The MULTIMEDIA OFFER of CLASS EDITORI Luxury Business Consumer

Transcription

1 The MULTIMEDIA OFFER of CLASS EDITORI Luxury Business Consumer Marketing & Media Unit Class Pubblicità March 2018

2 Class Editori Class Editori is the only independent publishing company in Europe that realizes the first complete and multimedia platform for fashion, design and luxury community. The prestige, the experience and information quality are the key value that distinguish Class Editori from the other publishing companies. Class Editori was founded in 1986 by Paolo Panerai. Along the years, it develops its business thanks to possibilities offered by technologies and becomes a company that distributes its content through all the media. Multimedia: from press to digital, from internet to radio. Influential: news that can affect markets and the opinions that count. International: with a system of alliances ranging from The Wall Street Journal to NBC Universal, from Dow Jones to publishers who publish in six countries the foreign editions of Gentleman.

3 Multiplatform DIGITAL TV Class CNBC, ClassHorse TV, Class Life, Class TV Moda, Corporate TV AGENCY MF Dow Jones News MOBILE Class CNBC Mobile, 3 Content Provider INTERNET News, Weather Forecasts, MF Web (online trading) Content Provider Information provider and news producer for all communication platforms SATELLITE MF Sat RADIO Radio Classica PAPER & TABLET Newspaper and Magazine OUT-OF-HOME TV Metropolitan Railways, Buses, Airports and Motorways

4 Portfolio NEWSPAPERS MAGAZINES WEB APPS & MOBILE TV RADIO EVENTS

5 HI FLYER: Class target group The target of Class Editori is composed by decision-makers and opinion leaders, trendsetters with medium-high earnings and high levels of consumption. They create economic value for themselves and for the companies for which they work. They place great importance on the quality of life and innovative products. Characteristics of Class Editori s target: dynamic and active modern, multimedia and fans of everything new entrepreneurs, professionals, managers, employees but also students high and medium-high education high and medium-high income AN UP & FAST AUDIENCE 9 millions of person They life in modernity They experiment as soon as possible the experiences of nature, culture and intelligent technology They develop 35% of consumption 50% of the Up & Fast population use Class Editori vehicles

6 The world of Class Editori 6

7 News e Financial Community The multimedia system to communicate to the business and finance community

8 THE FIRST FINANCIAL & ECONOMIC SYSTEM IN ITALY Top Business Men and Women, professionals, entrepreneurs, managers with whom to get in touch thanks to: NEWSPAPERS, that are leader in the world of finance, business and professions; CLASS CNBC, the world's leading channel in finance and business; it is on air on Sky Italia (channel 507), streamed on milanofinanza.it, on smartphones and tablets and in airports; MF News, THE FREE PRESS distributed in the strategic touchpoints of the national business. 8

9 The First Financial Economic Polo In Italy NEWSPAPERS WEB 6,6 milions 16,4% of the total employed 18+ TV GO TV (metro and airports)

10 Our financial pole in the daily life WEB A single plan that follows the consumers in his daily life TV + NEWSPAPERS GO TV 6.6 milions total audience/week TV & WEB GO TV + NEWSPAPERS GO TV & WEB TV & WEB + NEWSPAPERS Source : GfK Sinottica TSSP 2016B 10

11 MF Milano Finanza Circulation: (ADS dec 2017) Readership: (AUDIPRESS 2017/III) 2,158,300 unique users/month 50,594,500 page views/month Source: Google Analytics January ,000 subscribers to the service MF/Milano Finanza is the top economic and financial news system in Italy and it leads the way with information on the stock exchange and the markets. It provides a direct link to the Italian stock exchange and its main counterparts across the globe. Its charisma, independence and autonomy make it the guiding light for the entire financial community in Italy and throughout the world.

12 MF International THE SPECIAL ISSUES OF MF - MILAN FINANCE TO DEVELOP BUSINESS IN HIGH-GROWTH ECONOMIES Special insights that have a twofold objective: making business opportunities known to Italian investors and entrepreneurs, through direct testimonies of businessmen who already operate or invest in those economies; indicating the investment opportunities in Italy through the testimonies of foreign companies already active in the peninsula. Cina Brasile - Paesi del Golfo Russia Africa

13 Italia Oggi Spread: (ADS dec 2017) Readership: readers (Audipress 2017/III) 380,850 unique users / month 12,695 unique users /daily Source: Google Analytics January 2018 Designed for professionals and management of the real economy, Italia Oggi has been a professional business newspaper since Italia Oggi is rich of technical information, news, comments and analysis of current events and politics. The independence and authority gained on the field have made Italia Oggi the first tool for indepth study and information for entrepreneurs and professionals in the fields of law, economy, taxation, communication, schools, construction, justice, local authorities and agriculture.

14 Class CNBC Class CNBC is the first and only Italian Business and Finance television channel. More than users per day Class CNBC covers business, savings, the markets and finance not only of the personal kind but also for companies and professionals. It is the result of a partnership between Class Editori and CNBC, the leading international economics and finance television channel. Class CNBC allows its viewers to keep track of the financial and business capitals 24 hours a day, for complete understanding of the new global economy. It is on air live every day from the opening of the Asian stock markets until the close of Wall Street.

15 A large audience... EXPOSED AT CLASS CNBC 3,6% of the total employed 18+ 1,4 milioni Exposed to CNBC Class in the average month, measured by meter (sound matching) Who has seen Class CNBC - on TV at least 3 minutes in the last 3 months - on web

16 middle aged men Geo Area Sex North West North East Center South and Islands Men Women Amplitude centers Age n. inhabitants years years years years 65 years or more Adults+18 Italia Class CNBC

17 An active audience of workers Instructions Income Elementary Lower Middle High Middle Degree Low Medium Low Medium Medium High High Manager Commercial Employee Housewife Retired Adults +18 Italy Class CNBC

18 MF News The free press for the business community The only network in Italy for the moving business community: it reaches the most active and influential group of Italian managers, professionals and entrepreneurs. Linate and Fiumicino airports (flights between Milan and Rome) Distributed on all flights Milan Centrale and Rome Termini (trains between Milan and Rome) Distributed on all trains

19 Patrimoni Patrimoni is a monthly Milano Finanza supplement that explains to readers how to create, manage and increase their own capital. It highlights traditional and alternative opportunities to obtain the greatest possible returns from personal and family assets by investing in a wide range of fields, from classic financial investments to works of art, from children s education to real estate.

20 Radio Classica Radio Classica is a radio with a unique position in the Italian scene with an high quality music programs combined with financial news. It has 600 thousand fans who follow it every week. Listeners Radio Classica in 7 days Listeners Radio Classica on Average Day Source: Radio Monitor radioclassica.net milanofinanza.it la nuova APP

21 Class fashion luxury and design community Getting in the Italian fashion market through Class Editori media allows the companies to be accredited in the international fashion system: Italy is the main reference point for creativity, aesthetics of the materials used and reputation. A unique opportunity to communicate to 9 million people from upper class and to opinion leaders.

22 THE PUBLISHING HOUSE OF LUXURY now more "Then we thought, in that March of 1986, that the class, style, elegance, aesthetic and human sensibility come after the capital. This is how the inevitable and exciting relationship with fashion, design and luxury was born. Paolo Panerai 22

23 The publishing house of the fashion community Class Editori and the luxury, fashion and design system are a growing up relationship, a project that began 32 years ago with MF Fashion. MF Fashion is the first and the only industry s newspaper which over the years has been enriched with new tools, such MFF-Magazine for Fashion-and MFL Magazine for Living, the site MFFashion.com in four languages, Gentleman and Gentleman&Lei (the monthly magazines for people who love life), and the TV vertical channel, Class TV Moda. A passion that has allowed Class Editori to be a leader in Italy but not only, thanks to the English, Russian and Chinese versions of MF Fashion, the nine international editions of Gentleman, the productions of Class TV on air also on international channels.

24 Coverage characteristics EVERY DAY EVERY SEASON GLOBAL & LOCAL ON AIR & BELOW THE LINE Live during events, parades, shows and exhibitions During wholesale campaigns Reaching selected international buyers by sending DEM and mailing Telling the brand through tailor-made promotional videos, which will be on air (TV), on-site (videocenter and app) and wherever (such as mailing and newsletters) 1 P2P FASHION HISTORY Presented in the industry events organized by Class Editori Presence in our yearbooks that tells the history of fashion

25 MF Fashion MF Fashion is the only Italian and European daily newspaper of fashion and luxury, since 20 years. Daily constant and devoted information on the world of luxury goods, live from fashion shows and reports on the textile and clothing system. It is available in four languages on digital platform : Italian, English, Chinese and Russian.

26 MF Fashion ENGLISH, CHINESE, RUSSIAN: THREE INTERNATIONAL EDITIONS The daily newspaper is translated into the three essential languages for the world of fashion every day: English first and foremost but followed closely by Russian and Chinese in order to reach the new emerging markets.

27 MFFASHION.COM MF Fashion.it on line MFFashion.com has a news section, an online archive, photo and video gallery. It is translated in three languages. It is always updated with real information from the catwalks and international stock markets.

28 Coated Paper Magazines Class Editori pubblished special attachment to illustrate the market, the exhibitions and the sectors of the made in Italy products. Constant updating during business events in the world of luxury goods: from Pitti Uomo to Micam/Mipel, dropping into the Salone del Mobile furniture fair and all the top-of-the-season appointments of the luxury market on the way.

29 Magazine B2B MFF E MFL The magazines for the B2B and retail channels that provide direct reporting on the world of international fashion and design: MFF MAGAZINE FOR FASHION with four issues per year immediately after the seasonal fashion shows; MFL MAGAZINE FOR LIVING with one issue in each season to explore developing trends in the world of furnishing.

30 Class Director: A. Orlando Periodicity: each month Diffusion: copies (ADS october 2018) Readership: lettori (Audipress 17/III) Since 1986, Class anticipates the innovation process facing improvements, new trends and lifestyles features the most innovative scientific discoveries, technology, economics for a better life describes month by month the changes of styles and consumptions, DIGITAL ISSUES, SOCIAL NETWORKS, BIG DATA. How to discover the right answers from the search engines, the Apps, the global and always connected world is deeply changing the people lives: People relationship Relationship with new generations Sentiments and empathy Searching information Purchasing and consumption rules New achievements of health New lifestyles

31 Gentleman Director: Giulia Pessani Periodicity: each month Circulation: copies (p.d.) Readership: readers (p.d.) Gentleman offers a monthly focus on style and presents the positive side of life, showcasing the idea of an elegant, alluring, cultured and passionate man. Gentleman takes a light-hearted, pleasant approach. It is sophisticated and decisive, just like the successful men who read and appear in it. Its target readers come from highly prestigious professional spheres, work hard, travel, read and keep up to date with all the latest news. They love life and throw themselves into it. It is also published in Spanish, French, Flemish, Turkish, Bulgarian and Estonian, making it the men s monthly magazine with the highest number of international editions.

32 Capital: 35 years of business Director: L. Santilli Periodicity: each month Spread: copies (ADS october 2017) Readership: lettori (Audipress 17/III) CAPITAL is 35-years-old monthly magazine. It has revolutionized the publishing of male magazines since 1980, telling the most innovative protagonists of the Italian company and contributing to the growth of many of them. A story of great success. A magazine that even today makes entrepreneurial values, as well as innovation, its hallmark, and in every number suggests how to earn, invest, spend.

33 Class Life Director: Andrea Cabrini Distribution: satellite pay (Saturday and Sunday) Channel: Sky 507 (Saturday and Sunday) Class LIFE (channel 507 Sky) offers a preview of fashion and design trends, news from the world of engines and boating, the hi-tech innovations and all the secrets of well-being, but also the destinations for dream travels, restaurants and wineries to visit, art, music and theater appointments not to be missed. Every day breaking news from the world of fashion, luxury and lifestyle The auctions of Christie's and Sotheby's exclusively broadcasted on Class TV The TV event dedicated to the trends in the furnishing sector and furnishing compliments Discovering places, perfumes, tradition and Italian food and wine excellence The format that opens the doors of the art world

34 Class TV Moda The Fashion Tv Artistic director: Gianni Muciaccia Distribution: Satellite pay TV / free satellite Channel: Sky 180 The only Italian television channel combining fashion, luxury and entertainment. The television channel dedicated entirely to the world of fashion and its biggest stars, with a roundthe-clock schedule that is packed with international events, fashion shows, and interviews with the biggest names in the world of fashion and celebrity guests at fashion shows. Class TV Moda is on Facebook and is also streamed on

35 ClassHorseTV The Italian channel dedicated to the world of horses. Artistic director: Luca Panerai sky channel 221 tivù sat channel 55 RIDE YOUR PASSION ClassHorseTV is a television channel entirely dedicated to horse riding and the horse world, which also has an internet platform on which you can view over 30 thousand videos, that is making it the largest web library in its category. From hurdle jumping to horse racing, from dressage to western riding, from veterinary to breeding, ClassHorseTV takes care of news, competitions and events around the equestrian world, with the passion and experience of those who deal with horses from lifetime.

36 Eccellenza Italia Eccellenza Italia is the first global information system dedicated to Chinese tourists who want to know and buy the best of Italy. It is divided into a bimonthly magazine, an app and a constantly updated website. Distributed both in Italy and in China, Eccellenza Italia is the ideal tool to prepare and carry out the visit in the four largest cities (Rome, Venice, Florence and Milan) and in the most important tourist locations with indications of shopping, fashion, art and culture.

37 Consumer A new media and a modern technology to communicate with an audience always in movement in an innovative way.

38 OUR GO TV OFFER A targeted planning to reach a TOP MOVING PEOPLE NUMEROUS ACTIVE EXLUSIVE LIGHT TV VIEWERS YOUNG AND YOUNG-ADULT Through special high impact formats and exploiting the quality of content. 38

39 Go TV is a TV because: have a reach real time schedule of original formats to entertain e inform the passengers Watch the video

40 Go TV is a TV because: Reaches the passengers when they are WAITING FOR While they are MOVING AWAY

41 405 screens positioned in 72 underground stations in MILAN-ROME-BRESCIA

42 3.036 screens positioned in 69 trains of Rome underground

43 1.000 screens positioned in 500 buses In Milan

44 303 screens in 14 airports positioned at the departure gates and at the information points for arrivals and departures.

45 207 screens positioned in 98 service areas. They cover the major of the territory of Italy

46 Latest generation screens Watch the video

47 Track side first in Europe For the first time in Europe, 82" screens positioned in front of the quay. An unexpected special position that maximizes public attention.

48 The mobility of Italians Italian mobility is on average 5% growth in the last year. Every day, over 10 million people spend more than 9 hours away from home and make at least 2 trips. Population +14 years displacements on the average day 10 mln 10 mln 20% 20% No displacement +2 displacements +9 hours out of home Source: elaborazione su dati GFK TSSP 2016/A

49 The Top Moving Target: young, active and workers YOUNG ADULT TRAINED WELL-OFF ACTIVE LIGHT TV years higher average & degree High, medium-high income average Works /studies Light Tv viewers 70% 60% 52% 85% 55% POPULATION: POPULATION: POPULATION: POPULATION: POPULATION: 48% 39% 32% 52% 45% Source: Elaboration on GFK TSSP 2016/b data

50 Certificates Audience measured by Sinottica Total single source panel Competitive analysis Monthly updates Media Plann measurable by Mediasoft Kubik

51 GO TV Advantages GO TV can reach the target of low level tv consumers, because it reaches them at the momemt when they are necessary waiting for public transport * Average time standing in front of GO TV screens GfK Eurisko certifies conscious vision It can increase the frequency It can increase coverage without increasing costs It can extend compaings tv It can put together mobile and radio compaings