Presents. Miss! India Intimate! india.. Take That Bold Step now. India s 1 st Ever Beauty Pageant for Intimate Fashion Models Mr. Miss. Teen.

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1 Presents - TM Miss! India Intimate! - India s 1 st Ever Beauty Pageant for Intimate Fashion Models Mr. Miss. Teen. india.. Take That Bold Step now

2 IIFW : The Story So Far Ø IIFW is among the TOP 3 fashion week properties in India, marked GLOBAL footprints in the shortest ever time. Ø With International Exhibitors, Guests, Media and Coroporates IIFW stand tall in the fashion week business in Asia.

3 is BOLD Unconventional Not Mainstream Innovative

4 Should you invest in a fashion & lifestyle property? OPPORTUNITY FOR BRANDS? Ø A high quality fashion property can boost aspirational value of your brand through style, glamour, couture, celebrities and parties. - JWT research. Ø Brands that are aspirational win loyalty, premium and appeal - JWT research Ø Younger demographics and an aspirational attitude is defining the future for brands in the Indian market - Forbes

5 Why India Needs IIFW like platform WHY IIFW? Gateway To An Aspirational Marketing Opportunity Ideal platform for brands targeting young, aspirational, stylish, tech savvy & style conscious demographic Brand awareness and equity through iconic celebrity designers Brand association with one of Asia s truly unique, premium and glamorous events Reach the aspirational & affluent consumer Showcase new product launches OR Sample product/ brand with new consumers Drive brand caché through upscale lifestyle events Attract comprehensive fashion, business and entertainment press. #Fashionmeetstrade #IIFwindiaofficial

6 OUR Audience Ø An upscale urban audience with a premium taste and penchant for high quality fashion Ø We engage with over 25 Million happy people On & Off the Ground Ø The healthiest gender mix in the country IIFW & it s other IPs have a 80 : 20 Female : Male ratio (17-40 years) Ø 85% of our digital audience accesses us via mobile

7 Show Day Analytics IIFW- Season 1.0 & MILLION+ USERS SAW THE HASHTAG ( #boothetaboo ) Pre-During-Post PR & Media footprint for IIFW Seasons, Calendar worth creation of 10 Cr Apprx. 22,318,353 Reach 81,151,433 Impressions India s first ever Fashion Week covered by across all the Media formats & Agencies. Source : A & B Digital Marketing Tracking Agency Source : A & B Digital Marketing Tracking Agency

8 IIFW : Brand Canvas : Scaling Up Season Delhi + B lore + Mumbai Pune + kolkata ( Audi>ons & Pre- Par>es ) Miss India Intimate Pageant PlaGorm Proposed Interna>onal Loca>ons for Pre- Par>es Colombo PaNaya Paris

9 Black Magik by IIFW : Intimate Fashion Calendar v Black Magik is India s First Ever Intimate Fashion Calendar & Look Book focusing India s Fashion seasons. Launched it s 1 st edition in Jan v Black Magik by IIFW plans to engage & feature premium Lingerie, Beach / Resort Wear, Lounge Wear, Active Wear & Luxury Intimate Wear brands & designers.

10

11 Black Magik : 2018

12 Black Magik : 2018 v India doesn t have any intimate fashion industry calendar & lookbook. v Calendars & Look books act as YEAR ROUND informative & promotional tool for brands, designers & products.

13 While you desire to enter in India. Coming Soon.! Distribution. Channel Partnership. Franchising. Sales Push Initiatives. E-Commerce platform.

14 Let s Take a Detour Down the memory lane.iifw Season 1 & 2

15 IIFW : The Story So Far

16 IIFW : The Story So Far

17 IIFW : The Story So Far

18 IIFW : The Story So Far

19 IIFW : Media Coverage IIFW : The Story So Far

20 Glimpse of the Massive Pre & Post Event Media Coverage to IIFW By Leading media companies IIFW : The Story So Far

21 Post Event Media Coverage IIFW : The Story So Far

22 IIFW : The Story So Far Covered & Published by India s Finest of the Media Houses & Agencies

23 IIFW : The Story So Far

24 IIFW : The Story So Far

25 IIFW : The Story So Far

26 ABOUT About Miss! India! Intimate! The Miss & Mr India Intimate pageant provides a platform for India s most beautiful, talented, educated and confident young women & men to compete for 1 st ever Intimate Fashion Title & Crown in India.

27 We would like to officially invite your company/ brand to be a sponsor in this pageant. There are endless marketing and brand positioning possibilities that your company, its brand, products and/or service can achieve through its association with the Miss India & Mr India Intimate Pageant.

28 As a Presenting Sponsor, your brand can be seen, heard and touched through over 6 Top cities in India ( through auditions), Additional reach of 25 Million globally & across 4 iconic IPs/Event properties of IIFW. It is a unique opportunity to engage with key demographics including the contestants (17-27 year old Males & females), their peers, families and a difficult to attract male and female corporate demographic. Not to mention the growing interest from the Indian media, due to the super success of IIFW Season.

29 BRAND INTEGRATION Leverage IIFW Association & Unlock The Aspirational Value OPTIMISE BRAND VISIBILITY CREATE INFLUENTIAL BRAND PERCEPTION HEIGHTEN BRAND EQUITY ATTAIN STYLE & GLAMOUR EDGE BOOST ROI IN MEDIA INVESTMENTS Build Your Brand: Showcase your company to corporate sponsors, distributors, publicists, agents and a diverse multicultural audience from India & across the world. Market to Your Target Audience: IIFW will enable your company to showcase its reach in the marketplace to over 25 million viewers and attendees. We will showcase your business through various media such as television*, social media sites, print, newsletters and our website.

30 A custom made package can be designed to suit your budget, hospitality and marketing requirements. Key benefits can include v Extensive media coverage v Above and Below the Line marketing opportunities to an array of key demographics v Unique branding and promotional opportunities v Alignment with a World Class and instantly recognizable brand v VIP access to associated events v Branding of your company logo throughout the entire event v PR and media opportunities with the Mr & Miss India Intimate finalists v Extensive social media pushing by IIFW, Associated brands and the contestants over the duration of the campaign v Prime placement of your logo as a major sponsor in all print/digital ads run over the duration of the campaign v Miss & Mr India Intimate Finalists will be available for company promotion subject to availability and negotiation v Opportunity to put supplied marketing material into all IIFW-MUA Show Bags handed out to the public at official events over the campaign

31 Official Association Categories Official Hospitality Partner - 2 : Numbers Official Grooming Partner - 1 : Number Official Jewelry Partner - 1 : Number Official Hygiene Partner - 1 : Number Official E- Commerce Partner - 1 : Number Official AZer Party Partner - 2 : Numbers Official Fashion Partner - 1 : Number Official Fitness Partner - 1 : Number Official Media Partner - 2 : Numbers Official Automobile Partner - 1 : Number Official Eyewear Partner - 1 : Number Official Image Consultant Partner - 1 : Number

32 SPONSOR FOR GALA VIP PARTY ( After Party ) SPONSOR FOR AFTER The GALA VIP PARTY Rs 10 Lakhs OR $16,500 (limited to Two sponsors ) OUR VIP PARTY SPONSOR WILL RECEIVE, v Free Entrance for 10 of your Guests to the Crowning Gala Show v 1/4 Page Ad in Event Program Guide v Recognition in all Print, Electronic and Broadcast Media v Company logo on Main IED Wall Projection Background during the Show v Exposure in all our social media channels like Facebook, LinkedIn, YouTube, Twitter, etc. v Annual Recognition of your Logo with a Hotlink to your Website on for One Year

33 Pictorial Illustration

34 REGISTRATION/ Auditions DAY v Auditions to be held across 6 Cities in India ( Pune, Mumbai, Goa, Delhi, B lore, Kolkata ) To be held across 6 Metro cities in India ( venue & dates will be announced soon, the event has an estimated 100+ entrants/city, plus their friends and family attending. v It acts also as the launch of the IIFW Season 3.0 & Black Magik Calendar 2.0 campaigns. v Semi-Finalists will be chosen, who for doing so secure sensational prizes and work opportunities. The day provides many opportunities for sponsors and product partners and offers a wonderful medium for exposure due to the large crowd attendance and a very keen media following. v Many of the official MUA-IIFW Show Bags including marketing material from our sponsors are distributed to the public on this day.

35 REGISTRATION DAY HOST VENUE Hosting of the Registration Day v Opportunity to attract large numbers of spectators to your desired location v Extensive media coverage that surrounds the first official event of the season and the details surrounding it. Media including print, radio, web and television* wanting to get first glimpse of the talent for the year v 10 tickets to Semi Finale v One judge on registration day panel v Above and Below the Line marketing opportunities to an array of key demographics v Recognition on all print media as well as on the official website and pushed via social media v Key representation on the official media backdrop at the event v Opportunity to put promotional material into the MUA-IIFW Show Bags handed out at official events over the season

36 High Fashion Walks by Contestants 3 Fashion walks HELD OVER THREE DAYS AT THREE LOCATIONS Host one of three Fashion Parade Days, complete with contestants parading in official outfits as well as retailers from your center. Capitalize on their support crew heading to your location and held captive as the two parades are rolled out, with a good break in between. Enjoy all the benefits of this full entertainment package being bumped in and out for you, all inclusive and organized. FASHION PARADE VENUE SPONSOR v Including 40 of India s most beautiful women & men parading in two parades of 20 & 20 boys girls, at each location v Opportunity to attract large numbers of spectators to your desired location v Girls introduce themselves to audiences for the first time v Contestants will parade in official outfits including swimwear / beach v Professional set up including staging / sound & planning including choreography / scripting, resulting in a high quality show v Fantastic photography, PR and media opportunities v Opportunity to put marketing material into the MUA-IIFW Show Bags handed out over the event to the public attending v Recognition on all print media and radio marketing in the lead up to the event v Above and Below the Line marketing opportunities to an array of key demographics v Key representation on the official media backdrop at the event v VIP Access for two people to the Semi Finale & Grand Finale

37 THE GRAND FINALE of India s 1 st Ever Miss & Mr India Intimate v The most talked about and desired ticket of the year. An elegant and entertaining gala evening, generally making the most of the great spring & summery weather. The media, adoring public and industry greats gather to see who will win the top spot. v GRAND FINALE SPONSOR v Including 30 of India s most beautiful women & men, parading in beach wear and elegant lingerie as well as a bumper opening choreographed number that s always going to be the talk of the town and the quintessential Q&A section v Opportunity to attract large numbers of spectators to your desired location, all wanting to know the results v Announcements of those on the day who have secured a spot in the Grand Finale v Official judges in attendance to score the final v One venue judge placement on the panel of the final v Top 70 contestants, including those not parading in attendance to support those in the final v 50 VIP Tickets to attend the Grand Finale including the Official After Party (pending capacity and sponsorship) v Professional set up including staging / sound & planning including choregraphy / scripting resulting in a quality show v Incredible photographic, PR and media opportunities v Opportunity to put marketing material into official MUA-IIFW Show Bags handed out over all official events to the public attending v Key representation on all print media, radio marketing and social media promotions in the lead up to the event v Above and Below the Line marketing opportunities to an array of key demographics

38 OFFICIAL AIRLINE PARTNER ² Travel is an essential element to the Miss & Mr India Intimate Pageant Preliminary Program. Fantastic incentives need to be provided to attract the finest contestants. The program is also a long and tiring process for the girls, boys & jury members and therefore their amazing efforts should be rewarded. ² As a preferred partner you reap the rewards of having your brand associated with all events. At the official Registration Day, Parades, additional events where suitable and of course the Grand Finale. Your brand can be worn, displayed, modelled and promoted by the entrants. Products are widely pushed on social media channels, as well as during events and media opportunities. ² You will also be represented on the official media backdrop, showcased at every official event over the whole season, as well as on the IIFW website and pushed on social media. All partners receive the opportunity to supply marketing material to be put into the official MUA-IIFW Show Bags handed out to the guests at the main event. ² All category partnerships represent an exclusive alignment with Miss India Intimate Preliminary and its finalists for the duration of the program. There is also the opportunity to upgrade your sponsorship package to include your logo on the Official Polo Tops. THE COMBINATION OF ABOVE AND BELOW THE LINE MARKETING DOESN T GET ANY BETTER THAN THIS

39 Pictorial Illustration

40 MUA-IIFW SHOW BAGS INCLUSION IN MUA-IIFW SHOW BAGS v Promote your product or service to the adoring public that flock to the Miss & Mr India Intimate official events, become a MUA-IIFW Show Bag Sponsor. v As a Show Bag Sponsor you reap the rewards of having your brand associated with all events. v At the official Registration Day, Parades and additional events where suitable. Samples of your product and/or promotional material you supply will be placed into all the official MUA-IIFW Show Bags handed out at these events. v Show Bag Partners are also pushed on social media channels, as well as during events by our emcee. v First preference will be given to Preferred Partner Sponsors, Organizers won t take on any conflicting sponsorship partners. You will also be represented on the IIFW website and have the opportunity to be represented in approximately 5,000 promotional bags handed out over the season. v Opportunities to be promotional bag partners include: Fashion, Footwear, Jewellery & Accessories Beauty Services, Cosmetics, Hair & Beauty Products Travel, Lifestyle, Finance, Coffee, Electronics & more All category partnerships represent an exclusive alignment with Miss & Mr India Intimate Preliminary and its finalists for the duration of the program. THE COMBINATION OF ABOVE AND BELOW THE LINE MARKETING DOESN T GET ANY BETTER THAN THIS.

41 GOLF DAY MISS & MR India Intimate CORPORATE CHARITY GOLF DAY Join in one of the best days of the year with the Miss & Mr India Intimate Corporate Women Empowerment ( Especially India Against Women Harassment ) Golf Day. See the who s who of the India s corporate world front up for a four ball Ambrose game with the fourth golfer in each team being one of our Top 70 finalists. On course we will be raising money for Women Empowerment ( Especially India Against Women Harassment ) s charity, whilst enjoying a very fun and challenging afternoon. The Tournament includes on course concierge, food and beverage throughout the day and a wonderful presentation dinner with the girls including a charity auction. A chance to win some incredible prizes. PRESENTING SPONSOR v Naming rights to the Golf Day corporate guests on the day to wear and keep v Two teams of three players v First choice to select your playing partner from the Top 70 Miss Universe Finalists to join your team v On course signage at three locations of choice on course (signage to be supplied) v Your brand on the MUA-IIFW player s golf caps given out for the day to all players TEAM AND HOLE SPONSOR v One team of three Players v The opportunity to select your Miss & Mr India Intimate playing partner (in order of booking confirmation) v Signage on Hole of choice (signage to be supplied/ subject to availability) TEAM PACKAGES FROM v One team of three players v Miss & Mr India Intimate playing partner allocated to your team

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43 UNIQUE SPONSORSHIP OPPORTUNITIES LUXURY DRIVE DAY AT A Premium Resort v 20 Mr & Miss India Intimate Finalists will attend a drive day at a Premium luxury resort. v You, your guests and the contestants will have the opportunity to experience the track in some of the world s best cars whilst the girls & boys are being judged on their social skills and presentation. v Including 20 of India s most beautiful women & men v Professional set up including hosting / catering & drive experience, resulting in a quality, memorable day out v Opportunity for the day s sponsor to bring guests to meet the finalists and enjoy the drive day experience v Finalists will be in uniform proudly displaying the logo of the day s sponsor v Lunch and drinks will be provided on the day v All guests will receive a ticket to the Grand Finale v Photo opportunity for all guests with the contestants v This is a wonderful corporate hospitality opportunity

44 Pictorial Illustration

45 v SUNSEEKER Yacht Experience v You and your guests will join 20 Miss & Mr India Finalists as they sail down the majestic Sea OR River on a stunning Sunseeker motor yacht, whilst being judged on their social skills and presentation. v Including 20 of India s most beautiful women & men v Opportunity for the day s sponsor to bring aboard 10 guests v Finalists and guests will indulge in a decadent lunch catered by a distinguished restaurateur, whilst enjoying refreshing wines and Champagne v Finalists will be in uniform proudly displaying the logo of the day s sponsor v All guests will receive a ticket to the Grand Finale v Photo opportunity for all guests with the contestants v This is a wonderful corporate hospitality opportunity

46 Pictorial Illustration

47 Taking Your Store /Boutique by Storm You and your guests will join 20 Miss & Mr India Finalists as they spend some quality hours at your Brand Store Boutique & pose for you in your outfits, whilst being judged on their social skills and presentation. v Including 20 of India s most beautiful women & men v Opportunity for the day s sponsor to bring aboard 10 guests v Finalists and guests will indulge in a decadent lunch catered v by a distinguished restaurateur, whilst enjoying refreshing wines and Champagne v Finalists will be in uniform proudly displaying the logo of the day s sponsor v All guests will receive a ticket to the Grand Finale v Photo opportunity for all guests with the contestants v This is a wonderful corporate hospitality opportunity

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49 Miss India Intimate : Schedule/Plan of Action Phase 1 : Pre-promotions for Auditions Phase 2 : Auditions in Pune, Mumbai, B lore, Kolkata, Delhi, Goa Phase 3 : Grooming, Image Consulting, Posing & Ramp Ready Workshop by The Grand Jury with the Selected Models Phase 4 : 2 - Day Semi Finale Rounds with the Selected Phase 3 Models Phase 5 : Black Magik Calendar Shoot with Finest of the models from Phase -3 ( Chosen out of Selected Finalists ) Phase 6 : Grand Finale at IIFW Season 3.0 in Mumbai with the Phase 5 Models Note All Models selected in Phase 5 would walk IIFW Season 3.0 Ramp Shows The mentioned schedule is tentative. The dates & days may change subjected to Sponsor s needs, market conditions & other important factors.

50 Presents - Miss! India Intimate! - India s 1 st Ever Beauty Pageant for Intimate Fashion Models Mr. Miss. Teen. WE ARE ALL SET TO MAKE A NEW HISTORY. ARE YOU Game?

51 Miss! India! Intimate!. / / / / India's Largest Intimate Fashion & Business Exhibit Platform FB Page : Youtube : Twitter : Linkedin : Instagram :

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