Nguyen Hai Trieu / CEO

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1 Service Introduction SOCIAL MEDIA LISTENING RESEARCH & SOLUTIONS Nguyen Hai Trieu / CEO trieunh@younetmedia.com

2 FOOTBALL RUNNING TRAINING FASHION T R E N D S P O T T E R R E P O R T ( J A N 1 J A N 3 1, )

3 FOOTBALL

4 V-League AFF Suzuki Cup Nguyen Manh receive punishment from AFC Le Cong Vinh retires from football Công Vinh in the new position, president of Ho Chi Minh Football Club "Kitchen Gods show 2017" didn't mention about "Sport Kitchen Gods" New Year's greetings follow Troll bóng đá style Mistakes in Vietnam Golden Ball 2016 Cong Vinh not invited Vietnamese Golden Ball 2016 WHAT S HOT ON SOCIAL IN football category? JANUARY ,271 80,480 71,087 60,268 8,470 25, ,332 19,201 DISCOVERY 1 DISCOVERY 2 DISCOVERY 3 OTHER HOT TOPICS

.. is the most-discussed tournament on social media in January.

5 DISCOVERY 1 VIETNAM FOOTBALL TOURNAMENTS ARE SPOTLIGHTS IN SPORT CATEGORY V-League with many famous football players such as Cong Phuong, Cong Vinh, Van Toan... is the most-discussed tournament on social media in January. After semi-final match of AFF Cup, Nguyen Manh receiving punishment from AFC attracts much attention on social.

DISCOVERY 2 CONG VINH BECOMING THE PRESIDENT OF

information of his new position as the president

6 DISCOVERY 2 CONG VINH BECOMING THE PRESIDENT OF HO CHI MINH FOOTBALL CLUB IS DISCUSSED A LOT ON SOCIAL While Cong Vinh's retirement is still a hot topic among football category, the information of his new position as the president of Ho Chi Minh football club attracts much attention on social media.

DISCOVERY 3 DURING TET HOLIDAY, FOOTBALL IS STILL A HOT TOPIC ON

of the year, yet the lack of Sport Kitchen God within this program

New year s Greeting following football style created by Troll Bóng Đá

7 DISCOVERY 3 DURING TET HOLIDAY, FOOTBALL IS STILL A HOT TOPIC ON SOCIAL MEDIA Kitchen God Show is one of the most awaited TV programs of the year, yet the lack of Sport Kitchen God within this program becomes a controversial topic on social media. New year s Greeting following football style created by Troll Bóng Đá fanpage catches high attention of football fans. Kitchen God show New Year s Greeting follow football style

8 RUNNING

9 Training class for Runner Running together Sharing daily running activities HCM Run Xrace - Cuoc Dua Tri Tue LDR Half Marathon Happy Feet - The Energetic Running Race TET CHALLENGE BY VNG Bùi Lương - Athletics legend WHAT S HOT ON SOCIAL IN RUNNING CATEGORY? JANUARY Discovery 1 Discovery 2 Discovery 3 Other hot topics

DISCOVERY 1 DAILY ACTIVITIES OF RUNNERS ARE DISCUSSED A LOT

group, training class for the beginners,.

social media, Running Facebook groups are top sources of

10 DISCOVERY 1 DAILY ACTIVITIES OF RUNNERS ARE DISCUSSED A LOT ON SOCIAL Sharing daily activities, calling for running group, training class for the beginners,... are most interactive types of content among runners on social media, Running Facebook groups are top sources of discussion by runners. Sharing daily running activities Open training class Create running group

DISCOVERY 2 RUNNING EVENTS WAS MORE AND MORE RECEIVING HIGH ATTENTION ON SOCIAL

activite attracting many family to join.

11 DISCOVERY 2 RUNNING EVENTS WAS MORE AND MORE RECEIVING HIGH ATTENTION ON SOCIAL In January, there are 4 running events with different format for both professionals and amateurs. HCMC Run is the most-discussed event, in which Kids Dash is an interesting activite attracting many family to join. Besides, XRace Cuoc dua tri tue is highly interested by young people due to exciting combination between physical and intellectual challenges. HCMC Run Kid s Dash XRace Cuoc dua tri tue

playing sport is seldom mentioned during this holiday.

12 DISCOVERY 3 TET CHALLENGE BY VNG IS A NOTABLE ACTIVITY FOR RUNNER DURING TET HOLIDAY Tet Holiday is considered to be as a time for chilling and gathering, yet doing exercises or playing sport is seldom mentioned during this holiday. Thus, TET Challenge by VNG Run becomes a spotlight for runners, which motivates people to keep running during Tet to keep fit and be healthy.

13 TRAINING

Photos of Gym motivation Body transformation motivation Workout at home tutorial clips Squats Planks Jumping Jacks

coach Duy Work-out live streaming videos of Phan Dinh Stories that make people decide to go to Plank for men tutorial

JANUARY 2017 40,027 TRAINING WOMEN TRAINING MEN 6,607 12,051 4,187 3,674 1,074 2,335 1,046 1,793 244 15,320 7,538 4,365

14 Photos of Gym motivation Body transformation motivation Workout at home tutorial clips Squats Planks Jumping Jacks Partner workout Eat-Clean Diet California Group- Xperience List of Tet foods by calorie Work-out live streaming videos of coach Duy Work-out live streaming videos of Phan Dinh Stories that make people decide to go to Plank for men tutorial clips Detailed gym guide pictures to gym Steve Cao Body transformation pictures WHAT S HOT ON SOCIAL IN TRAINING CATEGORY? JANUARY ,027 TRAINING WOMEN TRAINING MEN 6,607 12,051 4,187 3,674 1,074 2,335 1,046 1, ,320 7,538 4,365 3,520 2, DISCOVERY 1 DISCOVERY 2 DISCOVER Y 3 OTHER HOT TOPICS DISCOVERY 1 DISCOVER Y 2 DISCOVER Y 3 OTHER HOT TOPICS

15 DISCOVERY 1 TRAINING WOMEN Facebook photo album of gym motivation for girls attracts high interaction from the netizen. Girls share pictures before and after the gym with completion time attract a lot of engagement from girls on social and in this topic, they also discussion about how to get the same body like a hot girl. Link

DISCOVERY 2 TRAINING WOMEN At-home exercise tutorial clips are

that are easy to exercise at home gain high interaction on social

There are a lot of exercise videos online, especially on Youtube,

16 DISCOVERY 2 TRAINING WOMEN At-home exercise tutorial clips are shared widely on social media Free online workout tutorial clips that are easy to exercise at home gain high interaction on social media. There are a lot of exercise videos online, especially on Youtube, Facebook teaching how to exercise at home. It is remarkable that the most popular exercises at home are squats, plank, jumping jacks.

DISCOVERY 3 TRAINING WOMEN Partner workout seems to be a

It seems to be more interesting to do with a bestfriend or

It can increase accountability, keep spirits high, and even

17 DISCOVERY 3 TRAINING WOMEN Partner workout seems to be a popular workout trend among girls recently. It seems to be more interesting to do with a bestfriend or boyfriend at the gym. It can increase accountability, keep spirits high, and even encourage better results Especially, celebrating Valentine's Day with these partner exercises is also good ideas for couples who love gym.

18 DISCOVERY 1 TRAINING MEN Workout live streaming by celebs or coaches at gym attracts high attention from fans It s remarkable live streaming videos about sharing about Gym techniques by hot gymers by sport fanpage gain high buzz and views on Facebook.

create many topics to share real stories that give them the motivation to start working

19 DISCOVERY 2 TRAINING MEN people love to discuss about Stories that make them decide to go to the gym Recently, members of a big Facebook communication group - Gymer Việt Nam (link) create many topics to share real stories that give them the motivation to start working out. These types of content attract a massive of people to comment and share their own stories.

DISCOVERY 3 TRAINING MEN Plank becomes hot

20 DISCOVERY 3 TRAINING MEN Plank becomes hot exercise for gym to workout at home during Tet In January, as it seems to be hard to go to the gym station during Tet holiday, many tutorial clips about exercises at home for men especially about plank by workout communities engage people a lot.

21 FASHION

22 Biti s Hunter RieNevan Shoes Modern Ao Dai Flower dress Floral skirt Beret Fur coats Fashion items with rooster pattern Legging Bomber Hoodie Sportwear set White sneaker Mix and match clothes for best Amazing design by John Galliano Cool ways to tie shoelaces Louis Vuitton x Supreme collection WHAT S HOT ON SOCIAL IN FASHION CATEGORY? JANUARY Streetstyle DISCOVERY 2 Sporty style DISCOVERY 3 DISCOVERY 1 HOT ITEMS DISCOVERY 4 OTHER HOT TOPICS

DISCOVERY 1 Domestic SPORTWEAR products RECEIVE HIGH ATTENTION OF YOUNG PEOPLE ON SOCIAL MEDIA Biti s Hunter

23 DISCOVERY 1 Domestic SPORTWEAR products RECEIVE HIGH ATTENTION OF YOUNG PEOPLE ON SOCIAL MEDIA Biti s Hunter is the hottest name in January due to Lac Troi MV of Son Tung MTP wearing this product and succesful Di de tro ve campaign. The comeback of this domestic brand receives much support from young people especially for the innovation in product design and brand s marketing strategy. RieNevan, a shoes brand created by a young Vietnamese - Nguyen Ngoc Tien catches high attention of young people and is positively feedbacked to have good design along with high quality. Biti s in Lac troi MV Di de tro ve campaign RieNevan of Nguyen Minh Tien link

DISCOVERY 2 STREETSTYLE MODERN AO DAI KEEPS BEING THE HOTTEST FASHION ITEMS

in this spring and has become a familiar item for streetstyle, yet there is a

24 DISCOVERY 2 STREETSTYLE MODERN AO DAI KEEPS BEING THE HOTTEST FASHION ITEMS Being hot since the end of 2016, modern Ao dai keeps being a hot fashion items in this spring and has become a familiar item for streetstyle, yet there is a big controversial topic regarding this item on social media. In January, floral dress, skirt,... are also discussed a lot on social media, meanwhile Beret is predicted to be a spotlight in fashion category this year. Modern Ao dai Floral dress Beret

DISCOVERY 3 SPORTY STYLE THE RISING IN GYM TREND makes

of Gym trend which has changed the perception of female

item among female to show their body perfection.

.. are currently popular trends among sporty style lovers.

25 DISCOVERY 3 SPORTY STYLE THE RISING IN GYM TREND makes sporty style become more and more popular Due to the rising of Gym trend which has changed the perception of female beauty in Vietnam, Legging is becoming a favorite fashion item among female to show their body perfection. Besides, bomber, hoodie, sportwear set,... are currently popular trends among sporty style lovers. Kendall is the celebrity that strongly promotes legging Bomber White sneakers are said to never be outdated

26 DISCOVERY 4 MATCHING COORDINATION WITH BEST FRIEND BECOMES HOT TREND AMONG GIRLS Having couple outfits with best friend is a hot trend this season. However, the current trend is not matching everything. Copying one or two design elements, like a color or a pattern. Matching coordination inspired by celebrities best friends Photobooks of matching clothes ideas from popular online shops

27 THANK YOU

Occupational Safety and Health Inspection

Occupational Safety and Health Inspection, 18-22 January 2016 Full Name: PHAN VU BINH (Mr) 1 Address: DONG NAI Tel. / Mobile: 0917322060 Phanvubinh82@yahoo.com.vn Full Name: MAI TIEN DUNG (Mr) 2 Tel. /