Lydia Hearst, star of the reality show The Face, mentors the next generation of catwalkers. Photography by TON Y DUR AN Styling by AARON CASSOU

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1 Lydia Hearst, star of the reality show The Face, mentors the next generation of catwalkers Photography by TON Y DUR AN Styling by AARON CASSOU

2 previous spread LARUICCI Barrio earring, $145 GUISHEM BY GUILLERMO JOP Origami cocktail dress, $550 HEAVY MACHINE Sheepskin lacquered heel, $628 opposite page JUMA Toucans silk scarf, $255 OSKLEN Sans rim eyewear, $260 ROBERTO COIN Ipanema semiprecious stone necklace, $7,800 CLOVER CANYON Floral cutout blazer, $495 AT JUST 29, Lydia Hearst is at the top of the fashion world. Over the course of her career which began in 2004 with a Steven Meisel shot cover for Vogue Italia the model, actress and publishing scion (her great-grandfather is William Randolph Hearst) has walked the runway for Prada and Louis Vuitton, appeared in shoots for GQ and Harper s Bazaar, designed bags for Puma and far exceeded the average two-to-five-year career span for working models. Hearst s fashion veteran status was recently cemented when she was tapped by Naomi Campbell to serve as a coach on the second season of the Oxygen reality television show The Face (which concludes this month). Like its sister program, NBC s The Voice, The Face features three celebrity mentors in this case Hearst, Campbell and Russian-American supermodel Anne V who assemble teams of four aspiring young women to compete for a spokesperson contract with luxury hair-care line Frédéric Fekkai. I was looking for models who I saw myself in, Hearst explains of her team. I wanted to see that inner fire, determination and quirkiness. I wanted all of my girls to have a lot of personality and to be up for challenging themselves. That s how people have described me, in a sense. While Hearst may have started at the top or on the cover, rather modeling hasn t always been easy. Her delicate features are complemented by a petite (in fashion terms) 5'7" frame. As a young model, Hearst could be found backstage at runway shows gluing her size 6 feet into heels. I actually had to do that again recently for a promotional video for The Face, she says, laughing. It s a very small price to pay for fashion. Hearst s sunny outlook can be attributed partly to advice given to her by her own mentor, 80s supermodel Carol Alt (who was coincidentally dubbed The Face by Time magazine at the height of her career). What Carol made me remember and realize is you have to live in the now, she says. In fashion and I did try to instill this in some of my girls on the show everything happens and changes so quickly. Take a breath, look around and be in the now because in terms of careers and jobs, it really is a lot of fun. ERIN BRADY

3 ABI FERRIN Silk headwrap, $100 NOVIS Short-sleeve pocket T-shirt,$525 CLOVER CANYON Metal Orbs dress, $550 TODD REED Red and white diamond necklace, price upon request LARUICCI Gold signet ring, $198 TIEDEKEN Deco legging, $230 ALEXIS BITTAR Double-banded Lucite bracelet, $350

4 opposite page CHRISTOPHER ANTHONY LTD Two-tone vintage welding goggle, $325 IVY + BLU Illusion dress, $328 SIBILIA Silver and iron oxide earring, $135 ROBERTO COIN Palladium sterling bracelet with aquamarine and white diamonds, price upon request this page OSKLEN Canary layered body suit, $250 CHANEL Gold orange heart earring, $895 MARIA LA ROSA Silk knitted sock, $110 UNITED NUDE Lo Res pump, $199

5 opposite page CHRISTIAN SIRIANO Zig zag cropped cape, $980; striped sheath dress, $1,200 LARUICCI White and black Necropolis necklace, $150 ALEXIS BITTAR Bold Lucite cuff, $235 JEROME C. ROUSSEAU Straw sandal, $695 this page CHRISTOPHER ANTHONY LTD Green vintage welding goggle, $497 TEBAZILE Square hole earring, $190 TALAMANCA Woven leather clutch, $540 EMILIO PUCCI Orange silk jacket, $2,550; black gold leather trouser, $5,290 JEROME C. ROUSSEAU Beaded bootie, $6,495

6 IVY + BLU Wide mesh dress, $268 SIBILIA Silver and calfskin cuff, $190; silver and iron oxide earring, $120 PHOTOGRAPHER Tony Duran FASHION STYLIST Aaron Cassou HAIR Gareth Bromell/ Opus Beauty MAKEUP Jo Baker/ The Magnet Agency PHOTOGRAPHER S ASSISTANT Justin Schwan