Mikli Advertising Campaign Vision for Visionaires Stefan Burgi. Parsons School of Design Spring 2007 Design Management Prof. N.

Size: px
Start display at page:

Download "Mikli Advertising Campaign Vision for Visionaires Stefan Burgi. Parsons School of Design Spring 2007 Design Management Prof. N."

Transcription

1 Mikli Advertising Campaign Vision for Visionaires Stefan Burgi Parsons School of Design Spring 2007 Design Management Prof. N. Salvati

2 Mikli Vision for Visionaires I. Product Synopsis Mikli Eyewear is the top end brand for luxury eyeglasses. The company is the exclusive brand that celebrities and design influencers wear. The price is very high but in regard to the product stays accessible to a broader audience than the upper income class. The brand is widely known in Europe and Asia but still remains a rather unknown player to the US mass market. However, it is popular among the insiders of the design industry in the US. Alain Mikli the founder and senior designer is one of the most influential eyewear designers in the world and is often described as the inventor of the eyewear designer position as such. The brand has an incredible potential to hit the broader luxury and new-luxury market as the brand that differentiates itself from the mass as innovative, with superior quality, and exclusive design. II. Situation Analysis 1. Markets, Target Segments

3 The primary market for Mikli eyewear has been the luxury eyewear market for design leaders and influencers in Europe, Asia, as well as the US. In Europe and Asia, the brand has also an important position in the mass market as the top end brand for design and fashion sensitive people. The Eyewear industry is part of the apparel industry that has experienced steady growth over a long period of time but recently has come to a more stabile state since the emergence of the new-luxury development worldwide. The steady demand for luxury goods still remains and the market is very lucrative for innovative and fashionable brands. The biggest problem in the eyewear industry is the counterfeit of industry leader models. These fake frames that are sold worldwide at low prices with low quality get mixed into the market and are often sold as originals. The global counterfeit industry of various goods sells an estimated $440 billion, which is equivalent of 7% of global GDP. Mikli is equally disturbed and affected by counterfeit and at a recent Trade show in Italy Alain Mikli with support from the Italian police could arrange confiscate over 74,000 pairs of counterfeit glasses. One of the most affected brands in the eyewear industry is D&B, or Oakley as the main mass-market leaders in the industry. 2. Trends and Research As described the most relevant trend in regard to eyewear and accessories has been the development of new-luxury markets in various industries. The eyewear sector and its brands have developed into a mega market with several manufacturer organizations that license the big luxury names such as Marc Jacobs, Armani, Gucci, or Chanel. Several of these organizations hold licenses of brands in their corporate portfolio, which in their original industries, mostly fashion, are direct competitors. This situation has the effect that the designs across these brands are not very differentiated and that the market is extremely monotonous. However the advantage for the consumers is that these eyeglasses are accessible to a wide audience. In return eyeglasses have become more and more an accessory rather than a necessity for medical reasons and many people who wear eyeglasses own several pairs. In this respect the luxury brands have become the average eyeglasses for most young people

4 since the price discrepancies between luxury brand and unknown brand are at an extent that makes it affordable to wear eyeglasses designed by a luxury brand. Therefore people with a high sensitivity to exclusive design are the one s that are not served well. Since there are no real differences among the brands that differentiate themselves in other industries, the eyewear industry offers a large variety of homogenous design, but no exclusive design for key influencers and individualists. 3. SWOT Strengths: Mikli has a very good reputation in the industry for its innovative design and use of special materials, as well as its history as a designer brand that makes and designs for designers, celebrities and influencers. This reputation among the visionaries of design, film and music will be a very important part in the promotion of the brand, especially in the US. The distinctiveness of the design and the materials is also a way of promoting quality and excellence compared to the masses of competitors. Weaknesses: Mikli is a company that offers glasses at a very high price ($300 and more for a normal pair of glasses) therefore people will need evidence to support the price. However, the price is not necessarily a weakness since it reflects the superior quality of materials and research, as well as its exclusivity within the market. A possible weakness is that mikli as brand cannot be associated with luxury in other industries such as fashion in the same way other brands such as Gucci, etc. can. Therefore brand awareness among a broader audience is still low. Opportunities: Looking at the strengths and weaknesses, the Mikli brand has a very high potential to emerge as the leader of the top end eyewear markets for a broader, but exclusive target market, that is not necessarily characterized by income or status but by psychographic sensitivity towards design and innovation. The opportunity of promoting the brand as the new super-hot, must-have accessory for style-oriented

5 people within the new-luxury, as well as the exclusive luxury market is evident and highly profitable. The price as a label for quality and exclusiveness will not only attract rich people but also upper-middle class people that priorities their expenses according to certain fashionable accessories. Eyeglasses are different from other accessories in that they can be worn on a continuous basis, and therefore the price is regarded in a different way than when buying an object that can be worn, carried or used only on certain occasions. Threats: The major threat as mentioned above is counterfeit, and Alain Mikli is highly aware of this and has invested over $1m in patenting his designs. In order to work against and diminish counterfeit it is important for the industry to work closely with authorities on programs that make it harder to produce and sell counterfeit goods. Another possible threat is the reaction of competitors to the introduction of the mikli brand and its effect on the consumer market. However, innovation is a driving force for Mikli, and it is at the forefront in its industry. On the other hand the brands that hold the mass market consumers will have problems differentiating themselves as one brand since almost all brands are licensed and therefore the holders of the rights will apply innovations not only to one of their brands but to all brands within the same segment. 4. Competition As for competition, there are two levels of looking at competition: from the consumer s point of view, and from the manufacturer s point of view. Consumer s point of view:

6 For the consumer the brand and the design are the factors that affect the decision process. Glasses have to be bought in regard to design but also to fit. Certain glasses may have a great design, but they don t fit with the form of the face. Therefore, and regarding the relative small differences in design variation, meaning every brand offers more or less the same basic design families in their collection with small differences that can only be seen at a closer look. This has the effect that the brand loses its value in regard to the decision of the customer. It is more important how the glasses fit, than what brand it is. And besides, except certain brands such as D&G or Versace the logo of the brand can hardly be identified unless up-close. Manufacturer s point of view: In the eyeglass industry there are very few but very large corporations that hold the brand names and design and produce products for them. Mikli does not belong to a corporation and designs its glasses in-house, and offers signature lines by well known designers that stand for innovation and differentiate themselves among each other.

7 For example Phillippe Starck and Issey Myake are lines that each have their distinctive design element. Phillippe Starck designs glasses that reflect the designer s innovative Bio-Design that can be seen in his other products, while Issey Myake s glasses go under the theme of Dragonflys and can be folded. Mikli design itself also differentiates itself from all other brands through its colors, unusual patterns, materials and forms. Of course Mikli is much smaller than all of the other manufacturers but it is highly differentiated and unique within the industry. This has the effect that people value this and feel unique with their Mikli glasses. This has implications for the promotion of the brand. III. Marketing Mix Strategy Product: The product in itself is perfectly defined in the way it is now. The design is excellent and the materials are of highest quality. In fact, the product itself is the leading within its industry. In regard to the new US positioning the product does not need to be changed at all. There are several different collections and lines that speak to different styles, and with different materials, from special plastics as well as metals. Price: As mentioned above Mikli glasses are superpremium priced because of its quality, design and the fact that Mikli glasses are not part of a large holding and licensing manufacturer. According to the different materials there are different prices and metals such as platinum frames are higher priced than the plastic models. The price as such is one more demonstration of quality and looking at the product, if the price was much lower it would almost be suspicious. Therefore the price will be one of the important factors in establishing the top end position of the brand and undermine the exclusivity of the product. Place: At the moment Mikli glasses can be bought at select dealers throughout Europe and Asia. The stores that carry the brand mostly have separate product display shelves

8 designed by Mikli to differentiate them at first glance. The shelves display the collections according to line, as for example the Red line that, as the name says is dominated by all-red or partially red frames. This is very important for attracting customers and to create a fully differentiated display, as well as brand representation. Currently there is one store in the US owned and operated by Mikli, which is located in NYC on Madison Avenue. However the store does not live up to its potential and in regard to location there have to be changes made in order to penetrate the broader market in the US. An upgraded and larger Flagship store has to be created in NYC, which will not only portray the products but also host exhibitions and events for influencers and exclusive audiences. It is also necessary that the major style metropolises in the US (LA and Miami) are targeted for boutiques in the style districts. This is also important in New York and boutiques have to be opened in areas such as SoHo and Chelsea. Apart from Mikli owned boutiques, select dealer outlets have to found such as the MoMA design store and other high-end design oriented stores that do not necessarily have to be opticians. At the moment Mikli glasses can also be bought over Internet for the US. Promotion: In regard to promotion Mikli has to build up a substantial program in order to penetrate the US market in the broader sense. At the moment there aren t any campaigns running and therefore it is important to coordinate the campaign with outlet openings and the opening of the flagship store. The campaign has to be effective in establishing the brand as a one-brand market, the market of vision for visionaries. IV. Creative Recommendations 1. Target Audience The target audience for Mikli eyeglasses ranges in demographics but shares psychographics. Whereas the income and age of the target market varies and is

9 accommodated by different models and collections, the main importance in regard to the customers lays in specific points of ideology. The most important factor is that the target audience has a very well developed sense for style, trend, and fashion as well as art and design. These individuals are influencers for other people and strive for self-actualization, and even more. It is very important to them that they are at the forefront of consumer trends and share a common value in creativity in various industries. These people are designers of their own identity and know exactly how they want to represent themselves through what they wear, eat, drink, say and think. They do not belong to one social class but to an intellectual and artistic community of creative minds. Therefore they spend a lot of money on products that promote their vision of lifestyle. The range in regard to income goes from middle to upper to upper-upper class. As in regard to age these people can be young adults that value trendy scenes in the creative fields, and older more mature people with a statement of style. Characteristically these people live in urban areas, mostly in the big cities like New York, LA or Miami. They all have idols that they use to define themselves in order to become unique themselves, this not by copying them but by admiring their visions.

10 2. The Copy Platform Advertising Objectives: The objective for the Mikli campaign is to create awareness in the target market and to promote the brand in relation to its extension of stores and outlets. Advertising Strategy: The campaign aims at positioning the brand as a top end and exclusive eyeglass company that makes a statement about the target audience s personality and identity within the trend scene of the urban landscape. The brand stands for people with visions about themselves and about what they want to represent, therefore the brand and its products enables the customer to establish a vision of their own. With Mikli eyeglasses you see things you can t see with other glasses. It is the kaleidoscope for a progressive mind to envision creativity and style within.

11 The Major Selling Idea: As mentioned above, the product is in its nature for people with a high sensitivity for style, therefore the main selling idea or key benefit that target customers will gain from the product is vision. Vision not only as motorical attribute but vision in a creative sense in order to generate ideas and a vision of the customers own identity in his environment. Advertising Appeals: The campaign will exclusively have an emotional appeal, which will create aspirational emotions and applied visions of oneself enhanced by the product. The ads will create emotions that show the user how the product can help change your life for the better, more productive, more individualistic, and more exclusive life of an emotional and creative person. The feeling that the advertisements will evoke are feelings of admiration as well as the projection of this admiration towards one self. In a way the advertising campaign will combine rational and emotional appeals in a way that emotions are drawn from the atmosphere and content of the ads, but the product itself has a very high rational appeal as such since it offers the highest quality material and the most innovative design. This rational appeal, however will not be promoted on the conscious level, instead it will be generated through the emotional bond of the product with the audience. Advertising Execution Format: For the campaign the main execution theme is celebrity advertising. However, these celebrities are not the mainstream celebrities such as Britney Spears etc. These celebs are visionaries in certain creative fields such as directors, designers, artists, or actors. They all portray an example of people who had a vision and followed this vision in order to fulfill their personal self-actualization and beyond. People such as Andy Warhol or Pedro Almodovar, Tim Burton, Jean-Paul Gaultier, etc. The celebrities will be selected according to different creative genres, as well as age defining groups for baby-boomers, as well as gen-x, and early gen-y. This means that for example, Jean-Paul Gaultier will appeal to people with the major passion for fashion, whereas Pedro Almodovar will appeal to people interested in Film and Photography.

12 This will function according to the meaning principle of advertising in regard to celebrity endorsement. Statement: The campaign will be based on the principle of visionaries. People who strive for individuality and self-actualization have a very particular view of themselves and of how they want to portray themselves to others. These people also have idols that they admire, which they do not copy but take inspiration from. To place contemporary and iconic idols will connect the individual inspiration drawn from these idols and project it onto the product. The meaning that the product gains from this transmission has the effect that the target audience will feel that through wearing Mikli glasses they undermine and re-enforce their own vision and that they, too, can be idols and leaders of contemporary urban culture. Creative Executions:

13 V. Media Recommendations 1) Target Audience

14 The target audience as described above will be within the spectrum of design and fashion oriented audiences. Mostly year old male and females within urban environments. Income level from upper-middle to upper-upper class. All ethnicities with emphasize on Caucasian. 2) Media Objectives Reach Target Market through a combination of media vehicles within the print media and a combination of reach and frequency. 3) Media Strategy Use magazines in the fields of fashion, lifestyle and design targeted to both men and women between Schedule media use to coincide with opening of Mikli stores in New York, Miami, and LA. 4) Media Plan Media Mix and Rationale: The media mix will concentrate on two major parts: Print Media and the opening of the Mikli stores in New York, LA, and Miami. Print: The print media is the most important part of the advertising campaign for Mikli since it will be placed in magazines that are published monthly. This means that people who read the magazine will be exposed to the ads for a long period of time in order to let the brand in their consciousness. The readership of the magazines is very specific and therefore very effective for choosing the right magazine for the right target market. Geographically, these magazines (listed below) will allow Mikli to choose exactly which consumers to reach and therefore the waste coverage will be minimized. Efficiency in cost is also a major reason for choosing print media since it

15 is less expensive than broadcast in regard to production and media placement. The print ads will bear the website address and therefore web traffic will be counted as secondary media consideration. Chosen Media Vehicles: WallPaper: (Monthly) The style bible: For the past decade, Wallpaper* has championed the best design. It has become the international authority on the cutting edge and the classic, the new and the rediscovered. It s all about the best. From fashion to travel, from interiors to jewellery, and from architecture to motoring, the aesthetic that surrounds you was first championed by Wallpaper*. With an unrivalled stable of international contributors and editors, distribution in over 70 countries and unparalleled success in reaching the design elite the world over, Wallpaper* has gained global awareness and appeal. Readers: Wallpaper* readers are affluent young professionals and voracious consumers with enormous spending power. They actively buy into the products and services they read about in the magazine. Research shows they are passionate about design in all its forms. They live and breathe architecture, interiors and fashion, and are often leaders in these fields, looking to Wallpaper* For the latest news, as well as for inspiration From our unrivalled coverage of modern design. Rather than being mere spectators, our readers live in the Wallpaper* world and have access to a seamless international marketplace, the ultimate consumer dream. A few reader statistics 60/40 male/female Median age is 34 43% are single, 29% are married, 28% live with a partner 76% live in the city centre Mean personal income is 53,816/ 80,410/$102,690 Mean household income is 82,040/ 122,560/$156,555 Two thirds work in creative industries Rising circulation of +110,000 30% UK 30% Europe 30% US 10% Rest of the world Rate: Full Page Color

16 $18,800 V Magazine: (Quarterly) The median age of the v reader is 28. Demographic breakdown: 70% of v readers are female, 30% are male. V Magazine was launched in September 1999, and is a fashion, art, and lifestyle magazine focused on a young, sophisticated, and international audience of men and women who want style, stars, and stories before they re news anywhere else. V reaches the decision makers and Trend-Shapers who exert influence on Art, Fashion, Music, and Pop Culture. V readers like to share with their friends an average of 4.2 readers see each issue! The average combined household income of v readers is $150,000. Blackbook: (Bi-Monthly) Blackbook is a sophisticated, i ntelligent, and visually striking journal of progressive culture that covers the arts, fashion, politics, and lifestyle. It amplifies the more daring impulses in pop culture, tapping into the underground and bringing it just shy of the mainstream. Blackbook is a magazine for visually weaned generation of young men and women who are in search of an alternative voice. Age: % % % Median Age: 29 Gender: Female 61% Male 39% Marital status: Single 80% Married 20%

17 Education: College Graduate 88% Occupation: Fashion, entertainment, media, arts 59% Professional, managerial 41% Income: HHI $65, % HHI $85, % HHI $105, % Circulation: northeast 57,750 35% west coast 41,250 25% midwest 33,000 20% southeast 16,500 10% southwest 1,650 1% international 14,850 9% TOTAL 165, % Rate: 1 Full Page Color $16 975, (3 ti: $ / 6ti: $ ) Time Style & Design: (Quarterly) The magazine capitalizes on the authority and global reach of Time magazine. It serves as the readers guide to the increasingly influential worlds of style and design. Rate: $ Scheduling Pattern: For scheduling the advertising will start in October 2007 on a continuity basis with placements each month for 6 months-followed by a new campaign in the same spirit in order to keep a reputation for innovation and evolution.

18 VI. Budget Overview: Mikli Revenues int.: $ Advertising Budget US: $ VII. Campaign Flowchart Campaign Store Openings: NYC LA Miami Oct.07 Nov.07 Dec.07 Jan.08 Feb.08 Mar.08 Apr.08 May08 Jun.08 Magazines: Price($): V Magazine 147'000 Time S&D 209'500 Wallpaper 225'000 Blackbook Total: VIII. Measurement and Evaluation Since it is very hard to measure the effectiveness of advertisements accurately and with hard proof, increased attention will be laid on the relative increases in sales according to the new shops, and the time of purchases according to the release dates of magazines. If one looks at the date when magazines are released and the increase in sales during the first week, as well as the proportionate increase in sales and its evolution in regard to the opening of the new stores one can estimate if how much of the sales are to be accounted for in regard to the new location and how much can be accounted for in regard to the magazine release, especially to subscribers. Additionally to these measurements, there will be measurement of visit increase to the Mikli website since this will be an important part of the campaign success. IX. Conclusion

19 The Mikli Advertisisng campaign is the campaign to introduce the Mikli brand to the US market. By using the the high potential of the brand through its history with Alain Mikli as the innovator of the notion of a eyewear designer and his exquisite designs for several leaders of fashion, music, and art, the brand will be positioned as the top end style brand for innovators and visionaries. Thus the theme for the campaign goes under the notion of Vision of Visionaires, which attracts highly individual influencers that know what they want and who they want to be. Mikli eyewear is there to undermine this lifestyle and offer a kaleidoscope for each individual s vision of him or herself. This can be achieved in several easy but in regard to the U.S. culture and its affection for idols and icons, the implementation through celebrity endorsement in an innovative way is most effective. Innovative celebrity endorsement means to pick celebrities that are not admired by the mainstream but by a very exclusive group of special interest. These groups in the case of Mikli would be influencers of the design and arts professions. Everyone has a contemporary idol that he or she looks up to, in the case of Mikli consumers, these idols are just very particular and more exclusive. The Mikli products reflect this search for quality and visual excellence and therefore is placed as a high premium product, which is for people that value these values of the Mikli brand and products. X. Bibliography Advertising Principles- Belch&Belch, Prentice Hall Luxury for the Masses Silverstein, Eicke Harvard Business Review D&B million dollar database SRDS print

Introduction 2. Mission of Statement Organizational Resources & Opportunities.. 4. Analysis of the Environment SWOT Analysis.

Introduction 2. Mission of Statement Organizational Resources & Opportunities.. 4. Analysis of the Environment SWOT Analysis. Table of Contents Introduction 2 10 12 13 14 Mission of Statement... 3 Organizational Resources & Opportunities.. 4 Analysis of the Environment... 5 SWOT Analysis. 6 Organizational and Marketing Objectives.

More information

About the Report. Booming Women Apparel Market in India

About the Report. Booming Women Apparel Market in India About the Report "Booming Women Apparel Market in India" is the new report by that give a rational analysis on the Indian women apparel industry. This report has been made to help the client in analyzing

More information

April 18th 2012 ADV 3300: Media Planning Instructor: Hyung-Seok Lee

April 18th 2012 ADV 3300: Media Planning Instructor: Hyung-Seok Lee April 18th 2012 ADV 3300: Media Planning Instructor: Hyung-Seok Lee SITUATIONAL ANALYSIS Company & Industry Industry global sales: $330 billion in 2008. CoverGirl was founded in 1958 by the Noxzema Chemical

More information

TO STUDY THE RETAIL JEWELER S IMPORTANCE TOWARDS SELLING BRANDED JEWELLERY

TO STUDY THE RETAIL JEWELER S IMPORTANCE TOWARDS SELLING BRANDED JEWELLERY TO STUDY THE RETAIL JEWELER S IMPORTANCE TOWARDS SELLING BRANDED JEWELLERY Prof. Jiger Manek 1, Dr.Ruta Khaparde 2 ABSTRACT The previous research done on branded and non branded jewellery markets are 1)

More information

The new luxury in beauty

The new luxury in beauty The new luxury in beauty Market overview Giovanni Battista Vacchi, Partner EY - Parthenon March 2018 The better the question. The better the answer. The better the world works. Agenda Luxury beauty industry

More information

INFLUENCE OF FASHION BLOGGERS ON THE PURCHASE DECISIONS OF INDIAN INTERNET USERS-AN EXPLORATORY STUDY

INFLUENCE OF FASHION BLOGGERS ON THE PURCHASE DECISIONS OF INDIAN INTERNET USERS-AN EXPLORATORY STUDY INFLUENCE OF FASHION BLOGGERS ON THE PURCHASE DECISIONS OF INDIAN INTERNET USERS-AN EXPLORATORY STUDY 1 NAMESH MALAROUT, 2 DASHARATHRAJ K SHETTY 1 Scholar, Manipal Institute of Technology, Manipal University,

More information

Louis Vuitton in India

Louis Vuitton in India Louis Vuitton in India Module Marketing Management Date: 26- Feb- 2011 A product is a physical thing... the brand has not tangible, physical nor functional properties... yet, it is as real as the product.

More information

November 2015 WELCOME TO Nick Blunden

November 2015 WELCOME TO Nick Blunden November 2015 WELCOME TO 1843 Nick Blunden 1843 IS THE NEW LIFESTYLE, CULTURE AND IDEAS MAGAZINE FROM THE ECONOMIST 2 1843 PROVIDES A SMART GUIDE TO UNDERSTANDING AND ENJOYING LIFE 3 Where The Economist

More information

Strong consumer connect is the essence of brand value.

Strong consumer connect is the essence of brand value. BRAND VALUE Strong consumer connect is the essence of brand value. WHEN CONSUMERS SPEAKING DIFFERENT LANGUAGES, LIVING IN DIFFERENT TIME ZONES, WITH DISTINCT CULTURES REMEMBER ABOUT YOUR BRAND AND THE

More information

No.1. marie claire is still the. growing fashion magazine

No.1. marie claire is still the. growing fashion magazine MEDIA KIT 2018 marie claire is still the No.1 growing fashion magazine marie claire has had the highest growth in readership in the category POP (3.1%), and it s our 3 rd consecutive readership increase.

More information

NATHAN JOHNSON APOSTOLIC CLOTHING

NATHAN JOHNSON APOSTOLIC CLOTHING NATHAN JOHNSON APOSTOLIC CLOTHING Analysis by Jacob Tapia Introduction The business analysis found in this review is intended to be a broad analysis of Nathan Johnson s business, Apostolicclothing.com.

More information

INDIAN JEWELLERY MARKET-METAMORPHOSIS INTRODUCTION

INDIAN JEWELLERY MARKET-METAMORPHOSIS INTRODUCTION "A STUDY ON CUSTOMER PREFRENCES-AMONG BRANDED AND NON BRANDED JEWELLERY. Dr. Priyanka Gautam 1 Ms. Urmila Thakur 2 INDIAN JEWELLERY MARKET-METAMORPHOSIS INTRODUCTION Due to rapid progress in the retail

More information

2. The US Apparel and Footwear Market Size by Personal Consumption Expenditure,

2. The US Apparel and Footwear Market Size by Personal Consumption Expenditure, 1 TABLE OF CONTENTS 1. The US Apparel and Footwear Market Introduction 2. The US Apparel and Footwear Market Size by Personal Consumption Expenditure, 2005-2010 3. The US Apparel and Footwear Per Capita

More information

ADVANCED DIPLOMA OF BUSINESS BSB60215

ADVANCED DIPLOMA OF BUSINESS BSB60215 ADVANCED DIPLOMA OF BUSINESS BSB60215 BSBADV602 Develop an Advertising Campaign A Johnson & Johnson case study The effectiveness of an advertising campaign Introduction Johnson & Johnson (J&J) is well

More information

Case Study Example: Footloose

Case Study Example: Footloose Case Study Example: Footloose Footloose: Introduction Duraflex is a German footwear company with annual men s footwear sales of approximately 1.0 billion Euro( ). They have always relied on the boot market

More information

THE WORLD IN MEDIA KIT 2017

THE WORLD IN MEDIA KIT 2017 THE WORLD IN MEDIA KIT 2017 TheAmbitionista.com is about re-imagining what it means to be a smart, savvy and stylish woman working her way to the top. Yes, it is a fashion, beauty and lifestyle blog, but

More information

Investment Opportunities in the Design Industry in Taiwan

Investment Opportunities in the Design Industry in Taiwan Investment Opportunities in the Design Industry in Taiwan I. Industry Definition and Scope The Cultural and Creative Industry Policy in Taiwan has delineated the domestic design service industry into three

More information

Consumer and Market Insights: Skincare Market in France. CT0027IS Sample Pages November 2014

Consumer and Market Insights: Skincare Market in France. CT0027IS Sample Pages November 2014 Consumer and Market Insights: Skincare Market in France CT0027IS Sample Pages November 2014 Example table of contents Introduction Category classifications Demographic definitions Summary methodology Market

More information

READERSHIP 61% 39% 82% 18% 824,000 IAS 2017 average issue readership (Europe) the highest circulation of any travel magazine. 3.

READERSHIP 61% 39% 82% 18% 824,000 IAS 2017 average issue readership (Europe) the highest circulation of any travel magazine. 3. MEDIA EDITOR S LETTER The latest reincarnation of High Life reflects a very British sense of irreverence, wit and attitude. Working with award-winning journalists, photographers and illustrators as well

More information

Alexis Taylor Brown Stanton College Preparatory School Duval County Grade: 11 1,193 words

Alexis Taylor Brown Stanton College Preparatory School Duval County Grade: 11 1,193 words Alexis Taylor Brown Stanton College Preparatory School Duval County Grade: 11 1,193 words I love fashion! Fashion has always been an immediate and simplistic way for me to express myself without having

More information

Proenza Schouler. PR proposal

Proenza Schouler. PR proposal Proenza Schouler London Flagship Store Launch PR proposal Clemence GRELIER MA Public Relations Fashion PR Table of Content About Proenza Schouler I/Retail Concept 1. What 2. Where II/Target Audience 1.

More information

Global Handbags Market Report

Global Handbags Market Report Global Handbags Market Report ---------------------------------------------------- 2013 Executive Summary Premium handbags and accessories is one of the fastest growing segments in the overall luxury market.

More information

BUSINESS STRATEGY AND POLICY - MGMT3031

BUSINESS STRATEGY AND POLICY - MGMT3031 0 CASE STUDY - ESTEE LAUDER COMPANIES INC DEPARTMENT OF MANAGEMENT STUDIES BUSINESS STRATEGY AND POLICY - MGMT3031 SEMESTER II 2012-2013 ESTEE LAUDER COMPANIES INC 1 CASE STUDY - ESTEE LAUDER COMPANIES

More information

Glossier is an up-and-coming makeup and skincare brand that celebrates real girls, in real life.

Glossier is an up-and-coming makeup and skincare brand that celebrates real girls, in real life. identity Glossier is an up-and-coming makeup and skincare brand that celebrates real girls, in real life. RATIONALE Glossier built its lines based on input collected from cool girls around the world to

More information

INDIAN APPAREL MARKET OUTLOOK

INDIAN APPAREL MARKET OUTLOOK INDIAN APPAREL MARKET OUTLOOK Market Size by Apparel Type, Gender and Region Trends and Forecast Till 2021 www.fibre2fashion.com 1 ABOUT US Fibre2fashion.com was established in 2000 and is owned and promoted

More information

Global Fast Fashion Market with Focus on The United States: Size, Trends & Forecast ( ) June 2016

Global Fast Fashion Market with Focus on The United States: Size, Trends & Forecast ( ) June 2016 Global Fast Fashion Market with Focus on The United States: Size, Trends & Forecast (2016-2020) June 2016 Global Fast Fashion Market with Focus on The United States Report Scope of the Report The report

More information

The Pitch FRAMES THE ARTIST IN YOU

The Pitch FRAMES THE ARTIST IN YOU The Pitch Portrait is an entirely handmade in Italy, design-savvy eyewear brand that characterizes itself for its extreme attention to details and a product family-feel design that strongly differentiates

More information

M e d i a K i t / 1 9

M e d i a K i t / 1 9 Media Kit 2018/19 WHO WE ARE What makes Nikki Style the magazine for trendsetters worldwide? Nikki Style reflects the lifestyles, attitudes and images of the world s top resort communities from a contemporary

More information

10 YEARS AT NUMBER ONE

10 YEARS AT NUMBER ONE GLAMOUR OVERVIEW GLAMOUR: GLAMOUR magazine is the fastest selling women s magazine in the UK. Launched in 2001 it was hailed as a 21 st century magazine and within six months was selling more copies at

More information

Food Brand Ireland. Una FitzGibbon August 30 th Growing the success of Irish food & horticulture

Food Brand Ireland. Una FitzGibbon August 30 th Growing the success of Irish food & horticulture Food Brand Ireland Una FitzGibbon August 30 th 2011 AIDAN COTTER CHIEF EXECUTIVE BORD BIA 28 JANUARY 2009 Brand What do we mean by Brand? BRAND = REPUTATION What do we mean by Umbrella Brand? UMBRELLA

More information

Hillary Frazer International Advertising and Promotion Fall 2013 l Parsons School of Design

Hillary Frazer International Advertising and Promotion Fall 2013 l Parsons School of Design Hillary Frazer International Advertising and Promotion Fall 2013 l Parsons School of Design Essentiel Antwerp 1999 Creation of the Belgian brand ESSENTIEL Antwerp 2000 Opening of first flagship in Antwerp

More information

Beyond the sparkle Multibrand Retail Partner. Consumer Goods Business

Beyond the sparkle Multibrand Retail Partner. Consumer Goods Business Beyond the sparkle Multibrand Retail Partner Consumer Goods Business Dear Reader In order to carve a clear path toward a brighter future, it s important to first acknowledge the path that one has taken.

More information

Coach, Inc. Marketing Plan and Executive Summary

Coach, Inc. Marketing Plan and Executive Summary Coach, Inc. Marketing Plan and Executive Summary Sebastian Goetz Fashion Marketing Parsons The New School for Design December 9, 2015 2 Executive Summary Coach, Inc. is a modern American-based leather

More information

Platinum. Platinum Platinum

Platinum. Platinum Platinum Platinum LOOK SPACE LEISURE September 2015 Platinum Platinum LOOK S PA C E LEISURE LOOK S PA C E Rustic Refinement Looking your best as you make the switch to a fall wardrobe. LEISURE Gifts &Glam Presents

More information

MISSION STATEMENT. Kitchens! our. Boston Home the region s top architects, designers, showrooms, and more. home & property

MISSION STATEMENT. Kitchens! our. Boston Home the region s top architects, designers, showrooms, and more. home & property home & property 75 award winners inside best of Boston Home the region s top architects, designers, showrooms, and more MISSION STATEMENT Boston magazine now brings you an integrated source for home and

More information

TROUSERS MARKET IN INDIA

TROUSERS MARKET IN INDIA TROUSERS MARKET IN INDIA Second only to shirts as a category in men s apparel, the steady growth of the trousers market in india continues unabated. And the overall trousers market also remains over-whelmingy

More information

Sephora Body Care Centers Marketing Plan 2011

Sephora Body Care Centers Marketing Plan 2011 Sephora Body Care Centers Marketing Plan 2011 Table of Contents Part One : STRATEGIC PLANNING 1. Analysis of the Current Situation 2. Achievable Marketing Objectives Part Two : ACTION PLAN 3. Yearly Action

More information

Management Report Our everyday companions. Study: the market for jewellery, watches and accessories in Germany

Management Report Our everyday companions. Study: the market for jewellery, watches and accessories in Germany Management Report Our everyday companions Study: the market for jewellery, watches and accessories in Germany 1 Executive Summary The market for jewellery, watches and personal accessories is continuing

More information

The Future of Diamonds

The Future of Diamonds The Future of Diamonds How Social changes and the New Consumers are impacting the diamond sector 1 How Social changes and the New Consumers are impacting the diamond sector 2 SUMMARY ABOUT FORECASTING

More information

FACTS & NUMBERS 2016

FACTS & NUMBERS 2016 FACTS & NUMBERS 2016 STATISTICAL ANALYSIS 2015 Portugal exported 79 million pairs of shoes, valued at 1 865 million euros. 2015 was the sixth consecutive year with growth in footwear exports Exports have

More information

DOWNTOWN. m e d i a g r o u p. living high in lower manhattan. page 1

DOWNTOWN. m e d i a g r o u p. living high in lower manhattan. page 1 m e d i a g r o u p page 1 t a b l e o f c o n t e n t s WHO WE ARE 3 WHY DOWNTOWN 4-5 OUR READERS 6-7 IN GOOD COMPANY 8 DOWNTOWN FITS IN 9 DOWNTOWN S DISTRIBUTION 10 SOCIAL MEDIA 11 MARKETING 12 CONTACT

More information

18 February. Consumer PR HAN GAO

18 February. Consumer PR HAN GAO EASTPAK UK SOCIAL MEDIA METRICS REPORT 18 February Consumer PR HAN GAO 1 INDEX Terms of reference page 3 Social Media activity page 5 What has been tracked and measured page 8 Results page 10 Conclusions

More information

MEDIA KIT MEXICO & LATIN AMERICA PHOTO: JASON KIBBLER.

MEDIA KIT MEXICO & LATIN AMERICA PHOTO: JASON KIBBLER. MEDIA KIT 2018 MEXICO & LATIN AMERICA PHOTO: JASON KIBBLER. VOGUE PORTFOLIO PHOTO: JASON KIBBLER MAGAZINE ONLINE VERSION SUPPLEMENTS DIGITAL VOGUE VIDEO EVENTS www.vogue.mx VOGUE DNA BOLD INFLUENTIAL VISIONARY

More information

Indirect competitors influence hair styling sales

Indirect competitors influence hair styling sales Analysis of the Brazilian hair styling products and sprays market Written by Ana Claudia Freitas and Danilo de Paula Factor de Solução/The Kline Group Latin America Brazil is one of the fastest-growing

More information

How to solve China s luxury puzzle

How to solve China s luxury puzzle MAGAZINE How to solve China s luxury puzzle CULTURE ALEX ZHANG, STRATEGIST, MEDIACOM SHANGHAI 04 APR 2017 The rise of China as an economic power has been a boon for luxury brands. From LVMH to Burberry

More information

Strategic Message Planner: Kendra Scott Jewelry

Strategic Message Planner: Kendra Scott Jewelry 1) Advertising Goal Strategic Message Planner: Kendra Scott Jewelry Bayli Greer To develop and deliver an effective campaign that introduces the brand itself, by gaining customers that not only wear the

More information

Footwear Market Overview

Footwear Market Overview поиск Footwear Market Overview Q3 215 Contents 1 User interest in fashion category 5 Footwear brand analytics 2 Fashion brand popularity dynamics 6 Regional user interest in Footwear 3 Footwear assortment

More information

Tri. Luisa Maria Gigler, Lea Stokmaier, Luisa Wetzel

Tri. Luisa Maria Gigler, Lea Stokmaier, Luisa Wetzel Tri 1 Point of Departure honesty Burladingen commonality 1200 employees TRIGEMA SPORTWEAR & CASUAL WEAR Made 1919 100% social & ecological in Germany responsibility fair pay confidence good working conditions

More information

FACIAL SKIN CARE PRODUCT CATEGORY REPORT. Category Overview

FACIAL SKIN CARE PRODUCT CATEGORY REPORT. Category Overview PRODUCT CATEGORY REPORT FACIAL SKIN CARE Category Overview How much do we value the quality of our skin? Apparently, quite a lot. Skin care is one of the fastest-growing and lucrative categories within

More information

MEDIA ANALYSIS ESSAY #2 Chevalier 1

MEDIA ANALYSIS ESSAY #2 Chevalier 1 MEDIA ANALYSIS ESSAY #2 Chevalier 1 Coco Mademoiselle An Analysis of Chanel Advertising in Cosmopolitan Magazine Introduction to Journalism and Mass Communications Professor Christopher Wells April 14,

More information

Case study example Footloose

Case study example Footloose Case study example Footloose Footloose Introduction Duraflex is a German footwear company with annual men s footwear sales of approximately 1.0 billion Euro( ). They have always relied on the boot market

More information

Presentation Objectives

Presentation Objectives THE ECONOMICS OF AN ANTI-AGEING PRACTICE PLASTIC SURGERY ASSOCIATES UK BUPA CROMWELL HOSPITAL LONDON CONSTANCE CAMPION Nurse Practitioner Analyst Private Medical Equity THE LONDON WELLNESS CENTRE 90 ½

More information

Museums Are Leading the Fashion?!

Museums Are Leading the Fashion?! Museums Are Leading the Fashion?! - Investigation into the New Style of Contemporary Museum Exhibitions Dr. Feng-Ying Ken & Dr. Shin-Chieh Tzeng Graduate Institute of Conservation of Cultural Relics and

More information

STATISTICAL ANALYSIS 2015

STATISTICAL ANALYSIS 2015 FACTS & NUMBERS STATISTICAL ANALYSIS 2015 Portugal exported 79 million pairs of shoes, valued at 1 865 million euros. 2015 was the sixth consecutive year with footwea exports growth Exports grew by 1.1%

More information

Global Athletic Footwear Market: Industry Analysis & Outlook ( )

Global Athletic Footwear Market: Industry Analysis & Outlook ( ) Industry Research by Koncept Analytics Global Athletic Footwear Market: Industry Analysis & Outlook ----------------------------------------- (2018-2022) November 2018 1 Executive Summary Athletic footwear

More information

Natasha Janic, Jaymie Polet, Ashley Reynolds, Bria Smith

Natasha Janic, Jaymie Polet, Ashley Reynolds, Bria Smith Natasha Janic, Jaymie Polet, Ashley Reynolds, Bria Smith Public Relations Situation/Issue Analysis Made in America Luxury Eyewear Brand Awareness Craftsmanship Chicago Pride Chicago Pride Campaign Objectives

More information

NCV ANNUAL REPORT The Dutch cosmetics market in 2016

NCV ANNUAL REPORT The Dutch cosmetics market in 2016 NCV ANNUAL REPORT 2016 The Dutch cosmetics market in 2016 The diversity of cosmetics sales channels has increased significantly in recent years. The consumer has more and more opportunities to buy cosmetics.

More information

Fashion Merchandising and Design. Fashion Merchandising and Design 10

Fashion Merchandising and Design. Fashion Merchandising and Design 10 Fashion Merchandising and Design Fashion Merchandising and Design Fashion Merchandising and Design brings to life the business aspects of the fashion world. It presents the basics of market economics,

More information

PEAK HONG KONG PUBLISHING LIMITED A DIVISION OF SCMP

PEAK HONG KONG PUBLISHING LIMITED A DIVISION OF SCMP MEDIA KIT 2018 PEAK HONG KONG PUBLISHING LIMITED A DIVISION OF SCMP BACKGROUND THE PEAK was first established in Hong Kong in 1984, later being acquired by Singapore Press Holdings. Since then, it has

More information

Strands & Standards FASHION DESIGN MERCHANDISING

Strands & Standards FASHION DESIGN MERCHANDISING Strands & Standards FASHION DESIGN MERCHANDISING COURSE DESCRIPTION The Fashion Design Merchandising course is an introductory course that teaches the concepts of entry-level business and fashion fundamentals.

More information

US Denim Jeans Market Report

US Denim Jeans Market Report US Denim Jeans Market Report ----------------------------------------- 2015 Executive Summary Denim has become a wardrobe staple for the comfort it offers and above all for being one of the best clothing

More information

GALLERY SHOES. International Tradeshow for Shoes & Accessories 27 th 29 th August 2017 in Düsseldorf

GALLERY SHOES. International Tradeshow for Shoes & Accessories 27 th 29 th August 2017 in Düsseldorf GALLERY SHOES International Tradeshow for Shoes & Accessories 27 th 29 th August 2017 in Düsseldorf A new start for the international shoe business in Düsseldorf: from Sunday to Tuesday, 27 th 29 th August

More information

No.1. marie claire is still the. growing fashion magazine

No.1. marie claire is still the. growing fashion magazine MEDIA KIT 2018 marie claire is still the No.1 growing fashion magazine marie claire has had the highest growth in readership in the category POP (3.1%), and it s our 3 rd consecutive readership increase.

More information

Social Reactions Index 2018: Luxury Sector

Social Reactions Index 2018: Luxury Sector Social Reactions Index 2018: Luxury Sector What s inside 03_ CHANEL is the most loved luxury fashion brand of 2018 04_ Revealed: the Top 10 Most Loved Luxury Fashion Brands on Facebook in 2018 05_ Revealed:

More information

Diamonds have evolved into a very traditional business with little innovation. How did it happen?

Diamonds have evolved into a very traditional business with little innovation. How did it happen? Diamonds have evolved into a very traditional business with little innovation. How did it happen? Free cut evolution. Tolkowsky cut designed (1919) De Beers: Diamond is Forever campaign Diamond Certification:

More information

Fashion Design Merchandising

Fashion Design Merchandising EXAM INFORMATION Items 44 Points 70 Prerequisites NONE Course Length ONE SEMESTER Career Cluster HUMAN SERVICES MARKETING DESCRIPTION Fashion Design Merchandising is an introductory course that teaches

More information

Al Nisa Designs. 2 nd Annual Islamic/Modest Fashion Weekend. December 14-17, Beverly Hills California USA

Al Nisa Designs. 2 nd Annual Islamic/Modest Fashion Weekend. December 14-17, Beverly Hills California USA Al Nisa Designs 2 nd Annual Islamic/Modest Fashion Weekend December 14-17, 2017. Beverly Hills California USA Table of Content OVERVIEW HISTORIC BEVERLY HILLS EVENT OUR MISSION & GOAL EXECUTIVE SUMMARY

More information

INVESTOR DAY Brand Strategy Ingo Wilts Chief Brand Officer. Metzingen August 2, Investor Day 2017 Brand Strategy HUGO BOSS

INVESTOR DAY Brand Strategy Ingo Wilts Chief Brand Officer. Metzingen August 2, Investor Day 2017 Brand Strategy HUGO BOSS INVESTOR DAY 2017 Brand Strategy Ingo Wilts Chief Brand Officer Metzingen August 2, 2017 August 2, 2017 2 Agenda 1 B R A N D P O S I T I O N I N G 2 360 B R A N D E X P E R I E N C E 3 K E Y M E S S A

More information

CAPRI HOLDINGS LIMITED

CAPRI HOLDINGS LIMITED Morgan Stanley Global Consumer & Retail Conference CAPRI HOLDINGS LIMITED John Idol, Chairman & Chief Executive Officer Tom Edwards, Chief Financial & Chief Operating Officer 1 OUR GLOBAL FASHION LUXURY

More information

Fairfield Public Schools Family Consumer Sciences Curriculum Fashion Merchandising and Design 10

Fairfield Public Schools Family Consumer Sciences Curriculum Fashion Merchandising and Design 10 Fairfield Public Schools Family Consumer Sciences Curriculum Fashion Merchandising and Design 10 Fashion Merchandising and Design 10 BOE Approved 05/09/2017 1 Fashion Merchandising and Design Fashion Merchandising

More information

Competitor Analysis. Comparing the options that are available through our top custom-clothing competitors. $$$ ZINDA. 33% 41% Competitor Shirt Pricing

Competitor Analysis. Comparing the options that are available through our top custom-clothing competitors. $$$ ZINDA. 33% 41% Competitor Shirt Pricing Competitor Analysis Important Definitions desires-tuh of themcon Cusmatch tom the Fit [kuh fit] -adjective, such as a specific styling Results from surveying our target population Cus tom Made [kuh s-tuh

More information

Rewrite your success October 2018 Chennai Trade Centre. with our legacy in South India s jewellery business. CHENNAI

Rewrite your success October 2018 Chennai Trade Centre. with our legacy in South India s jewellery business. CHENNAI Rewrite your success with our legacy in South India s jewellery business. CHENNAI 19-21 October 2018 Chennai Trade Centre Your exclusive invitation to India s Premier B2B Jewellery Fair India is without

More information

Mehdi Mahbub CEO & Chief Consultant, Best Sourcing Founder, RMG Bangladesh GLOBAL TRENDS IN THE GARMENT SECTOR AND OPPORTUNITIES FOR BANGLADESH

Mehdi Mahbub CEO & Chief Consultant, Best Sourcing Founder, RMG Bangladesh GLOBAL TRENDS IN THE GARMENT SECTOR AND OPPORTUNITIES FOR BANGLADESH GLOBAL TRENDS IN THE GARMENT SECTOR AND OPPORTUNITIES FOR BANGLADESH TECHNOLOGICAL CHANGES AND INNOVATIONS IN THE WORLD BANGLADESH READYMADE GARMENT INDUSTRY, the 2 nd largest apparel exporter of the world:

More information

The Denim Industry. When shopping for jeans, individuals have different preferences and needs. Regardless of

The Denim Industry. When shopping for jeans, individuals have different preferences and needs. Regardless of Victoria Malkin Junior, Class of 20 I 0 HOD 2720: Advanced Organizational Theory Fall 2008 The Denim Industry When shopping for jeans, individuals have different preferences and needs. Regardless of style

More information

Current calls for papers and announcements

Current calls for papers and announcements Current calls for papers and announcements The craft + design enquiry blog site Further information about craft + design enquiry is available online on the c+de blog at craftdesignenquiry.blogspot.com.au

More information

STYLOPEDIA. Team 4 Kiran Viswanathan Vanitha Venkatanarayanan Prasad Kodre Prathamesh Bhurke 5/13/2014

STYLOPEDIA. Team 4 Kiran Viswanathan Vanitha Venkatanarayanan Prasad Kodre Prathamesh Bhurke 5/13/2014 2014 STYLOPEDIA Team 4 Kiran Viswanathan Vanitha Venkatanarayanan Prasad Kodre Prathamesh Bhurke 5/13/2014 Table of Contents Introduction... 2 Revenue Model... 2 Competitor Analysis... 3 Key Scenarios...

More information

IMAGES Business of Fashion

IMAGES Business of Fashion IMAGES Business of Fashion THE DENIM ISSUE Evolving with changing times With very low per capita consumption currently, and increasing acceptance of denim as a major fashion choice, the denim sector is

More information

Italy. Eyewear Key Figures 2015

Italy. Eyewear Key Figures 2015 Italy Eyewear Key Figures 2015 1 General information 2015 Population: 60.656.125 (-0,2% vs 2014) GDP per capita: 26.840 (+2% vs 2014) Population over-40: 55% of population Population over-65: 22% of population

More information

The Beauty Expert 2018 CONTENT CALENDAR. January Beauty Guide: Eyes. February The New Naked. March The Culture of Hair. April Beauty Guide: Skin

The Beauty Expert 2018 CONTENT CALENDAR. January Beauty Guide: Eyes. February The New Naked. March The Culture of Hair. April Beauty Guide: Skin The Beauty Expert Allure is the beauty expert an insider s guide to a woman s total image. Allure investigates and celebrates beauty and fashion placing appearance in a larger cultural context. January

More information

Creative Brief Logic. Tiffany Clark J451 Winter 04

Creative Brief Logic. Tiffany Clark J451 Winter 04 Creative Brief Logic Tiffany Clark J451 Winter 04 Competition: Adidas currently holds 15 percent of the world s market share for sporting goods, including shoes, apparel and equipment. Our main competitors

More information

MARKETING OF A BRAND WITH SPECIAL REFERENCE

MARKETING OF A BRAND WITH SPECIAL REFERENCE MARKETING OF A BRAND WITH SPECIAL REFERENCE TO FASHION JWELLARY INDUSTRY By Savita Punjabi Abstract Modern society has witnessed many changes including the fashion industry. This sector has got momentum

More information

Investor Presentation June 2012

Investor Presentation June 2012 Investor Presentation June 2012 DISCLAIMER FORWARD LOOKING STATEMENTS Certain information contained in this presentation, particularly information regarding future economic performance, finances, and expectations

More information

Transitions Makeup and Photo Saticoy Street Van Nuys, Ca (818) Owner/Author: Gina Ortiz

Transitions Makeup and Photo Saticoy Street Van Nuys, Ca (818) Owner/Author: Gina Ortiz Transitions Makeup and Photo 13835 Saticoy Street Van Nuys, Ca. 91402 (818) 738-8711 Gina@TsTransitions.com Owner/Author: Gina Ortiz Executive Summary: Transitions Makeup and Photo (formerly Transformations

More information

Overview of the Global Textile Industry

Overview of the Global Textile Industry Overview of the Global Textile Industry Bangladesh Cotton & Textile Convention 2007 Dhaka, Bangladesh Topics To Be Considered Global Trends The Trade/Sourcing Outlook Impact of China Market Requirements

More information

Italy. Eyewear Key Figures 2016

Italy. Eyewear Key Figures 2016 Italy Eyewear Key Figures 2016 1 General information 2016 Population: 60.589.445 (-0,1% vs 2015) GDP per capita: 27.313 (+1,7% vs 2015) Population over-40: 55% of population Population over-65: 22% of

More information

Background. Proenza Schouler: New York based womenswear and accessories brand. Founded in 2002 by Jack McCoullough + Lazaro Hernandez.

Background. Proenza Schouler: New York based womenswear and accessories brand. Founded in 2002 by Jack McCoullough + Lazaro Hernandez. Background Proenza Schouler: New York based womenswear and accessories brand. Founded in 2002 by Jack McCoullough + Lazaro Hernandez. The two designers met while studying at Parsons. Their senior thesis

More information

EXHIBITING AT THE WINTER ART & ANTIQUES FAIR, OLYMPIA 2016

EXHIBITING AT THE WINTER ART & ANTIQUES FAIR, OLYMPIA 2016 EXHIBITING AT THE WINTER ART & ANTIQUES FAIR, OLYMPIA 2016 The Winter Art & Antiques Fair, Olympia is considered one of the most important events in the autumn fair calendar and the only one of its calibre

More information

Fashion Designers

Fashion Designers http://www.bls.gov/oco/ocos291.htm Fashion Designers * Nature of the Work * Training, Other Qualifications, and Advancement * Employment * Job Outlook * Projections Data * Earnings * OES Data * Related

More information

MISSION STATEMENT. Kitchens! our. Boston Home the region s top architects, designers, showrooms, and more. home & property

MISSION STATEMENT. Kitchens! our. Boston Home the region s top architects, designers, showrooms, and more. home & property home & property 75 award winners inside best of Boston Home the region s top architects, designers, showrooms, and more MISSION STATEMENT Boston magazine now brings you an integrated source for home and

More information

This report examines insights for the fashion. retailing industry in Australia. By compiling top. searches from , we are able to better

This report examines insights for the fashion. retailing industry in Australia. By compiling top. searches from , we are able to better This report examines insights for the fashion retailing industry in Australia. By compiling top searches from 2015-2016, we are able to better understand the consumer behavior during discovery and inspiration.

More information

All rights reserved CMG New York City Fashion Week!

All rights reserved CMG New York City Fashion Week! All rights reserved 2017 CMG New York City Fashion Week! ECONOMIC DEVELOPMENT Cupani Marketing Group (CMG) New York City Fashion Week will be held on Saturday February 11 and September 2, 2017 in New York

More information

China Luxuries Industry Report,

China Luxuries Industry Report, China Luxuries Industry Report, 2010-2012 In 2009, Chinese market size of luxuries reached US$9.4 billion with the global market share approximating 27.5%. Among the varieties of luxuries, Chinese consumers

More information

What is a. Fashion Stylist?

What is a. Fashion Stylist? 2DAY STYLING COURSE What is a Fashion Stylist? Globally, being a fashion stylist is becoming one of the most popular emerging professions in the industry. Fashion stylists select the clothing and accessories

More information

Italian Eyewear JANUARY 2017 SHOP AT NAU.IT. Full or partial reproduction of this material is prohibited unless authorized by NAU S.p.A..

Italian Eyewear JANUARY 2017 SHOP AT NAU.IT. Full or partial reproduction of this material is prohibited unless authorized by NAU S.p.A.. Italian Eyewear SHOP AT NAU.IT Full or partial reproduction of this material is prohibited unless authorized by NAU S.p.A.. JANUARY 2017 2 Index 1. NAU! in pills 2. Products 3. Stores 4. International

More information

THE PHILANTHROPY CAUSES TO KNOW AND VISIONARIES MAKING A DIFFERENCE HOLIDAY FASHION THE WISH LIST LUST-WORTHY GIFTS AND WATCHES

THE PHILANTHROPY CAUSES TO KNOW AND VISIONARIES MAKING A DIFFERENCE HOLIDAY FASHION THE WISH LIST LUST-WORTHY GIFTS AND WATCHES MODERNLUXURY.COM MAKES A SPLASH 8 WAYS TO WEEKEND SHARES STAGE-LIFE SECRETS DOLCESSA SWIMWEAR NEW FACES, NEW SPACES AT T. COOK S AT ROYAL PALMS SCENE AND HEARD INSIDE ALL THE FABULOUS PARTIES THE WISH

More information

LUXURY MILLENNIAL SHOPPERS. Trends & Insights to Reach Luxury Millennial Consumers

LUXURY MILLENNIAL SHOPPERS. Trends & Insights to Reach Luxury Millennial Consumers LUXURY MILLENNIAL SHOPPERS Trends & Insights to Reach Luxury Millennial Consumers As consumer behaviors shift towards a more digital, social and experiential economy, so does the luxury industry. Both

More information

China Home Textile Industry Report, Apr. 2013

China Home Textile Industry Report, Apr. 2013 China Home Textile Industry Report, 2012-2015 Apr. 2013 STUDY GOAL AND OBJECTIVES This report provides the industry executives with strategically significant competitor information, analysis, insight and

More information

Global brand launches in the Middle East!

Global brand launches in the Middle East! MEDIA INFORMATION 2010/2011 CYN MAG YEL BLK Global brand launches in the Middle East! PMS 285 PMS rubine red PMS 803 Middle East The Brand Get Into Shape Award-winning SHAPE magazine is the world s largest

More information

A CONSULTANCY DEDICATED TO THE RISING CREATIVE CLASS

A CONSULTANCY DEDICATED TO THE RISING CREATIVE CLASS A CONSULTANCY DEDICATED TO THE RISING CREATIVE CLASS Every Brand Has It s Own Story To Tell. Our objective is to establish a signature narrative that breaks through the clutter and makes others sit up

More information

Herbal Essences Strategic Message Planner. By Sara Prendergast

Herbal Essences Strategic Message Planner. By Sara Prendergast Herbal Essences Strategic Message Planner By Sara Prendergast Table of Contents 1. Product Summary.3 2. Target Audience. 4 3. Product Benefits.5 4. Current Brand Image 5 5. Ideal Brand Image......6 6.

More information