TARGET AUDIENCE Buro 24/7 Russia

Transcription

1 Media-kit

2 WHAT IS BURO 24/7? Buro 24/7 is a contemporary platform which covers the latest news from the world of fashion, art, culture, lifestyle, media and social life. Trustworthy information, exclusive materials, efficiency and points of view of competent experts are main advantages of Buro 24/7 in comparison with the others. The inspiration behind the project and its founder is Miroslava Duma. The team she built, works 24 hours 7 days a week so the readers have a chance to receive the latest news about major events that take place not only in Russia but also in the world. We are writing about successful people, whose opinion is important. We write about individuals who decide what tomorrow will be looking like.

3 TARGET AUDIENCE Buro 24/7 s readers are people who play an important role in shaping pubic opinion and prefferences. They are successful, dynamic, and interact within a very wide range of social circles. They are able to try out the very best that s on offer, make up their own minds about whether they like it or not, and then reject it or help to make it fashionable. Our readers find time for self-realization and for self-development in all areas of their live including business, family, personal relations, image, fashion, and home. They follow only the highest standards. This role of a leader in style makes our website interesting not only to the members of social elite, but also to a wider online audience.

4 TARGET AUDIENCE Buro 24/7 Russia Russia Ukraine Croatia Kazakhstan Azerbaijan Middle East UNIQUE VISITORS PER MONTH FACEBOOK PAGE VIEWS PER MONTH INSTAGRAM RUSSIA 57% CIS 30% EUROPE 9% AGE MAN 35% WOMAN 65%

5 TARGET AUDIENCE 50% Mix and Match 30% Followers 20% Trendsetters Mix and Match Followers Trendsetters 50% of the ТА following establish trends. They mix luxury and mass brands. Each purchase of an expensive accessory or item of clothing is a step which brings them closer to their dream, towards the circle of trendsetters. 30% of the ТА who are oriented on the trends to try the best that mankind can produce. They, follow trendsetters, find time for self-realization as well as for business, relationships, appearance, fashion and home, but they are not public people. 20% of the ТА form its core. These people are newsmakers. They are extremely well-off, publicly known members of the cultural and business elite who play an important role in formation of people s tastes.

6 REGULAR SECTIONS Culture Our culture section covers painting, architecture, theatre, cinema and music, giving our readers access to recent information on the entire world of art only on a single website Fashion The latest trends and news from the world of fashion: photo shoots, interviews with designers, reviews from fashion shows all over the world; authoritative opinions from fashion experts. Beauty The Beauty section and its subsections provides readers with full information about beauty market& Best beauty experts shares their opinion on products and technologies in their personal columns.

7 REGULAR SECTIONS Media Media section is devoted to changes in IT and Mass Media. We write about management reshuffle, ratings, new TV or media projects, providing our reader with full review, analysis and experts comments on the matter (Press, Internet, Books) Blogs Not only the editors of the website write about the events from the worlds of culture and fashion but also our guest bloggers. Via their materials readers have a chance to find out more relevant news. Instagram The most popular application in the world has become one of the most interesting sources of information. Buro 24/7 s readers have a chance to find out the latest news from the life of our website s heroes by just going through celebrities Instagram accounts.

8 SPECIAL PROJECTS Buro 24/7 s 3rd anniversary In June, 2014, Buro 24/7 celebrated its 3rd anniversary. Among those who congratulated the project with such a special day were Zac Posen, Ulyana Sergeenko, Valentino Garavani, Irina Shayk, Ivan Urgant, Natalia Vodyanova, Margherita Missoni, Baz Lurhman, Dasha Zhukova and many others.

9 SPECIAL PROJECTS Buro 24/7 s heroes The list of those, who shared their own opinion on different matters, consists of variety of celebrities, in particular: Tom Ford Alber Elbaz Franca Sozzani John Galliano Monica Bellucci Francis Ford Coppola Cameron Diaz Zaha Hadid Peter Lindbergh Christopher Bailey Annie Leibovitz

10 SPECIAL PROJECTS Advertorial Buro 24/7 Buro 24/7 pays a lot of attention to special projects. Major fashion houses, stylists, make-up artists are becoming part in them. 4 successful Russian men in Giorgio Armani outfits

11 Buro 24/7 x Gucci EDITORIAL SPECIAL PROJECTS

12 Buro 24/7 x Tommy Hilfiger EDITORIAL SPECIAL PROJECTS

13 Buro 24/7 x Luisa Via Roma EDITORIAL SPECIAL PROJECTS

14 CASE HISTORIES Special project Givenchy Le rouge Project objectives: Promotion of new beauty product a matte lipstick in a stylish case Givenchy Le Rouge CONCEPT: We created a special section of the product at Buro 24/7 with ability to view product rotated to 360 degrees and pick ideal lipstick shades after passing a small test The ability to view images and video from ad campaign Givenchy Le Rouge ANNOUNCEMENT OF THE PROJECT: Banner 286x485 dynamics Editorial post Social networks

15 CASE HISTORIES Advertising campaign Dior Advertising campaign Giorgio Armani

16 CASE HISTORIES Advertising campaign Chanel Advertising campaign PRADA

17 CONTACT INFORMATION Advertising director Olga Stepanova Tel: (ext. 1403) Cell: ostepanova@buro247.ru Advertising manager Nelly Khaydarova Tel: (ext. 1459) Cell: nkhaydarova@forwardmg.ru