ELEMENTI MODA - TRENDS AW 09.10

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Baldwin Green
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2 It will be dynamic in town Seductive and soft to slow down Glamourous and coloured to enjoy 3 The urban

darks. 4 Brushed, hairy surfaces show the rich luster of mohair blends. Smooth qualities for new coats.

wools with small dots, bubbles or floating effects and graphic designs in ecru and characoal or black and

(Armani) 7 Classic textures, like Prince of Wales checks are renewed by the use of bouclè yarns in 100%

(Chanel) 8 The urban severe mood is softened through brushed fabrics in angora blends, that provide warmth

(Byblos) 9 The materials are made of precious fibres and blends to support the clean simplicity of

Cashmere and wool blend beautifully in soft textures, especially recommended for the easy dress shapes.

1 ELEMENTI MODA - TRENDS AW Fashion is showing its diversified faces through a variety of very creative materials and shapes. 2 It will be dynamic in town Seductive and soft to slow down Glamourous and coloured to enjoy 3 The urban daily life follows the rhythm of graphic motifs and develops the concept of NORMALITY as being the new eccentricity. Colours suggest an urban coolness: tinted neutrals, blurred greys and blues, troubled mélanges, cultivated darks. 4 Brushed, hairy surfaces show the rich luster of mohair blends. Smooth qualities for new coats. Coats going to be a key item for the season (Jil Sander) 5 Tweedy look and marled loop yarns for envelopping warm jackets. Key point are big collars, to be crossed or wrapped for more protection (Jil Sander) 6 Soft, voluminous wools with small dots, bubbles or floating effects and graphic designs in ecru and characoal or black and white. (Armani) 7 Classic textures, like Prince of Wales checks are renewed by the use of bouclè yarns in 100% wool or blended and perfectly interpret the new feminine silhouette made of flairing jackets and skirts (Chanel) 8 The urban severe mood is softened through brushed fabrics in angora blends, that provide warmth and a delicate touch. The high tulip collar softly frames the face. (Byblos) 9 The materials are made of precious fibres and blends to support the clean simplicity of textures and shapes. Cashmere and wool blend beautifully in soft textures, especially recommended for the easy dress shapes. (Bottega Veneta) 10 The feminine look is easy, comfortable and refined. Interesting combinations of fine jersey fabrics and wovens play with tonal natural shades. (Trench Hilfiger. Tailleur Armani) 11 Also men look for quality materials and lightweight fabrics. The simple classic textures are developped in very dark colour combinations and match with melange striped shirts of the best cotton qualities (R. Lauren, Moschino) 12 Checks are the new direction in menswear. Simple window cheks for the jacket or the suit. More graphic checks for matching shirts. (Marc Jacobs) Elementi Moda - Milano 1

13 Denim can be chic in town when used in very dark shades and combined

(Karl Lagerfeld) 14 Flanell is enriched with cashmere blends and

(Aquascutum) 15 Blue in various tones, from very dark night blue to

ease for shoulders and a straight, not fitted, line for trousers.

19 Brushed mohair blends and graphic, geometric jacquards for jersey

20 The clarity of simple stripes and circles and the proportion of

St Laurent dress. The dress is imperative in the new season.

become very interesting in new wide proportions.

2 13 Denim can be chic in town when used in very dark shades and combined with appropriate shirts in well designed checks or stripes. (Karl Lagerfeld) 14 Flanell is enriched with cashmere blends and combines with marled, mélange fabrics. (Aquascutum) 15 Blue in various tones, from very dark night blue to intensive purple blue is, after grey, the most important colour for man this season. (Fendi) 16 Dark, sophisticated stripes fit both men s shirting and lady s wear. (Paul Smith) 17 Men s silhouette is slim but comfortable, with more ease for shoulders and a straight, not fitted, line for trousers. Fine wool/pes blends and perfect lined up stripes follow the idea of designed simplicity. (Ralph Lauren) 18 Architecture continues to be inspirational for textures and designs. Sculptural motifs enhance the authentic nobility of classic wools. 19 Brushed mohair blends and graphic, geometric jacquards for jersey fabrics. 20 The clarity of simple stripes and circles and the proportion of colours are to be seen in these samples and in the perfect shape of Y St Laurent dress. The dress is imperative in the new season. 21 Pied-de-poule and Prince of Wales motifs can be woven or printed and become very interesting in new wide proportions. (Dior) 22 Printed checks on fine wool blends. 23 In graded grey tones geometric and graphic designs interpret the urban coolness with a constant attention to ease and comfort. 24 SOFT SEDUCTION. A vein of romanticism is crossing fashion directions. A new modernity, emotional and seductive at a time is developping in materials, colours and shapes. Shifting to soft pastel tones, powdered watercolours, natural shades of beige and camel. Elementi Moda - Milano 2

3 25 Overprinted and embroided simple decorations for the new dresses, characterized by high waist, longer fluid silhouette, details at shoulders. (Bottega Veneta) 27 Tonal jacqurds and print designs play with mat and shiny surfaces in layered delicate combinations. (Gattinoni) 28 Fluid silk for tonal prints. (Marni) 29 Diluted colours, shaded effects. The tunic continues to be important. (Roberta Scarpa) 30 Prints mix colours in informal pictorial designs. (Derek Lam) Or imitate delicate laces on silky surfaces With the fragility (Malandrino) or lightweight satins and chiffons. (Romeo Gigli) 34 The stillness of refined, smooth materials embracing the body (Ferragamo) 35 The flairing ondulations of plissés and cloqués. (Osman Yousef Zada) 36 The perfect blends of silk and wool, light and warm. (Louis Vuitton) Elementi Moda - Milano 3

37 The iridescent or mother of pearl shine of fluid

coordinated fabrics for blouses and shirts.

this seductive trend for elegant evening dresses.

The luxury market is inspired by vanities.

purples, surprising bright shades, gold and green

42 Compact opulent satin is the perfect interpreter

(Donna Karan) 43 Velvet and satin combine with

rich colour combinations (D&G) 46 The bold colour

outline bodice and sleeves of the contemporary

4 37 The iridescent or mother of pearl shine of fluid and draping satins for highly feminine,.. (Armani) 38.. sensual blouses. (Melloni) 39 Sophisticated shadowed print designs on coordinated fabrics for blouses and shirts. (Marni) 40 Feathery lightness and prints accompany this seductive trend for elegant evening dresses. (Von Fürstenberg) 41 ENJOY GLAM. The luxury market is inspired by vanities. The colours show a glow behind: impulsive reds and purples, surprising bright shades, gold and green accents combine with dark shades and black. 42 Compact opulent satin is the perfect interpreter of the new pyjama style. (Donna Karan) 43 Velvet and satin combine with glamourous metallic jacquards. Buttons reflect light and shimmer. 44 The formal suit for man discovers silky rich coloured striped lining. (Tallia) 45 Man dares decorative checks in unusual rich colour combinations (D&G) 46 The bold colour contrasts characterize beautiful silk taffetas and outline bodice and sleeves of the contemporary minidress (DKNY) 47 Rich stripes, heavy satins, rich lustre for the man who wants to appear (D&G) 48 3D textured jacquards and quilts. The dark colour background is enhanced by metallic copper reflections (Pollini) Elementi Moda - Milano 4

5 49 Ornamental arabesques are made in jacquard or printed (DKNY) 50 Flashes of gold and geen move on the dark blue background (Guy Laroche) 51 Opulent brocades re-invent animal motifs in unexpected colours. 52 Creased, 3D movements and new pleats and plissés in silk/polyamide or polyester blends give a modern flair and a rare look to simple evening wear. (Custo) (Paola Frani) 54 Velvet plays with the transparency of burnt out effects in paisley or maraja designs (Cynthia Rowley) (Valentino) 56 Opulence in materials and shapes (Tony Ward) (Roberta Scarpa) 58 In the darkness of black we discover rich textures in shiny and mat contrast (Del Siena) 59 Quilted reliefs imitate precious stones, enriched by ornamental arabesques (Versace) Elementi Moda - Milano 5

(Donna Karan) 62 Thank you for sharing with me this overview on the

6 61 Liquid gold and copper play with velvet and satin in the most precious among the dresses. (Donna Karan) 62 Thank you for sharing with me this overview on the new trends for A/W and let you be inspired for the new season. Elementi Moda - Milano 6

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