Brand Story. Niza is a women fashion brand designed in Spain with more than 20 years experience.
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1 BRAND PROFILE
2 Brand Story Niza is a women fashion brand designed in Spain with more than 20 years experience. The brand reflects a unique personality given the exclusivity of the embroideries applied to highquality fabrics, creating colourful garments for a sophisticated and innovative woman. Throughout these years, we have developed a differentiated women's fashion brand for a stylish and unique woman. The effort, dedication and success of our garments has brought a growth that cover more than 30 Niza stores and more than 500 multi-brand stores in national and international markets. In recent years, the firm is focusing on the international development (currently 40% of turnover), markets in which the collections and styles are being well perceived. Niza has been awarded as the Best Performing Brand in 2016 by The Spanish Association of Image Professionals (ADEPI).
3 Concept & Vision Niza has a long and proud history of catering to the apparel needs of the contemporary woman. Driven by innovation and a multichannel strategy, besides a one-team approach, we command strong relationships of trust with our numerous franchises and partners. We keep a well-defined and uniform image in all our sales channels. Presenting a seductive blend of class and comfort and trendy styling on rustling fabrics, a carefully chosen sensual palette and stylised cuts. Niza has a highly accomplished, in-house design team to capture the latest trends and transform them into unique garments. Vision: To create a perfect combination of elegance, grace and sophistication capturing the very essence of style in every woman, we dress. Mission: To satisfy our client with a quality garment with its own personality, differentiating from the mass market.
4 Core values Added Value Colourful Exclusiveness Hand Embroidery Sophisticated Artisanal details Own Personality Creative Modern Price-Quality
5 Product Niza specializes in women s fashion with strong presence in the sector, yet also develops a full range within our collections offering a total look with a wide variety of categories (dresses, blouses, jackets, coats, pants, skirts ) with a wide range of sizes. The collection is completed by a selection of accesories (bags, scarves, jewellery ), creating a versatile collections season after season. All Niza designs are original and sophisticated. Their hand embroidery, prints and appliques in fabrics such as a artisanal details in the manufacturing process have made us a brand with an own personality which make us easily recognized, difficult to imitate and encourage the loyalty of the Niza client.
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7 Collection With more than 200 styles per season, Niza has two main seasons per year Spring/Summer and Autumn/Winter contemplating a wide range of categories. Each season contains three collection deliveries: advance, main and flash. Moreover, Niza ensures continuous and permanent replacement of your order during the season and also renewals within the collection. We also adapt collections according to market needs (Middle East or Latam).
8 Our customer profile Women from 30 onwards. We cover all sizes (from 36 to 50). A woman seeking to differentiate herself from the mass market. Active Independent Fashionable
9 Presence Our Sales Channels: Niza Stores Niza Shop in Shop Multibrand Stores E-shops & Marketplaces Projects 2018 New openings: Spain: 4 France: 1 Germany: 1 Mexico: 1 Kuwait: 1 Lebanon: 1 Europe: marketplace India: marketplace Spain: 22 Mexico: 3 Kuwait: 3 Portugal:1 Croatia: 1 USA: 1 Germany: 1 Israel: 1 More than 200 customers in Spain. More than 100 overseas Italy, France, Portugal, Greece mainly Niza Stores Multibrand Stores Department Stores Distribution Portfolio E-shops & Marketplace El Corte Ingles (Spain) Galeria Kaufhof (Germany) Highland (Qatar) Niza eshop (Europe, Mexico, USA) El Corte Ingles (Spain) Es de Marca (Spain)
10 Store presentation A tailor made interior design, gives each Niza establishment a distinguish personality, designed to create an exclusive shopping experience. Shop decorated to minute detail, designed to enhance the innate appeal of each and every style.
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14 Shop in shop
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16 Ecommerce B2C Online shop adapted to different geographies policies, currencies and warehouses Omnichannel Strategy and multi-device systems (responsive tech) B2B online platform for our clients and partners
17 Marketing & Communication Optimal media strategy using a combination of online and offline marketing & communication channels. Ambitious, rol-driven marketing and communication plans for every season to promote mainly: Branding Sales increase Paula Echevarria wearing Niza blouse Influencer with more than 1,5 MM followers
18 Marketing y Comunicación Online Special attention to online positioning Highly active in social networks and m-marketing Regular collaborations with well-known Bloggers & Influencers Frequent Google & Facebook Ads campaigns
19 Marketing & Communication Offline Press Open day per upcoming season Taking part at fashion fairs and exhibitions Catwalks and Events to present the collections Advertising and articles in magazines and newspapers
20 Franchise Opportunity We offer a business model already consolidated in domestic and international markets. We have achieved a strong corporate image, leadership position and we dispose a dedicated team of professionals who provide continuous advice to partners. Our franchise model implies: The complete Niza Catalogue of products and the right to use the Brand Renewed Product Range: Three main deliveries per season - advance, collection & reprix. Each season comes with a line-up of novelties 100% of stock on consignment basis with automatic replacements of sales and continuous goods renewals will ensure better offer to the clients, higher profit per square meter and zero non-moving stock Exclusivity in your geographical area
21 Store Options Facilities: Key in hand option; providing the complete design and project of the store and our partner conclude the construction; or the re-designing of an existing store to minimize the investment Eshop: partner share the incomes from online sales Initial & constant training about Brand philosophy, the collections, operations, management software and sales techniques Customized Software that gives effective sales control, easy management of stocks and returns, use of a slew of sophisticated marketing tools and the ability to generate timely reports Road map of marketing & communications online and offline campaigns and sales promotions Catalogues, posters and visual merchandising material to maintain the store visual as well as the window displays
22 The Financials Minimal Investment: EUR (VAT & Civil Work not included) Initial fee: EUR 9500 (*) Furniture and decoration: EUR (**) General Equipment: EUR 1950 Margin over monthly sales: 45% Opening Stock of the Shop: EUR deposit (***) Commissions from online sales of your exclusive area Partners obligations Royalty Fee: free Advertising Royalty: 2% of your monthly sales Requirements Shop area: from 60 m 2 Shop location: Street Level with important Pedestrian Traffic or Mall with mid to high end profile Staff Requirements: 1-2 Employees Recommended profile: Self-employed with sales experience (*) Includes staff training, usage & knowledge of Brand, Complete Design & Project of Shop, Installation & First Year Maintenance of Software, Retail Assistance for the shop opening and Welcome Pack (**) This cost will reduce substantially in case of re-styling (***) In consignment, this can vary based on the size of the shop
23 Contacts Nizacorp Headquarters T Jose Kalu CEO M Rajesh Nihalani Sales & Business Development M Eva Gomez Retail Manager M
24 THANK YOU
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