Innovator Series 1. Ongoing conversations with global innovators and thinkers. - First Edition 2012

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1 Innovator Series 1 Ongoing conversations with global innovators and thinkers. - First Edition 2012 Featuring: Dennis Crowley Roblé Ali Jules Kim Shaun Ross Alexis Ohanian Sabriya Stukes Natasha Jen Faris Yakob

2 Dennis Crowley Co-Founder of Foursquare My favorite is my glow-in-the-dark Zub. I ve been out at places in NYC or in the middle of the woods where it was the only thing throwing off any light. It s awesome. Dennis is wearing the ZIZM MB Dennis Crowley is an American Internet entrepreneur, best known for co-founding the social networking site Foursquare. Crowley has received a plethora of awards including being named one of Fortune Magazine s 40 under 40 and one of MIT s top 35 innovators in the world under the age of 35.

3 No other watches look like NOOKA s. I like to have unique and different looking things. The watches make me look cooler than I actually am. Roblé Ali Chef Roblé is wearing the ZUB ZIRC GL Roblé Ali, reality television star of the Bravo hit series Chef Roblé & Co., has developed a reputation as one of the hottest up-and-coming chefs in NYC and has cooked for the likes of Faith Evans, Rachel Dratch, Russel Simmons, and the late Michael Jackson.

4 Jules Kim Jewelery Designer I love NOOKA for creating a beautiful time piece that I can wear. One which can reflect my personality and style without drawing attention away from my other fashion choices. Jules is wearing the ZEM ZENV NT Jules Kim, creator of Bijules, defies time, normality, and traditional forms of expression with her jewelry. Bijules NYC is known for twisting ideas and creating underground trends such as the nail rings and hairrings. Jules doesn t hold anything back, and this mindset has gained her superstar followers such as Rihanna, Beyoncé, and Katy Perry.

5 As a man, I feel that anything being made for the male essential should be simple, chic and up to date and this is what NOOKA does and I love it clean lines with some of the products and a little more character for the others. Shaun Ross Supermodel models.com/models/shaun-ross As a supermodel Shaun Ross has been featured in major fashion publications including British GQ, Italian Vogue and has modeled for Alexander McQueen and Givenchy. Shaun is wearing the ZIRC SV Look out for Shaun in Beyoncé s music video Party and in Katy Perry s music video E.T. where he plays her naked-alien love interest.

6 Alexis Ohanian Co-Founder of Reddit.com This watch is the most consistently talked about thing I ve ever worn. Random people start conversations with me who otherwise probably wouldn t have. Alexis is wearing the ZUB ZIRC MS Alexis Ohanian calls himself the startup guy, and is known best for co-founding the social news website Reddit. Aside from his entrepreneurial endeavors, Ohanian was named one of Forbes 30 Under 30 in 2010 and is currently writing a book titled Without Your Permission, set to be released in 2013.

7 The day I got my first NOOKA, I was asked whether it was a watch or a bracelet. I explained how it worked, to which they replied, If you wear such interesting watches, then you have to be an interesting person! Sabriya Stukes Biologist Sabriya Stukes first fell in love with science when she was 15 years old and read Richard Peterson s novel, The Hot Zone. She received her undergraduate degree from Virginia Sabriya is wearing the V-SERIES ZENV GD Tech and is currently pursuing her PhD and studies host-pathogen interactions at the Albert Einstein College of Medicine.

8 Natasha Jen Partner at Pentagram It keeps me on time in style. The faceplate of Zirc Gold works as a mirror. For a girl it s a useful additional feature. Natasha is wearing the ZIRC GD and ZUB ZOT OP Natasha Jen, Pentagram s newest partner, is an award-winning graphic designer who has made her mark by crossing media genres, drawing on references from a diverse range of sources. She is a winner of the Art Directors Club Young Guns 4. Her extensive list of clients has included Nike, Kate Spade, Guggenheim Museum/Foundation, and Chanel.

9 I love the non-obvious nature of the design. I like being shown assumptions that are deeply embedded and reminded they are assumptions. So the face of the watch the way we display time that s an assumption. Faris Yakob Chief Innovation Officer MDC Partners/kbs+ Founding Partner Spies & Assassins Author Talent Imitates, Genius Steals Faris Yakob is a strategist, creative director, writer and self-described geek. He is the Chief Innovation Officer at MDC Partners and works at kbs+ as their Chief Innovation Faris is wearing the ZOO AL OR Officer. Faris was awarded the President s Prize from the IPA for his thesis on the future of brands and his blog TIGS was named one of the top 10 ad blogs in the UK.

10 NOO for ZEX Collection FUTURIST Collection zex sv zex gd zex bk futurist bk futurist tt ZEEL Collection GLOW Collection zeel zenh mirror with nylon band zeel zenh gold with nylon band zub zenh (gl) zub zibi (gl) zub zoo 40 (gl) zeel zan mirror with nylon band zeel zan gold with nylon band glowing glowing glowing Urban Camo Collection ZUB ZAN 40 Collection zub zoo uc 40 zenh uc zub zan dg 40 zub zan ol 40 zub zan eg 40 specifications subject to change

11 NOOKA Innovator Series NOOKA Inc. All Rights Reserved - NOOKA designs are protected by trademarks and patents U.S and International. New York 16 W 36 st Suite 1302 New York, NY info@nooka.com - US Sales nooka@thefndtn.com - All Other Inquiries info@nooka.com

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