The TerraCycle Story. Eliminating the Idea of Waste!

Transcription

1 The TerraCycle Story Eliminating the Idea of Waste! TerraCycle, the TerraCycle Logo, and Brigade are all Trademarks of TerraCycle Inc. TerraCycle used under, the license, TerraCycle Logo, and Brigade Toll-free are all Trademarks of TerraCycle Inc. used under license, Toll-free

2 TerraCycle, the TerraCycle Logo, and Brigade are all Trademarks of TerraCycle Inc. used under license, Toll-free

3 TERRACYCLE: FOUNDED IN 2003 A TRIPLE BOTTOM LINE GLOBAL BUSINESS 3 PLANET Founded in 2001, TerraCycle s primary purpose is to keep non-recyclable waste out of our landfills and/or incinerators. Yearly Collections of Waste PEOPLE Millions Yearly Brigade Participants Our secondary purpose is to give money and resources to schools and charities. To date, TerraCycle has donated close to $7 million ($2 million in 2012 alone). PROFIT TerraCycle is structured as a for-profit social business because we believe it is the best way to accomplish our goals. Millions $16.0 $14.0 $12.0 $10.0 $8.0 $6.0 $4.0 $2.0 Profit Revenue TerraCycle, the TerraCycle Logo,, and and Brigade are are all all Trademarks of TerraCycle of Inc. Inc. used used under under license, license, Toll-free Toll-free $

4 TERRACYCLE IS A GLOBAL MOVEMENT 4 25 Countries Where TerraCycle Operates: Argentina, Australia, Austria, Belgium, Brazil, Canada, Denmark, France, Germany, Hungary, Ireland, Israel, Japan, Mexico, Netherlands, New Zealand, Norway, Puerto Rico, South Korea, Spain, Sweden, Switzerland, Turkey, UK and US. 50 million Consumers collecting waste for TerraCycle globally. 2.6 billion Pieces of garbage collected by TerraCycle. There are over 2.2 million collectors across Canada 35.8 MILLION PEOPLE $8.8 million (USD) Earned for charitable organizations for waste collected TerraCycle, the TerraCycle Logo, and Brigade are all Trademarks of TerraCycle Inc. used under license, Toll-free

5 DON T ASK NATURE IT DOESN'T EXIST TerraCycle, the TerraCycle Logo, and Brigade are all Trademarks of TerraCycle Inc. used under license, Toll-free

6 IT S A MODERN AND MAN MADE IDEA Creates Garbage TerraCycle, the TerraCycle Logo, and Brigade are all Trademarks of TerraCycle Inc. used under license, Toll-free

7 SIZE OF THE PROBLEM 5 BILLION TONS / YEAR! TerraCycle, the TerraCycle Logo, and Brigade are all Trademarks of TerraCycle Inc. used under license, Toll-free

8 8 TERRACYCLE MAKES NON-RECYCLABLE WASTE NATIONALLY RECYCLABLE TerraCycle,, the TerraCycle Logo Logo,, and and Brigade are are all Trademarks all of TerraCycle of TerraCycle Inc. used Inc. used under under license, license, Toll-free Toll-free

9 DOES YOUR WASTE HAVE A CHOICE? Most products and packaging cannot be recycled and end up in landfills or incineration. 9 resources manufacturer retailer consumer post-consumer waste Pre-consumer waste incineration landfill WASTE IS NON-RECYCLABLE BECAUSE OF ECONOMICS Recyclable Non-Recyclable Recyclable: Paper Aluminum Glass #1 PETE #2 HDPE Over 2/3 of all waste is sent to landfill or incinerators.* Non-Recyclable: Everything Else CYCLICAL LINEAR TerraCycle, the TerraCycle Logo,, and and Brigade are are all all Trademarks of TerraCycle of Inc. Inc. used used under under license, license, Toll-free Toll-free

10 CANADIAN PARTNERS SAMPLE OF CANADIAN PARTNERS 10 TerraCycle, the TerraCycle Logo,, and and Brigade are are all all Trademarks of TerraCycle of Inc. Inc. used used under under license, license, Toll-free Toll-free PARTNERSHIPS

11 45 40 CANADIAN PARTNER GROWTH CANADA BRAND PARTNER GROWTH TerraCycle is rapidly growing in the Canadian marketplace, with a total of 44 partners participating to date Partners TerraCycle, the TerraCycle Logo,, and and Brigade are are all all Trademarks of TerraCycle of Inc. Inc. used used under under license, license, Toll-free Toll-free PARTNERSHIPS

12 TERRACYCLE, A PROGRESSIVE WASTE SOLUTIONS PARTNER 12 Progressive Waste Solutions Ltd., the largest waste management company in Canada, has acquired a 19.9% interest in TerraCycle Canada. Progressive Waste Solutions has partnered with TerraCycle Canada to offer innovative recycling solutions that will help businesses, homes and governments reach their diversion and environmental sustainability goals. Progressive Waste Solutions CEO Joe Quarin (right) meets with TerraCycle CEO Tom Szaky (left), Wednesday, January 29, 2014, in Toronto TerraCycle, the TerraCycle Logo,, and and Brigade are are all all Trademarks of TerraCycle of Inc. Inc. used used under under license, license, Toll-free Toll-free

13 13 COLLECT TerraCycle, the TerraCycle Logo, and Brigade are all Trademarks of TerraCycle Inc. used under license, Toll-free

14 HOW TERRACYCLE COLLECTS - NATIONAL BRIGADE MODEL 14 The national collection program, we call a Brigade is accessible nationally for all consumers and allows your brand to claim national recyclability of your product or package. Step 1: Sign Up Step 2: Collect Step 3: Download Step 4: Ship Step 5: Incentivize Individuals go to browse the categories of waste to collect, and join a desired program. Participants start collecting the specific waste at their Brigade location (school, office, community group, etc) in any box available. When ready to ship a filled box to TerraCycle, Brigade location leaders download a shipping label. Leaders then affix the shipping label to a box and ship to TerraCycle. For every piece of waste received, TerraCycle credits Brigade leaders with an incentive to any charity or school of their choice. Waste is then recycled. TerraCycle,, the TerraCycle Logo Logo,, and and Brigade are are all Trademarks all of TerraCycle of TerraCycle Inc. used Inc. used under under license, license, Toll-free Toll-free

15 THEY CREATE A NATIONAL MOVEMENT 15 Collection locations become highly engaged micro-marketers of your brand s new platform increasing their commitment and engagement every year, in an authentic and credible way. Immediately: Turn a negative into a positive brand interaction. Soon: Start to generate a community. Become authentic brand ambassadors. Later: Complete community engagement for your brand. TerraCycle, the TerraCycle Logo,, and and Brigade are are all all Trademarks of TerraCycle of Inc. Inc. used used under under license, license, Toll-free Toll-free COLLECT 15

16 TerraCycle,, the TerraCycle Logo Logo,, and and Brigade are are all Trademarks all of TerraCycle of TerraCycle Inc. used Inc. used under under license, license, Toll-free Toll-free

17 TerraCycle, the TerraCycle Logo, and Brigade are all Trademarks of TerraCycle Inc. used under license, Toll-free

18 TerraCycle, the TerraCycle Logo, and Brigade are all Trademarks of TerraCycle Inc. used under license, Toll-free

19 Pieces of waste collected (cumulative) 50,000,000 45,000,000 40,000,000 35,000,000 30,000,000 25,000,000 20,000,000 15,000,000 10,000,000 5,000,000 CANADA COLLECTIONS GROWTH 0 TerraCycle, the TerraCycle Logo,, and and Brigade are are all all Trademarks of TerraCycle of Inc. Inc. used used under under license, license, Toll-free Toll-free Collections are growing rapidly year over year 423K 2.6MM 10.3MM MM MM 2014 YTD COLLECT 19 19

20 20 COMPREHENSIVE TERRACYCLE WASTE SOLUTIONS TerraCycle has developed solutions for challenging packages and products that are commonly landfilled or littered. We have yet to find a waste stream that cannot be reused, upcycled or recycled. Some of the more extreme examples include: Used Gum Cigarettes Dirty Diapers Trash Can Plastic Products Compost TerraCycle, the TerraCycle Logo,, and and Brigade are are all all Trademarks of TerraCycle of Inc. Inc. used used under under license, license, Toll-free Toll-free

21 NEW LAUNCH: ZERO WASTE BOXES 21 TerraCycle designs customized collection systems to recapture cohesive waste for any type of waste from any location type. TerraCycle, the TerraCycle Logo, and Brigade are all Trademarks of TerraCycle Inc. used under license, Toll-free

22 22 SOLVE TerraCycle, the TerraCycle Logo, and Brigade are all Trademarks of TerraCycle Inc. used under license, Toll-free

23 CYCLICAL LINEAR HIERARCHY OF WASTE SOLUTIONS REUSE 1% UPCYCLE 4% RECYCLE 95% INCINERATION LANDFILL TerraCycle, the TerraCycle Logo,, and and Brigade are are all all Trademarks of TerraCycle of Inc. Inc. used used under under license, license, Toll-free Toll-free TerraCycle will ONLY reuse, upcycle or recycle collected waste. REUSE Values the material. form and intention of waste. 1.Shoes reused as donations to communities in need. 2. PepsiCo bottles reused as packaging for worm poop fertilizer. 3. Logitech keyboards and mice refurbished and donated to communities. UPCYCLING Values the material and form of waste. 4. M&M speakers sold at RadioShack. 5. Mountain Hardware tents upcycled into travel kits. 6. Skittles handbag sold at Walmart. RECYCLING Values the material of waste. 7. Recycled Frito-Lay trash can made from over 1,500 chip bags. 8. Old Navy playgrounds made from recycled flip-flops and donated to schools. 9. Bear Naked watering can, made from recycled granola pouches. 10. Paving stone made from Capri Sun material. 11. Park bench made from a TerraCycle composite. 12. Fencing material made from a TerraCycle composite. SOLVE 23

24 HIERARCHY OF WASTE SOLUTIONS REUSE/UPCYCLE 24 Each product or package has unique value in its material, form and intention. TerraCycle s Reuse and Upcycling solutions value the form and material of the original products and can create solutions that maintain identifiable traits of the original product. REUSE: Values the materials, form, and intention of waste REUSE 1% Cleaning products packed in reused soda bottles Reused clothing. Reused e-waste. UPCYCLING: Values the material and form of waste. UPCYCLE 4% Ping Pong Paddles Coin Purse Notebooks Wine Cork Board Make-Up Case Water Bottle Holder Tote Bag Duffel Bag TerraCycle,, the TerraCycle Logo Logo,, and and Brigade are are all Trademarks all of TerraCycle of TerraCycle Inc. used Inc. used under under license, license, Toll-free Toll-free

25 HIERARCHY OF WASTE SOLUTIONS - RECYCLE 25 RECYCLING: Values the material of waste. RECYCLE 95% Plant caddy made from drink pouches. Coolers made from chip bags. Composite Lumber made from energy bars. Park bench made from a composite of materials. Flower pot made from a composite of materials. Adirondack chair made from a composite of materials. Plastic Pallet made from a composite of materials. Storage bin made from energy bars. Dog bowl made from chip bags. Bike rack made from a composite of materials. Marine piling/docking made from chip bags. More products are available through the TerraCycle Catalog, which can be downloaded by clicking here. TerraCycle,, the TerraCycle Logo Logo,, and and Brigade are are all Trademarks all of TerraCycle of TerraCycle Inc. used Inc. used under under license, license, Toll-free Toll-free

26 CRADLE TO CRADLE PRODUCT DESIGN 26 Integrate your collected materials into new and related products a 360-degree, closed loop design concept. Office Benches TerraCycle recycled collected Capri Sun juice pouches into park benches, which Kraft then placed throughout their corporate headquarters. Pen Ledger TerraCycle recycled writing instruments and uses the recycled material to create the pen ledger that comes in every pack of Expo markers. Merchandiser Recycled Flavia Fresh Packs were used to manufacture the merchandiser that stores fresh packs at customer locations. Display Stand Recycled bread packages were used to manufacture the display stand that sold the products in major retailers. TerraCycle, the TerraCycle Logo,, and and Brigade are are all all Trademarks of TerraCycle of Inc. Inc. used used under under license, license, Toll-free Toll-free SOLVE

27 CASE STUDIES: LARGE PROMOTIONAL ITEMS 27 TerraCycle turned Old Navy post-consumer flip flops in the United States and Canada into playgrounds for four schools (using over 20,000 flip flops per playground collected at their 795 stores). Garnier partnered with TerraCycle to renovate a public garden in Harlem, NY devastated by Hurricane Sandy. Volunteers from TerraCycle and Garnier installed new garden beds, tables and bins made from collected personal care waste. The program will also be repeated in TerraCycle, the TerraCycle Logo, and Brigade are all Trademarks of TerraCycle Inc. used under license, Toll-free

28 28 PROMOTE TerraCycle, the TerraCycle Logo, and Brigade are all Trademarks of TerraCycle Inc. used under license, Toll-free

29 TERRACYCLE PROMOTIONAL ASSETS 29 TerraCycle s multi-tiered approach to promoting the Brigade programs focuses on first attracting consumers to become collectors and then fostering their growth into brand ambassadors. TERRACYCLE ENGAGEMENT TERRACYCLE MEDIA/PR Proactive Consumer Outreach Resources Blogs/Podcasts TV Show Contests Incentives PR Social Media BRAND INTEGRATION (OPTIONAL) On-Pack Messaging Retail Activation Web Activation Marketing Integration TerraCycle, the TerraCycle Logo, and Brigade are all Trademarks of TerraCycle Inc. used under license, Toll-free

30 TERRACYCLE ENGAGEMENT 30 TerraCycle s full-time customer service team focuses on both bottom up and top down outreach. PROACTIVE CONSUMER OUTREACH INCENTIVES BRIGADE RESOURCES CONTESTS TerraCycle, the TerraCycle Logo,, and and Brigade are are all all Trademarks of TerraCycle of Inc. Inc. used used under under license, license, Toll-free Toll-free

31 31 TERRACYCLE PR STRATEGY TerraCycle s PR team works with your brand s marketing team and agencies to develop a comprehensive outreach strategy: TERRACYCLE 2012 MEDIA SUMMARY PR TerraCycle s PR team actively promotes the Brigade programs in key media outlets. Blogs/Podcasts Leverage TerraCycle s creative control including blogs on the New York Times, El Empaque, TreeHugger and our very popular podcast Media Placements a day $71.9M Ad Value Equivalency for Brand Partners Social Media With millions of followers on Twitter, Facebook and our own dedicated YouTube channel, TerraCycle can access millions of potential advocates. TV SHOW TerraCycle just started filming season 2 of it s TV show. Originally called Garbage Moguls it is currently called Trashed. 1.7B Media Impressions TerraCycle, the TerraCycle Logo,, and and Brigade are are all all Trademarks of TerraCycle of Inc. Inc. used used under under license, license, Toll-free Toll-free

32 32 TerraCycle & the City of Vancouver launched a press release to announce the program. The news went national within 24 hours resulting in outstanding media coverage. Media results 48 hours after the announcement: Media Placements: 54, Media Impressions: 150MM+, Ad Value: $1.3MM+ TerraCycle, the TerraCycle Logo,, and and Brigade are are all all Trademarks of TerraCycle of Inc. Inc. used used under under license, license, Toll-free Toll-free 32

33 TERRACYCLE MEDIA ASSETS 33 TerraCycle media assets offer a unique opportunity for us to integrate partners in telling the story of recycling the non-recyclable. Outlets were TerraCycle retains creative control include the following: TV SHOW Season 1 Season 2 In 2011, The National Geographic Channel purchased season one of the TerraCycle TV Show (called Garbage Moguls ). Resulted in multiple one hour episodes that followed TerraCycle as we solved a particular waste stream. BLOGS pivot ( owned by Participant Media (creators of movies from Lincoln to The Inconvenient Truth), purchased 18x 30min episodes of season two of the TerraCycle TV Show (called Trashed). The show is currently being filmed and will air in Q BOOKS Revolution in a Bottle. Penguin Books. Follows the story of TerraCycle from birth to late Outsmart Waste. Published by Berrett- Koehler Publishers. The modern idea of garbage and how to think our way out of it. Future books: 1. Negative Cost Marketing by Tom Szaky and Albe Zakes. Book that describes TerraCycle s unique negative cost marketing department and how you can create one on your own. 2. Upcycling by TerraCycle. Coffee table book to help people upcycle at home (99 projects). TerraCycle,, the TerraCycle Logo Logo,, and and Brigade are are all Trademarks all of TerraCycle of TerraCycle Inc. used Inc. used under under license, license, Toll-free Toll-free

34 BRAND INTEGRATION OPTIONS 34 Investment Opportunity Low /No Cost On-Pack Messaging Marketing Integration Web Activation Retail Activation TerraCycle, the TerraCycle Logo,, and and Brigade are are all all Trademarks of TerraCycle of Inc. Inc. used used under under license, license, Toll-free Toll-free

35 35 ON-PACKAGE MESSAGING Now you may communicate that your product or packaging is nationally recyclable! 60 billion Number of Packages Globally with TerraCycle Logo. TerraCycle, the TerraCycle Logo,, and and Brigade are are all all Trademarks of TerraCycle of Inc. Inc. used used under under license, license, Toll-free Toll-free

36 36 Over 80% of brand partners utilize web activation to communicate that their products are now recyclable. Traditional Some Integration Full Integration Collection tracker Registration function Describe the program on your homepage and link your site to the Brigade page. Offer tracking information and interactive graphics on collections. Seamlessly integrate the Brigade experience on your own site. From registration to printing labels to reporting back of collected materials. TerraCycle, the TerraCycle Logo,, and and Brigade are are all all Trademarks of TerraCycle of Inc. Inc. used used under under license, license, Toll-free Toll-free PROMOTE 36

37 TerraCycle, the TerraCycle Logo, and Brigade are all Trademarks of TerraCycle Inc. used under license, Toll-free

38 LONDON DRUGS IN-STORE COLLECTION 38 In 2012 London Drugs & TerraCycle partnered to collect beauty waste in stores. The program was intended to be a 4 month pilot and has been so successful that it is still running today. London Drugs provided free in-store activation for Garnier during Earth Month In-store collection boxes year-round Posters TerraCycle, the TerraCycle Logo,, and and Brigade are are all all Trademarks of TerraCycle of Inc. Inc. used used under under license, license, Toll-free Toll-free Shelf Talkers/Danglers Free-standing insert PROMOTE 38

39 SAMPLE OF TERRACYCLE AWARDS 2005 The Home Depot - Environmental Stewardship Award 2006 The Green Social Venture Network 2008 Morris County Recycles Global Worming Award 2008 First Consumer Product to Earn Zerofootprint Seal 2009 LISC Neighborhood Achievement Award for Local Entrepreneurship 2010 Edison Green Award (Silver) 2010 Shape Magazine Best of Green 2010 Self Magazine Greenest Products of the Year 2010 DVRPC- Air Quality Partnership Excellence Award 2011 Eco-Visionary Award 2011 Empact 100 Environment/Social Leadership/Innovation Business 2011 ICIC Inner City NJ DEP Outstanding Achievement in Recycling 2012 Community Earth World of Possibilities Award 2013 PR News CS Award for Recycling Program 2004 Red Herring - Top 100 Innovative Companies 2006 Inc.com #1 in 30 Under APEX Transcending the Boundaries of the Pursuit of Success 2007 NJ Biz - Forty Under Consumer Goods Technology - Most Innovative Company 2008 Brand Innovators (Brand Packaging Magazine) 2009 Parenting Magazing Mom Tested Product of the Year 2010 TCNJ Award for Innovative Leadership 2010 PNC Local Entrepreneur of the Year 2010 NJTC - Entrepreneur of the Year 2012 UN Leaders of Change Leadership 2013 Schwab Foundation Social Entrepreneur of the Year 2001 Princeton University Business Plan Contest 2004 VANJ - Elevator Pitch Gold Medal Award 2006 NJ Biz Coolest Little Start-up in America 2006 NJ Biz - Emerging Business of the Year 2006 Oracle Gazelle Business of the Year 2006 TCNJ New Business of the Year 2007 Inc Inc America's Fastest Growing Private Companies 2010 NJTC Growth Company of the Year 2012 Kettle Foods Award 2012 Entrepreneur Brilliant PR News Rising Stars of PR 2013 Cause Marketing Forum Golden Halo Award 2013 PR Week Outstanding Campaign of the Year 2012 Entrepreneur Brilliant TerraCycle, the TerraCycle Logo,, and and Brigade are are all all Trademarks of TerraCycle of Inc. Inc. used used under under license, license, Toll-free Toll-free AWARDS 39