent Photography Award and the Outset Unseen Exhibition Fund were founded to foster the careers of young, emerging photographers.

3 facts & figures 2014 Unseen celebrated its festive opening on Wednesday the 17th of September with collectors, professionals gallery owners, and artists from all over the world. report Fair & Festival 22, 500 visitors 53 galleries 164 artists 48 independant publishers Talks, discussions and presentations by key players in the art world Photography lovers & collectors from Visitors from Amsterdam (33%), NL (44%), abroad (23%) unseen facts & figures 2014 "Unseen has been much better than anticipated. The guided tours and the collectors lunch for the VIP's were all really good, bringing in new collectors." - GRUNDEMARK NILSSON GALLERY (DE) Facts & Figures 2014 Unseen continues to go from strength to strength, with good international attendance and noticeably more Dutch collectors than in previous years." Edel Assanti (UK) An exclusive VIP lunch was held prior to the official opening. online news items 53 gallery profiles 164 photographer profiles 55, website visits the week of the fair 177, website visits between March and October 2014

4 facts & figures 2014 report unseen facts & figures 2014 Social Media 31, Facebook fans 3, Unseen Community members 2,000 + Instagram followers 6, Twitter followers "Jampacked with Genius" - Sean O'Hagan, The Guardian Unseen is an international meeting place for professionals and photography enthusiasts alike. What is striking this year is how the audience has grown to be knowledgeable, interested and well informed. Unseen is like a homecoming to me." ROBERT MORAT GALERIE (DE)

5 unseen fairground Fair Ground

6 fair ground report unseen fair ground Unseen Photo Fair...is for its third year unveiling a cache of new work to the art world that not only promises to be unusual and enlightening but backs up its claim to promote groundbreaking new work. - TIME: LIGHTBOX The gallery stands were complemented by collectives from four different countries in the Unseen Niches. The Unseen Collection consisted of more than 60 high-quality works of prices up to 1,000 euros. The quality control of the fair by the organisation is excellent, and it is the quality that bring the people in. If I were a collector I would come here." - HADA CONTEMPORARY (UK) I am really happy with the attendance; the visitors have been very engaged. This has been my favourite fair from the very first edition." - THE EMPIRE PROJECT (TR)

7 fair ground report unseen fair ground German photographer Regine Petersen was the recipient of the 2014 Outset Unseen Exhibition Fund. Petersen will have a solo exhibition at Foam 3h at the start of Unseen only needed a few years to establish itself as a fixed date in the world of international photography fairs." - IL GIORNALE DEL ARTE (IT) Sixty-six international artists launched a premiere at Unseen; work that had never been seen at a gallery, art institution or online. The newest developments taking place in the world of contemporary photography were at the heart of Unseen Photo Fair. Read the magazine beforehand and enjoy the fair with all of the insight you have gathered." - DE VOLKSKRANT

8 unseen festival ground Festival Ground

9 festival ground report unseen festival ground The festival ground was accompanied by several photography-related initiatives including an installation of Lorenzo Vitturi, New Window, The Human Printer, The Weekender, Fotokopie and Foam. The Festival Square was a great hang-out and meeting place for professionals and photography enthusiasts. The Unseen Book Market celebrated independent publishers, beautiful books and their creators.

10 festival ground report unseen festival ground A photo fair with a festival flair Foam Magazine presented its 2014 Talent issue at Unseen with a festive launch powerd by WeTransfer. The Firestarters Lab returns once again to explore what's new and innovative in camera technology for mobiles and wearables.

11 national media report unseen national media Harper's Bazaar Tableau Magazine PS Magazine PRESS COVERAGE Residence Magazine Het Parool Volkskrant

12 international media report unseen international media Our Age is 13.com AMA Newsletter (UK) De Morgen (BE) British Journal of Photography (UK) Our Age is 13.com The Guardian (UK)

13 galleries 2014 report unseen is made possible by Aando Fine Art (Berlin) Acb Gallery...(Budapest) Alex Daniels Reflex (Amsterdam) Boetzelaer Nispen (Amsterdam) Camilla Grimaldi...(London) D Gallery...(Jakarta) Division of Labour & The Library of Birmingham...(West Midlands) East Wing...(Doha, Dubai) Edel Assanti (London) Flatland Gallery (Amsterdam) Flowers Gallery (London) G/P Gallery (Tokyo) Galeria Tagomago (Barcelona, Paris) Galerie Bart (Amsterdam, Nijmegen) Gallery Vassie (Amsterdam) Gana Art...(Seoul) Grundemark Nilsson Gallery...(Berlin) HADA Contemporary...(London) Kahmann Gallery (Amsterdam) KANA KAWANISHI...(Tokyo) Kaune, Posnik, Spohr Gallery...(Cologne) KROKUS Galeria...(Bratislava) Kuckei + Kuckei...(Berlin) LhGWR (The Hague) m97 Gallery (Shanghai) Martin Asbaek Gallery (Copenhagen) METRONOM...(Modena) Mirko Mayer Gallery (Cologne) NextLevel Galerie (Paris) Galleries 2014 Galerie Christophe Gaillard (Paris) Galerie Fons Welters (Amsterdam) Galerie Jo van der Loo...(Munich) Galerie Juliètte Jongma (Amsterdam) Galerie Les Filles du Calvaire (Paris) Galerie Made...(Paris) Galerie Nicola von Senger...(Zurich) Galerie Paul Andriesse...(Amsterdam) Galerie Ron Mandos...(Amsterdam) Galerie Ton de Boer...(Amsterdam) Galerie van de Mieden...(Amsterdam) Galerie Wouter v. Leeuwen (Amsterdam) Gallery FELDBUSCHWEISNER...(Berlin) Gallery Fifty One...( Antwerp) Gallery Taik Persons (Berlin, Helsinki) Robert Morat Galerie (Hamburg, Berlin) Ron Mandos (Amsterdam) Sabrina Amrani Gallery (Madrid) Seelevel Gallery (Amsterdam) Stieglitz19 (Antwerp) Still Gallery...(Antwerp) The Empire Project (Istanbul) The Photographers Gallery (London) The Ravestijn Gallery...(Amsterdam) WAGNER + PARTNER (Berlin) Stay tuned for our selection of galleries for Unseen Photo Fair

14 unseen photo fair Save the date Sept 2015 visit unseen.com