RETAIL IN ITALY: LET S DO BUSINESS.

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1 RETAIL IN ITALY: LET S DO BUSINESS. press kit 6-7 May 07 Superstudio Più Milan, Italy INTERNATIONAL ITALY PRESS REGISTRATION PRACTICAL INFO My-Lan CAO Press director mylan.cao@reedmidem.com Paola NICOLAI NIC PR pour Canali & C. Srl mapic.italy@canalieco.it Tristan LALOT Press accreditation officer tristan.lalot@reedmidem.com Superstudio Più Via Tortona, 7 Milano, 044 Italy OPENING HOURS 6 May: May:

2 mapic ITALY MAPIC Italy is the deal making event dedicated to the Italian retail and real estate market. It gathers together Italian and international retailers and investors looking for retail properties & locations to expand their business in the Italian market. This year, the conference programme will be divided in two parts: one day exclusively dedicated to F&B and one day focused on development opportunities in Italy and abroad. WHO COMES TO MAPIC ITALY AND WHY? INTERNATIONAL RETAILERS: Discover urban and extra-urban retail locations in Italy. Select potential partners to develop your business in the Italian Market. INTERNATIONAL INVESTORS, BROKERS: Network with leading professionals from the Italian industry. Explore all the investment opportunities in Italy. $ $ DEVELOPERS, LEASING COMPANIES: Meet all the international and Italian retailers seeking locations in all regions of Italy. Showcase your sites, projects and present your available store areas to retailers. ITALIAN RETAILERS: Select attractive new locations and grow your presence in Italy. Exchange with international retailers and differentiate your retail offer. days 35 countries,500 participants 500 retailers " MAPIC Italy is complementary to the main annual MAPIC event held in Cannes each November. Its goal is to focus on all business opportunities in the retail real estate market in Italy. MAPIC Italy will be a business accelerator allowing key players of the industry interested in the Italian market - be they Italian or international retailers, developers, investors, property management companies or brokers - to find potential partners and initiate new contacts. " Nathalie Depetro Director of MAPIC events

3 F&B RETAIL SUMMIT PROGRAMME - MAY 6 TH new! : ITALIAN FOOD FOREVER: AUTHENTICITY, HIGH-QUALITY, TRADITION, LIFESTYLE THE ITALIAN WAY OF LIFE The Influence of Italian cuisine all over the world. Regional diversity & local flavors: Shaping the F&B industry of tomorrow. Elegance, finesse & tradition, part of the DNA of Italian brands. Piadineria, trattoria, gelateria, ristorante how to create the best Italian cuisine experience abroad? With: Ezio Balarini, Group Chief Marketing Officer, Autogrill; Fabrizio Dosi, Global Head Business to Consumer, Illy; Piercarlo Grimaldi, Universita degli studi delle scienze gastronomiche; Umberto Montano, President, Mercato Centrale On May 6 th MAPIC Italy will be hosting the st Food & Beverage Retail Summit. A unique opportunity to discover the latest F&B trends and Italian food service concepts that are substantially impacting the whole Retail and Real estate sectors. dedicated F&B area conference sessions pitching sessions networking lunch Foodservice Award gala dinner : MEET FOOD SERVICE PLAYERS! Part 6 to 8 pitching sessions : NETWORKING LUNCH : MEET FOOD SERVICE PLAYERS! Part 6 to 8 pitching sessions : FOOD & BEVERAGE: THE NEW CONTEST FOR INTERNATIONAL RETAIL PROPERTY PLAYERS How F&B is transforming retail destinations: a global overview of the latest food fashion trends. How developers benchmark F&B concepts to create value and stand out from their competitors? Street food, restaurants, trucks choosing the right experience for your customers. With: Rachel Belam, Senior Food Leasing Manager, Westfield Europe; Marilyne Mesiano, Director of Leasing France, Unibail-Rodamco; Simon Wilcock, Fawaz Alhokair Group 9.00: OFFICIAL FOODSERVICE AWARD CEREMONY BY RETAIL&FOOD & MAPIC ITALY DEDICATED F&B EXHIBITION AREA

4 development opportunities Over days, retailers, brokers and shopping centre developers & owners connect to expand and develop their business in Italy, learning and sharing about Italian business opportunities through conferences and interactions with industry experts. CONFERENCE PROGRAMME - MAY 7 TH : INTRODUCTION Presentation of MAPIC Cannes With: Nathalie Depetro, MAPIC Director; Massimo Moretti, President, CNCC Italy : ITALIAN PIPELINE FOR FUTURE SHOPPING CENTRES Retail real estate in Italy: lo stato dell arte With: Pierre Marin, CEO, Jones Lang LaSalle Italy; Alessandro Mazzanti, CEO, CBRE; Massimo Moretti, President, CNCC Italy; Joachim Sandberg, Executive Partner & Head of Italy & Southern Europe Region, Cushman & Wakefield : NETWORKING LUNCH : LOOKING TO EXPAND YOUR BUSINESS? How to develop your retail brand worldwide? Franchise partners or Direct stores: what s the winning strategy? How to select the right strategic partner when entering new markets? Best tips for brands looking to expand their business abroad Discover Italian & international success stories - business cases With: Mario C. Bauer, Executive Board Member, Vapiano; Lorenzo Formoso, Chairman, Federation of Asia Pacific Retailers Association; Mohammed Subedar, Chief Business, Development Officer, Alhokair Fashion Retail; Tony Tan Cak Tiong, Chairman, Jollibee; Olga Antonova, Real Estate Director, Crocus International 8.00: CLOSING COCKTAIL INTERNATIONAL & ITALIAN RETAILERS & DEVELOPERS

5 about us Reed MIDEM at a glance. Key figures for all shows in 05 8 shows 65,606 participants 7,03 registered companies 37 countries 5-7 NOVEMBER 07 CANNES, FRANCE INTERNATIONAL EVENT Reed MIDEM Founded in 963, Reed MIDEM is an organiser of professional, international markets that are essential business platforms for key players in the sectors concerned. These sectors are MIPTV, MIPDOC, MIPCOM, MIP CANCUN and MIPJUNIOR for the television and digital content industries, MIDEM for music professionals, MIPIM, MIPIM Asia Summit, MIPIM UK, and MIPIM Japan for the real estate industry and MAPIC, MAPIC China Summit in Shanghai, MAPIC Italy in Milan, REX powered by MAPIC in Moscow and IRF powered by MAPIC in Mumbai for the retail real estate sector. 6-7 MAY 07 MILAN, ITALY 5-7 APRIL 07 MOSCOW, RUSSIA CHINA SUMMIT 9-30 AUGUST 07 SHANGHAI, CHINA Reed Exhibitions Reed MIDEM is a division of Reed Exhibitions, the world s leading event organiser, with over 500 events in 43 countries. In 05 Reed brought together over seven million active professionals from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organised by 4 fully-staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of the RELX Group plc, a world-leading provider of information solutions and analytics for professional and business customers across industries SEPTEMBER 07 MUMBAI, INDIA

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