Luxury Report USA 2015

Transcription

1 Introduction & Methodology Unity Marketing's Annual State of the Luxury Market Report The US Luxury Market Dwarfs All Others Figure 1: U.S Luxury Market Relative to Rest of World 2014 (Source: Bain & Company) More about the Luxury Report Home Luxuries Personal Luxuries Automobiles, including automobile brands Experiential Luxuries Affluent Consumer Tracking Study (ACTS) Methodology Two Segments of Affluents based upon Income Are Surveyed Compilation of Affluent Consumers Luxury & High-End Purchases New ACTS Shopper Track Survey Adds Additional Perspective on Affluent Shopping Behavior Sample Demographics Income Demographics Figure 2: Income Sample Net Worth Figure 3: Net Worth Gender Figure 4: Gender distribution Age Distribution & Cohort Figure 5: Age Distribution Luxury Marketers>> Take Action Luxury Marketers>> Get Inspired by Suitsupply Occupation & Employment Figure 6: Occupation Other Demographic Variables Figure 7: Educational Attainment Figure 8: Marital Status Figure 9: Life Stage Figure 10: Home Ownership Figure 11: Ethnicity Unity Marketing, DRAFT Page 2

2 Chapter 1 Prospects for the Future Luxury Market Overview Affluents Enjoying the Little Things in Life Resisting the Temptation to Over-Spend & Liking It Demographic Forecast: Luxury Drought Figure 12: Dent Research, Consumer Spending by Age Figure 13: LCI Historical 1Q2004-present The Consumer Economy at Large Figure 14: Personal Consumption Quarterly Change Q Figure 15: Personal Consumption Expenditures 1Q15 Percent. Change Previous Period, details Luxury Marketers>> Take Action as Economy Still Struggles Figure 16: GAFO Retail Sales & Percentage Change Q GAFO Retail Sales in Figure 17: GAFO Store Sales YTD Figure 18: Fastest Growing Retailers 1Q Luxury Marketers>> Take Action by Tapping Consumer Trends Chapter 2 Demographics of Affluence Income Defines Affluence Figure 19: U.S. Households by Income Affluent Households Growing Fastest Figure 20: Household Growth by Income Luxury Marketers>> Take Action to Define Affluents by Wealth or Income Figure 21: Average Income of Top Quintile Households Luxury Marketers>> Take Action Don t Overlook HENRYs Luxury Marketers>>Get Inspired by Millionaires Figure 22: Number of Millionaires by Country Affluents Account for 40-50% of All Personal Consumption Figure 23: Average Expenditures of Households by Income Quintile Figure 24: U.S. Household Income Figure 25: Affluent Average Income More Demographic Characteristics of Affluent Consumer Market Diversity among Affluents Figure 26: Number Affluent Households by Ethnicity Figure 27: Top 20% Income earners by Ethnicity Unity Marketing, DRAFT Page 3

3 Age of Affluence Figure 28: Income by Age Luxury Marketers>>Take Action on the Luxury Drought Figure 29: Number of Consumers in Window of Affluence Figure 30: Population Projections through 2045 for & year olds Luxury Marketers>> Take Action Against a Culture Hostile to Luxury Indulgence Luxury Marketers>> Take Action Get Ready for the Millennials Luxury Marketers>> Get Inspired by PANDORA Luxury Marketers>> Take Action Deliver Experiences, not more Things Figure 31: Source of Greatest Luxury Satisfactions Demographic distinctive Figure 32: Source of Greatest Luxury Satisfactions by Age Luxury Marketers>> Take Action as Purchase Motivations Change with Age Figure 33: Experiences Source of Greatest Happiness & Satisfaction by Age Chapter 3 -- Overview of Affluents Luxury Purchases & their Spending Highlights of Affluents Luxury Purchases and their Spending Figure 34: Trend in Demand for Luxury Goods & Service Luxury Spending Trends Figure 35: Trends in Total Spending on Luxury Goods & Services Figure 36: Trend in Percent Change in Luxury Spending Figure 37: Trends in Income Segment Spending Figure 38: Trends in Spending by Major Category Luxury Marketers>> Take Action What s Hot, What s Not in Luxury Figure 39: What s Hot, What's Not in Luxury as measured by change in spending year-over-year Total Luxury Purchase Incidence Figure 40: Overall Luxury Purchase Incidence (All Affluent Consumers) Luxury Goods & Services Demand Figure 41: Luxury Goods & Services Demand Luxury Consumers Average Spending on Luxuries Figure 42: Average Spending on Luxury What's Hot, What's Not in Luxury this Year compared with Last Figure 43: Major Categories by Percent Change Year-over-Year Unity Marketing, DRAFT Page 4

4 Spending by Income Segment Figure 44: Luxury Spending by Income Segments Figure 45: Comparative Spending by Income Total Spending by Age Segments Figure 46: Total Spending on Luxury by Age Segments -- Young Affluents and Mature Affluents Figure 47: Comparative Spending by Age Total Luxury Spending by Gender Figure 48: Total Spending on Luxury by Gender Figure 49: Comparative Spending by Gender Luxury Marketers>> Take Action by Meeting Your Best Customer Luxury Marketers>> Get Inspired by Suitsupply Chapter 4 -- About Luxury Consumers Favorite Shopping Destinations Highlights of Luxury Consumers' Shopping Destinations Luxury Department Stores Figure 50: Net Patronage Mass/Discount and Luxury Department Stores Figure 51: Luxury Department Store Brand Usage Mass & Discount Department Stores Figure 52: Mass/Discount Department Store Brand Usage Luxury Branded Boutiques Figure 53: Overview Luxury Fashion Boutique Brand Usage by Income Figure 54: Luxury Fashion Boutique Brand Usage Details Fashion Boutiques Figure 55: Fashion Boutique Brand Usage Cosmetics Store Brand Usage Figure 56: Cosmetics/Beauty Store Brand Usages Jewelry Stores Figure 57: Jewelry Store Brand Usage Luxury Marketers>> Get Inspired by Doyle & Doyle Home Stores Figure 58: Home Stores Brand Usage Luxury Marketers>> Get Inspired by RH Online Destinations Figure 59: Online Internet Retailer Brand Usage Unity Marketing, DRAFT Page 5

5 Luxury Marketer>> Get Inspired by West Elm Luxury Marketers>> Take Action Figure 60: Trends in Net Affluent Usage by Major Class of Store Luxury Marketers>> Get Inspired by the Rebirth of Main Street Chapter 5 -- Personal Luxury Purchases Detail Highlights of Personal Luxury Purchases Figure 61: Personal Luxuries Demand & Spending Trends Figure 62: Personal Luxury Spending and Change Previous Year Figure 63: Personal Luxury Spending by Demographic Segments Figure 64: Biggest Winners & Losers in Personal Luxury Personal Luxury Demand Details Figure 65: Personal Luxury Demand, as measured by Purchase Incidence Personal Luxuries Spending Details Figure 66: Personal Luxury Spending Personal Luxury Spending by Demographic Segments Figure 67: Personal Luxury Spending by Demographic Spending What s Hot, What's Not in the Personal Luxury Market, Details Figure 68: Top Fastest Growing Products and Biggest Losers in Personal Luxury Market Top Shopping Destinations for Personal Luxury Products Figure 69: Top Shopping Destinations for Personal Luxury Products Luxury Marketers>> Get Inspired Figure 70: U.S. Personal Consumption Fashion, Automobiles & Recreational Vehicles Purchase Details Figure 71: Automobile Demand & Spending Trends Amount Spent on Automobiles & Recreational Vehicles Figure 72: Automobile Spending by Demographic Segment Type of Luxury Automobile Bought Figure 73: Type of Luxury Automobile Country of Origin Figure 74: Country of Origin Luxury Automobile Brand Usage Figure 75: Luxury Automobile Brand Usage Luxury Marketers>>Get Inspired by What Lincoln Did Wrong & KIA Did Right Unity Marketing, DRAFT Page 6

6 Clothing & Apparel Purchase Details Figure 76: Clothing & Apparel Demand & Spending Trends Amount Spent on Clothing & Apparel Figure 77: Clothing and Apparel Spending by Demographic Segment Type of Clothing & Apparel Bought Figure 78: Estimated Spending on Luxury Clothing & Apparel View of Women's Clothing Items Bought Figure 79: Detail of Women's Clothing Items Bought Where People Shopped for Luxury Clothing & Apparel Figure 80: Estimated Spending on Luxury Clothing & Apparel by Type of Store Clothing & Apparel Brand Usage Figure 81: Clothing & Apparel Brand Usage Luxury Marketers>> Get Inspired by Project Gravitas Luxury Marketers>> Get Inspired by J. Crew Fashion Accessories Purchase Details Figure 82: Fashion Accessories Demand & Spending Trend Amount Spent on Fashion Accessories Figure 83: Fashion Accessories Spending by Demographic Segment Type of Fashion Accessories Bought Figure 84: Estimated Spending on Luxury Fashion Accessories Where People Shopped for Luxury Fashion Accessories Figure 85: Estimated Spending on Fashion Accessories by Type of Store Luxury Marketers>> Get Inspired by FarFetched.com Luxury Fashion Accessories Brand Usage Figure 86: Fashion Accessories Brand Usage Sun Glasses Brand Usage Figure 87: Sun Glass Brand Purchase Luxury Marketers>> Get Inspired by Luxottica and Safilo Fragrance, Cosmetics, and/or Beauty Products Purchase Details Figure 88: Fragrances & Beauty Demand & Spending Trends Amount Spent on Fragrance, Cosmetics and/or Beauty Products Figure 89: Fragrance, Beauty, Cosmetic Spending by Demographic Segment Type of Fragrance, Cosmetics and/or Beauty Products Bought Unity Marketing, DRAFT Page 7

7 Figure 90: Estimated Spending on Luxury Cosmetics and Beauty Products Where People Shopped for Luxury Fragrance, Cosmetics and/or Beauty Products Figure 91: Estimated Spending on Luxury Beauty by Type of Store Cosmetics, Beauty Products, Fragrances Brand Usage Figure 92: Premium/Luxury Beauty Brands Purchase Incidence Figure 93: Mass Beauty Brands Purchase Incidence Figure 94: Any Prestige or Mass Beauty Brand Purchase Luxury Marketers>> Get Inspired by L Oreal and the new age of beauty Luxury Marketers>> Get Inspired by Bluemercury & Macy s Wine & Spirits Purchase Details Figure 95: Wine & Spirits Demand & Spending Trends Amount Spent on Wine & Spirits Figure 96: Wine & Spirit Spending by Demographic Segment Luxury Marketers>>Get Inspired by Young Affluent Wine Consumers Type of Wine & Spirits Bought Figure 97: Estimated Spending on Luxury Wine & Spirits by Product Type Where People Shopped for Wine & Spirits Figure 98: Estimated Spending on Luxury Wine & Spirits by Type of Store Wine Brand Usage Figure 99: Wine Brand Purchase Incidence Tequila Brand Usage Figure 100: Tequila Brand Purchase Incidence Vodka Brand Usage Figure 101: Vodka Brand Purchase Incidence Scotch/Malt Brand Usage Figure 102: Scotch/Malt Brand Purchase Incidence Rum Brand Usage Figure 103: Rum Brand Purchase Incidence Gin Brand Usage Figure 104: Gin Brand Purchase Incidence Champagne Brand Usage Figure 105: Champagne Brand Purchase Incidence Whiskey/Bourbon Brand Usage Unity Marketing, DRAFT Page 8

8 Figure 106: Whiskey/Bourbon Brand Purchase Incidence Luxury Marketers>> Get Inspired by Maker s Mark Cognac/Brandy Brand Usage Figure 107: Cognac/Brandy Brand Purchase Incidence Wine Club Membership Figure 108: Wine club membership Club Member Trends in Purchase Figure 109: Trends in Wine Club Brand Purchases Jewelry Purchase Details Figure 110: Jewelry Demand & Spending Trends Amount Spent on Jewelry Figure 111: Jewelry Spending by Demographic Segment Type of Jewelry Bought Figure 112: Estimated Spending on Women's & Men's Jewelry Type of Women s Jewelry Bought Figure 113: Estimated Spending on Women's Jewelry by Product Type Women's Material of Composition Figure 114: Estimated Spending on Women's Jewelry by Material Figure 115: Estimated Sales of Women's Jewelry by Gemstone Type of Men s Jewelry Bought Figure 116: Type of Men's Jewelry Bought Men's Material of Composition Figure 117: Men's Jewelry: Material of Composition Where People Shopped for Jewelry Figure 118: Estimated Spending on Jewelry by Type of Store Luxury Marketers>> Get Inspired by Blue Nile Figure 119: U.S. Marriage Rates, Jewelry Brand Usage Figure 120: Jewelry Brand Usage Luxury Marketers>> Get Inspired by ALEX AND ANI Watches Purchase Details Figure 121: Watches Demand & Spending Trends Amount Spent on Watches Unity Marketing, DRAFT Page 9

9 Figure 122: Watches Spending by Demographic Segment Type of Watches Bought Figure 123: Estimated Sales of Watches by Type Material of Composition Formal/Dress Watches Figure 124: Material of Composition Formal/Dress Watches Where People Shopped for Luxury Watches Figure 125: Estimated Spending on Watches by Type of Store Watches Brand Usage Figure 126: Watch Brand Usage Luxury Marketers>> Get Inspired by Apple Luxury Has a Brand-New Style, and Apple Gets It Personal Electronics Purchase Details Figure 127: Personal Electronics Demand & Spending Trends Amount Spent on Personal Electronics Figure 128: Personal Electronics Spending by Demographic Segment Type of Personal Electronics Bought Figure 129: Estimated Sales of Personal Electronics by Type Where People Shopped for Luxury Personal Electronics Figure 130: Estimated Spending on Personal Electronics by Type of Store Chapter 6-- Experiential Luxury Purchases Detail Highlights of Experiential Luxury Purchases Figure 131: Experiential Luxury Demand & Average Spending Trends Figure 132: Experiential Luxuries Spending & Percentage Change Figure 133: Experiential Luxury Spending by Demographic Segment Luxury Experiences Demand Figure 134: Experiential Purchase Incidence Luxury Dining Purchase Details Figure 135: Fine Dining Demand & Spending Trends Amount Spent on Luxury Dining Figure 136: Fine Dining Spending by Demographic Segment Type of Dining Experience Figure 137: Type of Dining Experience Fine Dining Brand Purchase Unity Marketing, DRAFT Page 10

10 Figure 138: Multi-Chain Restaurants Brand Preference Celebrity Chef Brand Purchase Figure 139: Celebrity Chef Brand Preference Luxury Salon, Spa, Massage and Beauty Treatment Purchase Details Figure 140: Spa/Salon Demand & Spending Trends Amount Spent on Luxury Spa, Massage and Beauty Treatment Figure 141: Spa, Massage, Beauty Services Spending by Demographic Segment Type of Spa, Massage, Beauty Treatment Services Purchased Figure 142: Type of Spa, Beauty Services Bought Luxury Physician Services Purchase Details Figure 143: Physician Services Demand & Spending Trends Amount Spent on Luxury Physician Services Figure 144: Spa, Massage, Beauty Services Spending by Demographic Segment Type of Physician Services Purchased Figure 145: Type of Physician Services Luxury Travel Purchase Details Figure 146: Luxury Travel Demand and Spending Trends Amount Spent on Luxury Travel Figure 147: Travel Spending by Demographic Segment Type of Travel Overview Figure 148: Type of Travel Overview: Domestic, Foreign or Both How They Traveled to Foreign Destinations Figure 149: How They Traveled to Foreign Destinations Where They Stayed at Foreign Destinations Figure 150: Where They Stayed in Foreign Destinations Special Foreign Travel Experiences Figure 151: Special Foreign Travel Experiences How They Traveled to Domestic Destinations Figure 152: How They Traveled to Domestic Destinations Where They Stayed in Domestic Destinations Figure 153: Where They Stayed in Domestic Destinations Special Domestic Travel Experiences Figure 154: Special Domestic Travel Experiences Unity Marketing, DRAFT Page 11

11 Trends in Attitudes toward Luxury Travel Figure 155: Luxury Travelers Attitudes Summary Figure 156: Attitudes about Luxury Travel Luxury Hotel Brand Preferences Figure 157: Luxury Hotel Brand Purchases Luxury Cruise Brand Preferences Figure 158: Luxury Cruise Brand Purchase Luxury Marketers>> Get Inspired by Ritz Carlton Chapter 7 Home Luxury Purchase Detail Highlights of Home Luxury Purchases Figure 159: Home Luxury Demand & Spending Trends Home Luxury Demand Details Figure 160 Home Luxury Purchase Incidence Home Luxury Spending Figure 161: Home Luxury Spending Home Luxury Spending by Demographic Segments Figure 162: Total Home Luxury Spending by Demographic Segments What s Hot, What's Not in the Home Luxury Market Figure 163 : Top Ten Fastest Growing Products and Biggest Losers in Home Luxury, Top Shopping Destinations for Home Luxury Products Figure 164: Top Shopping Destinations Home Luxury Products Art & Antiques Purchase Details Figure 165: Art & Antiques Demand & Spending Trends Amount Spent on Art & Antiques Figure 166: Art & Antique Spending by Demographic Segment, Type of Art and Antiques Bought Figure 167: Estimated Spending on Luxury Art & Antique Products Where People Shopped for Luxury Art & Antiques Figure 168: Estimated Spending on Luxury Art & Antiques by Type of Store Luxury Marketers>> Get Inspired by Zatista Luxury Marketers>> Get Inspired by Amazon Luxury Marketers>> Get Inspired by an Art Gallery that POPS! DeBruyne s in Naples, Florida Furniture, Lamps & Floor Coverings Purchase Details Unity Marketing, DRAFT Page 12

12 Figure 169: Furniture, Lamps & Floor Coverings Demand & Spending Trends Amount Spent on Furniture, Lamps and Floor Coverings Figure 170: Furniture, Lamps and Floor Covering Spending by Demographic Segment Luxury Marketers: Get Inspired by the Affluents For Home Furnishings Marketers New Research Reveals How to Grow Your Business by Targeting the Top 20% Type of Furniture, Lamps & Floor Coverings Bought Figure 171: Estimated Spending on Luxury Furniture, Lamps and Floor Coverings Products Where People Shopped for Luxury Furniture, Lamps and Floor Coverings Figure 172: Estimated Spending on Luxury Furniture, Lamp and Floor Coverings by Type of Store Luxury Marketers>> Get Inspired by Restoration Hardware Luxury Marketers>> Get Inspired by Furniture Brands International Luxury Marketers>> Get Inspired by West Elm & Etsy How West Elm is partnering with Etsy to create a local community feel Garden, Outdoor, Lawn & Patio Products Purchase Details Figure 173: Garden/Outdoor Demand & Spending Trends Amount Spent on Garden Figure 174: Garden/Outdoor Spending by Demographic Segment Type of Garden/Outdoor Lawn & Patio Products Bought Figure 175: Estimated Spending on Luxury Outdoor/Garden by Products Where People Shopped for Luxury Garden, Outdoor, Lawn, & Patio Products Figure 176: Estimated Spending on Luxury Outdoor & Garden by Type of Store Home Electronics Purchase Details Figure 177: Home Electronics Demand & Spending Trends Amount Spent on Luxury Home Electronics Figure 178: Electronics Spending by Demographic Segment Type of Home Electronics Bought Figure 179: Estimated Spending on Luxury Electronics Products Where People Shopped for Luxury Home Electronics Figure 180: Estimated Spending on Luxury Electronics by Type of Store Kitchenware, Cookware & Cooks Tools Purchase Detail Figure 181: Kitchenware/Cooks' Tools Demand & Spending Trends Amount Spent on Kitchenware, Cookware & Housewares Unity Marketing, DRAFT Page 13

13 Figure 182: Kitchenware, Housewares Spending by Demographic Segment Type of Kitchenware, Cookware & Housewares Bought Figure 183: Estimated Spending on Luxury Kitchenware, Housewares by Product Where People Shopped for Luxury Kitchenware, Cookware, Housewares Figure 184: Estimated Spending on Kitchenware, Housewares by Type of Store Linens, Fabrics & Soft Goods Purchase Details Figure 185: Linens, Fabrics & Soft Goods Demand & Spending Trends Amount Spent on Linens, Fabrics & Soft Goods Figure 186: Linens, Fabrics & Soft Goods Spending by Demographic Segment Type of Linens, Fabrics & Soft Goods Bought Figure 187: Estimated Spending on Luxury Linens, Fabrics & Soft Goods Where People Shopped for Luxury Linens, Fabrics & Soft Goods Figure 188: Estimated Spending on Linens, Fabrics & Soft Goods by Type of Store Linen Brand Usage Figure 189: Linen Brand Usage Luxury Marketers>> Get Inspired by Parachute and Boll & Branch Major Home Appliances, Bath Fixtures, Window Coverings & Building Products Purchase Details Figure 190: Major Home Appliances & Building Products Demand & Spending Trends Amount Spent on Major Appliances, Bath, and Building Products Figure 191: Major Appliances, Bath & Building Products Spending by Demographic Segment Type of Major Home Appliances, Bath and Building Products Bought Figure 192: Estimated Spending on Luxury Major Home Appliances, Bath and Building Products Where People Shopped for Major Home Appliances, Bath and Building Products Figure 193: Estimated Spending on Major Home Appliances, Building and Bath Products by Type of Store282 Major Appliance Brand Usage Figure 194: Major Appliance Brand Purchase Mattresses & Sleep Systems Purchase Details Figure 195: Mattress & Sleep Systems Demand & Spending Trends Amount Spent on Mattresses & Sleep Systems Figure 196: Spending on Mattresses & Sleep Systems by Demographic Segment Type of Mattresses & Sleep Systems Bought Figure 197: Estimated Spending on Types of Mattress & Sleep Systems Where People Shopped for Luxury Mattresses & Sleep Systems Unity Marketing, DRAFT Page 14

14 Figure 198: Estimated Spending on Mattresses & Sleep Systems by Type of Store Mattress Brand Usage Figure 199: Mattress Brand Usage Luxury Marketers>> Get Inspired by Saatva Tabletop, Dinnerware, Flatware, Servingware Purchase Details Figure 200: Tabletop Demand & Spending Trends Amount Spent on Tabletop Figure 201: Tabletop Spending by Demographic Segment Type of Tabletop Purchased Figure 202: Estimated Spending on Luxury Tabletop Products Where People Shopped for Luxury Tabletop Products Figure 203: Estimated Spending on Tabletop by Type of Store Tabletop Brand Usage Figure 204: Tabletop Brand Usage Luxury Marketers>> Get Inspired & Appeal to Luxury Customers Marketing to the Affluent: Why a One-Size-Fits-All Luxury Marketing Strategy Will NEVER Work! Chapter 8 What Luxury Means Which Categories of Purchase Give Affluents the Greatest Thrill Words that Describe Luxury Figure 205: Words that Describe Luxury What Luxury Means by Segments Figure 206: What Luxury Means to Men & Women, Index Figure 207: What Luxury Means to Young & Mature Affluents, Index Luxury Marketers>> Take Action Luxury as Defined by Ultra-affluents & HENRYs Figure 208: What Luxury Means to Ultra-Affluents & HENRYs, Index Luxury Marketers>> Get Inspired by J.W. Hulme Luxury Marketers>> Take Action Which Luxury Purchases Deliver the Most Enjoyment Segments that Get the Least Enjoyment Luxury Marketers>> Take Action Chapter 9 -- Personalities of Luxury Luxury Marketers: Meet Your Customers Unity Marketing, DRAFT Page 15

15 Figure 209: Five Personalities of Luxury Trends in Distribution in the Market of the Luxury Personalities Figure 210: Trends in Distribution of Luxury Personlaities, New Luxury Consumer Personality Emerged in 2007 and Remains a Force in the Current Market Demographics of the Luxury Personalities Figure 211: Demographics of the Luxury Personalities Meet the X-Fluents Meet the Aspirers Meet the Cocooners Meet the Butterflies Meet the Temperate Pragmatists Personalities' Attitudes toward Luxury Figure 212: Attitudes about Luxury by Personality Segment Five Personalities & the Cars They Drive Five Personalities and the Hotels Where They Stay Personalities & Their Spending on Luxury Figure 213: Luxury Personalities & Their Spending on Luxury How the Personalities Define Luxury Figure 214: Definition of Luxury by Personality Type Figure 215: Index to How Luxury Personlities Define Luxury How to Sell to the Different Luxury Personalities Selling to X-Fluents Selling to Aspirers Selling to Butterflies Selling to Cocooners Selling to Temperate Pragmatists Final Thoughts: Use the L-Word with Caution Appendix A: About Affluent Consumers Attitudes toward their Finances & the Economy Highlights of Affluent Consumers Attitudes toward Finances Figure 216: Five Key Financial Measures (Much/Somewhat Better) Luxury Consumers Feelings of Financial Well-Being Figure 217: Financial Well Being Luxury Consumers Confidence in Financial Health of the Country Unity Marketing, DRAFT Page 16

16 Figure 218: Overall Financial Health of Country Luxury Consumers Financial Prospects Figure 219: Financial Prospects Next Twelve Months Luxury Consumers and Reported Spending Trends Figure 220: Luxury Spending Trends Past Twelve Months Luxury Consumers and Their Spending Expectations Figure 221: Expected Spending on Luxury Next 12 Months Luxury Consumers Feelings of Financial Well-Being Figure 222: Feelings of Financial Well-Being Confidence in Financial Health of Country Figure 223: Financial Health of the Country Financial Prospects in Next Twelve Months Figure 224: Financial Prospects Next Twelve Months Spending Trends on Luxury in Past Twelve Months Figure 225: Trends on Spending on Luxury in the Past Twelve Months Luxury Consumers' Future Spending Expectation Figure 226: Trends in Spending on Luxury in the Coming Twelve Months Let Unity Marketing Be Your Research Partner Unity Marketing, DRAFT Page 17