icf Autumn - Winter Fashion Starts Here! ISTANBUL CHILDREN S FASHION FAIR istanbul istanbul.com March 2019

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1 ISTANBUL CHILDREN S FASHION FAIR istanbul.com icf istanbul March 2019 Eurasia Show and Exhibition Center Autumn - Winter Fashion Starts Here! children s fashion platform

2 icf istanbul Where the Business Starts! Early in the season, ahead in the business! İstanbul Children's Fashion Fair / İCF İstanbul is an organization where you will display your 2019/2020 autumn-winter baby and children collections to local and international buyers for the first time in March.

3 İstanbul Children's Fashion Fair / İCF İstanbul is the most important sourcing platform of Eurasia, Middle East and North Africa to grow your business in these regions. İCF İstanbul offers; By displaying your new season collection early to buyers, you will be able to improve your brand, reduce the risk of stockpile, find new business partners and open up to new markets. TURKEY is The world's 8 th and Europe s 3 rd largest supplier of clothing industry. * The world's 5 th largest producer of cotton. GENERAL VIEW OF THE INDUSTRY 2017 Baby Wear Export254$ million Knitted Baby Wear Export181$ million Not-knitted-woven Baby Wear Export73$ million Export of Baby Clothing by Countries* (1.000 US $) Spain Germany Iraq United Kingdom Ukraine Kyrgyzstan Netherlands Israel France Saudi Arabia ,1% 28,9% *Source: Republic of Turkey, Ministry of Economy 2018

4 100 BRANDS 5000 LOCAL AND INTERNATIONAL VISITORS 18k sqm FAIRGROUND WHY EXHIBIT? Early opening of the season will help you avoid unnecessary inventory costs by predicting your demand and orders, planning more soundly, and ommiting unsolicited models. 1. To be part of the platform where all the important brands of the baby and kids fashion industry meets 2. To introduce new collections and monitor the success of them in the market 3. To conduct market research and customer analysis 4. To test possible prices, measure reactions 5. Measuring response to different designs and accessories 6. Meet professional buyers from the targeted regions and countries where the industry has developed 7. Creating a brand and opening up opportunities to new markets, 8. To closely follow the developments and expectations in the fashion industry from all around the world 9. Turkey serves as a natural bridge between Eurasia, Middle East and North Africa for you to reach out to customers in the most effective and cost efficient way 10. Establish new business connections and partnership agreements 11. Determining your company's place in the market, determining new areas 12. To be able to evaluate the competitiveness

5 Baby Clothing Children Clothing Teenage Clothing Season opens here Evening & Ceremony Dressess Shoes icf istanbul for all categories of baby and chidren's fashion Socks, Pijamas & Underwear Home Textile Accessories

6 The world is in your fingertips! 60+ From Countries Local and International Visitors Regions CIS Eastern Europe Middle East North Africa İstanbul Children's Fashion Fair/İCF İstanbul has focused on bringing together all the commercial essentials that play a role in the industry under one roof and strong partnerships for the industry to prepare for a brighter future İstanbul Children's Fashion Fair / İCF İstanbul helps to increase its exhibitors market share and profits. Our main goal is to work closely with the Turkish textile market, easing your business challenges with various links and presenting your business with the best support that you can grow your business.

7 Marketing Tools which Bring Our Exhibiting Brands to the Spotlight! VISITOR PROFILE Marketing İstanbul Children's Fashion Fair/İCF İstanbul will be announced to variety of qualified buyers worldwide via targeted campaigns every week. Telemarketing Informing interested buyers about participating brands and organization via phone calls. Hosted Buyers Programme VIP invitation campaigns for special buyers from targeted countries. Brand Book The brand book contains a sneak peek of the collections previously showcased which allows buyers to pre-qualify the collections. Digital Media Marketing Increasing our exhibitors brand awareness by a year-round social media campaigns. icf istanbul #icf istanbul - Chain Stores - Department Stores - Hypermarkets Strong Local Chains - Wholesalers - E-Commerce - Sourcing Offices - Importers - Commercial Agencies - Global Buyers Be a part of this organization! icf istanbul ISTANBUL CHILDREN S FASHION FAIR

8 Eurasia Show and Exhibition Center Where We are Easy Access with Public Transport Exhibition Area Entrance Parking Area Exhibition Area sqm Istanbul Education and Research Hospital Millet Street Eurasia Show and Exhibition Center Sahil Yolu - Metro Station Kennedy Street City Park Namık Kemal Street Millet Street IDO Pier Located in Coast, Eurasia Show and Exhibition Center is easily accessable via public transport such as bus line and metro line. You can reach the fairground on foot from IDO Pier after using Marmaray, Hacıosman - Metro Line and Airport - Aksaray Metroline. Out of İstanbul, there are direct ferry and seabus trips from Bandırma. Bursa and Yalova to. TREND İSTANBUL Fuar ve Organizasyon Hiz. A.Ş. Barbaros Mh. Dereboyu Cd. Mor Sümbül Sk. Teknik Yapı Deluxia Palace Kat 11 No. 298 Ataşehir-İstanbul icf@icfistanbul.com You can download Istanbul Railway Network Map. THE FAIR IS ORGANIZED WITH THE AUDIT OF TOBB (THE UNION OF CHAMBER AND COMMODITY EXCHANGES OF TURKEY) IN ACCORDANCE WITH LAW NO