ADVERTISING 30 JAN - 2 FEB

Transcription

1 ADVERTISING 30 JAN - 2 FEB

2 AUDIENCE The target audience of Copenhagen Fashion Week are the fashion week visitors, including press, buyers and other industry professionals, as well as the many consumers with an interest in fashion, culture and lifestyle. The publications and social media platforms of Copenhagen Fashion Week have many followers in- and outside the industry and aim to engage consumers and trendsetters alike with inspiring content on the trends from the catwalk and behind-the-scenes sneak peaks into the making of a fashion week. COPENHAGEN FASHION WEEK Copenhagen Fashion Week is a fashion week for industry professionals that takes place twice a year in February and August. It is one of the biggest recurring events in Denmark and the largest fashion week in Scandinavia. Copenhagen Fashion Week s catwalk shows and its two trade fairs, CIFF and Revolver, exhibit collections from more than 2,000 Danish and international fashion brands. Every season, Copenhagen Fashion Week attracts several thousand visitors, coming to experience the shows, trade fairs and around 100 other events, ranging from exhibitions and parties to showrooms.

3 DIGITAL ADVERTISING COPENHAGENFASHIONWEEK.COM PAGE VIEWS in the period during and before CPHFW: UNIQUE VISITORS in the period during and before CPHFW: MONTHLY PAGE VIEWS: MONTHLY UNIQUE VISITORS: AVERAGE BROWSING TIME: 3:30 minutes VISITOR DEMOGRAPHICS 1. Denmark 2. Sweden 3. UK 4. Germany 5. Norway NEWSLETTER Copenhagen Fashion Week s newsletter SUBSCRIBERS:

4 DIGITAL PLATFORMS The official Instagram of Copenhagen Fashion Week. Followers: FACEBOOK.COM/ COPENHAGENFASHIONWEEK The official Facebook page of Copenhagen Fashion Week. Followers: Likes: Followers: Total reach from Facebook posts in the weeks before, during and after CPHFW:

5 DIGITAL ADVERTISING AND SPONSORED CONTENT 1) COMMERCIAL CONTENT ON THE CPHFW SITE: DKK A possibility to communicate and promote news about your brand and company. Ranging from news about new collections and new initiatives to store openings etc. 2) INSTAGRAM POST: DKK A n Instagram post on the CPHFW Instagram profile, text+hashtags (57.8k followers) 3) FILM PRODUCTION : FROM DKK We produce video content in collaboration with you and publish it on the CPHFW site and on Instagram. 4) VIDEO CONTENT ON THE CPHFW SITE: DKK Your own film/production published on the CPHFW site. 5) MENTIONING OF EVENTS OR OTHER HAPPENINGS: FROM DKK Promoted on the CPHFW site and in the official CPHFW schedule.

6 CFW DAILY DIGITAL CFW Daily is the official digital magazine that covers Copenhagen Fashion Week. CFW Daily is published during fashion week four days in a row. The magazine s purpose is to provide fashion week visitors and the public with visually inspiring daily updates, show reviews, catwalk trends and interviews. CFW Daily also serves as a general guide to Copenhagen Fashion Week, containing the full show and event schedule with addresses and contact information. The magazine s editorial team includes some of the best Danish and international fashion journalists, ensuring a curious, serious and critical coverage of the fashion and lifestyle events of the week. VISUAL ADD : DKK EDITORIAL TEXT AND PHOTO : DKK LOGO BANNER : 3500 DKK

7 NEW CFW APP INTRO RATES FOR THE CPHFW APP : ADVERTISEMENT: DKK FOR ALL 4 DAYS APP PUSH : DKK ( E.G.: GO AND VISIT X NEW POP UP SHOP ) VOUCHER DISCOUNT CODE : DKK ( E.G.: GO GET YOUR COFFEE NOW THIS MORNING AT X, 15 % OFF DURING FASHION WEEK.) SPLASH ADD: DKK FOR 1 DAY (POPS UP WHENEVER A USER OPENS THE APP)

8 CONTACT LINDA LAURSEN COPENHAGEN FASHION WEEK FREDERIKSHOLMS KANAL 30-C DK-1220 COPENHAGEN