machedavvero.it is one of Italy s most read personal blogs SINCE 2008.

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1 MEDIAKIT 2017

2 machedavvero.it is one of Italy s most read personal blogs SINCE Its main topics are: - Everyday life - Lifestyle - Travel - Family life - Entertainment - Food - London Since 2013 the main blog posts are in Ita and Eng. It won a number of Awards both as best family blog and best travel blog. BEST TRAVEL POST - ADUTEI 2016 BEST TRAVEL BLOGGER - Skyscanner Bloscars 2013 BEST ITALIAN FAMILY BLOG - Macchianera Italian Blog Awards 2013 BEST TRAVEL BLOG - Hostelworlds Travel Blogger Awards 2013 Featured in: TG5 - Corriere della Sera - Il Messaggero - La Repubblica - Vanity Fair - Il Sole 24Ore - Grazia - Gioia - Donna Moderna - Sette - A - Oggi and more.

3 THE BLOGGER BIO Machedavvero.it is Chiara Cecilia Santamaria s blog. Chiara was born in Rome but lives in London since She has an 8 year old kid named Viola. WORK BOOKS As a journalist, she has been a contributor for Vanity Fair, Corriere.it, Cosmopolitan, Gioia, Donna Moderna, Il Sole 24 Ore, Yahoo.it and Jamie Mag Italia. The blog inspired her first book, the memoir Quello che le mamme non dicono - What moms don t tell (Rizzoli, 2010), today a Bestseller after 9 reprints. Her second book, the novel Da qualche parte nel mondo /Somewhere in the world (Rizzoli), published in Sept 2015, has inspired the art exhibition BOOK ART PROJECT that took place in Rome (Fondazione Pastificio Cerere) and London (Baglioni Hotel, South Kensington).

4 PARTNERSHIPS Machedavvero.it has partnered and has been sponsored by a number of International brands, such as: More info in the About page of machedavvero.it

5 NUMBERS MONTHLY BLOG STATISTICS 150K 82.2K 47.8K pageviews sessions users 01:49 avg reading time 22% bounce rate AUDIENCE age men 14% ITALY 85% 86% women

6 FACEBOOK FACEBOOK.com/machedavvero 28.8K 1.4M likes 152.7K views last 28 days engagement last 28 days AUDIENCE age men 7% ITALY 95% 92% women

7 TWITTER MOVIE/TV, NEWS, MUSIC top followers interests men 17.4K followers AUDIENCE 30% ITALY 90% 198K views last 28 days 70% women

8 SOCIAL PINTEREST MEDIA 120K avg monthly viewers PINTEREST.com/machedavvero 7.5K followers 7.7K avg daily impressions age AUDIENCE HOME DECOR TRAVEL FASHION RECIPES DIY & CRAFTS top interests US 35% UK 30% IT 10% OTHER 25%

9 INSTAGRAM 38.5K followers REACH 12K avg impressions 9K avg reach 1K avg engagement

10 YOUTUBE 6.5K subscribers Machedavvero s YouTube channel YouTube.com/machedavveroit has grown by 40% in the past 6 months. Following the readers interest, the channel is growing and Chiara now publishes one-two videos per week.

11 HIGHLIGHTS 2016 RIZZOLI RYANAIR NETFLIX UNIVERSAL BARILLA NIKON VIVA WYNDHAM Chiara s second book, the novel Da qualche parte nel mondo is in the Amazon Top 15 before its release. Chiara is editor in chief for Ryanair s Italian blog: Into the blue from March to December, then in charge of the video production of travel city guides. Chiara is the only Italian for the press junket for Fuller House in NYC with one to one interviews. Chiara is the only Italian at the press junket for JASON BOURNE in Las Vegas. Video. Chiara is one of the 6 bloggers of the Guarda tu stesso (Look for yourself) project for Barilla Pesto sauce, with a video project shot around Parma. Chiara is the Italian blogger of the European project Nikon Creative Trail for the D5500 launch. Chiara is chosen to review Viva Wyndham Fortuna Beach in Bahamas.

12 EVENTS & LECTURES BIT MILANO Travel e family blogging: raccontare il piacere di viaggiare in famiglia - SPEAKER HIGHLIGHTS SOCIAL MEDIA WEEK Moms, kids and Internet - SPEAKER FESTA DELLA RETE Traveling together: apps and safety - SPEAKER When mummy bloggers grow up - SPEAKER MAMMACHEBLOG Beyond mummy blogging - WORKSHOP TEACHER Young mummy bloggers - MODERATOR Workshop: Blogging, the next level - LECTURER SALONE DEL LIBRO TORINO Speaker

13 HIGHLIGHTS CLASSES & WORKSHOPS #MCDWORKSHOPS The first workshops by machedavvero.it are taking place in May-June 2017 in Milan, Rome and London. They are dedicated to bloggers who want to take their work to the next level and learn more about personal branding, content strategy, social media, photo and video and how to approach brands and agencies. Current partners of #mcdworkshops are OneFineStay.com and Italian-Eye.com

14 #MCDWORKSHOP: A Class AND A LIFESTYLE EVENT

15 #MCDWORKSHOP SPONSORSHIP OPPORTUNITY LAST EDITION SPONSORS INCLUDE: Onefinestay, Pastiglie Leone, fratelli lunardi and more We are happy to consider new sponsorship requests for the upcoming dates in London, Milan, Rome, Florence.

16 CONTACTS Chiara Cecilia Santamaria Skype: machedavvero Luca Magnani