8-10 November 3-10 pm Seaside Arena

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1 THE WORLD S LARGEST CHOCOLATE SHOW PRESENTS 8-10 November 3-10 pm Seaside Arena Special trade access on 8 November 12-3 pm salonduchocolatbeirut.com

2 Another round of delicious flavors at Salon du Chocolat Beirut Beirut proved once again that it is a capital of taste by playing host to two fantastic food events. Salon du Chocolat Beirut and Beirut Cooking Festival, held concurrently from 8-10 November at Seaside Arena, brought the tastiest flavors to the city while celebrating the magic of carnival, this year s theme. Salon du Chocolat Beirut welcomed more than 15,000 visitors, 64 exhibitors and over 30 chefs and experts, who shared their knowhow at more than 21 workshops and demonstrations. Marking it s fifth edition, the exhibition kicked off with the famous chocolate fashion show, which showcased 13 dresses created by Lebanese designers and renowned pastry chefs. The fashion show s special guest was designer Karoline Lang who collaborated with Lebanese pastry chef and master consultant Charles Azar. Other highlights at Salon du Chocolat Beirut included workshops with the leading pastry chefs at the Choco Demo, a space for children to decorate and taste sweet items, a Chocolate Sculpture competition with students from Alba, Cake Design and Buche Design Competitions and a 250-kg chocolate angel sculpture.

3 Salon du Chocolat Beirut Features Chocolate Sculpture Competition A total of 12 students from the Académie Libanaise des Beaux- Arts (Alba) went head-to-head in a competition to sculpt the most impressive work of art from a block of chocolate. The theme of the competition was carnival and the final pieces were put on display during the remaining days of the show. Salon du Chocolat Junior Children were able to join in the fun by engaging in hands-on activities and pastry classes with top chefs. Bûche Competition The skills of non-professionals were put to the test at the bûche competition. The Art of Chocolate Chocolate painted plates were by Ahmad Abdallah were displayed at the Art of Chocolate section. Cake Design Competition A group of non-professional pastry enthusiasts competed in the ultimate cake design competition. Chocolate Angel Made of more than 250 kilograms of chocolate, the angel sculpture was created by Rami Boutros of Bluemz Catering. Taste & Flavors The latest chocolate logs on the market were showcased at the Taste & Flavors stand. Choco Demo 20 of the country s top pastry chefs hosted a series of demonstrations and live workshops at the Choco Demo, where visitors learned how to recreate delicious pastry items.

4 Fashion Show Food and fashion joined forces at the chocolate fashion show, where Lebanese designers and renowned pastry chefs worked hand in hand to create fabulous dresses made out of chocolate. A total of 13 dresses were showcased on the runway, and visitors were able to see the dresses on display during the remaining days of the event. Taking place under the theme carnival, the show welcomed designer to the stars Karoline Lang, who collaborated with Lebanese master consultant chef Charles Azar to create the fashion show s masterpiece. Chef Wissam Charoutni and Khaldoun Shehayeb Chef Rida Abou Sari and Maria Younes Karoline Lang and Chef Charles Azar Chef Georges El Murr and Guya Tohme Chef Mouhamad Haidar and Lea Banna Chef Jean Makary and Jean-Pierre Lahoud Chef Pierre Abi Hayla and Joelle Aswad Chef Lamia Salhab and Tara El Najjar Chef Ali Ibrahim and Marina Rizkallah Chef Fadi Hodroj and Rita Khodur Chef Chadi Karam and Elie Abou Antoun Chef Hala Beydoun and Hala Kastoun Chef Hussein Akanan and Jill Challita Karoline Lang and Chef Charles Azar

5 In figures 5,200 sqm of exhibition space, packed with stands and live culinary and lifestyle events 64 exhibitors showcasing unique food and beverage items, cooking equipment and festive products 30 celebrity chefs and experts sharing with the public their passion and know-how 21 workshops offering visitors the chance to learn new recipes and the latest lifestyle tips 15,000 visitors passionate about food and drink 42k+ Facebook fans and almost 5k+ followers on Instagram

6 Press Cuts

7 Press Cuts

8 SPERANZA Thank you to our partners GOLD SPONSOR OFFICIAL MAGAZINE GOLD SPONSOR SILVER SPONSOR BRONZE SPONSORS Press Cuts GOLD SPONSOR BRONZE SPONSORS GOLD SPONSOR IN COLLABORATION WITH Sculpture Competition PARTNER IN COLLABORATION WITH IN COLLABORATION WITH GOLD SPONSOR

9 Press Facts A CHOCOLATE STORM HITS BEIRUT More than 200 reporters and media representatives attended the event resulting in 100 press features with media coverage worth over $150,000 (calculated in terms of media space). A DYNAMIC ADVERTISING CAMPAIGN A large network of billboards on highway. Nationwide radio campaign on leading local radio stations Arabic, French and English. Features in talk shows of local and regional TV stations Social media network campaign with 42k Facebook fans and 5k+ followers on Instagram. Banners on leading Lebanese entertainment and news websites 50+ online features on websites and blogs. Advertising and editorial campaign in general interest and social magazines. Advertising and editorial campaign in major leading newspapers. Mentions in weekly newsletters targeting more than 86,000 addresses. 20,000+ invitations distributed directly and via social magazines to readers. 3,000+ posters. Almost 70,000 SMS sent three times during November.

10 AGENDA JAPAN JANUARY 2019 BRUSSELS FEBRUARY 2019 PARIS 30 OCTOBER - 3 NOVEMBER 2019 LYON 9-11 NOVEMBER 2019 SEOUL JANUARY 2019 ALSO IN LONDON, MILAN & MOSCOW SALON DU CHOCOLAT BEIRUT IS AN EVENT ORGANIZED BY HOSPITALITY SERVICES LEBANON See you next year November 2019 To participate or call: Visit our social media platforms salonduchocolatbeirut.com

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