MEDIA KIT /15

Transcription

1 MEDIA KIT 2014/15

2 MEET SHE SHE Canada is a bi-monthly Luxury Fashion and Lifestyle glossy. It is the sister publication of South Asia s SHE Magazine which, having been in print for 50 years, is one of Asia s most widely read mediums in the English language. SHE Canada is an independent company, 100% Canadian owned with focus markets of growth being Canada, USA and subsequently Europe. SHE appeals to the fastest growing segment in Canada: affluent, dynamic and influential South Asian women. SHE Canada s sophisticated, timely articles and comprehensive editorial content cross over all cultural boundaries, creating an effective and innovative vehicle for your advertising message. It is ideal for reaching this expanding and diverse market - a market fully integrated into the mainstream populace; it is a mainstream that increasingly displays interest in this fashionable, vibrant, lucrative, and rich culture.

3 THE MARKET the target audience is South Asian Women in Canada 33% of South Asians are years old 13% of the population in the GTA is South Asian By 2031 the South Asian population in Canada will grow by more than 200% $72,000 The average income of a South Asian family in Canada In the next 10 years up to 70% of all consumer spending will come from South Asians By 2016, South Asians will be the largest minority in Canada 25% of Canada s visible minority population is made up of South Asians Source: Statistics Canada, Census 2006 and 2011, RSI & Manifold Data Mining and CIBC World Markets 2013.

4 THE MAGAZINE SHE Canada s pages are filled with compelling stories, intriguing opinions and the latest fashion and lifestyle news. Each issue s cover story spotlights of-the-moment starlets as well as legendary personalities. From Sonam Kapoor to Coco Chanel, Priyanka Chopra to Princess Diana, SHE offers readers unparalleled cutting-edge editorial. With presence at London, New York and Paris Fashion Week, SHE offers an inside glimpse into the latest trends and the virtuosos behind them. SHE Canada s cherry-picked roster of talented contributors makes for a unique publication that has developed a cult-like readership.

5 WHY PRINT ADVERTISING? Magazines are highly effective at reaching and influencing LUXURY prospects Magazine readers are an advertiser s BEST CUSTOMER, affluent, with income to purchase advertiser brands Magazine ads maintain their effectiveness even after REPEAT EXPOSURE 62% of magazine readers TAKE ACTION after exposure to a magazine ad Print magazine ads ENGAGE MORE than web or tv Consumers TRUST magazine ads more web or tv 73% of magazine readers earn $250,000 or more Source: AAM and CCAB New Media Reports

6 OUR HISTORY SHE is one of the oldest and most widely read English Language publications in South Asia. Having recently celebrated 50 years in print, the magazine continues to be an authority on Fashion, Arts & Culture and Lifestyle news. SHE Canada continues to build on the legacy of its parent publication.

7 DEC/JAN 2014 $4.99 CAD Dhs AED 3.28 JUNE/JULY 2013 $4.99 CAD Dhs AED 3.28 FEB 2012 $4.99 CAD Dh AED 3.18 And Aziz Ansari Mindy Kaling Haider Ackermann Saniya Khan ONE DIRECTION S ZAYN MALIK AND WHAT RELIGION MEANS TO HIM YASMEEN GHAURI: THE ONE THAT GOT AWAY SAYING GOOD-BYE TO PHOTOGRAPHY LEGEND PRABUDDHA DASGUPTA CHARLIE SHEEN S ANGER MANAGEMENT CO-STAR FASHION IN TORONTO & our favourite places to find it OCTOBER 2012 $4.99 CAD HOW PRINCESS JASMINE CHANGED DISNEY FOREVER ARE YOU SUPERMARKET SAVVY? SHE CANADA 1 ETRO GETS EASTERN INSPIRED EXCLUSIVE: SUSAN LANGDON TALKS TORONTO FASHION INCUBATOR SHERYL SANDBERG S LEAN IN IQBAL THEBA TALKS glee Humaima Malick SANJAY DUTT S FINAL LEADING LADY MILA KUNIS + GEMSTONES MAYBELLINE NEW YORK S SUMMER BEAUTY PICKS Far & Wide Collective SHOPPING WITH A CONSCIENCE MANISH ARORA Dazzles at Paris Fashion Week Plus ISSEY MIYAKE and CHANEL M.I.A.X VERSACE Downton Abbey Meet the Cast! Our Foolproof HOLIDAY GIFT GUIDE

8 issue HIGHLIGHTS Monthly Lineup august/september The festive issue. In preparation for Eid, we bring you the latest news on how to get ready for the big events. Focus on the changing of the season especially when it comes to your wardrobe. october/november The fall issue. Re-capping the latest fall fashions and helping you get ready for all of your Diwali celebrations. Also the renovation issue. Helping you get your wardrobe shaped up for the colder temperatures. december/january The party issue. Getting you through the winter blahs by providing the latest trends to keep you looking and acting your best during the busy season. As we ring in the new year, this issue will also get you started on a brand new year of designs, accessories and trends to watch out for. february/march The love issue. Celebrating Valentine s Day and all the fashion we love with a special focus on dressing for the relationship you want or are already in. Also a preview to spring; looking forward to the latest spring and summer trends to get rid of the winter blues. Special focus on Holi. april/may The travel issue. Showcasing the hottest and trendiest places to take a break and revive yourself in the new season. The jewellery issue. Preparing your wardrobe for fun and fabulous events that come with the warmer weather. june/july The beauty issue. Keeping you in shape both inside and outside throughout the mid-summer heat wave. As a double issue, we also look at the next generation. Showcasing the hottest international designers and their influence on fashion in Canada. SHE Canada closes issue for advertisers on the first day of the month prior to the issue s first list date. (ex. November 1, 2014 for December/January 2015 issue)

9 DEC/JAN 2014 $4.99 CAD Dhs AED 3.28 in EACH ISSUE SHE beauty The latest in makeup trends, products and beauty secrets. additionally SHE Cares SHE Debates Travel HE (for men) Beauty Reviews SHEpreneur/Hepreneur Inside Your Home DESIGNER desires Highlighting designers from Canada and abroad who bring something unique to the fashion world. SPOTLIGHT Catching up with famous South-Asian Canadians. LIFESTYLE Exploring what s hip and happening around the world. HEALTH & wellness The latest fitness and diet trends accompanied by spa reviews, recipes and workout tips. ARTS, CULTURE & BOOK reviews SHE will take you behind the scenes of the film, music and art worlds. MANISH ARORA Dazzles at Paris Fashion Week Plus ISSEY MIYAKE and CHANEL Far & Wide Collective SHOPPING WITH A CONSCIENCE M.I.A.X VERSACE Downton Abbey Meet the Cast! Our Foolproof HOLIDAY GIFT GUIDE

10 2014/15 rates NATIONAL RATE CARD FREQUENCY One Issue colour- regular insertions 3 Issues 6 Issues 12 Issues Double Page $5,595 $5,335 $4,860 $4,340 Full Page $3,595 $3,430 $3,130 $2,735 Half Page $2,595 $2,475 $2,260 $1,980 Quarter Page $1,595 $1,525 $1,395 $1,225 premium insertions 1 Issue 3 Issues 6 Issues 12 Issues Outside Back Cover $7,995 $7,615 $6,925 $6,025 Inside Front Cover + 1 Page $6,995 $6,660 $6,055 $5,265 Inside Front Cover $4,995 $4,760 $4,330 $3,765 Inside Back Cover + 1 Page $6,495 $6,185 $6,805 $5,290 Inside Back Cover $4,495 $4,280 $4,710 $4,095 hot deals 1 Issue 3 Issues 6 Issues 12 Issues Quarter Page $1,695 $1,625 $1,495 $1,325 This package will include regular social media updates, e-blasts, and blog postings. All rates in gross dollars (CAD) Prices listed per issue

11 web banner ads Top 960x120 Side 160x600 Side 180x150 Bottom 960x120 Home Page $299/mth $199/mth $149/mth $99/mth Inside Page $199/mth $149/mth $99/mth $49/mth social media add-ons $199/month Package Customized advertising through Twitter, Facebook, blasts and Blogging MAGAZINE CREATIVE SPECS Dimension Live Matter Trim Size 1/4 page horizontal x x Bleed Size x /4 page vertical x x x /2 page vertical x x x /2 page horizontal x x x page x x x Double page spread x x x How to supply art materials and creative: InDesign files, including all fonts, images at 300 dpi saved as EPS, TIFF or PDF. NO DCS FILES PLEASE. All colours edited in CYMK, along with a B/W laser proof or colour proof. Files can be supplied on a CD, DVD or via our FTP. Contact us for more details. Quality: Cover: 100lb PaperStock with UV coating. Inside: 60lb Paper Stock #2 (glossy) 1999 Avenue Road, Suite 202, Toronto, ON M4M 4A5 p: (416) c: (416) SHE(743) f: (416) kamran.zaidi@shemagazine.ca

12 OUR PRESENCE Listed in QSP and CCRP catalogs to obtain paying subscribers from all over Canada. Participation in events as media partners builds brand awareness. Events include the Made by Hand Show and Polo For Heart. As a member of Magazines Canada, SHE Canada actively works to raise its profile and grow circulation. SHE Canada s presence on newsstands and in promotional campaigns ensures maximum exposure.

13 where to find SHE CIRCULATION AND DISTRIBUTION SHE Canada is distributed and showcased at a host of independent book retailers and newsstands across Canada including: Gateway Newsstands Wal-Mart Chapters Indigo Sobey s Rexall/PharmaPlus Shopper s Drugmart Metro LS Travel ashe Canada is proud to be national. acopies of SHE Canada will be available by subscription forms in the magazine and online at www. SheMagazine.ca. Promotional copies will be available for media, public relations agencies, advertising agencies, advertisers, and at a host of targeted events nationwide. For more information regarding advertising, please contact: Kamran Zaidi Publisher SHE Canada Tel: (416) Cell: (416) SHE(743) Fax: (416) kamran.zaidi@shemagazine.ca Facebook: SHECanada