Clipping guidelines. See example set 13. See example 12. See example 1. See example set 15. Take the first 5 words as the headline text.

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1 General treatment rules v18 Clipping guidelines Advertisements Type of article Do not take Treatment Advertising Features This includes vouchers, coupons and displays. See also Advertising Features and House Ads. Only take articles where the term Advertisement or Advertising feature is explicit in the PDF. The term should be taken as a subhead. Advertorial Agony Aunts See example set 13. See example 12. This includes Dear Deidre type columns. Take as separate articles. Where appropriate the name of the aunt needs to be included as a byline with each. Photo casebooks should be selected as one article. Telephone helpline numbers should not be taken. Announcements See example 1. This includes births, marriages, deaths, luncheons, appointments, service awards etc. Take as separate articles. Articles with no headlines Best Buys (not financial best buy tables) Betting tips Bridge Briefings See example set 15. Take the first 5 words as the headline text. This includes product reviews. Take as one article. See example two. See example set 18. Small article fragments that highlight an article elsewhere in the newspaper, often appearing on the newspaper s front page. Take as separate articles.

2 Do not link to the article to which they refer. Bylines edited by / compiled by/chosen by/interviewed by Bylines - staff groups/agencies Bylines - multiple Cartoons (single panel) (see also comic strips) See example 3. For instances where the terms compiled by Paul Dacre, chosen by Paul Dacre, interviewed by Paul Dacre take the entire term as a byline and the journalists name as the author. For instances where terms such as Mail Service Staff and agencies such as Reuters appear take as both byline and author. Each name to be separated by a semi-colon. To be taken with an associated article where appropriate and will only be separately cut where they are clearly unrelated to an adjacent story. If in any doubt take as a separate article. The headline should be the first 5 words of text. If the cartoon has no text then the cartoonists name should be used, e.g. Steve Bell Cartoon. If the name of the cartoon and/or cartoonists name is unclear use the name of the newspaper title, e.g. Guardian cartoon. Case Studies The name of the cartoonist must always be taken as author and byline. For case studies, maintenance of the context of the clipping is important. Individual box-out stories should not be separated and should be clipped with the main article: take as body text at the end of the main article. Charts Clip separately if the byline is different from that in the main article. Top 10 selling DVDs UK top 10 films Top 10 Books etc. Take as one article. Chess See example four. Competitions Take as one article. See example set 16.

3 Compound Article This refers to individual articles that require a common item (byline, subhead) to be taken with each. Examples include regular columns ( Lex in the Financial Times, Sport in Brief in tabloids), and regular columnists. Take each article separately and link all common items as global text. Regular columns should have the column title as a subhead and the specific headline as the headline. If any articles do not have explicit headlines, use the first 5 words of body text. Contact details (for the Newspaper) Contents pages See example 5. Do not take Take as one article Court Circulars Cross-heads See example 20. Take as one article Bold Oversized text within the text flow Comic Strips (multi-panel) (see also cartoons) Edited by (text) addresses Financial Tables Take as text within the body of the article, but at the end of the body text. The headline should be the title of the strip, e.g. Garfield. The name of the cartoonist must always be taken as author and byline. Do not take Text such as Business Section edited by Patience Wheatcroft should not be taken. Take as text within the body of the article. Journalists names: must be present in the clipping but do not include in the byline field. Each table to be clipped separately, apart from Databank in the Sunday Times. Gossip columns See Financial Table Clippings Guidelines document. (Where text is not extractable, the headline for the table will be entered in the xml) Compound articles and each should be taken separately. If any articles do not have explicit headlines use the first 5 words of body text.

4 If any articles do not have explicit byline(s) use the name of the columnist(s). Graphics/Graphs/Maps Horoscopes See example 6. To be taken with appropriate main article. Take as one article. If there is no explicit headline the writer s name should be used, e.g. Justin Toper or Mystic Meg. House ads (see also advertisements) The name of the writer must always be taken as author and byline. Adverts promoting the publisher its products or services, includes coupons. Insert panel See example set 19. For insert panels, maintenance of the context of the clipping is important. Individual box-out stories should not be separated and should be clipped: take as body text at the end of the main article. If there is an insert panel on the first page of a continuation take as body text at the end of the main article. Leader Columns League Tables (not sport) Clip separately if the byline is different from that in the main article. Take separately Do not take Core league tables, those spanning several pages often in distinct supplements should not be taken. Common subjects include best performing schools and university course clearing listings. Letters to the editor (see also Texts) Feature / editorial articles in any given supplement should be taken as normal and treated as regular articles. Letters to the editor should be taken separately unless several fall under a common subject and share a headline. In the latter case take as one article. If no headline is present add the first 5 words as the headline. Link text See example 7.

5 Lottery results Articles will often include links to other stories where the subject is related. This needs to be captured in the clipping but not in the xml. Take as one article. Offers Page Numbers Picture article Photo credit See example 14. See example set 20. Do not take If no headline is present take the first 5 words as the headline. Includes photographers, copyright and agencies. In magazine supplements ensure the photo credit for the fromn page article is taken; this will often appear on page 3 of the magazine. Puzzles See example 22. Do not take unless it includes a compeition Includes quizzes, crosswords, sudoku etc. Readers questions For an example of a puzzle with a competition see example set 16 Times t2 Takes the format of readers letters asking questions on a given subject, such as financial matters or fashion advice, with a written response by the journalist. Recipes Reviews (see also TV reviews/listings) Take separately This includes art galleries, books, film, TV, DVDs, nightclubs, listings etc. Take each review separately. Graphic representations of the author s view must be taken: Section Heads All reviews should be taken as long as there is editorial content above and beyond the title/date/price/venue. Do not take the article if only basic information is provided. Text above the top margin line of a given page Take if explicit at the top of any page. Front page and Back page should be taken as appropriate

6 If there is no section head do not create one. Share Prices Sport - league tables Sport - match previews Teasers Texts/Jokes TV/radio/digital satellite - listings Do not take Do not take However watch out for regular articles that appear inside the list. Take as one article unless individual panels are bylined. Includes front page/internal picture previews and blurbs Take as one article Do not take Includes daily detailed listings. TV/radio/digital satellite - reviews See example 9. Includes: Main feature articles only. Pick of the day take as one article. If there are multiple bylines please ensure all are included (as bylines and authors). Weather - charts/maps Weather - commentaries Exception, Daily Mirror We Love Telly is taken as one. See example ten. Do not take See example 11.

7 Example 1: Agony Aunts

8 Example 2: Best Buys

9 Example 3: Briefings Example 4: Charts

10 Example 5: Compound article

11 Example 6: Gossip

12 Example 7: Letter to Editor

13 Example 9: Detailed TV Listings

14 Example 10: Daily Mirror We love Telly

15 Example 11: Weather Example 12: Advertorial

16 Example 13: Advertising Features Sunday Express: Mail on Sunday:

17 Mail on Sunday You Magazine: Example 14: Lottery results Sunday Times:

18 Sunday Mirror: Daily Star:

19 Example 15: Announcements Daily Telegraph: Court Circular 1 article Forthcoming marriages 1 article Service luncheon 1 article Service dinner 1 article Dinners 1 article Other notice 1 article Recent wills 1 article Births 1 article Anniversaries 1 article Deaths 1 article

20 Times: Court Circular 1 article Births 1 article Diamond anniversaries 1 article Deaths 1 article Thanksgiving Services 1 article

21 Example 16: Competitions Mail on Sunday: Sunday Express:

22 Times t2 In the following example the article at the top of the page needs clipping, even though it is a puzzle, because it has a competition element. All other articles can be ignored.

23 Example 18: Betting tips Daily Mirror Clip highlighted section only News of the World

24 Sunday Express: Daily Telegraph Clip highlighted section only

25 Example 19: House ads Sunday Telegraph:

26

27

28 Example 20: Offers People:

29 Daily Mirror:

30 Sunday Express:

31 Sunday Telegraph:

32 Example 21: Contents Example 22: Photo Credit for front cover image:

33 Example set 23: sport previews Articles divided by league / competition, not by individual match. For the following 2 examples there will be 3 on each: Coca Cola Championship, Coca Cola League 1 and Coca Cola League 2:

34 Articles divided by league / competition, not by individual match. On the following page there will be 3: FA Cup fourth round, FA Cup Talking Tactics and the Premier League preview:

35 Articles divided by league / competition, not by individual match. On the following page there will be 2: Villa look to fourth place and FA Cup fourth round: Articles divided by league / competition, not by individual match. On the following page there will be 2: FA Cup fourth round and Aston Villa v Blackburn:

36 The following type of preview will be taken as one article, not separated out by individual match:

37 The following types of previews will be taken individually, as some have distinct bylines: Rugby Union: the following will be taken as one article: