MEDIAKIT THINK SMART, LOOK AMAZING
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1 MEDIAKIT THINK SMART, LOOK AMAZING
2 each month! MARIE CLAIRE NETHERLANDS IS A UNIQUE AND EXCEPTIONAL MULTI CHANNEL BRAND THAT REACHES INFLUENTIAL WOMEN EVERY MONTH. KEY FIGURES: READERSHIP CIRCULATION ONLINE UNIQUE VISITORS PAGEVIEWS NEWSLETTER MEMBERS FACEBOOK FOLLOWERS TWITTER FOLLOWERS INSTAGRAM FOLLOWERS
3 MARIE CLAIRE IS THE BRAND THAT COMBINES PREMIUM FASHION & BEAUTY WITH JOURNALISTIC FEATURES. WE BELIEVE IN THE SMART & AMAZING MIX OF FASHION AND STRONG HUMAN INTEREST STORIES AND WE TAKE THE LEAD WHEN IT COMES TO NOURISHING THE BROAD INTERESTS OF WORKING WOMEN WITH A GREAT SENSE OF STYLE. EDITORIAL AXES: FASHION BEAUTY MC@WORK LIFESTYLE HUMAN INTEREST WINDOW ON THE WORLD
4 MULTI CHANNEL MARIE CLAIRE IS A MULTI CHANNEL BRAND, THAT REACHES WOMEN WHEREVER THEY ARE, WHENEVER THEY WANT. THINK SMART, LOOK AMAZING December 2017 WINNEN! RUIM 1200 AAN BEAUTY- CADEAUS GLITTER JURKEN & 52 PARTYPAKKEN TOASTJES ETEN IN JE PYJAMA IK VIER AL JAREN GEEN KERST MEER FEEST FLIRT DANS #GIRLBOSS BEGIN VOOR JEZELF EN MAAK KANS OP 2500 STARTKAPITAAL EMMA STONE over liefde, seksisme & de rekening splitten 7x VLUG IN DE MAKE-UP + DE WAARHEID OVER VET MAGAZINE 12 ISSUES EACH YEAR MARIECLAIRE.NL FOR DAILY TREND UPDATES, NEWS AND MORE! MARIE CLAIRE ORGANIZES MORE THAN 6 EVENTS IN 2018 Styleguide SPRING/SUMMER 2017 In October 2018, Marie Claire introduces Marie Claire Maison, an interior special based on the successful international edition. The special will be distributed with Marie Claire's October issue by means of a special banderole. In a hundred pages, Marie Claire Maison will feature all major interior trends of the moment. Design & interior brands can of course sign up for advertising or branded content. STYLEGUIDE 2 ISSUES EACH YEAR SOCIAL MEDIA MARIE CLAIRE MAISON
5 AUDIENCE STYLISH INTELLIGENT POWERFUL Women 28+ Urban professionals Living in the suburbs or in a big city in the Netherlands Social class A, B1, B2 Busy with their personal development Involved with the world around them Aware of fashion and beauty trends Highly interested in jewellery Always stylish, at home and at work
6 MARIECLAIRE.NL UP-TO-THE-MINUTE & ALWAYS ACCESSIBLE MARIECLAIRE.NL IS THE ONLINE PLATFORM FOR ASPIRATION AND INSPIRATION, FOR YOUNG AND STYLISH CAREER WOMEN LOOKING FOR THEIR DAILY DOSE OF TRENDS, NEWS AND HOW-TO S ABOUT FASHION, BEAUTY, WORK & LIFESTYLE.
7 ONLINE MARIE CLAIRE CAN OFFER ITS PARTNERS CROSS MEDIA ATTENTION, IN PRINT, EVENTS, ONLINE, VIDEO AND SOCIAL MEDIA. ONLINE, MARIE CLAIRE FACILITATES BRANDED CONTENT STORYTELLING, DIFFERENT BANNER POSITIONS AND HOME PAGE TAKE-OVERS. MARIE CLAIRE HAS ITS OWN VIDEO TEAM AND IS EQUIPED TO PRODUCE CUSTOM MADE BRANDED CONTENT VIDEO S. MAKING SHOPPABLE VIDEO S, IN WHICH ITEMS CAN BE BOUGHT WITH ONE CLICK ON THE VIDEO, IS ALSO AN OPTION. KEY FIGURES: READERSHIP CIRCULATION ONLINE UNIQUE VISITORS PAGEVIEWS NEWSLETTER MEMBERS FACEBOOK FOLLOWERS TWITTER FOLLOWERS INSTAGRAM FOLLOWERS
8 CROSS MEDIA FACILITIES IN OCTOBER 2017, MARIE CLAIRE PUBLISHED THE GREEN ISSUE. THIS ISSUE FOCUSED FULLY ON SUSTAINABLE LIVING. IN COLLABORATION WITH SISLEY, MARIE CLAIRE ORGANIZED THE SMART SUSTAINABLE SISLEY AWARD. AN AWARD FOR INSPIRING WOMEN WHO MAKE IT THEIR BUSINESS TO CONTRIBUTE TO A GREENER, MORE FUTURE-PROOF WORLD. CROSS MEDIA ATTENTION FOR THE SMART SUSTAINABLE SISLEY AWARD CONSISTED OF A FEATURE ABOUT THE FINALISTS IN THE MAGAZINE, AN ONLINE VOTING CONTEST, ADVERTORIALS, A DEDICATED NEWS LETTER, BRANDED CONTENT VIDEO AND SOCIAL POSTS AND AN OFFLINE MARIE CLAIRE X SISLEY LUNCH EVENT.
9 BRAND EXPERIENCE EVENTS PRIX D EXCELLENCE DE LA BEAUTÉ MARIE CLAIRE ANNUALLY AWARDS THE BEST SKIN CARE AND COSMETIC PRODUCTS OF THE YEAR WITH THE PRESTIGIOUS PRIX D EXCELLENCE DE LA BEAUTÉ. TIMING: APRIL MC MASTERCLASSES IN 2018 WE WILL ORGANISE AN AT WORK MASTERCLASS EVERY THREE MONTHS. FOR EACH SESSION WE LL INVITE INSPIRING AND WELL-KNOWN SPEAKERS. THERE WILL BE ROOM FOR 150 MARIE CLAIRE READERS AND SUBSCRIBERS TO ATTEND THE MC MASTERCLASSES. TIMING: APRIL, JUNE, SEPTEMBER, DECEMBER MARIE CLAIRE STARTERS AWARD EACH YEAR MARIE CLAIRE HOSTS THE STARTERS AWARD: A STYLISH BUSINESS EVENT AND COMPETITION FOR VENTUROUS WOMEN WITH A GOLDEN IDEA FOR THEIR OWN BUSINESS. TIMING: SEPTEMBER
10 FASHION 101 IDEAS INSPIRATION STREETSTYLE CATWALK
11 BEAUTY TRENDS EXPERTISE HEALTH
12 AND MORE INSPIRING WOMEN AT WORK INTERVIEWS WINDOW ON THE WORLD
13 ADVERTISING MAGAZINE READERSHIP: CIRCULATION: /2 page 1/1 page 2/1 page 4.962, , ,71 EDITION 02/2018 In stores January Deadline material December Theme Happy & healthy body EDITION 03/2018 In stores February Deadline material January Theme Fashion issue + Styleguide EDITION 04/2018 In stores March Deadline material February Theme Go go career EDITION 05/2018 In stores April Deadline material March Theme Beauty de luxe EDITION 06/2018 In stores May Deadline material April Theme Be cool, do good EDITION 07/2018 In stores June Deadline material May Theme Summer heat EDITION 08/2018 In stores July Deadline material June Theme On the beach ADDITIONALLY, THERE IS THE OPTION TO HAVE THE EDITORS SHAPE YOUR ADVERTORIAL IN THE LOOK AND FEEL OF MARIE CLAIRE, FOR AN OPTIMAL RESPONSE. PRODUCTION COSTS: FOR BRANDED CONTENT WE WILL GLADLY MAKE A PROPOSAL FOR YOU.
14 WE WOULD LIKE TO START THE CONVERSATION AND COLLABORATE WITH YOU! PLEASE CONTACT : AJO VAN VULPEN ajo.vanvulpen@pijpermedia.nl OR NOUCHKA JONKER nouchka.jonker@pijpermedia.nl
15 Think smart, look amazing EDITORIAL PLANNING
16 HAPPY & HEALTHY BODY FEBRUARY IN STORES 11 JANUARY FASHION Plenty looks with curves & style Marie Claire shops to size Summer trends preview BEAUTY Food for beauty instead of cream What supplements to swallow for better looking skin, hair and nails
17 THE FASHION ISSUE + STYLEGUIDE MARCH IN STORES 8 FEBRUARY FASHION New spring looks Transparent fashion and hot new accessories Extra: Styleguide featuring all summer trends BEAUTY Naked beauty at its finest Next season s hairdo s you ll want now
18 GO GO CAREER APRIL IN STORES 8 MARCH FASHION Powerlooks to wear at work The to die for bags & shoes edit BEAUTY Worked hard, slept lousy? This is how to look great anyway SOS: practical tips to prevent beauty flaws
19 BEAUTY DE LUXE MAY IN STORES 12 APRIL FASHION Fresh & vibrant spring colours They re back: flowers prints 2018 style BEAUTY Chemistry class: this is how to read beauty labels We reveal the secrets behind the most popular perfumes Prix d'excellence de la Beauté: these are the best products of the year
20 BE COOL, DO GOOD JUNE IN STORES 10 MAY FASHION Be cool, be nice, feel good The prettiest new bikini s & bathing suits BEAUTY Safe tanning in 2018: the newest products for sun protection How hi-tech can beauty be?
21 SUMMER HEAT JULY IN STORES 7 JUNE FASHION What to wear on a hot summer s day Pack up and go holiday looks BEAUTY Summerproof all you need for smooth legs, shiny shoulders and a flat tummy Hot news, tips & trends
22 ON THE BEACH AUGUST IN STORES 12 JULY FASHION Life s a beach party and this is what you ll wear 101 ideas: affordable summer style BEAUTY Zen and sunny hacks for body & mind Make up for summer
MEDIAKIT THINK SMART, LOOK AMAZING
MEDIAKIT THINK SMART, LOOK AMAZING GLOBAL FACTS MARIE CLAIRE IS REPRESENTED IN 27 MARKETS AND IS RELATED TO 90 MILLION WOMEN ALL OVER THE WORLD. MARIE CLAIRE HAS GOT 16 MILLION READERS. MARIE CLAIRE HAS
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