The scent of summer 2016!

Transcription

1 The scent of summer 2016! LR Health & Beauty creates three fresh fragrances for sunny days Ahlen, April 2016 A stunning summer look calls for the perfect fragrance which highlights the personality. To celebrate the sunny season, LR Health & Beauty has created three fresh, inspiring summer fragrances. The aroma of lemon, grapefruit and basil fills the air and the sun is shining. This is the right time for fruity and refreshing fragrances. "We have created three very different fragrances for the best time of the year: LR Brilliant Look Eau de Parfum has a flowery-oriental note, invoking dreams of Thousand-and-One Nights. Karolina by Karolina Kurkova brings to mind a day at the beach. Our men's fragrance Bruce Willis Personal Edition exudes absolute summer feeling with a sense of freedom," explains Jessica Price, Director Marketing at LR Health & Beauty. Top model Karolina Kurkova and actor Bruce Willis have been part of the LR family for some time now. Both have successfully launched products in cooperation with LR. "Brilliant Look" Simply glamorous "Brilliant Look is the fragrance for a glamorous appearance. The perfect look calls for a perfect fragrance. The Eau de Parfum embodies the spirit and the attitude of a brave, confident and adventuresome woman. The explosive fragrance composition of fruity bergamot, orange blossom, jasmine and seductive patchouli is a cheeky, inspiring women's fragrance for a glamorous appearance. Fresh and bright in the top note, yet mysterious and elegant, the sparkling essence flatters modern women. "Karolina" by Karolina Kurkova Limited Summer Edition "Karolina" embodies the power of the sun. Like the first rays of sunlight, full of captivating energy and inspired by the warm aura and infectious vitality of Karolina Kurkova this is what the Limited Summer Edition smells like. The refreshing women's fragrance invigorates the senses and spreads joy and happiness. The Eau de Parfum smells like a fresh summer breeze on a day at the beach, full of vigour and inspiring,

2 just like Karolina Kurkova. In the top note, the perfume forms a symbiosis of berry, tangerine and lemon. Ginger, nutmeg and rose melt together in the middle note, while essences of tonka bean and cedar wood round out the summer creation with a whiff of musk. Bruce Willis Personal Edition Limited Summer Edition The Eau de Parfum "Bruce Willis Personal Edition" stands for absolute summer feeling with a sense of endless freedom. The men's fragrance is fresh, dynamic and vibrant. In the top note, grapefruit, lemon and basil unfold like a jaunty summer day in Los Angeles, Bruce Willis' hometown. A mix of nutmeg, pine and the sweet grass vetiver follow in the middle note. The interplay of patchouli and sandalwood imparts a distinctively masculine elegance on "Bruce Willis Personal Edition" which reflects the actor's private side. All products are available at the LR customer shop at shop.lrworld.com. Brilliant Look, Eau de Parfum, 50ml EUR Karolina Kurkova, Eau de Parfum, Limited Edition, 50ml EUR Bruce Willis Personal Edition, Eau de Parfum, Limited Edition, 50ml EUR

3 Photographic material: Caption: "Bruce Willis Personal Edition" in the Limited Summer Edition is a unique fragrance with masculine elegance that reflects the private side of Bruce Willis. Caption: Karolina by Karolina Kurkova and LR in the Limited Summer Edition embodies the power of the sun, full of captivating energy and is inspired by the warm aura and the infectious vitality of Karolina Kurkova. 3

4 Caption: Brilliant Look is a cheeky fragrance composition of fruity bergamot, orange blossom, jasmine and seductive patchouli is a cheeky, inspiring women's fragrance for a glamorous appearance. 4

5 LR Health & Beauty Under the motto "More quality for your life, the LR Group with headquarters in Ahlen/Westphalia produces and markets various health and beauty products in around 28 countries. The range includes care and decorative cosmetics, dietary supplements and perfumes. In the fragrance segment, the company, which was in founded in1985, has established exclusive cooperations with celebrities such as Guido Maria Kretschmer, Karolina Kurkova and Bruce Willis. With 1,100 employees as well as thousands of registered sales partners and customers, LR is one of Europe s leading direct sales enterprises. Since 2014, LR products are also available at the company's customer online shop. LR's strong market position is based above all on a high-quality product range and an attractive bonus and training plan which is unsurpassed in the industry. LR also established the LR Global Kids Fund e.v. which provides efficient and unbureaucratic support for deprived children and their families in many different countries around the world in cooperation with local institutions. Your contact: impact Agentur für Kommunikation GmbH Esther Packullat Holzhausenstrasse Frankfurt am Main Tel: e.packullat@impact.ag 5