MEDIAKIT THINK SMART, LOOK AMAZING
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1 MEDIAKIT THINK SMART, LOOK AMAZING
2 GLOBAL FACTS MARIE CLAIRE IS REPRESENTED IN 27 MARKETS AND IS RELATED TO 90 MILLION WOMEN ALL OVER THE WORLD. MARIE CLAIRE HAS GOT 16 MILLION READERS. MARIE CLAIRE HAS A RECORD NUMBER OF 49 MILLION UNIQUE USERS.
3 every month! MARIE CLAIRE NETHERLANDS IS A UNIQUE AND EXCEPTIONAL MULTI CHANNEL BRAND THAT REACHES INFLUENTIAL WOMEN EVERY MONTH. KEY FIGURES: READERSHIP CIRCULATION ONLINE UNIQUE VISITORS PAGEVIEWS NEWSLETTER MEMBERS FACEBOOK FOLLOWERS TWITTER FOLLOWERS INSTAGRAM FOLLOWERS
4 MARIE CLAIRE IS THE BRAND THAT COMBINES PREMIUM FASHION & BEAUTY WITH JOURNALISTIC FEATURES. WE BELIEVE IN THE SMART & AMAZING MIX OF FASHION AND STRONG HUMAN INTEREST STORIES AND WE TAKE THE LEAD WHEN IT COMES TO NOURISHING THE BROAD INTERESTS OF WORKING WOMEN WITH A GREAT SENSE OF STYLE. EDITORIAL AXES: FASHION BEAUTY MC@WORK LIFESTYLE HUMAN INTEREST WINDOW ON THE WORLD
5 MULTI CHANNEL MARIE CLAIRE IS A MULTI CHANNEL BRAND, THAT REACHES WOMEN WHEREVER THEY ARE, WHENEVER THEY WANT. THINK SMART, LOOK AMAZING MAART 2018 MET GRATIS TRENDGIDS maart 2018 WIJ VIEREN VROUWENDAG INSTAGRAM ALS CARRIÈRETOOL ZO KRAAK JE HET ALGORITME SOFIA HELIN The bridge ASHLEY JUDD #metoo ZOË KRAVITZ INTO FASHION + Big little lies 30 POWER PARFUMS HA PARIJS! 23 très coole adressen JOGGEN OF YOGA? DUITSLAND 6,50 FRANKRIJK GRIEKENLAND ITALIE OOSTENRIJK PORTUGAL SPANJE 7,90 CHECK JE SPORTBEHOEFTE INTO FASHION SEX & RELATIE 'IK HEB EEN HEKEL AAN ZIJN KINDEREN' FRÊLE JURKJES, STOERE LAARZEN & STEVIGE ACCESSOIRES MAGAZINE 12 ISSUES EACH YEAR MARIECLAIRE.NL FOR DAILY TREND UPDATES, NEWS AND MORE! In October 2018, Marie Claire introduces Marie Claire Maison, an interior special based on the successful international edition. The special will be distributed with Marie Claire's October issue by means of a special banderole. In a hundred pages, Marie Claire Maison will feature all major interior trends of the moment. Design & interior brands can of course sign up for advertising or branded content. Styleguide S P R I N G / S U M M E R STYLEGUIDE 2 ISSUES EACH YEAR MARIE CLAIRE ORGANIZES MORE THAN 6 EVENTS IN 2018 SOCIAL MEDIA MARIE CLAIRE MAISON
6 AUDIENCE STYLISH INTELLIGENT POWERFUL Women 28+ Urban professionals Living in the suburbs or in a big city in the Netherlands Social class A, B1, B2 Busy with their personal development Involved with the world around them Aware of fashion and beauty trends Highly interested in jewellery Always stylish, at home and at work
7 MARIECLAIRE.NL UP-TO-THE-MINUTE & ALWAYS ACCESSIBLE MARIECLAIRE.NL IS THE ONLINE PLATFORM FOR ASPIRATION AND INSPIRATION, FOR YOUNG AND STYLISH CAREER WOMEN LOOKING FOR THEIR DAILY DOSE OF TRENDS, NEWS AND HOW-TO S ABOUT FASHION, BEAUTY, WORK & LIFESTYLE.
8 ONLINE MARIE CLAIRE CAN OFFER ITS PARTNERS CROSS MEDIA ATTENTION, IN PRINT, EVENTS, ONLINE, VIDEO AND SOCIAL MEDIA. ONLINE, MARIE CLAIRE FACILITATES BRANDED CONTENT STORYTELLING, DIFFERENT BANNER POSITIONS AND HOME PAGE TAKE-OVERS. MARIE CLAIRE HAS ITS OWN VIDEO TEAM AND IS EQUIPED TO PRODUCE CUSTOM MADE BRANDED CONTENT VIDEO S. MAKING SHOPPABLE VIDEO S, IN WHICH ITEMS CAN BE BOUGHT WITH ONE CLICK ON THE VIDEO, IS ALSO AN OPTION. KEY FIGURES: READERSHIP CIRCULATION ONLINE UNIQUE VISITORS PAGEVIEWS NEWSLETTER MEMBERS FACEBOOK FOLLOWERS TWITTER FOLLOWERS INSTAGRAM FOLLOWERS
9 CROSS MEDIA FACILITIES IN OCTOBER 2017, MARIE CLAIRE PUBLISHED THE GREEN ISSUE. THIS ISSUE FOCUSED FULLY ON SUSTAINABLE LIVING. IN COLLABORATION WITH SISLEY, MARIE CLAIRE ORGANIZED THE SMART SUSTAINABLE SISLEY AWARD. AN AWARD FOR INSPIRING WOMEN WHO MAKE IT THEIR BUSINESS TO CONTRIBUTE TO A GREENER, MORE FUTURE-PROOF WORLD. CROSS MEDIA ATTENTION FOR THE SMART SUSTAINABLE SISLEY AWARD CONSISTED OF A FEATURE ABOUT THE FINALISTS IN THE MAGAZINE, AN ONLINE VOTING CONTEST, ADVERTORIALS, A DEDICATED NEWS LETTER, BRANDED CONTENT VIDEO AND SOCIAL POSTS AND A MARIE CLAIRE X SISLEY LUNCH EVENT.
10 BRAND EXPERIENCE EVENTS MC MASTERCLASSES IN 2018 WE ORGANISE AN AT WORK MASTERCLASS EVERY THREE MONTHS. FOR EACH SESSION WE LL INVITE INSPIRING AND WELL-KNOWN SPEAKERS. 150 MARIE CLAIRE READERS AND SUBSCRIBERS CAN ATTEND THE MC MASTERCLASSES. TIMING: APRIL, JUNE, SEPTEMBER, DECEMBER PRIX D EXCELLENCE DE LA BEAUTÉ MARIE CLAIRE ANNUALLY AWARDS THE BEST SKIN CARE AND COSMETIC PRODUCTS OF THE YEAR WITH THE PRESTIGIOUS PRIX D EXCELLENCE DE LA BEAUTÉ. TIMING: APRIL MARIE CLAIRE STARTERS AWARD EACH YEAR MARIE CLAIRE HOSTS THE STARTERS AWARD: A STYLISH BUSINESS EVENT AND COMPETITION FOR VENTUROUS WOMEN WITH A GOLDEN IDEA FOR THEIR OWN BUSINESS. TIMING: MEI
11 FASHION 101 IDEAS INSPIRATION STREETSTYLE CATWALK
12 BEAUTY TRENDS EXPERTISE HEALTH
13 AND MORE INSPIRING WOMEN AT WORK INTERVIEWS WINDOW ON THE WORLD
14 ADVERTISING MAGAZINE READERSHIP: CIRCULATION: /2 page 1/1 page 2/1 page 4.962, , ,71 EDITION 09/2018 In stores August Deadline material July Theme Big fashion issue EDITION 10/2018 In stores September Deadline material August Theme Budget Issue + MC Maison EDITION 11/2018 In stores October Deadline material September Theme Sustainable Issue EDITION 12/2018 In stores November Deadline material October Theme Let's Party! EDITION 01/2019 In stores December Deadline material November Theme Healthy start EDITION 02/2019 In stores Januari Deadline material December Theme Almost spring! ADDITIONALLY, THERE IS THE OPTION TO HAVE THE EDITORS SHAPE YOUR ADVERTORIAL IN THE LOOK AND FEEL OF MARIE CLAIRE, FOR OPTIMAL RESPONSE. PRODUCTION COSTS: FOR BRANDED CONTENT WE WILL GLADLY MAKE A PROPOSAL FOR YOU.
15 ADVERTISING ONLINE KEY FIGURES: READERSHIP CIRCULATION ONLINE UNIQUE VISITORS PAGEVIEWS NEWSLETTER MEMBERS FACEBOOK FOLLOWERS TWITTER FOLLOWERS INSTAGRAM FOLLOWERS Sponsored story Advertorial Advertorial Giveaway Social only in newsletter
16 WE WOULD LIKE TO START THE CONVERSATION AND COLLABORATE WITH YOU! PLEASE CONTACT : AJO VAN VULPEN ajo.vanvulpen@pijpermedia.nl OR NOUCHKA JONKER nouchka.jonker@pijpermedia.nl
17 Think smart, look amazing EDITORIAL PLANNING
18 BIG FASHION ISSUE SEPTEMBER IN STORES AUGUST 9 FASHION New season, new looks The season s hottest bags & shoes Editor s wishlist Extra: Styleguide with the latest trends BEAUTY Hair cuts & colouring: this season s new trends Hyaluronic acid, glycerine... This is what s in your cream News, tips & trends
19 BUDGET ISSUE + SPECIAL EDITION MARIE CLAIRE MAISON OCTOBER IN STORES SEPTEMBER 13 FASHION Great outdoor looks The coat edit you ll want them all! This winter s knits and tweeds BEAUTY Beauty on a budget tiny prices, big impact while you are sleeping, these creams work News, tips & trends
20 SUSTAINABLE ISSUE NOVEMBER IN STORES OCTOBER 11 FASHION Famous Dutch actress Georgina Verbaan in sustainable fashion Love for lingerie Sustainable shopping BEAUTY Winter s coming: this is how you prepare your beautycase for it Beauty is getting more and more sustainable News, tips & trends
21 LET S PARTY! DECEMBER IN STORES NOVEMBER 8 FASHION 24 hour party from luxurious lingerie to evening dresses Accessories & jewelry to give and to get BEAUTY Quick tricks for fabulous party looks 50 beauty gifts you ll want to put on your wishlist News, tips & trends
22 HEALTHY START JANUARY IN STORES DECEMBER 13 FASHION Coco-chic ski looks Sportschool mania back to the 80 s 101 fashion ideas for winter BEAUTY Hot, hot hot: the latest beauty trends Salon à la maison create a spa at home with these products News, tips & trends
23 ALMOST SPRING FEBRUARY IN STORES JANUARI 10 FASHION Trend preview Spring/ Summer ideas: affordable-chic BEAUTY The secret behind iconic perfumes Up & coming: niche brands with a unique touch News, tips & trends
MEDIAKIT THINK SMART, LOOK AMAZING
MEDIAKIT THINK SMART, LOOK AMAZING 336.543 each month! MARIE CLAIRE NETHERLANDS IS A UNIQUE AND EXCEPTIONAL MULTI CHANNEL BRAND THAT REACHES INFLUENTIAL WOMEN EVERY MONTH. KEY FIGURES: READERSHIP 105.000
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