CLIENT DOCUMENTATION. by Allyson Villanueva KICKS/HI. kickshawaii.com
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1 CLIENT DOCUMENTATION by Allyson Villanueva kickshawaii.com
2 DESIGN BRIEF BACKGROUND SUMMARY, since September 2001, has been one of the premier go-to sneaker boutiques in the world. Firmly rooted in island lifestyle & culture, the brand communicates this standard season after season. Over the years, the popularity of has attracted high profile collaborations with Nike, Converse (Product Red), Stussy, Vans, Hurley, and Burton amongst countless other industry leaders. YOU KNOW WHERE WE STAY, a mantra. Hawaii all day, everyday. PROJECT OVERVIEW The purpose of this project is to redesign by creating a user friendly layout through semantic organization & engage new and loyal consumers with a contemporary asthetic that reflects thier identity. TARGET AUDIENCE The focus audience is generally young males ranging from age 15 to early 30 s that consider Hawaii s street wear fashion a priority. COMPETITION WEBSITE Originating from Seattle in 1978, Zumiez provides cutting edge skate & snow lifestyle product throughout Northern America. Unlike Zumiez, caters to the local culture while maintaining trends of today. PROS Zumies website is inviting with apparent marketing techniques & easliy assessable through organization attributes. CONS Their website has averege appeal with no stimulats towards who they are as a company. CONTENT High Quality Logo Product Details: materials, colors Product Photos: Different Shipping & Return Info History of Company sizes, prices, star ratings & reviews views/close-ups & colors Size Chart Info Inventory List Location & Contact Information Payment Info Social Media Sites
3 USER PROFILE USER-SITE INTERACTION EPISODE Nathan was in town for business & wanted to check out the local street wear scene. He looked through yelp & it led him to KICKS/ HI. After spending several minutes browsing through their website Nathan came to the conclusion that he would have to look elsewhere for information about the company & their upbringing. Nathan then found himself scrolling through Facebook. Here he was able to find the information in the about section that he was searching for. NAME AGE GENDER LOCATION EDUCATION FAMILY HOBBIES OCCUPATION INCOME WORK HOURS DISABILITIES COMPUTER SKILL LEVEL Nathan D Avanzo 28 Male Chicago, IL Bachelors Degree in Marketing Outspoken Toddler Skateboarding & Giving Out Hugs Advertising Manager $95,600 Annually Mon Fri 8am 4pm None Moderate
4 USER PROFILE USER-SITE INTERACTION EPISODE Kawaii is a freshly employed teen who likes to keep up with the hottest footwear trends. With his newfound income, he is able to splurge to his hearts desire. He starts at where all of his friends go to shop for shoes. Pulling up their website Kawaii was impressed by the imagery on the homepage. He clicked on the tab that read store which brought him to a separate website. After browsing through their products, Kawaii wanted to check out the product they showcased on their homepage. There was no link leading back to the main site. After hitting the back button to the beginning of his search, Kawaii then realized that the homepage was open in a separate window tab. NAME AGE GENDER LOCATION EDUCATION FAMILY HOBBIES OCCUPATION INCOME WORK HOURS DISABILITIES COMPUTER SKILL LEVEL Kawaii Fernandez 16 Male Honolulu, HI Current High School Student Parents & Two Older Sisters Surfing & Enjoying Korean Dramas Busboy $7,150 Annually Tue, Thurs & Sat 4pm 8pm None Moderate
5 USER PROFILE USER-SITE INTERACTION EPISODE Raiden is on vacation wanting to absorb what the islands has to offer. As a photographer and fashionista he enjoys shopping at companies who showcase their work through imagery. Raiden Googled Hawaii shoe store & was second on the list. The big image slide-show on their homepage was enough to spark his interest & led him to check out their gallery. The page was filled with a variety of product taken in different settings. Raiden clicked on an image to get a closer look only to discover that he was unable to view the next image let alone exit out. When refreshing the page it took Raiden back to the full gallery, but discouraged him to view further. NAME AGE GENDER LOCATION EDUCATION FAMILY HOBBIES OCCUPATION INCOME WORK HOURS DISABILITIES COMPUTER SKILL LEVEL Raiden Yakubovich 25 Male Buffalo, NY Bachelors Degree in Fine Arts Girlfriend & 2Pac (Shiba Inu) Raping & Urban Fashion Photographer $53,800 Annually Project Based Hours None Advanced
6 FUNCTIONAL SPECIFICATIONS Search Bar Shopping Cart Filtering & Sorting Options Interactive Map Slideshow Social Media Links Customer Service Info Links Size-Conversion Charts
7 SITE MAP Homepage About Projects Login/Register Cart Search New Footwear Apparel Accessories Brands Sale Footer Location Social Media Customer Service Links Address Instagram Store Hours Facebook Map Twitter
![[ 0 ] SEARCH NEW FOOTWEAR APPAREL ACCERSSORIES S SALE MAJOR INDIGENOUS MYNAH STOCK Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam consectetur sagittis odio vitae volutpat.](/docs-images/96/128019740/images/8-0.jpg "Ut gravida fringilla sapien sed porta. Morbi est nisl, hendrerit vel pretium adipiscing, egestas non turpis. Maecenas auctor nisi a nulla. VIEW DETAILS SKATE. SURF. STYLE.")
8 [ 0 ] SEARCH NEW FOOTWEAR APPAREL ACCERSSORIES S SALE MAJOR INDIGENOUS MYNAH STOCK Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam consectetur sagittis odio vitae volutpat. Ut gravida fringilla sapien sed porta. Morbi est nisl, hendrerit vel pretium adipiscing, egestas non turpis. Maecenas auctor nisi a nulla. VIEW DETAILS SKATE. SURF. STYLE. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam consectetur sagittis odio vitae volutpat. Ut gravida fringilla sapien sed porta. Morbi est nisl, hendrerit vel pretium adipiscing, egestas non turpis. Nulla quis rutrum turpis. Sed porttitor mi ut diam placerat ac eleifend enim hendrerit. Maecenas auctor nisi a nulla HYAN + TAPA LINE /Check out our latest slipper collaboration. Get beach ready. Island meets Urban Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam consectetur sagittis odio vitae volutpat. Nulla quis rutrum turpis auctor nisi a nulla HAWAII. ALL DAY, EVERYDAY. YOU KNOW WHERE WE STAY. All content 2017 by KICKS HAWAII Mon Sat: 11AM 8PM Sun: 11AM 5PM 1530 Makaloa St, Honolulu, HI info@kickshawaii.com (808) CUSTOMER SERVICE Shipping & Returns Privacy Policies Jobs LINKS About Projects Login/Register GET DIRECTIONS SEE LOCATIONS
9 [ 0 ] SEARCH NEW FOOTWEAR APPAREL ACCERSSORIES S SALE Above the Fold (the full space visible on the screen when the website pops up) SPRING 17 COLLECTION / VIEW S FOOTWEAR Sort By: Newest Most Popular Name Lowest Price Highest Price Home FOOTWEAR View: 12 Items 48 Items 96 Items Next Page 125 Styles Found Browse By: SIZE SALE PRICE $0 $49 $50 $99 $100 $149 $150 & over COLOR NEWEST View: 12 Items 48 Items 96 Items YOU KNOW WHERE WE STAY. All content 2017 by KICKS HAWAII Mon Sat: 11AM 8PM Sun: 11AM 5PM 1530 Makaloa St, Honolulu, HI info@kickshawaii.com (808) CUSTOMER SERVICE Shipping & Returns Privacy Policies Jobs LINKS About Projects Login/Register GET DIRECTIONS SEE LOCATIONS
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