The Beauty Expert 2019 CONTENT CALENDAR. March Culture of Beauty. April Beauty Guide: Skin. May Innovation. June This is American Beauty
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1 The Beauty Expert Allure is the beauty expert an insider s guide to a woman s total image. Allure investigates and celebrates beauty and fashion placing appearance in a larger cultural context. February Mind & Body March Culture of Beauty April Beauty Guide: Skin May Innovation June This is American Beauty July TBD August Wellness/Energy September Shopping October Best of Beauty November Anti-Anti-Aging Dec/Jan 20 TBD Allure Rate Base 1,175,000 Subscriber Base 97.4% Median Age % % % % Avg. Household Income $96,445 Female / Male Readers 92% / 8% Readers Per Copy 4.8 Allure.com Median Age 39 Avg. Household Income $107,024 Female / Male Visitors 84% / 16% Social Media Followers 4.6M
2 The International Design Authority Architectural Digest is the international authority on design and architecture. It provides exclusive access to the world s most beautiful homes and the fascinating people who live in them. Every day Architectural Digest inspires millions of affluent readers to redesign and refresh their lives. January The 2019 AD100 February City Living March Star Power April Designers Own Homes Ma y June July/Aug September October November December The International Issue Country Houses + Great Escapes Summer Living The Style Issue The Future of Design The Renovation Issue Living with Art Architectural Digest Rate Base 800,000 Subscriber Base 95.8% Median Age % % % % Avg. Household Income $134,318 Female / Male Readers 54% / 46% Readers Per Copy 5.9 architecturaldigest.com Median Age 43 Avg. Household Income $118,572 Female / Male Visitors 74% / 26% Social Media Followers 10.4M
3 Eat Well. Savor Life. Pass It On. Bon Appétit focuses on what s current and stylish, while giving readers valuable cooking tools and tips. The only food lifestyle publication on the market, Bon Appétit offers life through the lens of food cooking in, dining out, culture, travel, entertainment, shopping and design. January February Healthy-ish March Winter Comforts April Spring Awakening May Travel Issue June/July Grilling Aug The Simple Issue September Back to the Table October Best New Restaurants November Thanksgiving Dec/Jan 20 Holiday Bon Appétit Rate Base 1,500,000 Subscriber Base 98.2% Median Age % % % % Avg. Household Income $117,269 Female / Male Readers 72% / 28% Readers Per Copy 4.9 bonappetit.com Median Age 46 Avg. Household Income $125,260 Female / Male Visitors 72% / 28% Social Media Followers 11.4M
4 The Go-to-Source for all Things Wedding A chic, sophisticated publication for the prospective bride, delivering fresh ideas, expert advice and visually inspiring fashion, beauty and lifestyle features to help her tackle the next stage of her life. Dec/Jan The Engagement Issue Feb/March Money April/May Fashion & Style Issue June/July Honeymoon Issue August/Sept Influencer Oct/Nov The Beauty Issue Dec/Jan 20 The Engagement Issue Brides Rate Base 300,000 Subscriber Base 86.1% Median Age % % % % Avg. Household Income $89,535 Female / Male Readers 92% / 8% Readers Per Copy 19.7 brides.com Median Age 40 Avg. Household Income $97,892 Female / Male Visitors 75% / 25% Social Media Followers 4M
5 At Home in the World What does it mean to be a Condé Nast traveler? It means you re in the know but never a know-it-all. It means you love a five-star diner in Bangkok and a taco stand in Mexico City. It means you go someplace because you want to not because you think you should. Condé Nast Traveler inspires trips both big and small, helping you decide where to go and what to do so that wherever you are you feel perfectly at home in the world. Jan/Feb Gold List March Tastemakers April The Experts May/June Hot List July/Aug Cruise Sept/Oct Lifestyle November Readers Choice Awards December Islands Condé Nast Traveler Rate Base 800,000 Subscriber Base 99.0% Median Age % % % % Avg. Household Income $129,669 Female / Male Readers 58% / 42% Readers Per Copy 4.4 cntraveler.com Median Age 49 Avg. Household Income $131,642 Female / Male Visitors 58% / 42% Social Media Followers 9.2M
6 The #1 Golf Publication Golf Digest is the #1 most widely read golf publication in the world and the authority on how to play, what to play and where to play. Golf Digest s mantra is THINK YOUNG/PLAY HARD, a philosophy that defines both its reader and editorial alike, and is what differentiates Golf Digest from the competition. It s not just about swing speed it s a way of life. February March April May June July August 100 Greatest International Courses Hot List Masters PGA/America's Greatest U.S. Open/Best in State British Open Smart Issue September Greatest Records of Golf October The Comedy Issue November Best Teachers/Food & Golf Dec/Jan 20 President's Cup/Golfers Who Give Back Golf Digest Rate Base 1,650,000 Subscriber Base 97.0% Median Age % % % % Avg. Household Income $132,058 Female / Male Readers 18% / 82% Readers Per Copy 3.0 golfdigest.com Median Age 50 Avg. Household Income $128,360 Female / Male Visitors 29% / 71% Social Media Followers 2.2M
7 Look Sharp, Live Smart For more than 50 years, GQ has been the premier men s magazine, providing definitive coverage of style and culture. With its unique and powerful design, work from the finest photographers and a stable of award-winning writers, GQ reaches millions of leading men each month. January February Music March The Big Spring Fashion Issue April The Style Bible May NBA STYLE June/July Summer Reads August Summer Beach Reads September Big Fall Style October How-To November Sports December Men of the Year GQ Rate Base 925,000 Subscriber Base 94.8% Median Age % % % % Avg. Household Income $102,980 Female / Male Readers 27% / 73% Readers Per Copy 7.2 GQ.com Median Age 37 Avg. Household Income $103,442 Female / Male Visitors 50% / 50% Social Media Followers 11.9M
8 Committed to Excellence The New Yorker is a national weekly magazine that offers a signature mix of reporting and commentary on politics, foreign affairs, business, technology, popular culture and the arts, along with humor, fiction, poetry and cartoons. Founded in 1925, The New Yorker is at once a classic and at the leading edge. January World Changers Double Issue February Anniversary Double Issue March Spring Style & Design April Health May Travel June Innovators July Summer Reading Double Issue September Sept. 10: Style & Design + Festival Guide October Technology November Money The New Yorker Rate Base 1,200,000 Subscriber Base 98.4% Median Age % % % % Avg. Household Income $129,631 Female / Male Readers 55% / 45% Readers Per Copy 4.5 newyorker.com Median Age 50.9 Avg. Household Income $112,238 Female / Male Visitors 59% / 41% Social Media Followers 16.4M December Food
9 The Biography of Our Age Vanity Fair is a cultural filter, sparking the global conversation about the people and ideas that matter most. With a dedication to journalistic excellence, luminous photography and powerful storytelling, Vanity Fair is the first choice for the world s most influential and important audience. From print to social media, the big screen to the smartphone, Vanity Fair is the arbiter of our era.. Vanity Fair January February March April May June/July August Holiday February Hollywood; Special Issue: March Style April May Summer August September September Style October November December International Best-Dressed List New Establishment December Rate Base 1,200,000 Subscriber Base 90.4% Median Age % % % % Avg. Household Income $111,675 Female / Male Readers 78% / 22% Readers Per Copy 7.2 vanityfair.com Median Age 49 Avg. Household Income $108,271 Female / Male Visitors 55% / 45% Social Media Followers 15.8M
10 The World s Fashion Authority The foundation of Vogue s leadership and authority is the brand s unique role as a cultural barometer for a global audience. Vogue places fashion in the context of culture how we dress, live and socialize; what we eat, listen to and watch; who leads and inspires us. Vogue immerses itself in fashion, always leading readers to what will happen next. Vogue defines the culture of fashion. January What's New, What's Next February Love, Family & Community March Spring Fashion April Heroines & Dreamers May Met Gala June Summer Styles & Escapes July Sustainability August Back to Business Vogue Rate Base 1,200,000 Subscriber Base 91.6% Median Age % % % % Avg. Household Income $96,269 Female / Male Readers 85% / 15% Readers Per Copy 10.7 September October November December The Fall Fashion Issue Women Making Change American Issue Holiday vogue.com Median Age 43 Avg. Household Income $120,350 Female / Male Visitors 73% / 27% Social Media Followers 50.8M
11 The World of Style W represents the very best in fashion, film, and art, with a consistent eye toward the game changers of tomorrow. The oversize pages of W offer some of the most lush, innovative, and often surprising images in the industry, creating an unparalleled reader experience. From headline-making celebrity journalism to the inside of the most exclusive galleries and ateliers, W inspires the cultural dialogue. W Rate Base Subscriber Base March Vol I: Fashion / Best Performances Portfolio April Vol II: Spring Fashion May Vol III: Dual Discovery September Vol IV: September Fashion October Vol V: Fall Fashion Collaboration Median Age 450, % % % % % Avg. Household Income Female / Male Readers Readers Per Copy $91,454 89% / 11% 2.2 November Vol VI: Dual Legends December Vol VII: Art 36 January '20 Holiday '20 $111,207 Female / Male Visitors Social Media Followers 60% / 40% 6.8M
12 Get Connected Wired makes sense of a world in constant transformation, telling an ongoing adventure story the invention of the future. The Wired conversation illuminates how technology is changing every aspect of our lives from culture to business, science to design. The breakthroughs and innovations that we cover lead to new ways of thinking, new connections, and new industries. January Next 25 Years February Love/Desire March Emerging Tech April Science & Health May Transportation June Travel July Entertainment August Future Issue September Back to School/Internet October Business & Security November Food December Wish List Wired Rate Base 850,000 Subscriber Base 98.0% Median Age % % % % Avg. Household Income $119,418 Female / Male Readers 23% / 77% Readers Per Copy 4.1 wired.com Median Age 44 Avg. Household Income $103,838 Female / Male Visitors 44% / 56% Social Media Followers 20.1M
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