The Mini Program June 2018
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1 The June 2018
2 TABLE OF CONTENTS 1 Introduction - The Game Changer 2 for Fashion 3 Mini Program for Watches & Jewelry
3 PART 1 Introduction - The Game Changer
4 - The 2017 Game Changer What is a? The is a new development capability within the WeChat platform that launched in January Development time is short and enables brands to build mini applications with advanced user experience, expertly integrated within the WeChat ecosystem. Added value of Multiple points of exposure including nearby function serves as free advertising on the WeChat platform Better user experience with faster loading speed, quick access and customized experience Allows for easier identification between Followers & Customers High Exposure High Content Flexibility E-commerce enabled
5 Entrances Displayed on account profile page Official Account Menu QR code scan online & offline WeChat Post (From/Add to) Desktop Sharing on moments Share to friends/group chat Discover - s (Geolocalized) Access on the top of Chat From Payment Notification
6 PART 2 for Fashion
7 PART 2.1 Luxury Fashion
8 Membership Luxury Fashion: Louis Vuitton Tabs are simple and well organized Shopping bag is well-structured Landing Page Product List Product Details Shopping Bag
9 Membership Luxury Fashion: Gucci Gifting Landing page is well organized Product details are detailed Payment page is straightforward Landing Page Product List Product Details Payment Page
10 Membership Luxury Fashion: Stella McCartney Clear and visually attractive landing page Easy navigation Member center is well organized Landing Page Product List Shopping bag Member Center
11 Membership Luxury Fashion: Loewe Focus on behind the scenes of campaign s shoot Tabs are well organized and easy to navigate Store locator includes a message about driving traffic to offline stores Landing Page Discover Behind the Scenes Behind the Scenes Store Locator
12 Membership Luxury Fashion: Shang Xia The design beautifully reflects the brand s aesthetics Tabs are well organized Member center features cards and vouchers Landing Page Product List Product details Member Center
13 Membership Luxury Fashion: Stuart Weitzman Improve interaction via a three card flip game to find out about user s style Mini program is very focused on the latest product Store locator services provided Landing Page Campaign Info Product List Store Locator
14 Luxury Fashion: Burberry Straightforward focus on store locator services Main aim is to direct traffic to physical retail stores via Boutique Appointment Landing Page Store List Booking
15 Membership Luxury Fashion: Kering Interactive charts show the environmental impact of product purchases Promotes environmental awareness Landing Page Product List Product Info Graph
16 PART 2.2 Premium Fashion
17 Membership Premium Fashion: Longchamp Landing page features campaign and latest collection Tabs are bold and visuals are attractive Landing Page Product List Shopping Bag Seasons collection
18 Membership Premium Fashion: Michael Kors Focus on incentivizing users to register as members Store locator services provided Landing Page Verification Cards and Vouchers Store Locator
19 Premium Fashion: Coach Landing page is luxurious and welcoming Product page is neat and nicely displayed Drives traffic to offline shops Landing Page Product List Product Details
20 Membership Premium Fashion: Zara Background is very simple with bold visual effects Product details are displayed via pictures Landing Page Product List Product Details Shopping Bag
21 PART 3 for Watches & Jewelry
22 Membership Watches: Audemars Piguet Landing page is visually attractive highlights the products Product list is simple and straightforward Member centre is easy to navigate Landing Page Product List Product List Member center
23 Watches: Cartier Focus on store locator Tabs are simple and easy to navigate Landing Page Brand Info Store Locator
24 Watches: Mont Blanc Background suits the brand s colour Focus on store locator Tabs are simple and neat Landing Page Brand Intro Store Locator
25 Jewelry: Swarovski Landing page features the latest promotional advertisement Tabs are simple and visually clear Landing Page Product Details Product Info
26 Membership Jewelry: Chou Seng Seng Landing page is easily understood Focus on store locator services Member center is interactive and easy to use Landing Page Store Locator Member sign up Member Center
27 THANK YOU!
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