1Glossy. Brand Achievments. readership per month. website views per month. website unique users per month. Social networks follower

Transcription

1 media kit 2018

2 Brand Achievments 1Glossy source in Ukraine readership per month website views per month website unique users per month Social networks follower 3

3 Preferences of readership 66% of the readers refer to the magazine (including advertisements published in it) when buying a product. 40% of readers buy only the fragrances, cosmetic and care products recommended by the magazine. 1Of reader s priorities is the aesthetics of her environment. Vogue offers them the best examples of fashion interior designs, original décor solutions and latest gadgets. 2 Cars on average have our readers. Usually they prefer expensive and exclusive models. 3 Times per year at least Vogue readers travel the world. Vogue recommends and inspires to visit the top resorts, hotels and restaurants. 4

4 детали на: vogue ukraine vogue_ukraine vogue.ua Vogue.uA 83 Vogue in Ukraine Print Website Social networks Vogue TV IN VOGUE дизайнер Credits Credits Credits Credits Vogue UA events Educational Platform 5

5 Reader s portrait Opinion leaders, well-educated, have a high social status and exquisite taste. They love fashion and are well aware of the latest trends. They trust only the authoritative media sources and find out the latest news about fashion, culture and art from them first. Core years old of 56% readers 81% women 19% men Average age 30 years 6

6 Print 2013 year of launch in Ukraine circulation per month 12 issues per year 7

7 Supplements BEAUTY VOGUE UA MAN April VOGUE UA TRAVEL May Чистое ЗОЛОТО Коллекции макияжа БУДУЩЕГО СЕЗОНА, уколы красоты по-новому, БЬЮТИ-ШОКОЛАД VOGUE UA BEAUTY July ИЮЛЬ свежих идей для интерьера VOGUE UA KIDS September VOGUE UA MAN October VOGUE UA HOME November к ак переехать из квартиры в замок, а из города на хутор дом моды VOGUE UA horoscope December 8

8 Distribution Uzhhorod Lutsk Rivne Zhytomyr Lviv 7% Ternopil 4% Vinnytsya Ivano- Frankivsk Khmelnitsky 8% Chernihiv Kyiv 50% Cherkasy Sumy 11% Poltava Kharkiv Chernivtsi 16% Odesa Kropivnits kiy 4% Mykolaiv Kherson Dnipro Zaporizhia Donetsk 9

9 Vogue UA and competitive editorials readership rate per month cover, PMI PMI PMI PMI Vogue Elle Harper's Bazaar Marie Claire Vogue UA and competitor editorials Audience intersection Vogue s Ta reading competitors: 20,4% 16,3% 12,9% Competitors TA reading Vogue: 26,7% 38,1% 34,3% 10

10 Price GENERAL RATES* 4-colouR EURO** Full page th cover rd cover Table of contents Table of contents Table of contents Masthead Masthead Editor s letter Editor s choice Contributors Full Page in 1/3 of the book Double-page spread st spread Gatefold*** nd spread rd spread th spread th spreads Spread in 1/3 of the book small formats One-half page One-third page VoGUE promotion Full page * Without VAT ** UAH rates are on demand ** When the Inside Cover Gatefold is sold, 1 DPS goes after it with no change of the price. 11

11 Vogue magazine schedule Issue number Date of filing Date of filing Date of products Released application layout and payment delivery to the warehouse publication (sachet, samples, catalogs, etc.) 1/2018 January February March April May June July August September October November December /2019 January

12 vogue.ua audience Vogue.ua audience shows high social activity. They always up-to-date, wellaware of the fashion world s news, get the photos from fashion shows first, often update the Instagram s feed and shop online. They travel a lot, visit cultural events and wish to be in vogue. Core years old of 50% audience 84% women 16% men Average age 37years 13

13 Website unique users per month 70% audience growth per year *Google Analytics % new 55% returning 00:02:50 average time spent on site 7,23 pages per visit TRAFFIC SOURCES 44% social 21% organic 11% direct DEVICES 70% mobile 24% desktop 6% tablet 14

14 Social networks VogueUkraine subscribers vogue_ukraine subscribers vogueua_beauty subscribers Vogue UA subscribers views vogueukraine subscribers 15

15 Price, euro* Banners (CPT, euro, VAT excl). Format Wide banner 990x200 Standard banner 320х475 Content banner 320х475 Rich 1st Screen 1st Screen 2nd Screen FullScreen MPU (FlyScreen) Main page Section ROS Branding (euro, VAT excluded, cost per week) Branding Branding+Wide banner (990x200) Branding+Wide banner(990x200) +Standard banner (320x475) Main Page Article 2700 Section ROS Advertorials* (EUR, VAT excluded) TOP-announcement on a homepage for 1 day 1700 Any section with a homepage announcement 1500 Any section 1000 Video (euro, VAT excluded) Video in the VOGUE TV Section with TOP-announcement in the Vogue TV (1 week) 1700 Video in the VOGUE TV section with a homepage announcement 1000 Video in the Vogue TV Section 600 Social networks (euro, VAT excluded) Instagram post 400 Facebook post * UAH rates are on demand ** Marked as Promotion

16 Events More than 15 events per year. Media support of projects connected with arts, ballet and music. 17

17 Vogue UA conference The largest and the most ambitious educational fashion-project in Ukraine with the unique content, which unites all the key fashion industry players. 300 conference participants 100% foreign speakers, more than 60 publications, including foreign medias 18

18 Special Projects Creative solutions of Vogue UA team will help to combine the sponsorship promotions and editorial content. Supplements with the special themes (Man, Travel, Home, Kids, Horoscope) Photo shoots and advertorials (original content for the magazine and website from the best photographers and stylists) Video (video clips, web-series and sponsorship videos by top cameramen and directors) Social networks (viral content for the fast-growing audience videos, stories, live with bloggers and opinion leaders) Native special projects (from the articles, tests and galleries to landing pages and complex technological solutions) 19

19 Advertising department Advertising director Nataliya Bondarchuk 0(44) Commercial Director Julia Kostetskaya 0(44) Advertising sales manager Svetlana Roschuk 0(44) ONLINE ADVERTISING SALES MANAGER Alisa Ilieva 0(44) Advertising coordinator Tatiana Repetyuk 0(44) Junior Advertising Manager Irina Volodko 0(44) Marketing department BRAND MANAGER Olena Dobrinska 0(44) /82 Address: 4, Vladimirskaya str., 6th floor, Kiev, Ukraine, Publisher: Segodnya Multimedia PrJSC 20

20 Thank you!