22 25 OCTOBER, 2014 CROCUS EXPO, MOSCOW, RUSSIA

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1 22 25 OCTOBER, 2014 CROCUS EXPO, MOSCOW, RUSSIA XXI INTERNATIONAL PERFUMERY AND COSMETICS EXHIBITION * BY NUM BER OF E XHIB ITO TOR S

2 ALL INNOVATIONS OF GLOBAL COSMETIC MARKET IN ONE MEETING PLACE PERFUMERY & COSMETICS The largest showcase of perfumery, color cosmetics, skin care and toiletries presented in Russia and abroad. HAIRDRESSING NAIL CARE BEAUTY SALONS AND INSTITUTES SPA Equipment, products, techniques and expertise for spas. NICHE PERFUMERY AND COSMETICS IN INTERNET PHARMACY BEAUTY PRODUCTS INNOVATIVE AND NICHE PRODUCTS Innovative and niche products in cosmetic industry. NOVELTIES GALLERY Latest products and launches in Eco-friendly home care PAVILION OF RUSSIAN MANUFACTURERS MANUFACTURERS AND SUPPLIERS OF PACKAGING RAW MATERIALS AND INGREDIENTS FOR COSMETICS AND PERFUMERY GREEN VALLEY Natural and organic cosmetics

3 * Statistics of InterCHARM-2013 INTERCHARM IN FACTS AND FIGURES* PROFESSIONAL TRADE SHOW FOR BEAUTY BRANDS AND SERVICES 1022 EXHIBITORS FROM 32 COUNTRIES: Belarus, Bulgaria, China, Czech Republic, France, Germany, Greece, Hong Kong, India, Indonesia, Israel, Italy, Japan, Latvia, Lebanon, Lithuania, Luxembourg, Malta, Netherlands, Pakistan, Poland, Russia, Singapore, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, Ukraine, USA MORE THAN 3500 BEAUTY BRANDS from the globe BUSINESS VISITORS and industry specialists (+9% compared to 2012) 30 EVENTS of show and business program HUNDREDS OF MASTER-CLASSES, seminars and presentations on stands Exhibition area: SQM PRESENT YOUR PRODUCTS AND SERVICES ON GROWING MARKET RUSSIAN COSMETICS MARKET is one of the largest and dynamically growing consumer markets in Europe: Euromonitor International estimates the market volume at USD 13.9 bln; RUSSIAN BEAUTY MARKET is far from saturation with at least 4% annual growth predictable for the next five years NUMBER OF YOUR CUSTOMERS WILL GO UP! INTERCHARM THE IDEAL PLATFORM for cosmetic companies to enter Russian growing market, discover new opportunities, find distributors and enlarge business scope. WITH OVER 3500 BRANDS represented this is the largest in Russia, CIS and Eastern Europe showcase of the most innovative products and services, opportunity observe the whole market at one glance and a meeting point for all industry professionals. OUR EVENT delivers promising contacts, content, communities, and inspiration with the power to transform your business!

4 ADVANCED PROMO-CAMPAIGN: ALL FOR TARGET AUDIENCE Direct mailings, ings and text messaging (sms) to database of beauty industry businesses and professionals Advertising and editorial articles in business, trade and glossy media: magazines, web-portals, TV and radio Telemarketing: personal invitation of buyers purchasing executives and specialists from trade companies, distributors, pharmacies and beauty salons from Russian regions and neighbouring countries: Armenia, Belarus, Kazakhstan and Ukraine. Outdoor advertising in Moscow Active presence in social media: followers ower of InterCHARM groups

5 OVER THAN 80% OF BUSINESS CONTACTS IN RUSSIA, CIS AND EASTERN EUROPE ARE SET AT INTERCHARM CLIENT SATISFACTION AND SHOW EFFECTIVENESS UP! It is our first time at InterCHARM. As long as Londontown products are not present on the Russian market InterCHARM is a great opportunity for us to expose our brand to the market and find distributors. The exhibition was good for us overall, we are well-received by audience here, and it is a good chance to meet masters of manicure on the ground. [Natasha Dillon, Managing director, Londontown, USA] Iceland Cream presented natural skin care products from Iceland on Russian market. We are a young company, less than a year on the market so this is our first InterCHARM and we consider it a good starting point! We presented our products in LA NICHE pavilion, and we like everything about it stylish design, our neighbors and the overall cozy atmosphere. We see that the customers are expressing more and more interest to bio cosmetics and we are happy to observe such a trend. [Elizaveta Voskresenskaya, Brand director, Iceland Cream] Our company participated in InterCHARM several times. We are glad that the exhibition attracts a good mix of final customers and wholesale companies, and we have a chance to establish contacts with serious clients, such as retail chains. [Alexandra Skripnik, Marketing manager, Ecoway/Ecover] InterCHARM brings plenty of positive impressions and some very useful contacts. First of all, here we are looking for partners wholesale companies, and secondly we are presenting our new brand to the market. We observed a true interest to the exhibition from the audience. We hope to come back here next year! [Vadim Kasatkin, Marketing Director, KRASIVA (Svoboda)] 91% AND 84% OF NEW AND LONG-TERM EXHIBITORS ESTABLISHED NEW BUSINESS CONTACTS 2 OUT OF 3 EXHIBITORS OF INTERCHARM-2013 PLAN TO BOOK FOR 2014

6 40% OF ATTENDEES COME IN SEARCH OF NEW PRODUCTS AND SUPPLIERS VISITOR PROFILE: 93% ARE BUSINESS AND INDUSTRY PROFESSIONALS SPECIALIZATION Nail specialists 26% Cosmetologists 19% Beauty salon owners/administrators 15% Representatives of distributors and trade 14% Hairdressers 13% Doctors 3% Make-up artists 2% Representative of manufacturers 1% Private practice and other 7% Random sample of 7000 visitors GEORGAPHY Moscow, Moscow region 51% Privolzhsky District 15% Central District excl. Moscow & Moscow region 9% Saint-Petersburg and North West District 7% South District 6% Ural District 4% North Caucasus District 4% Siberian District 2% CIS countires 1% International 1% Random sample of visitors 71% OF VISITORS FOUND NEW SUPPLIERS AT THE SHOW 93% OF VISITORS PLAN TO ATTEND AGAIN IN 2014

7 VARIOUS PROGRAMS FOR BUSINESS AND BEAUTY SPECIALISTS ATTRACT EXCLUSIVE TARGET AUDIENCE * THE TRADITIONAL FEATURE OF INTERCHARM is an extensive business and show program, which stimulates visitor and exhibitor interests, helps to unveil the market opportunities and sets trends in the beauty industry for the year. BIO.RUS Competition for best natural products «My Cosmetics» Award among best national producers Trade Forum «Supplier meets the Buyer» and retail chains buying center All-Russian Convention of beauty salons International Spa Massage Championship Nail Service school Russian Nail sculpture championship YOU.Prof.SHOW International Make-up Championship, and many more *Produced on Reed Elsevier request

8 INTERCHARM INTERNATIONAL TEAM CHINA (MAINLAND) Shanghai International Advertising & Exhibition Co., Ltd. (SIAE), Noir Gao, Kate Xu T: ext F: E: CHINA (MAINLAND) WES Worldwide Expo Services (Shanghia/Shenzhen), Cindy Chen Tel: Fax: E: CYPRUS Suricom Consultants, Demetra Chrysostomou T: F E: demetra@suricom.com.cy FRANCE Reed Exhibitions Ltd, Raphaele Leydier T: +33 (0) F: +33 (0) E: rleydier@reed-export.fr GERMANY Reed Exhibitions Germany GmbH, Gregor Stolarczyk T: F: E: gregor.stolarczyk@reedexpo.de GREECE Paul Kyriazis T: E: paulkyriazis@hol.gr HONG KONG WES Expo Shenzhen, Cindy Chen T: F: E: cindy_chen@wesexpo.com.cn HUNGARY Studio Nova Kft., Ms. Jolan Istenes T: F: E: j.istenes@studionova.hu e.horvath@studionova.hu INDIA Reed Exhibitions Ltd, Mr. Shammi Srivastava T: F: E: shammi.srivastava@reedexpo.co.uk ITALY KDM International Srl, Michela Collina T: F: E: michelacollina@kdm-international.com JAPAN Reed Exhibitions Ltd, Keiko Itai T: F: E: itaik@reedexpo.co.jp JORDAN & MIDDLE EAST M. Tillawi Sons Co., Salma M. Tillawi T: F: E: stillawi@mtillawi.com MOROCCO Worldwide Exhibition & Conferences, Hasnaa Messaoudi Moussi T: F: E: wec.morocco@gmail.com POLAND Polcharm, Anna Godek T: F: E: info@polcharm.com.pl SINGAPORE Reed Exhibitions ISG, Theresa Len T: E: theresa.len@reedexpo.com.sg SOUTH AFRICA R&A Exhibitions, Ms Annalize van Zyl T: E: annalize@reanda.co.za; annalize@annalizevanzyl.co.za TOGETHER WITH: Cosmetic Export Council of South Africa, Adele Visser T: +27 (0) ; F: +27 (0) E: adele@cecosa.co.za SOUTH KOREA Sun International, Sunny Moon T: F: E: suninter99@gmail.com SPAIN GPE Expo, Ms. Olga Pons T: F E: gpe@gpexpo.com TOGETHER WITH: STANPA, Spanish Cosmetic Toiletry and Perfumery Association, Mrs. Susana Arranz T: F: E: stanpainternacional@stanpa.com TAIWAN Hallmark Int'l Co.,Ltd., Melody Chou T: F: E: hallmark@mail2000.com.tw TAIWAN WES Worldwide Expo Services Ltd., Irene Liu T: ext.100 F: E: irene_liu@wesexpo.com TURKEY Reed Tuyap Fairs Inc., Sertac Ozmansur T: F: E: sertacozmansur@reedtuyap.com.tr Reed Exhibitions Ltd, Antony Kucuk T: +44 (0) F: +44 (0) E: antony.kucuk@reedexpo.co.uk UNITED KINGDOM Reed Exhibitions Ltd, Rossella Giaquinto T: +44 (0) F: +44 (0) E: rossella.giaquinto@reedexpo.co.uk USA Reed Exhibitions ISG, Beth Casson T: F: E: bcasson@reedexpo.com lsevie r LLC LC d lse Reed E CONTACT US RIGHT NOW TO LEARN MORE AND BE SURE YOU BOOK THE BEST PLACE! RUSSIA Т: (+7 495) , , M: , F: (+7 495) , intercharm@reedexpo.ru, alexander.kalyagin@reedexpo.ru