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1 Grant Scholtz - parliament.ppt Page 1 sponsorship

2 Grant Scholtz - parliament.ppt Page 2 AGENDA 1. Mafika Mkwanazi PresidentoOf The south African America s Cup Challenge Opens and provides a brief overview 2. Video 7 Minutes duration Overview of the America s Cup and the SA CHALLENGE 3. Capt Sarno Managing Director of The South African America s Cup Challenge The Spirit of Shosholoza 4. Grant Scholtz Managing Director Saatchi & Saatchi Media exposure, facts about the America s Cup 5. Wolfgang Jakob CEO OF T-Systems South Africa T-Systems involvement and the sponsorship 6. Capt Sarno Close the meeting 7. Questions and answers

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4 Grant Scholtz - parliament.ppt Page 4 The America s Cup The oldest international sporting event 1853 Huge international sporting spectacle 2,9 Billion Viewers worldwide in 2003, with huge growth Governments realized economic benefits Real ROI from sponsors (AC independent research)

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6 Grant Scholtz - parliament.ppt Page 6 THE NEW AC FORMAT More than 120 races will be extensively covered by the media over the next two and a half year period o in Valencia; 1 Sweden; 1 in Trapani, Italy o 2 in Valencia, 1 special event, venue to be announced 2007 o Valencia, April, May June, July

7 Grant Scholtz - parliament.ppt Page 7 The South African Challenge

8 Grant Scholtz - parliament.ppt Page 8 Vision To launch a South African Challenge for the celebrated America s Cup, with a team of sportsmen that reflect South Africa s cultural diversity and in doing so enrich our nation through skills and business development.

9 Grant Scholtz - parliament.ppt Page 9 Team Shosholoza Going Forward The Timeline to 2007 January April 2004 Training yacht Shosholoza launched at V&A Waterfront Official presentation of the Challenge to the media Crew selection and initial training Official appointment of naval architect Jason Ker May August 2004 Crew training in Cape Town September October 2004 Successful participation in pre-regattas, Marseille Louis Vuitton Act 1 and Valencia Louis Vuitton Acts 2 and 3 November 2004 April 2005 Construction of first new yacht starts Crew training in Cape Town T-Systems sponsorship announced Launch event 25 February April April, first new Racing Yacht to be revealed in Cape Town May October th May, official launch of RSA 83 in Valencia, Spain Race in Louis Vuitton Acts 4-9 on overseas circuit in Spain, Sweden and Italy November 2005 March 2006 Crew training in Cape Town April 2006 Launch of final race yacht in Cape Town May October 2006 Participating in pre-regattas on overseas circuit April June 2007 Valencia, Spain Louis Vuitton Cup challenger selection series 32nd America s Cup Match.

10 Grant Scholtz - parliament.ppt Page 10 Izivunguvungu Development Sailing School Started in 1998, funded by MSC in association with the SA Navy, headed by Ian Ainsly, 3 times South African Olympic sailor To introduce sailing to underprivileged people and equip them to become the best in their field It is also used as a feeder for crew selection to Shosholoza

11 Grant Scholtz - parliament.ppt Page 11 National (SA) Publicity Generated MARCH 2004 FEB 2005 Total Value R Press R Television/Radio R The internet is not measured Measured by Newsclip

12 Grant Scholtz - parliament.ppt Page 12 Broadcast only R 1,600,000 R 1,400,000 R 1,200,000 R 1,000,000 R 800,000 R 600,000 R 400,000 R 200,000 R 0 Quart 1st Quarter nd Quarter rd Quarter th Quarter st Quarter 2005

13 Grant Scholtz - parliament.ppt Page 13 Print only R 1,600,000 R 1,400,000 R 1,200,000 R 1,000,000 R 800,000 R 600,000 R 400,000 R 200,000 1st Quarter nd quarter rd quarter th quarter st quarter /04 4./04 1./05 1./04 2./04 R 0 Quart

14 Grant Scholtz - parliament.ppt Page 14 Main TV Station Shares SABC3 27% SABC1 16% 16% etv 41% SABC2

15 Grant Scholtz - parliament.ppt Page 15 International Media Activity Not measured at this point. There is however, tremendous interest in the South African campaign, with coverage on all major international broadcast networks and press. The next page only details some of the publicity we are aware of At this point measurement is reliant on feedback from the media with copies of material published. The international media see it as a demonstration of the new spirit of co-operation in South Africa

16 Grant Scholtz - parliament.ppt Page 16 INTERNATIONAL MEDIA ACTIVITY Television 2004 Short features/documentaries TVNZ New Zealand - August Transworld Sport - September French Channel 1 - September TVNZ New Zealand TV - September Swiss TV (German) - September Swiss TV (French) - September German TV - September Image World (AC management) - Supersport - worldwide Sea Master Sailing Series - Supersport - worldwide French regional TV (Marseille) - September Spanish National TV - September Valencia TV - September APP Broadcast - London Digby Fox Productions - London RAI Television - Rome BBC - October Sea Master Sailing Series - October Italian Sailing Channel - October French National TV Channel 1 - October Spanish National TV - October Valencia TV - October German TV - October Swiss TV (German)- October TVE Barcelona TV

17 Grant Scholtz - parliament.ppt Page 17 INTERNATIONAL MEDIA ACTIVITY Television 2005 Short features/documentaries Bloomberg TV - Italy CNN - February (to be screened March 20, 23, 24) Motorsports Unlimited TV Chicago - April screening Australian TV - March SABC 3 and Australian TV - July screening French TV - March Channel still to be announced. Transworld Sport - April CNN - New York - Pending CBS - 60 minutes - New York - Pending ABC News - New York - pending Spanish National TV - May in pipeline

18 Grant Scholtz - parliament.ppt Page 18 INTERNATIONAL MEDIA ACTIVITY Newspapers La Gazzetta dello Sport - Italy - continuous The Times of London - Oct ongoing The New Zealand Herald - Oct ongoing El Periodico - Barcelona - Oct 2004 Frankfurter Allgemeine - Oct ongoing Toronto Globe - Oct 2004 Tages Anzeiger, Zurich - Jan 2005 The New York Times - Jan 2005 The Guardian London - Feb 2005 The Observor London - Feb 2005 Chicago Tribune - March 2005 SF DRS Swiss national sports paper, Zurich - ongoing Las Provincias, Valencia - ongoing Bloomberg Financial news agency - syndicated story to clients

19 Grant Scholtz - parliament.ppt Page 19 INTERNATIONALMEDIA ACTIVITY Radio and web 2004/2005 RADIO BBC French ItalianZealand Swiss Spanish The Media Line - American News Agency - Broadcast to over 20 states in the US through USA Radio Network. Canadian Broadcast Corporation WEBSITES La Gazzetta dello Sport website

20 Grant Scholtz - parliament.ppt Page Yachting World Seahorse Magazine Mer&Bateaux France German Yacht magazine Mainsail Magazine - Italy Pronautika - Valencia Navegar - Barcelona Sail Magazine INTERNATIONALMEDIA ACTIVITY Magazines

21 Grant Scholtz - parliament.ppt Page 21 What the media had to say This quote reflects the sentiment There s something special about Shosholoza. An early sentimental favourite in Marseille and Valencia for the first three 2004 Louis Vuitton Acts, the South African team launched by Captain Salvatore Sarno surprised the America s Cup community. Cheered by both spectators and competitors, their refreshing approach and their astounding spirit earned tremendous popular support.

22 Grant Scholtz - parliament.ppt Page 22 Overview of publicity Great coverage in general press, human interest factor high, not just sports coverage Daily newspapers, characterized by full colour coverage Wide demographic coverage, from Sunday Times and Sowetan to Sports Illustrated and television news

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28 Grant Scholtz - parliament.ppt Page 28 Shosholoza in Marseille (released by the AC media centre)

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31 Grant Scholtz - parliament.ppt Page 31 In Summary The Shosholoza campaign is proof of the optimism and passion that has manifest itself in South Africa. It is proof that we can take on the best in the world at the highest technological level It is a campaign with the magnitude and publicity value and coverage, both national and international, rarely seen It is also the only representative national team participating in the America s Cup

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