THE WORLD IN MEDIA KIT 2017

Transcription

1 THE WORLD IN MEDIA KIT 2017

2 TheAmbitionista.com is about re-imagining what it means to be a smart, savvy and stylish woman working her way to the top. Yes, it is a fashion, beauty and lifestyle blog, but it is also a state of mind, one which incorporates using fashion and beauty tools style into professional branding. Focusing on fit-for-business style, the website operates on the principle that business and office style needn t be limited to boardroom button-downs and stuffy suits. It inspires ambitious corporate executives and sophisticated entrepreneurs to surpass professional expectation while looking fashionable and on-trend. The TA reader knows the power of style, how it affects others to treat us and how we treat ourselves. 02

3 HEIDI MEET NAZARUDIN BLOGGER-IN-CHIEF AT THEAMBITIONISTA.COM Heidi is worlds away from the aggressive A-type her resume would have you anticipate. As a former high flying investment banker and CEO of a Nasdaq-listed company, this is a woman who has had more than a brief fling with success. But now, success has less to do with the climbing the corporate ladder and more to do with counting Louboutins as she shows women around the world how fashion can become your greatest career and business partner. After seven years of blogging, Heidi Nazarudin has successfully infiltrated the fashion industry with good content, authentic branding, and the best closet. After officially launching TheAmbitionista.com in early 2013, she has become an inspiration and mentor to her subscribers and followers. She uses her platform as a polished style expert with a strong corporate background to personally connect to her audience. She knows and understands the needs and unique challenges faced by female professionals. She s walked in their stilettos and uses her blog as a sounding board for those just like her, women who love to look stylish without compromising their credibility, women who want to amplify their corporate and business strengths through careful wardrobe choices. Now Heidi divides her time as the Blogger-in-Chief of TheAmbitonista.com, as well as the founder of Marque.Media, and international digital communications agency based in LA, NYC and Kuala Lumpur, Malaysia. 03

4 THE AUDIENCE We inspire by our storytelling, empower by our advice and and excite by arresting images that celebrates what is it to be a modern go-getting woman today. 04

5 AVERAGE AGE FASHION & BEAUTY SPEND A YEAR HOW ENGAGED ARE OUR AUDIENCE? COLLEGE EDUCATED HOUSEHOLD INCOME 20.5% AVE. VACATION TRIPS A YEAR WELL-TRAVELED THE TARGET DEMOGRAPHIC AVE. DAILY UNIQUE VIEWS 350,145 AVE. MONTHLY PAGE VIEWS BOUNCE RATE 5,223 AVE. DAILY UNIQUE VISITS 127,730 AVE. TIME ON SITE AVE. DAILY PAGE VIEWS PER VISITOR 9.24 MINS 6 PAGES++ AVE. MONTHLY UNIQUE VISITS 05

6 SOCIAL MEDIA REACH 06

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8 VERIFIED INSTAGRAM UNITED STATES MALAYSIA CANADA SINGAPORE VIETNAM LOS ANGELES NEW YORK KUALA LUMPUR % 13% COUNTRY CITIES AGE RANGE GENDER

9 OUR CONTENT TOPICS FASHION BEAUTY Editorial Turnaround and Deadlines We plan our editorial calendar in advance and typically would need a lead time of an average of 2-4 weeks from the official start of a collaboration for blog posts and/or editorial-quality social media posts. However we do try to work with our partners deadlines to the best of our ability and will inform partners of expected publication dates prior to accepting any collaboration offers. 09

10 OU R CO NT E NT T O P I C S TR AV E L L IF E S T Y L E C U RRE NT E V E N T S Editorial Authenticity TheAmbitionista.com has evolved over the years but one thing remains constant - we are extremely selective about the brands we collaborate with and strive to promote and work with brands that are a fit with our values and of course, with our readers. With this in mind, we reserve the right to maintain editorial control of all content we publish both on the website as well on social media. We reserve the final say about how a story is written. 10

11 HOW TO WORK WITH THEAMBITIONISTA.COM Connect with style-conscious, ambitious and upwardly-mobile women seeking confidence-boosting fashion and beauty solutions for the corner office, global domination and beyond through TheAmbitionista.com We are experienced in working with suitable luxury and aspirational fashion, beauty, travel and other suitable lifestyle brands and companies through:

12 Advertorials Editorial alignments in the terms of blog posts and/or social media posts as well blasts. Advertisements Website and social media cover re-skins, social media page takeovers as well as banner ads of various sizes. Heidi Nazarudin as a brand ambassador for LAX airport. The collaboration resulted in numerous custom content creation - including a series of Instagram photos that resulted in a collage effect over period of time. 12

13 Events We are experienced in anything from large scale public speaking to a crowd of hundreds of thousands, high-profile event hosting & appearances and even panel moderations. Brand Ambassadorships We work in synergy with a carefully selected roster of brand on and on-going basis to cross-promote and amplify marketing messages across various owned platforms over time. Developing trust and brand loyalty is a long-term yet cost-effective process and we love creating content that emphasizes our personal endorsements of select content partners.

14 HEIDI NAZARUDIN AS AN EVENT HOST, PUBLIC SPEAKER AND LEAD INFLUENCER As founder of Blogger Babes, Heidi Nazarudin has a unique advantage over most other bloggers. She has direct access to a network of 20,000+ other bloggers in the USA. This unique advantage resulted in as her being appointed lead influencer for multi-influencer lead campaigns and events including at multiple high profile events. She is professionally media-trained, and has extensive experience with hosting events as well conducting lead-influencer duties (to manage other influencers). 14

15 Public Speaking Since Heidi has b een a guest speaker at numerous events and conferences both in the United States and internationally to crowds of up to 100,000 people. Heidi has lead workshops and panel discussions on numerous topics from corporate dressing to business etiquette, as well as blogging and social media marketing. Heidi Nazarudin was the keynote speaker at Stylecon

16 SOME OF THE BRANDS WE HAVE COLLABORATED WITH FASHION BEAUTY LIFESTYLE BRANDS 16

17 LUXURY HOSPITALITY BRANDS USA PRESS FOR SPONSORSHIP AND ADVERTISING.AND MANY MANY MORE. ENQUIRIES PLEASE CONTACT

18 EDITORIAL CONTENT SERVICES Write-ups range from USD$ USD$5000 per post/article, with supplied images or custom images. *All rates are negotiable, but generally range from USD$ USD$20,000. Opinion piece Editorial photography News article + photography Opinion piece + photography BRANDED CONTENT: Range from USD$ USD$10,000, subject to exclusivity, duration and image requirements. Sponsored blog post (featuring brand-provided images/and or video) Sponsored blog post (featuring original photography and/or video) Giveaway blog post (brand-supplied item) Twitter chat primary host or co-host (1-hour) Twitter chat marketing and recruitment Photography (1-5 photos) Pinterest Board Dedicated e-newsletter campaign Instagram/Twitter Takeover & Custom Social Media Campaigns

19 TALENT SERVICES: INCLUDING BUT NOT LIMITED TO: Event Appearances, range from USD$ USD$4,000 Fashion & Accessories Styling Print, Video or Commercial Modeling & Video Hosting Event Hosting & Marketing USD$3,000 - USD$6,000 Public Speaking, Panel Guest, Seminars & Workshops (not including travel), range from USD$ USD$10,000 Ambassadorships start from USD18,000 (for 6 months period) ADVERTISEMENTS & DISPLAY MEDIA: Logo & Blog Header Manipulation Banner Ads Areas Homepage Blog Post Page Display Media 300w x 600h above the fold Display Media 300x300 above the fold Display Media 300x600 above the fold Display Media Roadblock 728x90 and 300x250 above the fold Display Media 700wx250h below the fold, footer Pop Ups and Pop Unders Background re-skin PLEASE FOR A CUSTOMIZED STRATEGY AND RATES.