Advertising upscale fashion brands in Belgium

Transcription

1 Advertising upscale fashion brands in Belgium 1

2 FACTS & FIGURES Every Saturday, lifestyle magazine enclosed with De Standaard newspaper Trendy lifestyle magazine about the good life : main topics : fashion, shopping, living & interior, tourism, gastronomy, health, trends, Reach : whole of Flanders Measurable circulation : (cim 2016) Readers last period : (cim sept. 2015) Upscale reader s profile : 66% Social Class 1&2 49,5% male / 50,5% female readers Unique layout and structure 7 XL edition theme specials (larger size) 2 Luxe XL Editions (larger size with straight back)

3 STRUCTURE IN 3 SECTIONS Section Life : Stories and portraits of life, love and people Section Style : Reports and overviews of fashion, living, interior, trends & beauty Section Guide : Reports and overviews of travel, food, wines and shopping

4 Blue = XL editions (larger size) * Luxe XL Editions (larger size with straight back) 28 January Travel 18 February Living / Batibouw 25 February Fashion 25 March Luxe XL * 15 April Interior design (Milano) 6 May Beauty 27 May Summer theme 2 September Fashion 7 October Luxe XL * 14 October Interior design (Kortrijk) 4 November Living & architecture 25 November Party & Gifts 16 December Gastronomy THEME SPECIALS 2017 (to be confirmed)

5 TALKING ABOUT FASHION Fashion specials Coverage of shows and catwalk trends by reknown fashion journalists Importance of pictures

6 TALKING ABOUT FASHION Fashion specials Trends compiled by fashion journalists Shown in fashion shoots, coordinated by a styling team

7 Regular issues : Weekly fashion styles & trends, and/or fashion shoot TALKING ABOUT FASHION

8 Regular issues : TALKING ABOUT FASHION Fashion column Update-Deluxe : by main fashion journalist Veerle Windels

9 49 million page impressions per month unique visitors per day Lifestyle channel with specific fashion & shopping subsections

10 FASHION LIFESTYLE PACK ONLINE 1 Week Fashion chanel TakeOver / imps 100% SOV with Medium Rectangle, billboard and wallpaper Fashion Weeks packages with Belmodo.tv during the fashion shows Milano, Paris, New York, London Packages with fashion & styling site JaniTV.be

11 VIDEO LIFESTYLE PACK ONLINE 2 à 3 weeks pre-roll video and in-page video views / imps

12 Measurable circulation Total readership Source : CIM sept 2015 readership CIM Q circulation Source: CIM 2011 Measurable Circulation Total Readership De Standaard Weekend Knack De Morgen Feeling Elle NL Marie- Claire NL Victoire Vif Weekend Elle FR Marie- Claire FR Sabato NL + FR

13 TARGET GROUP REACH Upperclass women (SG1&2) buying clothing & shoes in specialised shops 300, , Source : CIM sept 2015 Source: CIM 2011 Reach Selectivity , , ,000 50,000 87,120 85,098 78,228 61,321 41,263 22,048 20,376 - Knack WE Standaard Feeling De Morgen Elle Belgium NL Marie Claire NL Sabato NL+FR Compared to most Belgian upscale fashion and lifestyle magazines, De Standaard has the largest reach and high selectivity on upclass women who buy clothing in specialized shops

14 TARGET GROUP REACH Upperclass men (SG1&2) buying clothing & shoes in specialised shops Reach in 000 readers Source : CIM Sept Source: CIM Reach Selectivity ,709 87,346 70, ,78 23,127 10,655 0 Standaard Knack WE De Morgen Sabato NL+FR Ché Menzo Compared to most Belgian upscale fashion and lifestyle magazines, De Standaard has a much larger reach of upclass men who buy clothing in specialized shops

15 TARGET GROUP REACH Upperclass men and women (SG1&2) buying clothing & shoes in specialised shops Reach in 000 readers ,062 Source : CIM sept Source: CIM Reach Selectivity , , , ,156 46,807 0 Knack WE Standaard De Morgen Feeling Sabato NL+FR Elle Belgium NL Compared to most Belgian upscale fashion and lifestyle magazines, De Standaard has a much larger reach of upclass men who buy clothing in specialized shops