2011/SMEWG33/SEM1/008. Boryeong Mud Korea. Submitted by: Korea

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1 2011/SMEWG33/SEM1/008 Boryeong Mud Korea Submitted by: Korea Seminar on APEC Global One Village One Product Models Bangkok, Thailand 14 December 2011

2 CONTENTS Ⅰ. Product Overview Ⅱ. Company introduction Ⅲ. Overseas market development process Ⅳ. Market potentiality and future plans 2 1

3 I. Product Overview We know well that Israel is famous for Dead Sea Mud throughout the world, using Dead Sea Mud, has made mud soap and mud pack and globalized the products. The west coast of South Korea is the one of the world's top five mud flats. With the high quality natural muds collected from the adjacent pure area of Daecheon Beach, the product such as mud soap, mud pack and shampoo etc has been released by researching and developing with the Amore Pacific R & D laboratory that is a Korea's leading Cosmetics company for 2 years and succeeding in production. 3 Ⅱ. Company introduction Boryeongmud Korea Co., Ltd continuously held various exhibitions such as COEX exhibition, Kintex exhibition, buyer invitation meeting etc with the products that are manufactured by OEM from the Amore Pacific and Korea Colmar in Korea. And in order to develop foreign markets, since 2000, it as held exhibitions in China, Japan, USA, Vietnam, Malaysia and Singapore etc. with support from the organization such as overseas market development group, Small and Medium business administration, KOTRA, Korea international trade association, local government, G-Tep etc, has developed markets steadily and discovered buyers. 4 2

4 Ⅲ. Overseas market development process Exported three kinds of mudpack to Hong Kong Opened the website Selected as a support enterprise for overseas market development training gproject 04. Dispatched the overseas pioneer group four months in Beijing, China by KOTRA support 06. Dispatched the overseas pioneer group four months in New York, USA 10. Participated the exhibition in Shanghai, China and buyer meeting 12. Approved safety as the test result of Boryeong mudpack and other three kinds products by Food and Drug Administration (FDA)in U.S Exported Boryeong mud powder to New York, USA 05. Launched to Carrefour at Inha branch Participated in Trade and Investment Mission to India (Bumbai), Vietnam (Ho Chi Minh City) Co-hosted by KOTRA and Korea International Trade Association Awarded the citation from the mayor of Boryeong, Mr.Sin Junhui for the contribution of Boryeong mud globalization and sales growth in

5 Participated in California Gift Show Exhibition 09. Participated in Chungnam Excellent Goods Exhibition, Shanghai, China and buyer meeting Participated in China West International Fair and buyer meeting. 12. Participated in general goods exhibition in Ho Chi Minh City, Vietnam and buyer meeting 8 4

6 Exported Boryeong mud No 1 set (Mud pack +mud cleansing foam) in Qingdao, China Participated in China Huadong Import and Export Fair 05. Gwangrim corporate changed to Boryeongmud Korea Co., Ltd. 09. Participated in the 5th Northeast Asia Investment and Trade Expo, Jilin province China Participated in Asia-Pacific retailer contest Participated in Trade investment research group Zhengzhou. Wuhan China Exported mud pack and other five kinds products to Vietnam ($18,000) 06. Exported BB cream, sunscreen in Henan Province, China, 10 5

7 Exported mudpack and other four kinds products in Qingdao, China 02. Participated in Beauty Asia 2011 Expo in Singapore Participated in 2011 workshop Ho Chi Minh City, Vietnam 10. Participated in Chungnam excellent goods exhibition in Ho Chi Minh City, Vietnam Ⅳ. Market potentiality and future plans The improvement of Cosmetic manufacturing technology in Korea has been grown up enough to gain a good reputation ti about quality from any where in the world, however there are many limitations to be recognized as a brand with competitiveness in the global market. Marketing skill, marketing, advertising public relations and brand awareness, etc. the wall of the world market is high and there are a lot of difficulty to small and medium enterprises to overcome the harsh conditions. But the support of South Korea's each organization made a great help. For the past 13 years from the beginning until now, our goal was the development and the entry of overseas market. At the moment, $ 270,000 ( in 2010) amount of export has been made but in the next five years, we have an export goal to reach more than 20 countries and $ 3,000,000 of sales volume. 12 6

8 The above goal can be regarded as a small amount to large companies. Of course, depending on market conditions and marketing skill it can be under or over the goal. As a small company, we think the goal can be achievable enough if we keep the method we've been doing with a steady effort. Although the value of enterprise is important based on how to raise sales? but the public contribution and pursuing goal are very important as well. Every year in mid-july, Boryeong mud festival is held in Daecheon Beach for one week. It has been carried out 14 times so far and 578,620 people that are the foreign Accumulating participants have attended this festival. It becomes one of Korea's representative festival, is a great opportunity to advertise local products in the world through the festival by inviting buyers and has gained a synergy effect. Boryeongmud Korea is the company with the goal to pursue the beauty. Until the day is come the cosmetic made of mud raw material collected from Chungnam Boryeong is recognized as a brand to bring the beauty by a cosmopolitan, we will continue to pioneer and promote the product without stop. 13 7

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