Rebrand of VINTAGE INSPIRED JEWELRY FOR THE MODERN WOMAN

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Quentin Watts
5 years ago
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1 Rebrand of VINTAGE INSPIRED JEWELRY FOR THE MODERN WOMAN

2 Defining words ELEGANT CHIC CLASSIC DELICATE STRONG DIGNIFIED EXQUISITE FANCY FASHIONABLE GRACEFUL GRAND LUXURIOUS COUTURE NEAT OPULENT ORNATE POLISHED REFINED STATELY STYLISH STYLIZED AFFECTED APPROPRIATE SUMPTUOUS BEAUTIFUL DELUXE LUXE EXTRAVEGANT GORGEOUS LAVISH SUPERB POSH SWANK MAGNIFICENT LUXURIANT

3 Elegant CHARACTERIZED BY OR EXHIBITING REFINED, TASTEFUL BEAUTY OF MANNER, FORM, OR STYLE.

4 Luxe THE CONDITION OF BEING ELEGANTLY SUMPTUOUS.

5 Chic SOPHISTICATION IN DRESS AND MANNER; ELEGANCE.

6 Competitors

7 Personas VINTAGE INSPIRED JEWELRY FOR THE MODERN WOMAN

Fashion Blogger VICHIE IS A FASHION BLOGGER, HER ENTIRE LIFE REVOLVES AROUND FINDING THE NEXT BIG THING. SHE INVEST MOST OF HER TIME SEARCHING THE INTERNET, OR REVIEWING SOMEONE FASHION LINE.

8 Fashion Blogger VICHIE IS A FASHION BLOGGER, HER ENTIRE LIFE REVOLVES AROUND FINDING THE NEXT BIG THING. SHE INVEST MOST OF HER TIME SEARCHING THE INTERNET, OR REVIEWING SOMEONE FASHION LINE. SHE'S IN THE KNOW ABOUT EVERYTHING THAT IS GOING ON IN THE FASHION WORLD. SHE MAKES HER MONEY BY TELLING OTHER PEOPLE WHAT/WHO/HOW TO WEAR. SHE'S IN LOVE WITH SOCIAL MEDIA AND SHOPPING FOR NEW THINGS TO WEAR. Persona: Vichie

9 Fashionista BAILEY ISN'T AFRAID TO SPEND THE EXTRA PENNY ON A ONE OF A KIND PIECE OF JEWELRY NO ONE ELSE HAS. SHE'S A FASHION PHOTOGRAPHER, FASHIONISTA, AND JUST ALL AROUND FASHION TYPE GIRL, MOST OF HER PAYCHECKS GO TO NEW FENDI PURSES OR PRADA SHOES. SHE FOLLOWS NYFW AND LIVES FOR ANYTHING NO ONE ELSE HAS, BUT IT HAS TO BE WORTH IT. Persona: Bailey

10 Fashion Stylist ELLE IS A FASHION STYLIST, HER JOB IS FASHION. SHE IS CONSTANTLY IN THE KNOW AND CAN BE TURNED TO WHEN IN DOUBT. SHE IS CONSTANTLY SPORTING THE LATEST TRENDS, BUT USUALLY STAY NEUTRAL FOR HER CLIENTS. HER CLIENTELE CONSISTS OF CELEBRITIES, A-LISTERS, AND HIGH PROFILE BUSINESS MEN. SHE IS CONSTANTLY OUT ON THE TOWN, AT EVERY EVENT, AND NETWORKING OPPORTUNITY. Persona: Elle

Fashion Blooger ALEXANDER, OR ALEX FOR SHORT IS A MENSWEAR BLOGGER WHO ALSO DEDICATES HIS TIME TO LEARNING ABOUT WOMENSWEAR AS THE FASHION WORLD OF WOMEN HAS A BIGGER AUDIENCE.

11 Fashion Blooger ALEXANDER, OR ALEX FOR SHORT IS A MENSWEAR BLOGGER WHO ALSO DEDICATES HIS TIME TO LEARNING ABOUT WOMENSWEAR AS THE FASHION WORLD OF WOMEN HAS A BIGGER AUDIENCE. HE KNOW'S AS MUCH, IF NOT MORE ABOUT WOMENS WEAR THAN THE TYPICAL FASHIONISTA. HIS SPENDS HIS TIME TALKING TO A=LISTERS, FASHIONISTAS, ON HOLIDAY AT A RESORT OFF THE COAST OF SOME RANDOM CELEBRITY FILLED ISLAND AND HAS BEEN SEEN CONSORTING WITH TOP LEVEL CELEBS LIKE RIHANNA. HE IS THE GO TO FOR YOUNG FAMOUS WOMEN AS THE BRUTALLY HONEST BEST FRIEND. Persona: Alexander

12 Logo Itterations CAMILLE K CAMILLE K CAMILLE K CAMILLE K CAMILLE K CAMILLE K CAMILLE K CAMILLE K CAMILLE K

13 Brand Color Options IDENTITY ALMOST BLACK - 69, 62, 61, 52 GOLD - 24, 27, 64, 0

14 Color Inspiration Gold & Faint Neutrals

15 COLOR PALLETE CONSISTING OF MOSTLY NEUTRAL TONES, THE COLOR PALLETE WAS SELECTED TO IMPLY ELEGANCE AND WAS ALSO CHOSEN TO COMPLIMENT & PULL FOCUS TOWARD CAMILLE K JEWELRY. Gold & Faint Neutrals

16 Mood & Tone

17 History of VINTAGE INSPIRED JEWELRY FOR THE MODERN WOMAN

18 The Brand CAMILLE K IS A JEWELRY BRAND ESTABLISHED IN CALIFORNIA IN 1995 BY CARLA LABAT. CAMILLE K WORKS WITH AMERICAN ARTISANS TO BLEND VINTAGE AND MODERN ELEMENTS THAT RESULT IN THE SOPHISTICATED STATEMENT JEWELS THE BRAND IS KNOWN FOR.

19 Wireframes VINTAGE INSPIRED JEWELRY FOR THE MODERN WOMAN

20 LOGO NAVIGATION IMAGE CAROUSEL BLURRED TO FOCUS ON INTRODUCTION, FOCUS ON HOVER.

21 FEATURED PRODUCTS MAIN IMAGE OF COLLECTION TITLE ON HOVER ON CLICK, REVEAL HIDDEN SHOP. ON CLICK IMG IMG IMG IMG MAIN SHOP IMG IMG IMG IMG

22 MAIN SHOP CONT. ON CLICK EXPANDS DETAIL VIEW IMG CLICKED IMG IMG IMG ITEM DETAILS HERO IMAGE INQUIRE IMG IMG IMG IMG

23 IMAGE CAROUSEL IMAGE IMAGE SHARP SHAPE TO EMPHASIZE ANGULAR SHAPES IN DESIGN AND JEWELRY

24 LOGO NAVIGATION SOCIAL Rough Content Blocks CAROUSEL WITH TITLE OVERHEAD PICTURES GRAYED OUT UNTIL HOVER, THEN WORDS BECOME TRANSPARENT. FOUR SHOP CATEGORIES CLICK THROUGH TO SHOP PAGE CAROUSEL OF EDITORIALS PRESS PICTURES SECTION, ON CLICK STOP CAROUSEL AND EXPAND.. LOCATIONS LISTS LOCATION, PHONE, ADDRESS, SOCIAL ICONS & BRAND MESSAGING CONTACT SIMPLE CONTACT FORM NAME, , QUESTION, SUBMIT...

25 THE COLLECTIONS PRESS LOCATIONS BLOG CONTACT VINTAGE INSPIRED JEWELRY FOR THE MODERN WOMAN SHOP THE COLLECTIONS FEATURED PRODUCTS VINTAGE. MODERN. SOPHISTICATED. STATEMENT JEWELS THE CLASSICS SHOP COLLECION CHAIN REACTION SHOP COLLECION THE ROMANTICS SHOP COLLECION HIGH SOCIETY SHOP COLLECION

26 HIGH SOCIETY CHAIN REACTION - ON HOVER CHAIN REACTION SHOP THE COLLECTION

27 THE CLASSICS THE ROMANTICS

28 MONTECITO MONTECITO VINTAGE. MODERN. SOPHISTICATED. STATEMENT JEWELS

MONTECITO MONTECITO VINTAGE. MODERN. SOPHISTICATED. STATEMENT JEWELS MIRAMAR CUFF $1,015.00 THE MIRAMAR CUFF MAKES A BOLD AND MODERN STATEMENT.

29 MONTECITO MONTECITO VINTAGE. MODERN. SOPHISTICATED. STATEMENT JEWELS MIRAMAR CUFF $1, THE MIRAMAR CUFF MAKES A BOLD AND MODERN STATEMENT. FEATURING FIVE CAST CALIFORNIA TURBAN SHELLS, WEAR THIS 24KT GOLD-PLATED TAPERED CUFF TO ACCENTUATE SIMPLE SILHOUETTES. MATERIALS AND FIT 2.5" WIDTH 1" OPENING 7" CIRCUMFERENCE 24KT GOLD PLATING INQUIRE

31 INQUIRE VINTAGE. MODERN. SOPHISTICATED. STATEMENT JEWELS NAME INQUIRY INQUIRE THE COLLECTIONS PRESS LOCATIONS BLOG CONTACT

love what you wear the workbook ALEXANDRA SUZANNE GREENAWALT Mastering Your Style in Multiple Homes

love what you wear the workbook ALEXANDRA SUZANNE GREENAWALT Mastering Your Style in Multiple Homes love Mastering Your Style in Multiple Homes what you wear the workbook ALEXANDRA SUZANNE GREENAWALT DEFINE YOUR STYLE INTENTIONS The exercise that I like to share with my clients for this part of the process