BUSINESS DOSSIER MARKETING CAMPAIGN

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1 BE YOURSELF, WEAR ALPE! BUSINESS DOSSIER MARKETING CAMPAIGN

2 BE YOURSELF... Our philosophy is to portray natural style, and we convey this is our shoes. The ALPE woman is strong, active cheerful and independent. Her ALPE shoes make her feel good about herself. WEAR ALPE! In ALPE Woman we provide quality and maximum comfort for every moment of your day. All of that we achieve without compromising on fashion and style. Our quality materials and the care that we take to produce our shoes is possible so that you can wear ALPE in comfort all day. Feel good, live, enjoy, wear ALPE Shoes.

3 BE YOURSELF, WEAR ALPE!

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5 MADE IN SPAIN FASHION & COMFORT We develop our styles so you can wear them all day and wherever you go. Our designers use soles for the maximum comfort and adjustment of your feet. They study how to ensure the maximum comfort without forgetting fashion and trends.

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7 ALPE AS A COMPANY From 1986, ALPE is known for quality and high-design shoe manufacturing. Our shoes, made in Spain, are available in the large store groups and in the independient boutiques. Day by day, ALPE shoes are being displayed in more shop windows around the world, and that is the best proof of our good work.

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9 MARKETING CAMPAIGN ALPE EXPERIENCE IN NUMBERS The company has been producing shoes for more than 25 years. ALPE has managed to consolidate as one of the most important brands in the market, the main reason for this growth is the highest quality and the constant evolution of its products; combined with creativity and fashion style into the woman shoes industry. With a turnover of more than 10 million euros per year, today ALPE has more than 2000 clients in Spain and more than 1500 in the rest of the world, most of them in Europe. ALPE manufactures and distributes more than 400 thousand pairs of shoes throughout the world each year, this is possible cause of the knowledge and experience of a whole life dedicated to the world of footwear.

10 ALPE IN THE WORLD Our work is recognized in markets across 5 continents. Currently over 30 markets are trendy thanks to our models, without paying more for it.

11 MARKETING CAMPAIGN Our shoes can be found in: Spain, France, England, Portugal, Ireland, Italy, Belgium, Croatia, Austria, Czech Republic, Poland, the Netherlands, Serbia, Greece, Cyprus, Bulgaria, Romania, Moldova, Ukraine, Sweden, Switzerland, Germany, Russia, Israel, Morocco South Korea, Japan, Chile, Colombia and the US.

12 ALPE AT YOUR SERVICE The manufacturing process is the sum of shoemaking tradition, using the latest technology and selecting the best leathers that your feet deserve. The philosophy of our design team is to create on-trend desirable footwear for the contemporary customer, who seeks quality, comfort and style at an affordable price. Always with our commitment to excellent customer service, in Spain and elsewhere in the world.

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15 MARKETING CAMPAIGN ALPE WITH YOU Every collection deserves a good presentation, and nowadays our presence both in the traditional media (radio, television and newspapers) and social networking is becoming more intense. The link with our customers is more powerful than ever. Thanks to the use of these new channels, including a following of our designs and styles by some of the most influential fashion bloggers (Priscila Betancort, Marina Romero, Elena Caride, Marta Sgroi, Virginia Sauto, Kira Miró, Oliva Molina, Maria León...) and the increased traffic from our online store.

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18 ALPE WITH EVERYBODY This is the main reason we can see our shoes being worn by some the most famous celebrities (Elsa Pataky, Malú, Helen Lindes, Paula Echevarría...), and especially on the feet of Ursula Corberó and Ariadne Artiles, who totally embodies like no other the philosophy of ALPE.

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21 MARKETING CAMPAIGN ALPE SHOWS ITSELF Our company takes part in the most important international fairs. MICAM, PURE, GDS, MODA, PANORAMA and MOMAD, we are on the twice yearly appointment schedule of our customers, who make a point to visit us at these fairs.

22 ALPE FOR THEM Our customers also appreciate that ALPE have developed an advertising support plan using point of sale, we provide them with different promotional items in connection with the marketing campaigns that are carried out for each season.

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28 CREACIONES ALPE SL. & ALPE SPORT, SL. Carretera Vieja de Extremadura s/n Santa Cruz del Retamar, Toledo. SPAIN. tel. (+34)