Asia s Fashion Jewellery & Accessories Fair March Visitor Survey Report
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1 Asia s Fashion Jewellery & Accessories Fair March 2011 Visitor Survey Report 1
2 Survey Summary Total number of visitors: 4,207 Invited online survey: 3,725 Completed online survey: 130 Overall online response rate: 3.49% Schedule: Commencement of online survey: Date of reminder sent: Date of closing of online survey: Date of submission of report: 15 Mar 22 Mar 29 Mar 5 May 2
3 Nature of Business(es) Wholesaler 56% (73) Retailer 28% (37) Related Institute/Association Publication Manufacturer/Supplier Mail Order House/ E- Tailer Importer 2%(2) 2% (2) 5%(7) 24%(31) 45%(59) Fashion Jew ellery/accessories Designer Exporter Department / Chain Store Buying Agent 8%(11) 14%(18) 15%(19) 28%(37) 0% 10% 20% 30% 40% 50% 60% No of people answered: 130 * Some respondents ticked more than one option. 3
4 Are you visiting this exhibition for the first time? Repeated visitors 58% (76) First-time visitors 42% (55) Repeated visitors 49% (58) First-time visitors 51% (61) No of people answer 130 No of people answer 119 4
5 How did you learn about this exhibition? No of people answered: 130 Word of mouth 18%(23) 28%(33) Website 18%(22) 18%(23) Regular Visitor of 3FJ 32%(41) Electronic promotion Direct mail 13%(15) 15%(19) 19%(23) 22%(29) At other UBM Asia s exhibitions 16%(19) 14%(18) At other exhibitions 6%(7) 5%(6) Advertisement 15%(20) 25%(30) 0% 5% 10% 15% 20% 25% 30% 35% 5 * Some respondents ticked more than one option. In 2010, this question did not have regular visitor of 3FJ option
6 Which was the major product you sourced for? Fashion jewellery materials 34%(44) Fashion jewellery 80%(103) Fashion accessories 47%(61) Display & Packaging 28%(35) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% * Some respondents ticked more than one option. No of people answered: 130 6
7 To what extent do you think your objectives for visiting this exhibition have been achieved? Collection marketing information 12% (16) 63%(82) 15%(20) 5%(6) 5%(6) Consolidate contacts with suppliers / business partners 15%(20) 45%(59) 15%(20) 10%(13) 14%(18) Seek new suppliers 12%(15) 55%(71) 25%(33) 5%(6) 4%(5) Place orders 15%(19) 38%(50) 15%(19) 16%(21) 16%(21) Seek franchisers / principals1%(1) 20%(26) 22%(29) 13%(17) 44%(57) Source new products 13%(17) 55%(72) 19%(25) 8%(11) 3%(4) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Fully achieved Fair well achieved Not quite achieved Did not achieve at all Not applicable 7 No. of People Answered: 130 No. of People Skipped: 0
8 To what extent are you satisfied with the exhibitors on the following? No. of People Answered: 130 Product price 12%(15) 57%(74) 27%(35) 4%(5) Product range 15%(19) 55%(71) 26%(34) 5%(6) Quality of exhibitors 18%(24) 68%(89) 12%(15) 2%(2) Quantity of exhibitors 15%(20) 52%(68) 28%(36) 5%(6) Service of exhibitors 16%(21) 69%(90) 12%(15) 3%(4) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Extremely satisfied Quite satisfied Not quite satisfied Not satisfied at all 8
9 No. of People Answered: 130 No. of People Skipped: 0 To what extent are you satisfied with the organizer on the following? Signage and decoration 30%(39) 60%(78) 8%(10) 2%(3) On-site services 33%(42) 51%(66) 14%(18) 2%(3) 13 Information during fair 29%(38) 57%(74) 12%(16) 2%(2) Information before fair 33%(42) 53%(69) 12%(16) 2%(2) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Extremely satisfied Quite satisfied Not quite satisfied Not satisfied at all 9
10 How important are the following to you in your planning to visit the exhibition? Invitation from the organiser 31%(40) 46%(60) 17%(22) 6%(8) Invitation from your suppliers exhibiting at the exhibition 13%(17) 45%(59) 32%(42) 9%(12) Making appointment with your exhibitor before the exhibition Meeting other visitors at the exhibition 11%(14) 41%(53) 38%(49) 10%(13) 13 14%(18) 37%(48) 27%(35) 22%(28) 4%(5) What products will be exhibited 48%(63) 45%(59) 2%(2) Who will be exhibiting at the exhibition 32%(41) 54%(70) 10%(13) 5%(5) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Extremely important Quite important Not quite important Not important at all No. of People Answered: 130 No. of People Skipped: 10 0
11 Please tick the Fashion Jewellery exhibitions that you rate most important for your company? No. of People Answered: 130 No. of People Skipped: 0 6FJ 3FJ 9FJ 15%(20) 22%(28) 42%(55) Eclat de Mode / Bijorhca, France (Jan) EuroBijoux & Accessories, Spain (May) India Handicrafts & Gifts Fair (Oct) Macef, Italy (Jan) Manila F.A.M.E., the Philippines (Apr) Other exhibitions 5%(6) 2%(3) 3%(4) 5%(6) 2%(2) 5%(6) 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% In 2010, visitors chose three fairs they rated most. 3FJ (33%) is the first choice of the most important fashion jewellery exhibitions. 6FJ (25%) & 9FJ (25%) are the second choice of the most important fashion jewellery exhibitions. 9FJ (22%) is the third choice of the most important fashion jewellery exhibitions. 11
12 What are your future interests with regards to UBM Asia s Fashion Jewellery & Accessories exhibitions? No,I'm not interesed 10% (13) Yes, I'm interested 90%(117) No. of People Answered: 130 No. of People Skipped: 0 12
13 What are your future interests with regards to UBM Asia s Fashion Jewellery & Accessories exhibitions? 6FJ11 11% (8) 90% (65) 9FJ11 9%(9) 93%(91) Visiting Exhibiting 3FJ12 10%(9) 91%(85) 0% 20% 40% 60% 80% 100% Some respondents ticked more than one option. No. of People Answered: 114 No. of People Skipped: 16 13
14 Are you interested in UBM Asia s other Fashion Jewellery & Accessories products? Subscription 65%(33) 68%(36) Membership 25%(13) 25%(13) Advertising 16%(8) 13%(7) 0% 10% 20% 30% 40% 50% 60% 70% FashionNetAsia.com AsiaFJA.com No. of People Answered: 54 No. of People Skipped: 76 14
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