TECHNOLOGY October 2016 PLATFORM OVERVIEW

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1 October 2016

2 Clothia Marketplace EXCLUSIVITY DISCOVERY SHOPPING SERVICE EMERGING INTERNATIONAL FASHION BRANDS US CONSUMERS

3 Team ELENA CEO Elena has 10+ years of experience in research and startups. Elena holds a MS in CS (Network Security) from UC San Diego, has worked at San Diego Supercomputer Center and AT&T Labs, and led software development projects for Bessemer Venture Partners and multiple startups in NYC and Silicon Valley. Elena is passionate about Computer Science education in public schools and is an active advocate for Code.org. DANIL Team Lead Danil has a MS in CS, won a major software programming competition at the age of 18, and plays in a rock band. He does fullstack development and makes sure the team follows the latest software development practices. ANDREY Sr Frontend Engineer Andrey makes sure that websites work on all browsers and all mobile devices. He excels at pixel-perfect development and cross-browser compatibility. In his free time, he likes to explore client-side development for other platforms including ios. Andrey holds a MS in Math. MIKHAIL Sr Backend Engineer Mikhail loves the art of programming. When he is not writing cool apps in Python, PHP, Ruby, or a half dozen other languages, he likes to optimize backend scripts and practice sharp-shooting. YEGOR ios Engineer Yegor is our stellar ios developer who loves beautiful design and intuitive interfaces. He has released more than 20 apps and has been working on the ios platform since the first iphone release. NADIA Business Development Nadia is our resident fashionista who has worked with dozens of fashion brands and helped launch a fashion incubator and a Russian designer fair. She is also an accomplished photographer. NATASHA QA Engineer Natasha graduated top of her class with a MS in Aerospace Engineering. She is extremely detail-oriented and makes sure all bugs are collected, classified and extinguished. After QA and rockets, her biggest love is horse riding. ALEXANDER Jr Backend Engineer Alexander is the newest addition to our team. He loves learning from Mikhail and discovering devops. His MS thesis topic was applying genetic algorithms to mechatronics. ALEXANDER UX/UI Designer Alexander has a MS in Design and an amazing eye for detail. He is inspired by his travels and early exposure to art to produce beautiful, sophisticated designs that have lasting power.

4 Product Mockups YOUR CLOSET DRESSES CREATE A LOOK:

5 Merchant Acquisition LOCAL SALESPERSONS IN EACH COUNTRY (RUSSIA, ITALY, SPAIN, BRAZIL, ETC.) TARGET BRAND PROFILE (CONTEMPORARY, $500K-$5M GMV, DON'T ADVERTISE IN THE USA) ACCESS TO THE US MARKET PROPOSED TAKE 25% PER ITEM SOLD

6 Customer Acquisition SOCIAL MEDIA (PINTEREST, FACEBOOK, INSTAGRAM, YOUTUBE) VIRAL FEATURES (GIVE $ GET $, PIN TO WIN, CONTESTS, SWEEPSTAKES, VIP PERKS) PR & TRADITIONAL MEDIA (VOGUE, COSMO, ELLE, REFINERY29, MARIE CLAIRE, ETC) PAID ACQUISITION (CAC TBD)

7 Marketplace between Shoppers & Designers MORE CUSTOMER DEMAND HIGHER CONVERSION MORE DESIGNERS BETTER TASTE MATCHING & PERSONALIZATION

8 Timeline OFFICIAL LAUNCH VALENTINE'S DAY HOLIDAY POPUP STORE IN MANHATTAN ADD BRAZIL & JAPAN SOFT LAUNCH (RUSSIAN DESIGNERS) ADD ITALY IOS APP 50 DESIGNERS 500K RUN RATE ADD SPAIN & FRANCE 1.5M RUN RATE NOV '16 JAN'17 FEB'17 MAY'17 AUG'17 SEP'17 NOV'17 FEB'18 APR'18 JUN'18

9 Previous Press The site enables users to populate a virtual closet with items from their real one, arrange a mood board of outfits, create a clothing wish list and glean how they might look in a garment they see online by using the site s virtual fitting room feature. 1 Clothia is a fashion technology platform meant to make online shopping social and interactive. technology [...] accessible to the user with the least amount of effort possible. when I explain Clothia to girls, most of them say, Oh my God, it s like the Clueless closet. I ve wanted that since I saw the movie. 4...the rapid growth of e-commerce presents an obvious opportunity. From there, it s easy to imagine a future iteration where brands would pay to have their goods featured on Clothia or even where sales could happen on the platform itself. 2 Clothia isn t just useful, it looks good The site inspires sartorial confidence e-commerce will comprise 20 to 25 percent of all clothing sales in about five years 3 What s also very cool about Clothia, though, is that it does more than just promote shopping and searching for new items Think of it as a tracking device for your existing closet

10 THANK YOU!

11 High-Touch Service Hi Mary, how are you? We have some new blazers I thought you would like. ONE-ON-ONE COMMUNICATION Sounds good! Would love to see them. Can you please send a few pics? HIGH ENGAGEMENT AND CONVERSION Sure! We have these two blazers in your size that would go great with the Helmut Lang leather leggings you got last week. TEXT, OR PUSH NOTIFICATIONS DIRECTLY FROM CLOTHIA STYLISTS REAL-TIME MESSAGING Oh I love the second one! So chic! Would love to get it. Can you please put it on my credit card? Thanks so much Maikol! Of course! Enjoy!

12 SAM JOINED: 2010 HOME CITY: LONDON Personalized Clienteling VISUAL ORDER HISTORY / WISHLIST PURCHASES SUGGESTED ITEMS / LOOKS WISHLIST REAL-TIME INVENTORY AVAILABILITY SUGGESTIONS DIRECT CLIENT COMMUNICATION NOTES (SALES ASSOCIATES ONLY) IN STOCK

13 Complete the Look FROM: Clothia TO: PERSONALIZED, DATA-DRIVEN COMMUNICATION AFTER THE PURCHASE Dear Sam, Thank you so much for purchasing the beautiful cap toe pumps from the new collection! SUGGESTED ITEMS / LOOKS BASED ON PREVIOUS PURCHASES Here is a suggested look for you - and everything is in stock in your size! Please let me know if I can set anything aside. TEXT, OR PUSH NOTIFICATIONS DIRECTLY FROM SALES ASSOCIATES

14 Top Pick by Apple in Shopping